ITV

Tag: Zee One

  • ZEE ONE Shines Bright in Cannes

    ZEE ONE Shines Bright in Cannes

    MUMBAI: When it comes to bold ideas, Zee has always loved doing things differently. And this week in Cannes, the brand took that spirit to dazzling new heights. As the global television industry gathered for Mipcom 2025, Zee made history as the first Asian broadcaster to take over one of the largest LED screens along the legendary Croisette. From sunrise to sunset and long after the massive display of Zee One lit up the promenade, stopping people in their tracks and sparking real excitement.

    With over 15,000 visitors and delegates expected during Mipcom, it was the perfect moment to put Zee One, the company’s French-language FAST channel in the spotlight. The channel, available on Samsung TV Plus, LG Channels, and Rakuten TV, has quickly built a following in France for its vibrant mix of Bollywood films, heartfelt dramas, and colourful family entertainment.

    For many passersby, it was a surprise and a delight to see an Indian media brand taking over one of Cannes most visible spaces

    Zee has built its global presence by constantly trying what others haven’t and this Cannes moment is a reflection of that same spirit.

    Standing tall among the biggest names in international entertainment, Zee One’s luminous display on the Croisette is more than just advertising, it’s a statement of confidence, creativity, and cultural pride.

    And as the lights shimmer over the French Riviera, one thing is clear: Zee knows how to make the world stop and look up
     

  • Zee One shines bright during Mipcom Cannes

    Zee One shines bright during Mipcom Cannes

    CANNES: As the global television industry gathered for Mipcom 2025, Zee made history as the first Indian broadcaster to take over one of the largest LED screens along the legendary Croisette. From sunrise to sunset and long after the massive display of Zee One lit up the promenade, stopping people in their tracks and sparking real excitement.

    With over 10,600 visitors and delegates expected during Mipcom, it was the perfect moment to put Zee One, the company’s French-language Fast channel in the spotlight. The channel, available on Samsung TV Plus, LG Channels, and Rakuten TV, has quickly built a following in France for its vibrant mix of Bollywood films, heartfelt dramas, and colourful family entertainment.

    For many passersbys, it was a surprise and a delight to see an Indian media brand taking over one of Cannes most visible spaces.

    Zee has built its global presence by constantly trying what others haven’t and this Cannes moment is a reflection of that same spirit.

    Standing tall among the biggest names in international entertainment, Zee One’s luminous display on the Croisette was more than just advertising, it was a statement of confidence, creativity, and cultural pride.

    And as the lights shimmer over the French Riviera, one thing is clear: Zee knows how to make the world stop and look up.

  • Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    Zee launches French-dubbed Fast channel in France on Samsung, Rakuten TV

    MUMBAI: Parul Goel has a grin he can’t stop beaming on his face.

    The  Zee Entertainment veteran and territory head UK, Europe & CFO UK, Europe, US & Canada  has just launched Zee Magic, the first ever 24 hour Indian entertainment channel fully dubbed in French in France. A free advertising supported television channel (Fast), it is available on Samsung TV Plus and on Rakuten TV.

    For him it’s a major victory.  The  17 year-long Zee Entertainment veteran has been pulling out all the stops to take Zee on the Fast route and in as many markets as possible.

    The French flagoff  is the third full European language Fast service that the Zee group has launched in the region over the past 12 months. Earlier, Zee Europe had successfully launched Zee One in Germany, Austria and Switzerland (known as DACH). This was a German dubbed service. 

    Zee World, dubbed in English,  is available in the UK, Nordics and the Benelux region.

    “Zee Europe is dedicated to bringing diverse and rich entertainment to audiences across the region, and this latest endeavor reaffirms our commitment to cultural exchange and media innovation,” said Goel on a post on linkedin.

    “With many channels vying for attention in the digital landscape, offering generic content that mirrors traditional TV programming doesn’t resonate as strongly with audiences. Instead, channels that provide unique, specialized, or exclusive content—whether it’s targeted at a particular demographic, genre, or passion area—are able to stand out.The path to success for Fast channels lies in finding the right balance between curation and differentiation. The more distinct and tailored the content is, the better these channels are positioned to compete in an evolving media landscape where engagement is increasingly valued over sheer reach. Parul – great to see you leading this initiative and thanks to our partners, ” added Zee Entertainment CBO -international business  Ashok Namboodiri in response to Parul’s post. 
     

  • How Zee re-oriented its international strategy in FY2019-20

    How Zee re-oriented its international strategy in FY2019-20

    NEW DELHI: With the world grappling with a slowdown and a potential recession, companies have been tinkering around with their domestic and international strategies. India’s leading broadcaster Zee Entertainment Enterprises (Zeel)- which had been grappling with its own ownership issues –  is no different. Even as it has realigning its domestic business to build its digital offerings and some niche television channels, it has been doing the clipping some services in some markets, while adding some in others internationally. 

    Recognised as one of the most international of India’s TV networks, Zeel has been serving content in 19 languages, including nine foreign ones, through its channels which reach more than 170 countries.

    It follows a two-pronged strategy for internationally– reaching the Indian and south Asian diaspora with channels in Indian languages and serving the non-Indian audience in their native languages, as it
    says in its annual report for FY 20.

    The change is mostly perceptible in Europe. Three channels were shut down in the UK in 2019-20, which is now a primarily an FTA market for south Asian networks. Zee One, a network channel – which it tomtommed two years ago – was also shut down in Germany in May 2020.

    The network has strengthened its distribution reach in the US with a multiscreen platform presence across smart TVs, mobile, and set top box devices. It signed new distribution deals in Mexico, Peru, and Trinidad and organized the first-ever Indian Film Festival at the Embassy of India in Mexico City.

    During the year, Zeel also worked towards increasing the distribution reach of its channels in Bangladesh, Sri Lanka, and Malaysia. A total of eight productions were executed in the year of which three were in Tamil.

    In Africa, the distribution reach of Zee Magic was expanded on new platforms (on digital entertainment platforms StarTimes and Starsat) and Zee Alem was introduced in the Ethiopian market in June 2020. This channel is in Amharic language.

    Zeel was impacted in the middle east and north Africa (MENA) region owing to the shutting down of the south Asian language Pehla platform from OSN, one of the largest DTH operators, in the region. However, the network expanded its reach in the UAE and Qatar through the  launch of new channels on existing platforms and three local Arabic series productions in Syria, Egypt, and Lebanon based on stories that were picked from the Zee format library.

  • ZEEL to expand into Germany with FTA Zee One in July 2016

    ZEEL to expand into Germany with FTA Zee One in July 2016

    MUMBAI:  Zee Entertainment Enterprises Limited (ZEEL) is expanding into Germany. The Indian globally operating media company will launch a free to air channel Zee One in July 2016.  Zee One will bring high-quality films and series produced by the Indian film industry to German screens 24 hours a day. Friederike Behrends will be responsible for business operations in the German-speaking area.

    In addition, ZEEL’s own in-house entertainment and general interest programmes are to be progressively promoted.  Zee One will be available on the most important satellite and cable platforms. Zee One’s core target group will be females between the ages of 19 and 59.

    Asia TV Ltd. (Zee TV) Europe CEO Neeraj Dhingra said, “The launch of Zee One will signify ZEEL´s entry into one of the world´s most important television markets, in which the Bollywood genre is still barely represented as yet. It is therefore a major step as part of our international expansion strategy, we want to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings.”

    Behrends said, “Bollywood content offers a much broader spectrum than is known on German television. The aim is to enhance Germany´s entertainment offerings by introducing an entirely new genre. We intend to capture the hearts of German viewers with Bollywood. We are currently engaged in intensive talks with German TV-platform operators with a view to expanding the reach as quickly as possible on a broad scale via all transmission paths.”

    Until recently, Friederike Behrends was, among other things, senior strategy advisor for the international streaming provider Magine, being responsible for its German market entry in 2014. From 2008 to 2012, she was managing director of WDR media group digital GmbH and the full-service internet agency web Colony in Cologne. She took over these positions after becoming a member of the board of directors at Bild.-T-Online.de AG & Co. KG, where she had worked since 2001. Previous career stages included a period at Grundy UFA TV Productions GmbH.

     

  • ZEEL to expand into Germany with FTA Zee One in July 2016

    ZEEL to expand into Germany with FTA Zee One in July 2016

    MUMBAI:  Zee Entertainment Enterprises Limited (ZEEL) is expanding into Germany. The Indian globally operating media company will launch a free to air channel Zee One in July 2016.  Zee One will bring high-quality films and series produced by the Indian film industry to German screens 24 hours a day. Friederike Behrends will be responsible for business operations in the German-speaking area.

    In addition, ZEEL’s own in-house entertainment and general interest programmes are to be progressively promoted.  Zee One will be available on the most important satellite and cable platforms. Zee One’s core target group will be females between the ages of 19 and 59.

    Asia TV Ltd. (Zee TV) Europe CEO Neeraj Dhingra said, “The launch of Zee One will signify ZEEL´s entry into one of the world´s most important television markets, in which the Bollywood genre is still barely represented as yet. It is therefore a major step as part of our international expansion strategy, we want to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer viewers an attractive enrichment to the existing range of television offerings.”

    Behrends said, “Bollywood content offers a much broader spectrum than is known on German television. The aim is to enhance Germany´s entertainment offerings by introducing an entirely new genre. We intend to capture the hearts of German viewers with Bollywood. We are currently engaged in intensive talks with German TV-platform operators with a view to expanding the reach as quickly as possible on a broad scale via all transmission paths.”

    Until recently, Friederike Behrends was, among other things, senior strategy advisor for the international streaming provider Magine, being responsible for its German market entry in 2014. From 2008 to 2012, she was managing director of WDR media group digital GmbH and the full-service internet agency web Colony in Cologne. She took over these positions after becoming a member of the board of directors at Bild.-T-Online.de AG & Co. KG, where she had worked since 2001. Previous career stages included a period at Grundy UFA TV Productions GmbH.