Tag: Zee Rishtey Awards

  • Danube Properties Zee Rishtey Awards announces its nominations

    Danube Properties Zee Rishtey Awards announces its nominations

    Mumbai: After entertaining viewers with stories and characters that have found their place in their hearts, Zee TV is all set to enthral the audience yet again with its annual celebration of Zee Rishtey Awards. Year after year, the grand extravaganza has celebrated the deeply cherished relationships that the viewers have with their favourite Zee TV characters while awarding the finest work by the actors, directors, producers, creative teams and technicians. However, this year, with Holi just around the corner, what better platform for families to come together and celebrate the festival of colours than Zee Rishtey Awards? So, get set for a splash of vibrant colours as the Zee Kutumb comes together to celebrate familial bonds with a night full of splendid performances, lively banter, and light-hearted pranks because – Bura Na Maano,Family Hai!

    Zee TV kicked off the festivities by hosting a star-studded nomination party which saw everyone’s favourite Zee TV faces take to the red carpet in their most glamorous and stylish attires, captivating everyone present. Popular stars like Shabir Ahluwalia, Sriti Jha, Shraddha Arya, Dheeraj Dhoopar, Arjun Bijlani, Arjit Taneja, Neeharika Roy, Nikki Sharma, Paras Kalnawat, Sana Sayyad, Baseer Ali, Shakti Anand, Rohit Suchanti, Aishwarya Khare, Maera Mishra, Krishna Kaul, Abrar Qazi, Rachi Sharma, Avinesh Rekhi, Tanisha Mehta, Manasi Joshi Roy, Navika Kotia, Karanvir Sharma, Aditi Sharma, Richa Rathore, Yesha Rughani, Seerat Kapoor made heads turn at the Zee Rishtey Awards’ Nomination Party.  

    The stars of Zee Kutumb looked stunning on the red carpet with their stylish and glamorous outfits. While the heartthrob Dheeraj Dhoopar stole everyone’s heart in his black studded suit, popular actor Shabir Ahluwalia walked the red carpet in a quirky combination- Blue Jodhpuri paired with sneakers. Renowned actor Avinesh Rekhi looked handsome in a black suit, and Tanisha Mehta looked gorgeous in an all-green Indian ensemble. Manasi Joshi Roy and Navika Kotia also stole the show with their beautiful and elegant looks. Shraddha Arya wowed everyone with her lovely pink saree, and Nikki Sharma looked elegant in her sea green lehenga. The handsome boys of television, Arjun Bijlani and Arjit Taneja looked dapper in suits. Paras Kalnawat also looked dashing with his co-actors Sana Sayyad and Baseer Ali.  Amongst the beautiful ladies, Sriti Jha made heads turn in a red evening gown. Popular Jodi Rohit Suchanti and Aishwarya Khare also graced the red carpet in an all-black and royal blue ensemble respectively.

    The Zee Kutumb, then, gathered to witness some wonderful acts. They even indulged in some fun games and engaged in some light-hearted banter during the Nomination Party. With loads of surprises in store for the night, you cannot miss the Danube Properties Zee Rishtey Awards’ Nomination Party, when it airs at 5:30 pm on Sunday, 18 February on Zee TV.

    Now that the nominations are announced, vote for your favourites by giving a missed call on – 8291829173 for your favourite jodi, 8291829174 – favourite character – Male, 8291829175 – favourite character – female, 8291829176 – favourite dharavahik. Viewers can also vote via zra2024.zee5.com.

    Tune into the Danube Properties Zee Rishtey Awards ​Nominations Party on Sunday, 18 Feb at 5:30 pm, only on Zee TV!

    ZEE RISHTEY AWARDS 2024 – NOMINATIONS

    POPULAR CATEGORY AWARDS

    FAVOURITE JODI

    Radha-Mohan

    Pyaar ka Pehla Naam Radha Mohan

    Shiv-Shakti

    Pyaar ka pehla Adhyaya Shiv Shakti

    Rishi-Lakshmi

    Bhagya Lakshmi

    Poorvi -RV

    Kumkum Bhagya

    Virat-Amruta

    Kaise Mujhe Tum Mil Gaye

    Preeta -Karan

    Kundali Bhagya

    Dua-Haider

    Rabb se Hai Dua

    Kesar- Sooraj

    Kyunki… Saas Maa, Bahu Beti Hoti Hai

    Heer- Ranjeet

    Ikk Kudi Punjab Di

    FAVOURITE CHARACTER – MALE

    Mohan

    Pyaar ka Pehla Naam Radha Mohan

    Shiv

    Pyaar ka Pehla Adhyaya Shiv Shakti

    Rishi

    Bhagya Lakshmi

    RV

    Kumkum Bhagya

    Virat

    Kaise Mujhe Tum Mil Gaye

    Raanjha

    Ikk Kudi Punjab Di

    Rajveer

    Kundali Bhagya

    Kabir

    Kyunki… Saas Maa, Bahu Beti Hoti Hai  

    Haider

    Rabb se hai Dua

    FAVOURITE CHARACTER – FEMALE

    Radha

    Pyaar ka Pehla Naam Radha Mohan

    Shakti

    Pyaar ka Pehla Adhyaya Shiv Shakti

    Lakshmi

    Bhagya Lakshmi

    Poorvi

    Kumkum Bhagya

    Amruta

    Kaise Mujhe Tum Mil Gaye

    Heer

    Ikk Kudi Punjab Di

    Preeta

    Kundali Bhagya

    Dua

    Rabb se hai Dua

    Kesar

    Kyunki… Saas Maa, Bahu Beti Hoti Hai

    FAVOURITE DHARAVAHIK

    Kaise Mujhe Tum Mil Gaye

    Kumkum Bhagya

    Bhagya Lakshmi

    Kundali Bhagya

    Pyaar ka Pehla Adhyaya Shiv Shakti

    Pyaar ka Pehla Naam Radha Mohan

    Rabb Se Hai Dua

    Kyunki… Saas Maa, Bahu Beti Hoti Hai

    Ikk Kudi Punjab Di

     

     

  • Zee TV bids adieu to 2020, looks ahead to 2021

    Zee TV bids adieu to 2020, looks ahead to 2021

    MUMBAI: 2020 has been a year of significant ups and downs for the Indian television industry. While the year began on a high note with Zee TV along with other Hindi GECs launching fresh and engaging content for its viewers, the year soon saw a low with the novel Coronavirus rearing its head. During the crucial phase of the lockdown where each and every person was spending time at home, struggling to stay afloat in the battle against the pandemic, the need for entertainment was more than ever. In this space where channels came to the rescue with various forms of content, old and new, Zee TV kept its loyalists entertained all through the year. As we gear up to embrace another year full of opportunities with a fresh outlook, let’s have a look at the year gone by.

    Beginning 2020 in a grand style

    After seven successful seasons of ruling reality television, Sa Re Ga Ma Pa Li’l Champs once again opened its doors to welcome India’s finest young singing talent with season eight of the show. While the popular singers Alka Yagnik, Kumar Sanu and Udit Narayan ventured on the journey as the judges and mentors of the show, Himesh Reshammiya and Javed Ali came aboard and stepped in for Kumar and Udit as the new judges post lockdown. With various celebrities from Sajid Khan to Govinda and even Poonam Dhillon gracing the stage with their presence, the show culminated with Li’l Champ Aryananda Babu being crowned the winner.

    Set against the backdrop of Devprayag, Qurbaan Hua is an intense drama about two passionate young individuals, Neel (Karan Jotwani and currently Rajveer Singh) and Chahat (Pratibha Ranta) who are completely different people hailing from starkly different backgrounds and cultures. Being on a mission of their own, they sacrifice the single-most important and intimate relationship of life by tying the knot with each other, without a trace of love that forms the foundation of any marriage. While Neel is burning with the fire of revenge for his sister’s death, Chahat is single-mindedly determined to clear her abbu’s name as she’s convinced he had no role to play in the death of Neel’s sister. Via the show, Zee TV brought forth the question to its viewers – To what lengths will these warriors of love go for the love and pride of their family?

    Reviving the nostalgia around classics

    Zee TV brought back some of its most iconic shows and left no stone unturned to entertain its audience to the fullest during the Covid2019 lockdown.

    A universal favourite across generations, Hum Paanch made a mega comeback on public demand on the channel after 25 years. The iconic show that brought together a stellar cast, narrated the story of Anand Mathur and his amusing middle class family comprising his wife Bina Mathur and his five daughters, who would constantly plot plans to turn his world upside down. Adding more chaos and confusion to his life is the photo frame of his late wife, who occasionally talks to him and nags him on certain decisions.

    In addition to this, Zee TV brought back episodes of its first inter-generational family saga set amidst a modern Muslim milieu, Qubool Hai. Following the journey of Zoya (played by Surbhi Jyoti), the show gave an interesting insight into the world of the Muslim community and the progressive changes that take place within.

    A mix of spine-chilling tales and period drama

    With another surprise up its sleeve, Zee TV brought back a collection of some of  the spookiest short horror stories of ghosts and spirits that scared the daylights out of everyone back in the day. Along with re-introducing The Zee Horror Show, it also narrated the classic tale of Akbar Birbal that not only made people laugh with its majestic storytelling but also imparted some valuable life lessons to its  viewers.

    A reality flashback

    The most popular seasons of Dance India Dance and Sa Re Ga Ma Pa Li’l Champs saw a comeback on television with the superhit judges' trio of Terence Lewis, Remo D'Souza and Geeta Kapoor along with Neha Kakkar, Himesh Reshammiya and Javed Ali respectively.

    While the current youth icons – Shakti Mohan, Dharmesh Yelande and Punit Pathak revived the energy amongst viewers with their splendid dance performances, the Li’l champs brought melody to their ears through some soulful performances.

    Bhakti ki shakti

    Offering its viewers an escape into the spiritual world with stories about the greatest protectors of the world, Zee TV narrated the story of Lord Vishnu’s ten incarnations through BR Chopra's Vishnu Puran. Based on an ancient collection of stories and scriptures, the show helped viewers transcend into a heavenly world and learn some interesting life lessons from Lord Vishnu aptly played by veteran actor Nitish Bharadwaj.

    It also narrated various fascinating chronicles of the natkhat Krishna and depicted the mischievous side to this Makhan Chor with Paramavatar Shri Krishna. Enchanting viewers with his various and diverse facets the show also showcased the victorious tale of Krishna’s triumph over the evil Kans mama’s tyranny, while giving us a glimpse of the warrior within him.

    Succeeding in first of its kind initiatives

    Celebrating 25 years of India’s longest-running non-fiction franchise – Sa Re Ga Ma Pa, Zee leveraged its network strength for a truly unique initiative, ‘Ek Desh Ek Raag’ which began with a 25-hour music marathon on digital with back-to-back, round-the-clock performances by popular singers across ten Zee Facebook pages that captured the vibrancy of the sur, taal and spirit of every Indian sub-culture.

    The 25-year milestone culminated in a grand televised, shot-from-home fund-raising concert across 23 channels of Zee & Zee Media with performances by the most iconic faces of the show.

    Establishing a first-off connect between OTT and television

    In its quest to provide viewers with differentiated content amidst lockdown, Zee TV introduced four new finite shows for the first time on television after them being aired earlier on respective OTT platforms. While shows like Karle Tu Bhi Mohabbat, Baarish and Kehne Ko Humsafar Hain reassured viewers in the power of love during the most challenging times, Queen motivated its viewers by narrating a hard-hitting story of an ordinary girl who stood up to life’s curveballs to emerge as the extraordinary ‘Iron lady of Indian politics.

    A unique saas-bahu relationship

    Capturing the essence of the ever-evolving dynamics of the saas-bahu relationship in Indian society, Zee TV's new show Hamariwali Good News presented a heart-warming journey of the Tiwaris, who like most families, are grappling with the quest for the quintessential 'good news' of a tiny tot who'll fill up their lives with joy. Only this time around, it is the saas who rather than pressurising or berating her bahu for not being able to conceive, will go the extra mile, brush aside societal norms regarding age and the worry of ‘what will people say’ by conceiving a baby with her husband to bring the good news that they collectively await. The journey of this unique saas-bahu relationship between the daughter-in-law, Navya (Shrishti Jain) and her mother-in-law, Renuka (Juhi Parmar) and the manner in which it beautifully deepens in the face of this role reversal forms the crux of this show

    A tale of defying destiny and rising above

    Set against the backdrop of Jaipur, Apna Time Bhi Aayega is an inspiring narrative of Rani, (Anushka Sen and currently played by Megha Ray) the young daughter of a head staff member of an affluent family, who refuses to be tied down by her humble roots. The show depicts her journey in breaking free from the shackles of her background as she chooses to carve her own destiny and reach out for her ambitious goals. This family-drama also debunks the deep-rooted class system and questions its unwritten rulebook of aukaat (status) in our society, which almost curtails the chances of the lower strata in taking charge of their destiny and rising above their means.

    An ordinary woman’s battle against evil

    Set against the backdrop of Ambala, the show Brahmarakshas 2 follows the journey of an ordinary young girl, Kalindi (Nikki Sharma) whose destiny gets entwined with the most ferocious evil force that has ever awakened, the Brahmarakshas. It turns out Kalindi was born under a peculiar birth star that makes her special and as a result, the Brahmarakshas needs her in order to accomplish his mission of attaining immortality. Kalindi’s only source of strength is her love for her partner, Angad (Pearl V. Puri). As she navigates and manoeuvres her way through the world of evil and her own ordinary life, Kalindi finds herself up for a gruelling battle to protect the people she truly cares for!

    Roli and Rishu’s innocent mission to bring their family back together

    In December, Zee TV introduced a slice-of-life drama Kyun Rishton Mein Katti Batti depicting the innocent world of two young and adorable kids who team up and set off on a mission to rekindle the love between their parents, Shubhra (Neha Marda) and Kuldeep (Siddhaanth Vir Surryavanshi). The latter duo’s relationship has begun to go south due to personal conflicts that have paves the way to a series of arguments and fights. In the hope of bringing papa back to mamma and  completing their ‘happy family’, Rishu (Pratyaksh Panwar) and Roli (Mannat Murgai) vow to be the glue that will fill the cracks that have developed between their parents.

    What continued ruling hearts?                  

    While the viewers developed a fondness for the new shows, the old ones continued to be audience favorites.

    Taking a leap of faith

    Having intrigued and entertained the viewers with several interesting twists and turns in Guddan (Kanika Mann) and Akshat’s (Nishant Singh Malkani) love life, Guddan Tumse Na Ho Payega took a 20-year-leap that that saw the entry of television star Savi Thakur to essay the character of the new male lead – Agastya Birla. On the other hand, Kanika Mann, who flawlessly brought alive the character of Guddan onscreen, was seen playing the role of her own daughter, Choti Guddan. Showcasing the various ups and downs in the latter’s life, the show also the entry of actors like, Pratham Kunwar, Maera Mishra along with the exit of Nishant Singh Malkhani, Sehrish Ali and Shweta Mahadik.

    Tujhse Hai Raabta being a favourite amongst viewers for its intriguing plot and natural performances by Kalyani (Reem Shaikh) and Malhar (Sehban Azim) took a  leap, after a shocking twist where Malhar was seen pulling the trigger on Kalyani. Five years down the line, it showcased a  deeply dejected Malhar demoted to a  sub-inspector who was on a self-destruction spree. Just as Malhar looked like he was drifting away beyond a point of repair or return, the leap saw the return of Kalyani in an all new avatar that turned Malhar’s world upside down.

    Welcoming the old Zara in Ishq Subhan Allah

    Zee TV’s Ishq Subhan Allah reunited viewers with the original Zara Siddiqui essayed by television actress Eisha Singh in season one. Eisha Singh made an exciting comeback in an all new avatar of a music healer who believes in the extraordinary healing powers of music and its potential to revive even the most depressed. Questioning Kabir’s prior mindset that music is haraam as per his interpretation of religion, she returned to challenge his traditional belief system.

    Reconnecting viewers with their favourite on-screen jodis

    While Zee TV reconnected its audiences with the journeys of their beloved characters post lockdown, they also brought back the viewer’s favourite pairs together after much anticipation. Kundali Bhagya saw major twists and turns occurring in Karan (Dheeraj Dhoopar) and Preeta’s (Shraddha Arya) life with Mahira attempting to get hitched with Karan. However, the drama finally culminated with Karan and Preeta coming together as the audience’s favourite jodi once again.

    Kumkum Bhagya too saw the return of Pragya (Sriti Jha) in Abhi’s (Shabbir Ahluwalia) house where Pragya received a bahu-like welcome at Abhi’s house.

    Ending the year on a high note

    With numerous shows, be it ongoing or new keeping the audience entertained all through the year, Zee TV will give its audiences the best of entertainment at one go with the biggest event of the year.

    Zee Rishtey Awards 2020

    Acknowledging the contributions of innumerable actors, directors, producers, creative teams, technicians who have been working relentlessly to bring you all your favourite daily primetime shows, Zee Rishtey Awards once again made it’s audience’s evening a memorable one as it drew the curtain on 2020. The special event saw popular faces of television across Zee TV’s primetime shows letting their hair down and having a gala time like never before!  Showcasing some amazing performances, the actors were seen giving viewers a taste of all the festivals that they might have missed celebrating through their acts. From Sriti and Shabbir’s scintillating Diwali Dilon ki performance to romantic performances by Rajveer – Pratibha, Mugdha – Krishna and Juhi – Shakti to Ankita Lokhande’s divine act giving a special tribute to the late actor Sushant Singh Rajput, the Zee TV Kutumb ensured that everyone came together and enjoyed the show whole-heartedly.

    Welcoming a new tomorrow in 2021!

    Indian Pro Music League

    Zee TV will present Indian Pro Music League (IPML), a first-of-its-kind music league which will have six teams supported by the likes of Shraddha Kapoor along with Shakti Kapoor and Siddhant Kapoor, Govinda along with wife Sunita, Rajkummar Rao, Bobby Deol, Suresh Raina and Riteish Deshmukh. These teams will be seen representing different regions of India, battling it out against each other in a musical championship. Each of these teams will have celebrated playback singers, one male and one female vocalist as their captains including the likes of Mika Singh, Sajid Khan, Shaan, Ankit Tiwari, Neha Bhasin, Akriti Kakar, Javed Ali, Shilpa Rao, Asees Kaur and Bhoomi Trivedi. Additionally, every team will also have reality stars like Hemant Brijwasi, Salman Ali, Jyotica Tangri, amongst others. To add to this pool of talent, six fresh voices from various regions of the country, one for each team, will get a chance to be a part of this league! To be hosted by two top anchors, the Indian Pro Music League will be launched in early 2021

    Teri Meri Ik Jindri

    Set against the backdrop of Amritsar, Teri Meri Ik Jindri is an endearing tale of two young souls, Mahi (Amandeep Sidhu) and Jogi (Adhvik Mahajan) who despite their starkly different personalities, walk together on the common path of love. While Mahi is an educated, self-driven and ambitious girl belonging to a middle-class family, Jogi is a simple, carefree and grounded boy born and brought up in a lower middle-class family. These two opposite personalities differ widely in terms of their background and outlook towards life. Yet, the only thing uniting and keeping them bound together is their immense respect and love for each other. The show will be launched in early 2021

  • Zee TV becomes India’s First Brand to Enable Voting for Zee Rishtey Awards Using the Google Assistant

    Zee TV becomes India’s First Brand to Enable Voting for Zee Rishtey Awards Using the Google Assistant

    MUMBAI: Constantly ahead of the digital curve, Zee TV has innovated year after year to make the voting process of its reality formats increasingly user-friendly. Be it by way of incentivising viewers to vote through a partnership with Freecharge in 2013 or pioneering the ‘Search and Vote’ mechanism with Google in 2015 to the more recent video voting feature added last year where viewers could watch a short clip of the contestants on Google before casting their vote, Zee TV has managed to optimize viewer participation in the public voting phase of each of its talent-based reality shows, making the winner of every season a true representative of people’s choice – Janta Ki Aawaaz.

    This year too, the channel sets yet another benchmark to revolutionize the entertainment space by emerging as the first-ever brand in India to integrate the Google Assistant into the voting mechanism — a first in the country. This is being done for its most prestigious annual property, Zee Rishtey Awards, making it possible for viewers to merely speak and cast their votes for their favourite stars. Experts at creating AI solutions, the young entrepreneurs at Arrow AI, powered the voting experience on Google assistant. By saying ‘Talk to Zee Rishtey Awards’ participants can choose their favourite stars and become a part of the digital India drive. The voting process for Zee Rishtey Awards has gone LIVE and viewers from across the world can continue to cast their votes till 13th October.

    Talking about this pioneering voting initiative, Aparna Bhosle, Business Head, Zee TV, said, “Zee TV has always believed in innovation as the key driver to business success and year on year, endeavoured to offer differentiated content and devised original ways of marketing it. Zee Rishtey Awards is our single-most prestigious annual awards property that brings the entire Zee Parivaar together in celebration of their accomplishments. For the first time on Indian television, the viewers will witness the wedding of a real-life couple, Priya Singh and Sunny Kakkar amidst the awards ceremony. We are leaving no stone unturned to make this the most extraordinary experience, both on-ground and on-screen. Naturally, we want every Zee TV fan to be a part of this mammoth celebration we call Zee TV ki Beti Ki Shaadi. So, we started it all off by announcing the nominations of Zee Rishtey Awards across various categories at the couple’s Grand Roka celebration. And to ensure that the voting process reaches out to the largest denominator across the length and breadth of the country,  we are introducing, for the first time ever, a voting experience that is powered by the Google AssistantWe are the first ones to bring this technology into voting for the reality genre in the country, making it convenient for viewers to speak and cast their votes. We will be promoting this extensively across all our platforms – television, social and digital to enable better user engagement.  Zee TV will continue to devise novel concepts and curate exceptional experiences, setting new benchmarks of innovation in the industry.”

    To cast their vote for their favourite characters and shows, all viewers need to say is ‘Talk to Zee Rishtey Awards’ on their Google Assistant. The Google Assistant will display detailed guidelines, nomination lists, and more. The Google Assistant is a conversation with Google that helps you get things done in your world, and extends to help you across devices, like Google Home, your phone, Wear OS, and more.

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    ZEE TV bags gold & silver at the Asian Customer Engagement Forum and awards

    MUMBAI: Zee TV has won laurels for two of its digital engagement campaigns at the fourth Asian Customer Engagement Forum and Awards (ACEF). It won a Gold for the first of its kind Google Voting innovation for its dance reality show Dance India Dance 5 in the online media category for successful use of technology and a Silver in the mobile marketing category for the Janbaaz Sindbad Mobile Game.

    Zee TV business head Pradeep Hejmadi said, “Through innovations across social media, smartphone apps and the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital space amongst Hindi GECs. The channel has constantly pushed the envelope digitally, initiating concepts such as ‘Missed Call’ voting, incentivizing voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards  and DID Super Moms respectively. Last year, we introduced yet another exciting voting mechanism in the history of Indian television in which viewers could vote for their favorite reality TV contestant through a Google search. Also, Janbaaz Sindbad mobile app was specifically designed to create an immersive experience for the user about the world Sindbad lived in and drive appointment viewership. Both the initiatives not only encouraged wider participation but also gave consumers an enhanced brand experience. With the growing digital audience, they were successful attempts in raising the bar in terms of consumer engagement.”

    ACEF helps promote the best brands, organizations, agencies and individuals for their outstanding achievements in customer engagement & brand excellence. It presents the best practices, campaigns, activities and initiatives as benchmarks for others to emulate. The awards this year received 430 entries from across the APAC regions in various mediums of marketing that included Digital, Mobile, Radio, Television, OOH, Event and Promotional, BTL Activity, Magazine, Newspaper and Online. 

  • Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    Zee TV introduces first-of-its-kind voting via Google for ‘DID’

    NEW DELHI: Zee TV has introduced a first-of-its-kind voting through Google search for its reality show Dance India Dance (DID).

    The new voting will be introduced for DID Season 5 wherein viewers will be able to vote for their favourite reality TV contestant through a ‘Google Search.’

     
    With the idea to make voting easy, technology-friendly and progressive, the channel has introduced a search-based mechanism that will simplify the voting process of DID Season 5. Viewers will have to log on to www.google.co.in and search for DID5 to vote for their favourite contestant on the voting panel right below the search bar. 
     

    Each Google account is permitted 20 votes per week to either one or many contestants. 
     

    The mechanism was activated on 19 September will be on from 9 pm on Saturday till Tuesday 8 am every week.

     
    Zee TV marketing head Sorbojeet Chatterjee said, “With rapid penetration of smartphones and the growing digital audience, we are always trying to raise the bar in terms of engagement and DID Dream Team and Google Voting is testimony of Zee TV being ahead of the curve. With each successive season of DID, the objective has been to simplify the voting process for our consumers. The innovation on a global platform like Google will not only encourage wider participation but also give them an enhanced brand experience. We are pleased to associate with the extremely committed team of Google for the cutting-edge thought and a quick turnaround for the same.”

     
    Google Asia Pacific head of social marketing James Rothwell added, “We’ve partnered with Zee TV to launch Google Search Voting platform in India through the show Dance India Dance and you can vote for free, for your favourite contestants on Google from your phone, tablet, or desktop.”
     

    From the past two months, the top 15 contestants have been battling it out to prove their mettle and dance their way into the masters’ hearts. Now down to its Top 11 contestants, it is time for the audiences to support their favourite contestants in their journey to achieve the ‘Sunehri Taqdeer Ki Topi’ by voting for them. Viewers can also vote through SMS, ZEE TV app and the official website www.zeetv.com/DID5.

    In the past too, the channel has pushed the envelope in the digital space, initiating concepts such as ‘Missed Call’ voting, incentivising voting by offering viewers a ‘Freecharge’ to their talk time, Twitter and Facebook voting for DID4, Zee Rishtey Awards and DID Super Moms respectively.

  • Zee’s progressive outlook for 2015

    Zee’s progressive outlook for 2015

    MUMBAI: As we gear to celebrate the ‘Happy New Year’, Hindi general entertainment channel Zee TV is looking for some changes.  It was on 14 December when viewers got to witness the channel sporting a new look which was unveiled at the Zee Rishtey Awards.

     

    With the new tagline ‘Har Lamha Nayi Ummeed’, the channel aims to capture the beauty of re-discovering a new ray of hope with every moment of life. Along with the new brand identity, Zee has also donned a fresh look with a new logo.

     

    It was in 2011 when the channel rolled out its new tagline ‘Umeed Se Saje Zindagi’, to which ZEEL MD and CEO Punit Goenka said that the company’s objective was to take forward a progressive outlook.

     

    While the previous slogan resonated with the content across Zee TV’s primetime shows, the new one’s core objective, according to Zee TV business head Pradeep Hejmadi is to get an audience that can contextualise all the shows in Zee’s environment. “Today what tends to happen when you pretext a context, audiences turn around and say ‘This can happen on any channel’. To us, it clearly tells us that most of the channels have not been able to very clearly define what you should expect and what you should not. That is important when your space is well-defined by the audience.”

     

    For the channel, it was important to create a proper mind space and then articulate it nicely. “Once the canvas is set then filling up the balance part of the painting is not very difficult,” asserts Hejmadi.

     

    Journey of six months…

     

    As an on-going exercise, the channel does brand equity measurement every quarter. Moreover, it also does regular interactions with the audiences on a daily basis for variety of shows and also for general brand conversations.

     

    On the brand, what the channel observed and heard clearly from the audiences was ‘Umeed Se Saje Zindagi’, which over a period of time, received decent responses. “It had literally celebrated life around umeed and its proposition of saying that ‘Our life becomes beautiful when there is hope’ was something that the audiences felt really nice about,” says Hejmadi. “What we were delivering through our shows was clearly umeed in different forms and authors, in different situations.”

     

    However, Hejmadi believes that there was a need for a shift from ‘Umeed’ to ‘Har Lamha’ because though the earlier brand proposition was not irrelevant but it was not sharpening any further for an audience to find relevance on an on-going basis.

     

    Hejmadi feels that this was the relevant next step. “Typically, any brand when feels that its proposition has been acknowledged, but is not giving them the kind of competitive advantage that one would like, it tends to recraft its communication and takes a step forward.”

     

    How it all began? The channel was brainstorming for nearly six months to get the right proposition in place. The research highlighted the various routes of communication to positioning line, what is valid and what will stay valid, what is flexible and inflexible if the channel can adopt and what can the channel do creatively with different things.

     

    Campaigns cracked quickly, comes the quick reply from Hejmadi. “It is just that the right creative person has to have the right strength of coffee to come up with a kickass idea. That happened in one day.”

     

    The new packaging for the channel has been designed and developed by Paris-headquartered design studio Les Telecreateurs. Zee Entertainment’s creative agency FCB Ulka crafted the advertising campaign, the music for which has been rendered by music director duo Salim Sulaiman.

     

    The new design dons a deeper shade of blue, as opposed to the erstwhile aqua blue, symbolising a “stronger, more dynamic edge.”

     

    Further, weekday fiction shows are represented by a “strong” shade of blue (which captures the faith and trust of Zee’s loyalists) and weekend fiction shows are represented by the colour yellow (which stands for warmth and optimism). Orange stands for weekend non-fiction (symbolising cheer, confidence and celebration), and the red packaging stands for movies and events (capturing both, excitement and youthful energy).

     

    Hejmadi feels that the new motif of the packaging is a spinning top, originally derived from the left top portion of the ‘Z’ itself. It spins, taking the form of a beautiful flower-like element. Here, each spine is perceived as a new lamha; every show of Zee TV is a new lamha, a new emotion, a new sense of exuberance, a new cherishable moment. And from this thought stems the new brand slogan ‘Har Lamha Nayi Ummeed’.

     

    The channels tested what are the associations with the softer blue versus the brighter blue logo. It clearly witnessed that the brighter blue logo was playing out as a lot more assertive, positive and younger. “We wanted to make it a lot more personal.”

     

    In umeed… the channel was celebrating hope as part of its lives and now with the new identity, in every moment there is a new hope that Zee TV will bring to the audiences’ table. Whether it is with Darpan’s pursuit of happiness and journey of hope in Bandhan or Sid’s journey in Jamai Raja or Urmi’s trials and tribulations in Doli Armaanon Ki.

     

    Will one see more progressive shows on the channel? Hejmadi feels that the new identity gives them a very interesting fabric to play with programming point of view. “In the current year there was a vision of how we wanted to craft our primetime shows and we have executed that. Now with the brand context very clear, we will think of building more interactivity and dialogue with the audience.”

     

    The channel will explore different kinds of content and lamhas which are yet unexplored. “Currently we are populating the campus with many dots, each of those dots being a different lamha. We will see which of these will turn into programming ideas or marketing initiatives.”

     

    The marketing fever…

     

    Zee TV has rolled out a 360-degree marketing campaign across Hindi speaking markets, to unveil this new identity. The channel has also brought on board popular music composers Salim and Sulaiman to compose an audio track to bring alive the essence of the new brand proposition.

     

    In the days ahead, the channel will reach out to its viewers, asking them to share their “Ummeed stories”, or “slices of their life that have the potential to inspire content on Zee TV, and be showcased on digital platforms.”

     

    Some of the most impressive, crowd-sourced stories will be compiled and showcased in a book that will be written by a best-selling author. Zee also plans to encourage its viewers to send videos of themselves in which they are dancing/singing to what the channel calls “an online talent repository.” The best entries will be recognised and awarded, on a monthly basis.

     

    The channel is spreading the new tagline across cities through hoardings showing its leading protagonists with their crossed fingers. According to Hejmadi, it is a universal symbol of hope. It is a symbol which instils people to instantly associate with and people who are hoping for a good/positive outcome. Moreover, it is a very easy thing for people to play out within the higher economic social classes.

     

    He believes that from a brand idea point of view, it is a very nice way to say a lot by doing very little. “Today when you try to get too explanatory in your communication, you lose the audience. That is why we have got the picture to do the questioning and the text to do the answering.”

     

    It is going to be a long marathon for the channel, which will run the marketing campaign in various legs. While the first was communicating the proposition; the second leg includes extending that into actual action.

     

    Brand experts feel that channels usually go in for re-branding when they need to signal some changes as far as the inherent brand value is concerned. “However, there are other factors at work as well. In some cases, when brands get old and lose their connect with audiences, a makeover helps them get a fresh lease of life and project a more modern image. Though it’s a good move taken by the channel, how it projects itself going forward with its content will be something to watch out for,” says a brand expert.

  • Zee TV evolves its core proposition

    Zee TV evolves its core proposition

    MUMBAI: It was in June 2011, when Zee TV announced a new brand identity featuring a new logo with a slogan ‘Ummeed Se Saje Zindagi’, conveying a progressive outlook for the channel. And keeping abreast with time, the channel has added another layer to its core proposition, making it even more relevant to everyday life scenarios that its viewers are faced with.

     

    Zee TV’s new brand slogan ‘Har Lamha Nayi Ummeed’ captures the beauty of rediscovering a new ray of hope with every moment of life.

     

    The new identity was unveiled by ZEEL MD and CEO Punit Goenka at Zee Rishtey Awards 2014.

     

    Speaking on the new packing, Zee TV business head Pradeep Hejmadi said, “Zee TV’s core proposition of ‘Ummeed se saje Zindagi’ was about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence was embodied by each of our protagonists who emerged as role models and harbingers of hope for the masses. In that sense, Zee TV will always stand for Ummeed. It is the articulation that will change to reflect the changing times. Today, with India poised for growth, there is a feeling of ‘a new hope, every moment’.  Zee TV’s new slogan ‘Har Lamha Nayi Ummeed’ captures this spirit and its brand philosophy as also its content will reflect the same!”

     

    The new packing is designed and developed by design studio Les Telecreateurs. Zee TV’s aqua blue logo now makes way for a deeper shade of blue, lending it a stronger, more dynamic edge. The new motif of the packaging is a spinning top, originally derived from the left top portion of the ‘Z’ itself. It spins, taking the form of a beautiful flower-like element. Here, each spine is perceived as a new lamha. “Every show of Zee TV is a new lamha, a new emotion, a new sense of exuberance, a new cherishable moment. And from this thought stems the new brand slogan ‘Har Lamha Nayi Ummeed’. The color scheme of the new packaging is further fine-tuned to a strong blue for weekday fiction shows evoking the faith and trust of our viewers, yellow for weekend fiction signifying warmth and optimism, orange for weekend non-fiction that stands for cheer, confidence and celebration. The red packaging for movies and events represents excitement and youthful energy,” added Hejmadi.

     

    Zee TV has rolled out a 360-degree marketing campaign across Hindi speaking market (HSM) to unveil the new identity. The creative agency, FCB Ulka, has conceptualised a simple yet memorable visual device of ‘fingers crossed’ to bring alive the new proposition. The channel has also brought on board ace music composers, Salim Sulaiman, to compose a very upbeat and memorable audio pneumonic to bring alive the essence of the new brand proposition.   

     

    In the wake of this brand refresh exercise, the channel will call out to its viewers to share their ummeed stories – slices of their life that will go on to inspire content on Zee TV as well as be showcased on digital platforms. Some of the most impressive, crowd-sourced stories will even be curated into a book by a best-selling author. Zee TV also plans to encourage its viewers to begin contributing videos of their acting, dancing or singing to an online talent repository, with gratification for the best entries every single month.

     

  • Zee TV gains again, escalates to number two in Week 49

    Zee TV gains again, escalates to number two in Week 49

    MUMBAI: In the week 49 of TAM TV ratings, Zee TV has become the gainer for the second time consecutively. While last week, the channel just earned more points, this time it has escalated to the second position from the usual third as well. With the telecast of Zee Rishtey Awards on Sunday, the channel garnered 479,878 GVTs (448,553) of which 8599 TVTs were scored solely by the award show. The channel’s sitcom Bh se Bhade witnessed good traction and reported 2,346 TVTs (2,079). Its popular dance reality show Dance India Dance 4 aired its two-hour maha episode which scored 4,565 TVTs (4,392).

    Another highlight of the week was Boogie Woogie Kids Championship that made a comeback to the TV screens and even to Sony Entertainment Channel after a gap of almost four years. Interestingly, the show which has always attracted audience, did quite well again and scored 4,411 TVTs. While the channel witnessed a rise in the number of GVTs, the show couldn’t change the sixth spot at which it has been on since quite some time. It scored 241,395 GVTs (238,987).

    Second highest gainer of the week was Star Plus which scored 561,197 GVTs (548,331) and continued to be at number one in the ratings chart. The channel’s new series Yeh Hai Mohabbatein grabbed eyeballs and garnered 2,320 TVTs. However, its dance reality show Nach Baliye 6 saw a drop with 3,945 TVTs (4,267). The epic series Mahabharat too lost on its viewership and could just garner 6,689 TVTs (7,170).

    Colors came down to number three this week with 456,302 GVTs (478,534). Unfortunately, the channel has witnessed a drop in almost all its properties. Comedy Night with Kapil reported 7,522 TVTs (7,851), action thriller series 24 scored 2,523 TVTs (2,797). However, Bigg Boss witnessed a marginal increase and scored 5,262 TVTs (5,102).

    Life OK stood at number four with 325,066 GVTs (334,327) followed by Sab with 260,862 GVTs (269,269).

    Sahara One is still lagging behind and is at the bottom of the ratings list with 34,881 GVTs (33,691).

    In the movie channel genre, Zee Cinema reported 211,162 GVTs (253,575); Star Gold registered 180,019 GVTs (181,167) and Movies OK scored 132,377 GVTs (133,805). On the other hand, &pictures notched up and scored 85,302 GVTs (81,291), Zee Anmol saw a growth in its viewership and marked 62,874 GVTs (55,524) and Max scored 141,652 GVTs (129,948).

  • Sonali Bendres sprint to the top!

    Sonali Bendres sprint to the top!

    MUMBAI: The actress rushed to receive her award when she heard her show’s name being announced while walking the Red Carpet…

    Images having bagged various awards during her career in Bollywood, Sonali Bendre’s excitement knew no bounds when her show – India’s Best Draamebaaz, had been nominated in the category of Best Non-fiction show. Walking the Red Carpet with her husband – Goldie Behl, Sonali was the happiest to have spotted her friends.

    Meeting Feroz Khan (Judge on DID 4) after a long time, Sonali was exchanging pleasantries with him just when India’s Best Draamebaaz was announced as the winner in the category. Hearing the news of her show winning an award, Sonali leaped and jumped from the Red carpet to receive the award for the show.

    Getting onto the stage, Sonali was ever-ecstatic to be receiving the award on behalf of the makers of the show. Seeing Sonali get on to the stage, Ritwik Dhanjani, who was anchoring the award ceremony was quick to compliment her on how beautiful she looked that night without noticing Goldie Behl accosting her on stage. Soon as Ritwik noticed that Sonali is in company of her husband, Ritwik seemed embarrassed. Putting Ritwik’s embarrassment at ease, Goldie lapped up telling Ritwik that he knows he has a very pretty wife. Not missing the opportunity, Ritwik said, “Ma’m you look very pretty and I have been a big fan of yours and have always loved you.” While Sonali smiled at the compliment, Ritwik went red in the cheeks.

    Taking away the award with Vivek Oberoi and the kids, Sonali along with the entire troupe of the show was seen celebrating the moment. We hope the sprint from Red carpet to the stage didn’t leave Sonali with a sore feet post the ceremony.
         

    Do not miss, Zee Rishtey Awards on Sunday, 2nd December at 8 PM, Only on ZEE TV!