ITV

Tag: Zee Picchar

  • Zee Kannada marks 14 years of grand success

    Zee Kannada marks 14 years of grand success

    MUMBAI: Zee Kannada celebrates 14 glorious years of entertaining Kannada audiences from across India. Over the years, the channel’s variety of multi-genre offerings, from fiction shows to reality shows and talk shows have been reflective of its philosophy – ‘Bayasid'dha Bāgilu Tegiyōṇa'.

    At the beginning of the previous calendar year, Zee Kannada emerged as the number one channel for the first time in 13 years and has ever since continued to win the hearts of all Kannada audience.

    Impacting viewers by serving as an inspiration and refection of love, Zee Kannada’s tent-pole shows like Weekend with Ramesh, Drama Juniors, Sa Re Ga Ma Pa, Jothe Jotheyali and now with the launch of Malgudi Days, the channel has transformed small screen entertainment in the market.

    Zee Kannada and Zee Picchar business head Raghavendra Hunsur says, “Zee Kannada has had an eventful year with an aim to inspire the viewers and achieve goals beyond their reach. The channel is celebrating several milestones like emerging as the market leader, a successful season of Weekend with Ramesh, launching the most popular fiction show, Jothe Jotheyal; and the first-ever adaptation of Malgudi Days to the Kannada small screen for the first time.”

    He adds, “We hope the viewers continue to show and support the channel in the years to come. Though these difficult times of the pandemic, as your entertainment partner, we urge everyone to stay indoors and stay safe with Zee Kannada.”

  • Zee Kannada brings Malgudi Days to small screen

    Zee Kannada brings Malgudi Days to small screen

    MUMBAI: Zee Kannada has launched Shankar Nag's Malgudi Days, starting 11 May, every weekday at 9.30 PM on its SD and HD platforms.

    Swami and friends will now be paying a visit to the homes of every Kannadiga with their sweet tales from the pre-independent era. The evergreen classic series enjoyed in the 80s and 90s will be introduced to the Gen Z.

    Be it the nostalgic soundtrack or to the location of the traditional house and the strong association the state of Karnataka, director Shankar Nag has ensured to make Malgudi Days the flavour this summer.

    Zee Kannada and Zee Picchar business head Raghavendra Hunsur says: “It brings me great pleasure to be able to announce the launch of the popular series to the Kannada small screen for the first time in the history of Malgudi Days. A series I hold extremely close to my heart is finally something I will be able to share with all our viewers starting 11 May on our platform is definitely a moment of pride for me and the channel. We hope this will make all our summers memorable.”

  • ZEE Picchar brings Raj Kumar’s magic alive

    ZEE Picchar brings Raj Kumar’s magic alive

    MUMBAI: On the occasion of Dr Raj Kumar’s birthday on 24 April, ZEE Picchar is taking viewers down the lane of nostalgia by telecasting his blockbuster movies and an exclusive event.

    As the country battles COVID-19 pandemic, the channel has curated a library of titles that viewers can enjoy with their families from the comfort of their homes.

    ZEE Picchar, the destination for Sandalwood’s movies, has specially curated a line-up that includes movies like Nyayve Devru, Mayura, Mayor Muthanna, Bangarada Manushya and Bhagyada Bhagilu.

    The channel will also telecast the exclusive event Rajadhaniyalli Raj Rasasanje as a tribute to Dr Raj Kumar. With Dr Raj Kumar’s movie festival and the special event on 24 April, the channel is ready to entertain viewers.

  • Zee Picchar becomes No. 2 movie channel in Karnataka

    Zee Picchar becomes No. 2 movie channel in Karnataka

    MUMBAI:: As per the recently released BARC weekly data, ZEE Picchar has claimed the second position in the Kannada movies genre with a total of 85.47 million impressions in its month of launch. In an already-cluttered market with players who are long-established, this position demonstrates the network’s strong resonance with the consumer interests and sentiments in Karnataka. With ZEE Kannada already holding the leadership position in the market for over a year now, ZEE network is all set to capture a sizeable share of the television viewership. ZEE Picchar’s launch has also been the most successful one the industry has seen in the last 3 years. 

    Launched with the unique promise of giving its viewers a Hit Dinada Feeling every day, the channel also stands out due to a robust movie library spanning generations and genres and consisting of some of the television’s highest rated movies like Kurukshetra, Doddmane Hudga, Pailwan, The Villain, Hebuli etc. With an innovative content strategy, wherein the channel premiered 12 new movies on 12 days consecutively for the first time ever for this genre, the channel has received an overwhelming response from Sandalwood movie lovers.

    ZEEL domestic broadcast business chief consumer officer Prathyusha Agarwal said: “The exceptional performance of ZEE Picchar stands testimony to our network’s extraordinary commitment to be reflective of the cultural core of our viewers in each region that we operate in. With our ‘soul to screen’ approach, we tried to bring alive the love of cinema and celebrate its role in the lives of Kannadigas through this channel. And we are extremely happy that our audiences have given us a “Hit Dinada feeling’ in return by recognising our efforts and appreciating our offering.”

    ZEE Kannada and ZEE Picchar business head Raghavendra Hunsur said: “I am extremely proud of Zee Picchar’s achievement as it clearly portrays that the channel has found love from Kannadigas, marking a milestone in the Kannada television market. For the first time in three years, a new channel has received as much encouragement and we are deeply humbled by the response. We are certain to only scale upwards from here as we have miles to go to achieve our goal. We are driving the channel’s placement further as we want the channel to be available across all homes for all our viewers in Karnataka. There is much more movie entertainment to come from ZEE Picchar for all our viewers. We are touched by the overwhelming support of our ardent viewers; we urge everyone to stay indoors and stay safe while having a hit day with ZEE Picchar.”

    With a strong library of 350+ films, audience interests’-based programming throughout the day and exclusive titles, the channel is geared up to continue delivering on its strong debut performance and keep winning the hearts and minds of the Kannadigas who love watching movies.

  • Relieve boredom at home with Zee Picchar’s world television premiers

    Relieve boredom at home with Zee Picchar’s world television premiers

    MUMBAI: Just when Kannadigas begin wondering how to spend their time and entertain their children, Zee Picchar has doled out an initiative that is sure to keep the audiences glued to their TV screens. This week from 22 March – 25 March gear up for wholesome family entertainment filled with romance, drama and laughter with Zee Picchar’s curated exclusive World Television Premieres. Super-hit Kannada stars to visit homes through the television screens and inspire the audiences in tackling challenges in their everyday lives, thereby making their day everyday a hit day starting 7:00 PM 22 March only on Zee Picchar HD.

    Giving a movie marathon experience, the segment commenced with 12 premieres on 12 days as the channel’s launch is set to re-define movie viewing at home. From 14 March Zee Picchar has been showcasing one World Television Premiere each day at 7:00PM and the same will continue till 25 of March.

    In the phase of its launch, the brand has also unveiled unique brand films that bring alive the channel’s brand proposition of ‘Hit Dinada Feeling’ which implies ‘Having a hit day feeling’.  Zee Picchar is present across leading DTH operators that includes Tata Sky Airtel DTH, Dish TV, D2H and across other cable operators.

    The line-up of upcoming World Television Premiers:

    22 March – Missing Boy:   

    A mix of drama and and adventure, the movie takes us through the life of Nischay, a top businessman in Europe. He has recurrent visions of railway tracks and an orphanage in India. Later, he discovers that he was adopted 25 years ago, and is perplexed as to who his birth parents are. He sets out on a trip to India to search for his parents with the help of a journalist, police officer and a cab driver. The real victory lies in the emotional portrayal of the journey to find his birth parents. Directed by Raghuram, the movie stars Gurunandan, Rangayana Raghu and Ravishankar Gowda in lead roled

    23 March – Vamshodharaka:

    A family drama film directed by Aditya Chikkanna and produced by actor Aravind Rathasapthami this movie stars Vijay Raghavendra and Meghana Raj. Vishwa returns from Bengaluru to his village after education as he believes farming is his true calling. What transpires then a is plethora of emotions ranging from love to revenge saga.

    24 March – Uppu Huli Khara:

    A comedy drama film written and directed by Imran Sardhariya, produced by M. Ramesh under the banner Tejeshwini Enterprises, The film stars Shashi Devraj, Malashri, Sharath, Anushree, B. Dhananjay, Jayashree and Shamanth Shetty in prominent roles. A shrewd and flamboyant police officer’s quest to catch the men behind a sensational bank robbery leads her to three youngsters. The plot thickens as the public interest, media attention and the surroundings of the investigation grows into a political issue. Are these youngsters who are under the shadow of suspicion clever criminals? Or are they innocent victims of an elaborate conspiracy?

    25 March – Ellidde Illi Tanaka:

    Ellidde Illi Tanaka is an action romantic family drama film, written by Arun Ramadass and directed by Tejaswi making his debut. It is produced by Srujan Lokesh under his banner Lokesh Productions. Surya was born with a silver spoon in his mouth. Growing up in Australia, he had everything, but every decision in his life was made by his parents. Feeling suffocated, he decides to visit India during a gap year. What follows is a journey that will change Surya at every twist and turn, including old friends, a new job and his lady love.

    Get ready to be entertained by the biggest Superstars and their superhits as Zee Picchar promises to leave you with a ‘Hit Dinada Feeling’.

  • Zee Picchar’s 12 world TV premiers on 12 days to redefine movie viewing experience

    Zee Picchar’s 12 world TV premiers on 12 days to redefine movie viewing experience

    MUMBAI: Zee Picchar, the new movie channel from ZEEL for Kannada Cinema lovers, went on air from 1 March. 

    Home to the biggest and most popular movie titles, Zee Picchar’s library of 350+ movies stands synonymous to family entertainment. Along with its 12 premiers on 12 days, the channel’s launch is set to re-define movie viewing at home. From 14 March Zee Picchar has been showcasing one World Television Premieres each day at 7 PM; the same will continue till 25 March. The movies will span genres and generations with the best of thriller, action, comedy and romance and will serve as inspiration to audiences in tackling challenges in their everyday lives, thereby making their everyday a hit day.

    In the phase of its launch, the brand has also unveiled unique brand films that bring alive the channel’s brand proposition of ‘Hit Dinada Feeling’ which implies ‘Having a hit day feeling’.  Taking everyday scenarios in mind, the two films launched so far are reflective of the love and passion that Kannadigas have for movies and how they draw motivation from their favorite films in dealing with their everyday challenges. The first brand film   (https://youtu.be/2DiNW1al-Tc) showcases affection that an elderly couple have and how the husband quotes a dialogue from the movie Bulbul to express his feelings to his wife. In the second brand film (https://youtu.be/q2SqaLE-laA), we see a cop, inspired by the movie ‘Doddmane Huduga’, teaching a lesson to miscreants when they think they can bribe him. Zee Picchar is present across leading DTH operators that includes Tata Sky Airtel DTH, Dish TV, D2H and across other cable operators.

    The line-up of upcoming World Television Premiers:

    19 March – Jolly Baaru Mattu Poli Hudugaru:   

    Directed and produced by Kaaranji Shereedhar, this movie chronicles the life of Santhu, a pampered boy played by Krishna who is an heir apparent of a rich money lender mother, whose dream is to see him as an MLA. His life changes when he meets Gowri played by Mansi, a poor woman who owes his mother money. What happens when the mommy’s boy decides to do things his way forms the crux of the plot.

    20 March – Ondh Kathe Hella:

    A horror thriller that promises to leave audiences at the edge of their seats. Five friends from Bengaluru decide to head out for the weekend for a quick getaway. Their journey is peppered with horror stories narrated by each of them. They land at an eerie guesthouse, where their tales continue. Director Girish G presented an anthology of horror tales – a concept that hasn’t been often explored in Sandalwood.  

    21 March – Kalidasa Kannada Meshtru:

    Based on a crucial topic, and directed by Kaviraj, this movie stars Jaggesh and Meghana Gaonkar in lead roles and has the perfect amalgamation of comedy, drama and social messages. The story revolves around a middle-class family man names Kalidasa (played by renowned actor Jaggesh), who works as a Kannada teacher in a government school. He is ridiculed by his upper-class wife for his poor English. When the corrupt government decides to shut down the school, how will Kalidasa fight against the injustice single handedly forms the crux of the story.

    Get ready to be entertained by the biggest Superstars and their Superhits as Zee Picchar promises to leave you with a ‘Hit Dinada Feeling’.

  • Zeel to launch ‘Zee Picchar’ on 01 March

    Zeel to launch ‘Zee Picchar’ on 01 March

    MUMBAI: After winning the hearts of Kannadigas with their progressive shows and lovable characters with Zee Kannada, Zee Entertainment Enterprises Limited (ZEEL) is set to further strengthen its foothold in Karnataka, this time with the soon-to-be launched Kannada movie channel, Zee Picchar.

    Launching on 1 March 2020, Zee Picchar, the channel boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films that includes not just some of the highest ever rated movies on television like Kurukshetra, Doddmane Huduga, Pailwaan , Hebbuli, The villain, but also all-time hits like Mayura, Jogi, Milana, Bul Bul, the channel is all set to provide entertainment like never before to the sandalwood movie fans and leave them with a ‘Hit Dinada Feeling’.

    The first look of Zee Picchar was unveiled on-air on Zee Kannada on 9 February with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies. For the first time ever in Karnataka, the channel is set to telecast 12 Picchar Premieres in 12 consecutive days, in its first month of launch and will also telecast a ‘only one break’ movie at 1:00 PM every day.