ITV

Tag: Zee Power

  • Zee hits a high note with 18.2 percent share and 855m viewers tuned in

    Zee hits a high note with 18.2 percent share and 855m viewers tuned in

    MUMBAI: Zee has struck gold on the small screen and the numbers prove it. The content powerhouse has hit a four-year high in the linear TV landscape, clocking an 18.2 per cent market share and reaching 855 million viewers across 99 per cent of Indian TV households. From metros to remote hamlets, the network has entrenched itself as a fixture in family living rooms.

    The broadcaster’s strategy of weaving culturally rooted storytelling with mass-appeal blockbusters has paid off handsomely. Eight of its channels now reign supreme in their genres from Zee TV’s 15 per cent share in Hindi GECs (its best in three years) to Zee Cinema’s chart-topping premiere of Pushpa 2, the biggest Hindi film debut of FY26. Lifestyle too had its moment, with Zee Zest continuing a three-year winning streak.

    Regional dominance has been equally emphatic. Zee Kannada scored an all-time high 44 per cent share thanks to new launches like Karna, while Zee Tamil surged with Ayali and evergreen favourites like Karthigai Deepam. Zee Telugu notched a staggering 18.1 TVR with Sankranthiki Vasthunam, the biggest Telugu TV premiere in two years. Zee Sarthak maintained its Odia GEC crown for five consecutive years, Zee Talkies led Marathi movies with a 54 per cent category share, and Zee Bangla reclaimed leadership in West Bengal.

    “Eight of our channels leading the pack shows the power of stories crafted with cultural depth but tuned to modern appetites,” said Zee chief content officer Raghavendra Hunsur. Zee EVP of network research and planning Rituparna Dasgupta added: “Reaching 855 million people and 99 per cent TV households isn’t just scale, it’s trust. An 18.2 per cent network share cements Zee as a family member in Indian homes.”

    With 50 domestic channels across 11 languages and two new launches, Zee Power (Kannada) and Zee Bangla Sonar, the broadcaster continues to fine-tune its role as both entertainer and cultural mirror, one that India, clearly, can’t switch off.

  • Zee hits the refresh button with ‘Z’ Whats Next and a bold new content-tech vision

    Zee hits the refresh button with ‘Z’ Whats Next and a bold new content-tech vision

    MUMBAI: In true blockbuster style, Zee has dropped the curtain on its next chapter with the launch of ‘Z’ Whats Next — an industry-first initiative that pulls back the screen on what the network is cooking up next. The house of Zee, known for its deep cultural roots and mass appeal, used the platform to flex its new brand promise “Yours Truly, Z” and show just how serious it is about shaping the entertainment of tomorrow.

    The event gave partners a front-row pass to Zee’s evolution into a content-tech juggernaut. It wasn’t just a sizzle reel, this was Zee laying down the gauntlet, revealing innovations that blend storytelling, tech, and culture with a crisp vision for platform-fluid audiences.

    While OTT is riding high, Zee made it clear: TV’s still the big boss in Bharat. With 50 channels across 11 languages and a reach of 208 million households, the network reaffirmed its status as India’s storytelling powerhouse. But this isn’t the Zee of yesteryears, it’s doubling down on content that moves fluidly from TV to OTT to social, building characters that aren’t just watched, but followed, mimicked, and memed.

    And yes, those characters? They’re not just protagonists. They’re Dilfluencers — hearts-first heroes who spark conversations and shift behaviours across the country.

    As part of this high-octane unveiling, Zee introduced two shiny new hybrid channels:

      . Zee Power: A next-gen Kannada channel tailored for semi-urban and youth audiences in Karnataka. It’s edgy, aspirational, and unapologetically high-energy. Set to launch in August 2025, the channel’s line-up includes five fiction shows, a daily non-fiction fix, movies galore, and World Television Premieres to keep the pulse racing.

     .  Zee BanglaSonar: A first-of-its-kind hybrid channel for Bengali-speaking audiences nationwide. With its golden tagline ‘Sonar Ghar, Notun Kahini’ (A Golden Home for New Stories), the channel blends fiction, non-fiction, films, and never-seen-before formats rooted in local flavour and modern flair.

    As it opens its arms to collaborators and creators, one thing’s clear: the ‘Z’ in Zee now also stands for Zeitgeist.