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Tag: Zee Super Family

  • Entertainment finds its new address; Zee Tamil set to launch new reality game show – Zee Super Family

    Entertainment finds its new address; Zee Tamil set to launch new reality game show – Zee Super Family

    Known for its unique reality show formats, from Mr. & Mrs. Khiladies to Junior Superstars, Zee Tamil has announced the launch of its newest reality show – ‘Zee Super Family’. Featuring Zee Tamil’s fiction stars in a new avatar, the show will serve as a platform for best-in-class entertainment for fans across Tamil Nadu. The grand premiere of the show will go on air on Sunday, 4th October at 2:30 PM, only on Zee Tamil & Zee Tamil HD.

    This one-of-a-kind game show will showcase stars from Zee Tamil’s popular fiction shows including Sembaruthi, Yaaradi Nee Mohini, Oru Oorla Oru Rajakumari, Sathya, Neethane Enthan Ponvasantham, Gokulathil Seethai, Raja Magal, Rettai Roja, Suryavamsam and Endrendrum Punnagai as they compete against one another to be the title winner of Zee Super Family.

    Each week, the stars of two fiction shows will compete in teams against each other across varying rounds of interesting tasks and games that will ignite a fun and competitive spirit among them. The star comedians will act as captains of the teams of respective shows; responsible to motivate and add a humorous flavour to Zee Super Family.  At the end of each episode, the winners will be rewarded with a jackpot prize and the losing team will have to perform a light-hearted task as punishment. The show will be hosted by the charming anchor – RJ Vijay who is known to mesmerise audiences with his charm, wit and vivid sense of humour.

  • ZEE5 ups engagement level with gamification feature for fiction TV shows

    ZEE5 ups engagement level with gamification feature for fiction TV shows

    MUMBAI: Gamification is gradually taking up more space in different areas of digital entertainment but it has pertained to largely sports content or non-fiction shows in India. Taking it one step ahead, ZEE5 recently announced the launch of ZEE5 Super Family (ZSF) to provide consumers with a gaming experience for fiction TV shows as well. However, currently, the experience will be limited to Zee TV shows.

    “We believe in the power of gamification as from a consumer perspective it helps drive engagement. And so far on our own platform we have done gamification for non-fiction shows and you would have heard gamification happening across other mediums also for non fictions shows. Zee Super Family League is a very innovative concept,” ZEE5 India head AVOD, SEO, news and stories Yogesh Manwani said.

    “The viewers have a deep relationship with these TV characters and ZSF helps them express this fan love and take it to the next level in a fun and engaging manner. So it’s an attempt for us and we are very proud of the product as it is turning out,” he added.

    ZSF will allow viewers to take a pick of their favourite on-screen characters across TV shows and curate their own Super Family. With roles such as saas, bahu, beta, dost, etc., to fill in, players can place bets on how the chosen characters will act out in the day’s TV episode and stand to win gratifications such as a car, smartphones, gift vouchers and ZEE5 subscriptions in case their predictions come true.

    “We have been doing gamification on the platform for shows like Dadagiri, DID, Movie Masti with Maniesh Paul. Consumers like to engage and interact with these kind of solutions because it also is in a way an extension of the show property. We have seen some great numbers in terms of reach and our page views. Basis that we got encouraged and thought we should amplify our game application and ZSL is an attempt in that direction,” Manwani noted.

    ZSF will include detailed easy-to-understand video tutorials that will assist viewers in playing the game and excel it to earn higher scores. The game also allows viewers to modify their family characters to improve scores and move ahead in the game. ZEE5 will be conducting an intriguing marketing campaign involving artists to encourage viewers participation and gratify first 50 viewers who submit their families with bonus prizes.

    Although the platform has designed the concept and the product keeping only the consumer in mind, the property allows advertisers to come on board also and reach out to their audience.