ITV

Tag: Zee Studio

  • Zee Studio unveils its brand new ideology-‘See it all’

    Zee Studio unveils its brand new ideology-‘See it all’

    MUMBAI: One of India’s English movie channels, Zee Studio has unveiled its brand new ideology ‘See it all’ for its viewers. The channel revealed it’s all new look with a newer library of movie collection that offers a range of genres including action, comedy and animation.  

     

    Speaking about the new brand strategy Zee Studio and Zee Café executive vice president and business head Anurag Bedi said that their study reflected that with vast globalization, the reach and perception of Hollywood movies has changed over a decade in the country. The study further revealed that English cinema is not limited to a certain niche elite class anymore and the younger generation has a lot of exposure to western entertainment and that has led to massive change in consumption patterns.

     

    He further goes on to add, “With Zee Studio’s refreshed look we aim to give the viewer what he is looking for. Additionally, the research revealed that today’s tech savvy young generation who is major chunk of our viewer base expects greater quality content and a high definition experience from television channels. Hence the effort to renew Zee Studio’s look and content is a landmark moment for our business and brand.”

     

    Throwing light on an extensive marketing plan specially designed for the refresh, Zee Studio and Zee Café marketing head Sharlton Menezes commented, “As part of our 360 degree communication plan, we detailed out a multi-media, multi-touch point campaign to ensure that the refresh delivers the brand promise of ‘See it all’. Larger than life movies, big stars and famous characters are the most tangible strengths of Hollywood, which will be leveraged to endorse the channel’s refreshed imagery.”

     

    Tapping the potential to engage with the youth via a multi-layered engagement platform, this campaign will be present at over 30 trade media agencies across Mumbai, Delhi and Bangalore. Zee Studio is inviting fans to click pictures with the 10 feet tall Transformer stationed at Cyber City, MPG, Arena, Dentsu, Signature Tower, Cyber Plaza in Delhi and Phoenix mall in Mumbai.

     

    Furthermore, ‘See it All’ will be supported with a social media leg across Twitter, Facebook and YouTube. For 15 days, starting 3 October 2014 the channel has started a ‘See it All” contest for its viewers to tune-in to the 9 pm movie and answer simple questions to win gadgets like iPhones and iPads.

     

    Zee Studio’s new identity was introduced in conjunction with the channel premiere of Mission Impossible: Ghost Protocol that was telecasted on Friday, 3 October at 1pm and 9 pm respectively. Legendary actors such as Tom Cruise, Leonardo DiCaprio, Mark Ruffalo, Christian Bale and others will be also scorching the screens throughout the month and beyond.

  • Zee studio gears up to captivate the audience with Brave!

    Zee studio gears up to captivate the audience with Brave!

    MUMBAI: This month Zee Studio sets the screen on fire with heart thumping, fire igniting emotion as Brave; The American animated fantasy comes to life. Released in 2012 the make-believe world of Brave is set in Scottish Highlands, painting the adventures of Princess Merida (protagonist). Living the life of a rebel, her most prized possessions are a bow, arrow and most importantly freedom. But defiance leads her to downfall when the princess accidentally transforms her mother into a bear. Merida soon realizes the graveness of the situation and ventures off to undo her mom’s spell.

     

    Zee Studio takes its animation movie buffs on a thrilling voyage as witches and demons come alive on Indian Television! Brave has won titles such as the Academy Award for Best Animated Film, Golden Globe Award for Best Animated Feature Film and BAFTA – and is surely on a mission to thrill yet again. The channel believes in showcasing the best films and with this month’s Movie of the Month: Brave, the upcoming weekend already seems to be a much awaited one!

     

    Journey into the adventurous life of Princess Merida as Brave:  THE ONE movie you must watch takes center stage! -Sunday, 22nd June exclusively on Zee Studio-

  • Zee Studio presents June Highlights!

    Zee Studio presents June Highlights!

    MUMBAI: This June soak up the rains in the comfort of your homes as Zee Studio brings to you the most amazing line up of movies once again.  This June Zee Studio will showcase some of the finest titles from Hollywood catering to every emotion be it comedy, adrenaline thumping feats or bold animation! Sit back; relax and choose from the widest range of films only on Zee Studio.

    The channel is all set to launch a fresh, unique property called Death by Laughter. The entity showcases everyone’s favorite action heroes gearing up to take people onboard a smashing laughter ride. Tune into the star line up of Jackie Chan, Owen Wilson, Vin Diesel, Sylvester Stallone, John Travolta and many more as they guarantee you fall off your chair chuckling. The Hollywood star casts take center stage with movie favorites like Shanghai Knights, The Pacifier, Stop! Or my mom will shoot you, Wild Hogs and many more every Wednesday at 8 pm.

     

    In addition to comedy, Zee Studio is also showcasing Brave:  THE ONE movie you must watch on Sunday, June 22nd at 1 pm. Fans will be able to catch a repeat telecast of this Oscar winning film at 10 pm to ensure they do not miss Princess Merida (female protagonist) paving her own path in life.

     

    The channel is dedicated to bringing the best action movie line-up from Hollywood to entice its movie buffs. Premier Action is an action packed unit offered to the fantasy fight fan club. This June join Jake Gyllenhallas he conquers kingdoms in his pursuit of becoming the brave Prince of Persia. This premier action movie of the month will telecast on Sunday, 8th June at 10 pm.

    Speaking on the occasion Mr Anurag Bedi, EVP & Business Head, stated; “In our efforts to provide the best of international content to our Indian viewers we pick award winning films that appeal to the mindsets of our target audience. Our new property Death by Laughter is very unique. Also to provide an exceptional viewing experience we have Brave: The one movie you must watch and Prince of Persia for all our movie buffs out there. We are sure June will really please our audiences”

    Zee Studio is a firm believer of the statement “Hollywood on television” and that is exactly the experience fans relive. The channel is home to the biggest movies in English entertainment and viewers are offered only the best this June.

  • Zeel shares see demand following RBI approval for FII investment

    Zeel shares see demand following RBI approval for FII investment

    MUMBAI: Interest in the Zee Entertainment Enterprises Limited (Zeel) appears to be rising. The stock witnessed a 52 week high of Rs 301.90 on 21 May 2014 and has been trading in the Rs 270 plus range today, rising Rs 7 plus in today’s trading.

     

    Not only did the company announce healthy results and a 200 per cent dividend on 21 May 2014, it has also got approval from the Reserve Bank of India (RBI)  for Foreign Institutional Investors (FIIs) to invest up to 100 per cent in the company under the portfolio investment scheme on 2 June 2014. The investment limit has been revised from the earlier 49 per cent ceiling. The announcement was made by Zeel through a statement issued to the BSE on yesterday. 

     

    “The said communication is based on the proposal approved by the Board of Directors of the Company on 22 May 2013 and by the shareholders by passing a special resolution at the Annual General Meeting held on 25 July 2013,” stated the release on BSE.

     

    The Reserve Bank, through a press statement said, “The Company has passed resolutions at its Board of Directors’ level and a special resolution by the shareholders, agreeing for enhancing the limit for the purchase of its equity shares and convertible debentures by FIIs. The purchases could be made through primary market and through stock exchanges and would be subject to Regulation 5(2) of FEMA Notification No.20/2000 RB dated 3 May 2000 (as amended from time to time) and other terms and conditions stipulated by the Reserve Bank.”

     

    The approval has been given subject to the condition that “the onus of compliance with FDI policy and FEMA regulations including downstream investment would continue to remain on the Indian company, Zeel,” said the RBI in its statement.

     

    The Reserve Bank has notified this under FEMA 1999.

     

    FIIs so far held 48 per cent stake in the company while the promoter and the promoter group’s shareholding was 43 per cent as of March 2013.

     

    Zee Entertainment’s channel portfolio comprises: Zee TV, Zee Cinema, Zee Music, Zee Premiere, ETC, ETC Punjabi, TEN Sports, Zee Studio, Zee Classic and Zee Sports.

     

  • Times TV’s plans to romp ahead with Romedy

    Times TV’s plans to romp ahead with Romedy

    MUMBAI: Indian audiences already have a good list of channels to choose from if they want to turn to English entertainment. Keep switching channels and you will whisk through Star Movies, Movies Now, Star World, Zee Studio, Zee Café, HBO, World Movies, Comedy Central, CBS Spark, CBS Love etc. and what have you. Does there seem to be a dearth that needs to be filled? Is there space for more? According to the Times Television Network (TTN) there is absolutely space for another fighter in the league. With that, it has added a companion Romedy Now to its existing movie channel Movies Now which is expected to be launched in the next 15 days.

     

    Feeling the need to make people happy, the genres Romance and Comedy will be seen on the new channel as both movies and series. A new format is also being experimented with that is being outsourced and is still under process. “We are in talks with foreign distributors to acquire content but we will edit them in a different style,” says Romedy Now business head Harsh Sheth. Going with the tagline ‘Live. Laugh. Love’ it aims to target the urban affluent masses in the major metropolitan cities at first and gradually extend to the one million+ towns, targeting SEC A and B in the age group 15-44.

     

    70 per cent content will be movies and the rest shows. The movies will be contemporary on the lines of Devil Wears Prada, 27 dresses, Bride Wars, The Ugly Truth etc. Its target is to get about 20 million viewers. Enough content is in stock to be utilised for eight months. These include offerings from big studios such as Warner Bros, Fox, Regency, MGM and Sony as well as another 40 small ones from the US and Europe. New shows will have first runs on Romedy Now.

     

    Romedy Now will be available in both HD and SD on cable TV, satellite, DTH and IPTV as a pay TV service. The SD channel will be available in eight metro cities on the launch day at a price of Rs 17.66 while the HD channel called Romedy Now Plus is priced at Rs 149. The content team is common for both the sister channels while the exclusive team consist of 45 people.

     

    Romedy Now will see 10 minutes of advertising while, just one or two minutes of air time has been kept aside for Romedy Now Plus.  The start time of shows and movies will be the same on both the channels while the gap time on the HD channel will be filled with fillers. As of now no advertisers have been approached but plans are to first go to the top 100 starting with those being managed by Group M, Madison etc. The affluent audience is willing to spend and enough advertisers will be willing to target them, is what the management believes.

     

    A grand marketing plan is being chalked out with the support of the whole Times of India Group. A comprehensive rollout will take place closer to launch including print, sister and other channels, radio, mobile, online and emerging markets. “Watch out for the TOI. You will see a new language of love and laughter,” says Sheth.

     

    So what do media planners have to say about the channel? Most of them seem to be optimistic about its success. “The trend of watching English channels online, which normally not seen here is gaining momentum and Romedy Now will make its mark among the urban audience,” says Mindshare Leader South Asia Ravi Rao.

     

    “Segmentation is always a good idea,” says Madison Media Group CEO Gautam Kiyawat giving a thumbs up to the new entrant.

     

    The whole English entertainment genre of advertising and subscription is valued at above Rs 1,200 crore out of which Times Group MD and CEO Sunil Lulla claims Movies Now has a 20 per cent share and he believes that Romedy Now will outpace it.

     

    “English entertainment is growing at a fast pace but it is highly under monetised and undervalued,” says Times Group English Entertainment Channels CEO Ajay Trigunayat.

     

    The economy is at its lowest currently and Lulla is aware of this. “There is a short term panic in the economy and a consumer slowdown so the effort we have put behind it is a little more than Movies Now,” he says. Although he did not mention an estimated time to break even he pointed out that in the current situation three years is the minimum for any channel. “Television business is not about a break even. It’s about an enduring economic progressive journey,” he adds.

     

    As far as the television industry is concerned Lulla is positive that it will keep growing because currently 140 million homes are served, which means another 80 million are left out. Calculating the money, a consumer just pays 50 paise per hour for it. “This is the cheapest social service industry in the world. The price better go northward or else this social service industry will shut down,” he says.

     

    The team’s research showed that there is definitely space for Romedy Now to fit into the existing gargantuan list but whether the viewers will take a liking to it will be seen only after its launch.

  • This Independence day Zee Studio brings you one woman’s fight against English!

    This Independence day Zee Studio brings you one woman’s fight against English!

    MUMBAI: The perfect watch on the occasion of Independence day Zee Studio brings to its viewers English Vinglish the story of a quiet, sweet tempered housewife who endures small slights from her well educated husband and daughter everyday because of her inability to speak and understand English. She is resourceful and open-minded but somehow these traits don’t get noticed by them. Then one day on a trip to visit her sister in Manhattan she decides to enroll in an English Learners class and meets a host of new people who teach her to value herself beyond the narrow perspective of her family. With Sridevi playing the lead the highly acclaimed movie has won accolades like 2013 Zee Cine Awards,58th Filmfare Awards ,19th Annual Colors Screen Awards,11th Stardust Awards ,8th Star Guild Apsara Awards.

    ‘The One’ movie you must catch this month is English Vinglish on Independence day at 1pm & 9pm only on Zee Studio.

  • Zee Studio brings Pirates of the Caribbean ‘On Stranger Tides’ on 28 July

    Zee Studio brings Pirates of the Caribbean ‘On Stranger Tides’ on 28 July

    MUMBAI: Zee Studio brings Pirates of the Caribbean ‘On Stranger Tides’ starring the biggest stars in Hollywood-Johnny Depp, Penelope Cruz , Geoffrey Rush and Sam Claflin to assure viewers the most exciting Sunday! Audience’s favorite character Jack Sparrow (Depp) is back and crosses paths with a woman from his past (Cruz),and he’s not sure if it’s love – or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth. When she forces him aboard the Queen Anne’s Revenge, the ship of the formidable pirate Blackbeard (McShane), Jack finds himself on an unexpected adventure in which he doesn’t know who to fear more Blackbeard or the woman from his past.

    Get ready for the 4th of The Pirates Of The Caribbean Franchise and 12th highest worldwide box office collection of all time to blow your mind away on this Sunday the 28th of July at 1pm & 9pm only on Zee Studio.

  • Dreamworks Reliance Entertainment’s ‘The Help’ dominates Sag Awards

    Dreamworks Reliance Entertainment’s ‘The Help’ dominates Sag Awards

    MUMBAI: At the Screen Actors Guild (Sag) Awards, ‘The Help‘ from Dreamworks and Reliance Entertainment won all the awards it was nominated for.

    The movie won for supporting actress Octavia Spencer, lead
    actress Viola Davis and also for best ensemble in a motion picture. In her acceptance speech, Davis paid tribute to fellow nominee Meryl Streep who plays Margaret Thatcher in ‘The Iron Lady‘.

    The ceremony aired live on Zee Studio. Jean DuJardin won best actor for ‘The Artist‘ which is expected to sweep the Oscar Awards. He beat out Hollywood hearthtrobs George Clooney, Brad Pitt and Leonardo DiCaprio as well as mexican actor Demian Bichir.

    On the television side, Best Ensemble in a Drama Series went to Boardwalk Empire while Best Ensemble in a Comedy Series went to Modern Family. Alec Baldwin won another award for his role in the sitcom 30 Rock. Best Female Actor in a Comedy Series went to Betty White for ‘Hot in Cleveland‘. She had won last year as well.

  • Zee Studio celebrates ‘Mission Cruise’ this December

    Zee Studio celebrates ‘Mission Cruise’ this December

    MUMBAI: Zee Studio is launching a new property Mission Cruise this December. All through December, movies like ‘War of the Worlds‘, ‘Mission: Impossible‘, ‘MI – 2‘, ‘MI – 3‘ and ‘Minority Report‘ will be aired on Zee Studio on Sunday afternoons.

    To promote the property Zee Studio has initiated marketing activities. On ground activation across Café Coffee Day‘s and Man U Café have been designed.

    Zee Studio has also roped in Zapak and Indiagames as online partners. Online promotions have been lined up on social networks like Facebook, Youtube and Twitter to promote the property. OOH media has also been tapped for the same.

    Zee Studio will also run a contest called ‘Mission to Win It‘. Viewers will have to log on to the Facebook page from where they will have to like the page and then would be directed to a Mission Cruise tab. The tab will have Mission Impossible style communication and the users will have to key in their details to participate post which the details of the contest will be communicated.

    When the movie airs, the ‘agents‘ will be provided clues and lucky winners (every week) will be given prizes.

    The property is being done in conjunction with fact that fourth film in the franchise ‘Mission Impossible – Ghost Protocol‘ is releasing this month.

  • Hungama Digital Media appoints Indranil Sengupta as marketing & brand GM

    Hungama Digital Media appoints Indranil Sengupta as marketing & brand GM

    MUMBAI: Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand management.

    Sengupta will be replacing Ashish Shah, who resigned nearly two weeks ago.

    Sengupta moves in from Zee Enterprises as AVP marketing and brand management for Zee Café and Zee Studio. He was responsible for creating brand identity, framing strategies for creating awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development.

    Sengupta will report to Hungama Digital Media Entertainment chief operating officer, consumer business and allied services Siddhartha Roy.

    At Hungama, Sengupta will have a corporate role and work closely with the products team. He will take care of all the above the line (ATL) and below the line (BTL) activities for the interactive firm.

    Sengupta has nearly 11 years of marketing experience and has previously worked with Hungama as account manager, client servicing for two years (2002-04). He has also worked with Rediffusion – Dentsu Young & Rubicam (now Rediffusion-Y&R).