ITV

Tag: ZEE Network

  • Publicis India unveils Thank You TV campaign for Zee TV

    Publicis India unveils Thank You TV campaign for Zee TV

    Mumbai: In India, television still rules. Especially for viewers and the major broadcast networks. Pioneer Zee Entertainment found a way to express its gratitude to the medium by releasing a new TVC  titled Thank You TV  on World Television Day on 21 November. Created by Publicis India, a part of the Publicis Group, it celebrates television’s remarkable 65-year journey.

    As a source of entertainment, TV has been a constant companion, evolving alongside society, culture, and technology, and witnessing everything from historic moments and shifting family dynamics to significant societal progress. Through it all, television has remained a powerful medium that unites and connects people.

    The TVC tells a unique story from the perspective of a sofa, illustrating how TV not only brings joy and smiles to families but also offers a sense of fulfillment in itself. The ad highlights its  enduring importance in our lives and shows how storytelling, along with generational connections, has evolved—set to a catchy and memorable song.

    Publicis India managing director Oindrila Roy said: “With the Thank You TV campaign, we aim to celebrate television not only as a source of entertainment but as a medium that has profoundly shaped how families connect and share moments together. We are proud to collaborate with Zee TV to bring this heartfelt narrative to life. Through compelling storytelling and innovative ideas, we continue to support Zee TV in strengthening its bond with audiences, ensuring television remains a cherished and integral part of millions of lives.”

    “TV is still one of the best modes of entertainment for getting families and friends together. It makes us laugh, cry, think, and reflect,” added Publicis India national creative director Aman Mannan. “It even makes us jump in fear and joy. So, we wanted to pay our respects to this incredible box of wholesome entertainment with an out-of-box idea. Thank you, TV campaign is sofa’s ode to TV.”

    Zee Network CMO Kartik Mahadev highlighted:  “As 10 crore homes watch TV together every minute, we are reminded of its unparalleled ability to spark joy, ignite conversations, and shape the collective aspiration of a nation. On World TV Day, we wanted to celebrate this unique bond, and our partners at Publicis India brought it to life with a playful twist — seeing TV through the eyes of the sofa, the constant companion to countless shared moments. This idea beautifully captures TV’s role as the heart of togetherness in Indian homes. This film is a tribute to TV’s role as a timeless storyteller that evolves with us while keeping the spirit of togetherness alive.”

    As a television  monitor, Indiantelevision.com would like its impact only to grow!

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

     

  • Networks like ZEE have successfully upheld linear TV’s relevance by focusing on family-oriented programming: Ashish Sehgal

    Networks like ZEE have successfully upheld linear TV’s relevance by focusing on family-oriented programming: Ashish Sehgal

    Mumbai: ZEE Network unveiled its latest campaign, ‘Dilfluencers’, celebrating the connection its beloved TV characters share with audiences across Bharat. Far beyond the fleeting appeal of social media influencers, ZEE’s characters have become steadfast companions to millions, touching hearts and inspiring lives every single day.

    The campaign is rooted in the message of #SachTohYehiHai, emphasizing the authenticity and deep emotional resonance these characters have cultivated since ZEE’s inception in 1992.

    ZEE’s characters have become symbols of resilience, empowerment, and hope. Today, they stand as a daily presence in the lives of 174 million viewers, shaping conversations and fostering connections that go far beyond the screen.

    The ‘Dilfluencers’ campaign also presents a unique opportunity for brands to harness the deep-rooted trust and authenticity these characters command. Unlike transient social media trends, ZEE’s characters are woven into the fabric of everyday life, offering brands an avenue to create meaningful and enduring connections with audiences.

    On traditional TV continuing to remain relevant in India despite the digital boom, ZEE chief growth officer, digital & broadcast revenue, Ashish Sehgal said, “Linear TV continues to play a vital role in the modern media landscape, even as digital and connected TV platforms grow in prominence. Its mass reach remains unparalleled, drawing over 100 million viewers daily—a scale that digital platforms often find challenging to replicate for a single piece of content.

    One of linear TV’s defining characteristics is its ability to provide a shared experience through appointment viewing. Audiences come together at specific times to watch popular shows, fostering communal moments with family and friends that are less common in the fragmented world of digital media. Additionally, linear TV excels at creating emotional connections with viewers, making it an ideal platform for building impactful brand narratives and delivering memorable advertising campaigns.”

    On the question of innovating, he further opined, “To stay competitive, linear TV must continuously innovate and produce high-quality, engaging content that keeps audiences invested. The rise of Smart and connected TVs has further enhanced the traditional viewing experience, offering seamless integration of digital content with linear programming. Rather than replacing linear TV, these advancements complement its offerings, broadening its appeal and strengthening its ability to engage viewers.

    Networks like ZEE have successfully upheld linear TV’s relevance by focusing on family-oriented programming that resonates with diverse audiences, fostering loyalty across demographics. While digital platforms continue to evolve, linear TV remains a key medium due to its extensive reach, emotional resonance, and capacity to create shared viewing experiences. The integration of digital features into traditional TV formats underscores its adaptability and enduring importance in the media ecosystem,” he concludes.

  • ZEE Network announces their new campaign ‘Dilfluencers’

    ZEE Network announces their new campaign ‘Dilfluencers’

    Mumbai: ZEE Network is set to announce the launch of their new campaign ‘Dilfluencers’.

    The latest campaign emphasizes that its most loved TV characters are far more than just social media stars but are a daily companion to the millions of viewers whose hearts they touch on a daily basis, therefore dubbing them as ‘Dilfluencers’. A campaign film featuring Jackie Shroff humorously shifts the focus from conventional social media shoutouts to the powerful everyday influence ZEE’s characters wield. The messaging for ‘Dilfluencers’ is rooted in #SachTohYehiHai, underscoring how ZEE’s characters have, since 1992, evolved into symbols of resilience and empowerment, producing over 5 lakh episodes and 3 lakh+ hours of content. Serving as a daily companion to 174 million people, ZEE’s characters capture the evolving aspirations of viewers, championing themes like equality, reverse parenting, and second chances. ‘Dilfluencers’ creates an opportunity for brands to leverage the authenticity and deep-rooted trust these characters command, making connections that extend beyond social media into the everyday lives of audiences across Bharat.

    ZEE chief growth officer, digital & broadcast revenue, Ashish Sehgal said, “In a culturally diverse country like India, our ‘Dilfluencers’ resonate with viewers across multiple demographics. With a network reach of 859 million viewers, including 439 million females, ZEE connects with the key decision makers of every household. Our weekly organic cumulative reach on social is 960 million which makes ZEE’s characters indispensable for brands to influence household choices. These characters are more than on-screen personas—they are deeply relatable figures in viewers’ lives, offering brands a unique opportunity to tap into their trust and loyalty. Television has built these iconic characters, while digital media has amplified engagement, adding new dimensions. Branded content leveraging ZEE Influencers has already delivered impactful results, and with this launch, we aim to scale this success, offering partners an unmatched connection with households across India.”

    ZEE CMO, content SBU, Kartik Mahadev said, “At Zee, our storytelling is consumer inspired, it reflects the evolving aspirations of our audiences, feels authentic and creates emotional resonance required to propel change. Our characters today take on roles as bankers, bakers, entrepreneurs, and teachers, they spark cultural conversations and foster a deep sense of community. It isn’t enough for influencers to just wear a product. Through ‘Dilfluencers’ we are going further, enabling brands to harness the halo of our most trusted TV characters and their unique ability to shape life choices, coupled with a digital video delivery that feels personal. This initiative brings the best of two worlds, the equity building power of TV personas and the flexibility of digital delivery that can be targeted to hyperlocal audiences, creating empathy at scale.”

  • This Mother’s Day, ZEE urges moms to Vote For Themselves!

    This Mother’s Day, ZEE urges moms to Vote For Themselves!

    Mumbai – ZEE, India’s leading media & entertainment conglomerate, has released a touching Mother’s Day film, with a heartfelt message for mothers to also think about themselves for once – that amidst the ceaseless duties of motherhood, it’s crucial for moms to pause, reflect on their own little hopes and aspirations, and celebrate the simple joys of life that bring them happiness. The film underscores how mothers often lose sight of their own identity while prioritizing the needs of their loved ones. This Mother’s Day, the ZEE Network urges mothers to vote for themselves and reclaim moments of self-discovery, embrace the small pleasures in life, and listen to the whispers of their own hearts. It is a tribute to the giving nature of mothers worldwide, urging them to embrace their individuality and prioritize self-care amidst the beautiful chaos of motherhood.

    ZEE’s content design approach rests on building an intimate understanding of the viewer and telling stories that reflect themes that are closest to their heart. As the role of mothers evolves in society, ZEE’s content depiction has moved from traditional portrayals of a mother as a self-sacrificing nurturer to more contemporary narratives that showcase mothers becoming more self-aware, looking after themselves, voicing their own choices and sharing their opinions. This shift is brought to life by some of ZEE’s most loved mothers such as Bhawani of Zee TV’s Kaise Mujhe Tum Mil Gaye, Tulasi from Zee Kannada’s Shrirasthu Shubhamasthu and Vasundhara from Zee Marathi’s Punha Kartavya Aahe.  

    ZEE’s social media clout boasts of a staggering 191 Mn followers and subscribers, fuelling 18.4 Mn organic interactions and 3.5 Bn organic monthly video views.  This contributes to 38% SOV on social, making ZEE the No. 1 broadcaster in the digital realm.

    Ashish Sehgal, Chief Growth Officer – Advertisement Revenue, ZEE said, “Television is undoubtedly the most trusted medium for viewers and brands. Advertisers have an opportunity to not only leverage the reach and deep regional strength of ZEE but also engage meaningfully through our social and digital assets, where we have built a strong community of followers. This community can spark meaningful conversations with inspiring characters and stories that align perfectly with the brand’s ethos, helping strengthen the brand’s connection and driving desired brand actions.”

    *Kartik Mahadev, CMO & Head of OptimiZEE said,* _“The emerging GEC viewer is changing at a rapid pace and so are their content expectations. There is a distinct shift from ‘Duty’ to ‘Desire’ where women are beginning to make choices based on what they ‘WANT’. Our content innovation is driven by many such emerging consumer themes. Through authentic storytelling that is rooted in empathy, our characters address important societal needs, resonating with viewers on a deeper level. Our narratives provide the perfect context for brands to engage with their target audience, fostering meaningful dialogue and connection. One such example is our focus on ‘self-care,’ where we emphasize that it’s not a luxury but a necessity for mothers to at least occasionally prioritize themselves. Our campaign #MaaKaVote showcases many such moments from our shows that will enable brands to build emotional resonance, join the conversation and engage with their target audiences.”

    ZEE extends a compelling invitation to brands that are eager to forge authentic connections with their audiences, to join forces with its dynamic community, aspirational characters, and culturally resonant narratives to harness the unparalleled power of storytelling. 
     

  • Muneet Pal Singh joins B4U Network

    Muneet Pal Singh joins B4U Network

    Mumbai: Muneet Pal Singh joins B4U Network as as NORTH & EAST BRANCH HEAD, comes with around 20 years of rich experience in the media industry with extensive exposure across multiple sectors, including print, media, events, and advertising sales. He has worked with renowned companies like Goldmines, Times of India, Zee Network, Viacom, and Sony.

    Muneet played a pivotal role in establishing the northern business for Goldmines Telefilms and contributed significantly to scaling business operations at Pen Music Channel in his last assignment.

    Commenting on Muneet’s appointment, Johnson Jain (CRO) said “We Welcome Muneet Pal Singh into our B4U family! Muneet has a focused approach towards his vision and is backed by strong PR skills and network in the industry. He is an ideal choice to head our North & East region to calibrate the business.”

    Muneet Quote: “With my extensive experience and deep understanding of various genres spanning across GEC, Hindi Movies, and Music channels, my skill set is well-aligned to drive the growth and success of B4U Network to next expansion phase. 

  • Zee5 highlights regional offerings in a new campaign

    Zee5 highlights regional offerings in a new campaign

    Mumbai: Video streaming platform ZEE5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar. Revolving around the FOMO theme, the campaign showcases the platform’s content library, particularly the regional offerings.

    ZEE5 currently features 160+ live TV channels and 500,000+ hours of on-demand content spanning over 3,500 films, 1,750 TV shows, and 700 originals, in 12 Indian languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi), all available in a new subscription of Rs. 599.

    The SVOD viewers on the platform get access to the range of movies and web series behind the paywall, along with AVOD content before they are aired on TV. The AVOD content roster at ZEE5 includes catch-up episodes of the most popular TV shows on ZEE Network and other properties which are available for audiences to watch anytime, and anywhere.

    Over the past 12 months, ZEE5 has become the fastest growing OTT platform in India as per AppAnnie’s latest industry report. The platform’s monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 million in December 2021. ZEE5 users watched an average of 201 minutes of content per month during the last quarter, with the platform releasing 51 shows and movies, including 11 originals during the period.

    ZEE5 has planned a high-frequency promotional outreach for the campaign across TV, social media, and the internet as part of a 360-degree approach.

     “At ZEE5, we have always aspired to democratise entertainment and provide quality content to our audiences at a price that is convenient for the majority of the viewers,” says ZEE5 India chief business officer Manish Kalra. “While ZEE5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalisation by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.”

    Lowe Lintas chief creative officer Sagar Kapoor adds, “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences every week to watch new shows and movies and stay above content FOMO, so they never miss out on the excitement on and off the screen.”

  • TCM Sports Management appoints Sudip Roy as EVP – New Business

    New Delhi: TCM Sports Management, a full service sports marketing and management company has appointed Sudip Roy as executive vice president – New Business.

    Roy will be responsible for developing revenue strategies for the new business verticals -Digital platforms, Branded content opportunities in sports, New IPs & Sports events, Media partnership – agencies & media owners, said the company on Monday.

    “Sudip is an accomplished business leader with over two-decades of diversified experience across genres & verticals in the media industry. A keen planner with proven abilities in devising strategies to develop new business, enhance advertising revenues, expand networks and media sales for business excellence. He will play the lead role in developing the new revenue streams for TCM,” said TCM, CEO, Basant Dhawan.

    TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council). Besides this, TCM has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia.

    Sudip Roy, said “With advertising/ground sponsorship rights across different state associations & various International boards, TCM is also poised for growth in the new Business verticals which includes Digital media sales, News IP’s & Tournaments in India, Branded content opportunities. It’s been an exciting journey for me in the broadcast industry so far, and I look forward to working with the team to develop & lead the sponsorship & revenue strategies for the TCM’s new Business verticals.”

    Roy comes with an experience of over two decades in sales and marketing roles, with specific emphasis towards strategic planning, business development, advertising sales and customer relationship management, across leading media houses.

    Prior to joining TCM he was executive vice president with Network 18 Media & Investments Ltd., where he headed the revenue function of Hindi cluster during different phases of his six-year tenure.

    Before Network 18, Sudip worked with Neo sports and Neo Prime channels as Senior Vice President & Revenue Head. He also worked in various leadership positions at ABP News Network for 8 years and Zee Network for seven years.

  • Zee5’s ‘ATM’ promises content anytime, anywhere in one’s language of choice

    Zee5’s ‘ATM’ promises content anytime, anywhere in one’s language of choice

    KOLKATA: Zee5 has unveiled its latest integrated marketing campaign – ATM, acronym for ‘Any Time Manoranjan’, to further strengthen the OTT platform’s connection with audiences across the country by offering TV shows, movies, news, and much more for free to its AvoD consumers.

    Targeted primarily at the TV viewing audiences across tier-2 cities, Zee5’s ATM will offer viewers the opportunity to consume entertainment anytime, anywhere, and in the language of their choice. Starring popular celebrities Shraddha Arya and Tejashri Pradhan, the campaign will be launched in various languages – Hindi, Marathi, Tamil, Telugu, Kannada and Bangla.

    Zee5 India chief business officer Manish Kalra said, “As India and Bharat’s multilingual storyteller, we have entertained millions of Indians with our diverse gamut of content offerings for the past three years. Through the ATM campaign, we aim to acquire new users and encourage TV watchers to download the Zee5 app for an unmatched experience, using a powerful combination of platform convenience and compelling content. We chose this proposition because the word “ATM” connotes instant accessibility; and we want users to think of Zee5 like an ATM that gives you access to entertainment anytime, a.k.a. ‘Any Time Manoranjan’. Through our ability to deliver multilingual purposeful content across various devices, ecosystems, and operating systems, we want to target the gap between the TV watching audience and OTT users by introducing them to a world of real, relevant, and resonant Indian stories on our platform.”

    Zee5 has planned a high-frequency TV campaign across multiple Zee network channels, leveraging prime time spots as well as some new launches like Indian Pro Music League to get maximum reach. The campaign will also be rolled out across owned social media platforms and will drive conversations through influencer marketing to further amplify the proposition. Deepening inroads into Bharat, the platform will target tier-2 and tier-3 towns with clutter-breaking creatives in high-footfall areas and run campaigns across top radio stations in key markets. To highlight the campaign, Zee5 will add ATM messaging in all the featuring banners for tentpole shows to build further recall.

    Zee5 has successfully struck a chord with many Indians within the country; last December, the platform clocked in 65.9 million MAUS and 5.4 million DAUS. Its repertoire of content includes Indian and global movies, catch-up content, and live TV, shows, news, music, live events, and much more. With a rich library of over 120+ original shows, the OTT service offers content in 12 Indian languages and since its inception, it has had 85+ regional launches: 55+ web series, five short films, and 25+ movies in Tamil, Telugu, Marathi, Kannada, and Bengali across genres. Additionally, the platform offers content in – Hindi, English, Punjabi, Bhojpuri, Gujarati, and Odia.

  • Simran Hoon quits Viacom18

    Simran Hoon quits Viacom18

    MUMBAI: Simran Hoon, Viacom18 Media's executive vice president and head of ad sales has stepped down from the post nearly after 13 years of association with the company.

    In the past, Hoon was working with Zee Network as SVP. She was senior vice president at Star India and as a group manager at Sony Entertainment Television.

    She has also worked in advertising at The Times of India in 1994. She switched from print to television in 1995 when she joined Sony Entertainment Television. This was followed by a stint with Vindia the dot.com bandwagon where she handled  sales for the north.

    Hoon, a Delhi University graduate, completed her B.A. Economics (H) from Miranda House College and joined The Times School of Marketing for PGDMM in 1992.

     

  • Zee Tamil to launch a bouquet of shows starting this September

    Zee Tamil to launch a bouquet of shows starting this September

    MUMBAI: Zee Tamil, has lined up an exciting array of new shows that are set to be launched this month. These include shows from both fiction and non-fiction genre. As the channel is able to create fresh content post easing down of restrictions on shooting and productions, Zee Tamil has emerged stronger and received an overwhelming response from its viewers, strengthening its resolve to serve the best in-class entertainment in Tamil Nadu.

    Zee Tamil’s string of new shows will be launched beginning in September. The Gautam Vasudev Menon directorial web series Queen will be aired on Television for the first time on Zee Tamil every Sunday starting 13 September. The channel also has new offerings for their fiction and non-fiction segment – Suryavamsam and Zee Super Family, respectively. After the phenomenal audience reception for shows Dr. Ambedkar and Kundali Bhagya in other Zee network channels, Zee Tamil has decided to bring these two shows to the eager Tamil audiences as well.

    Queen, inspired from true-life events, highlights the journey of an ambitious and fierce woman, through her journey from being a bright student to becoming an acting sensation in Tamil Cinema, to finally becoming a great political leader in Tamil Nadu. Directed by Gautam Menon, this web series stars Ramya Krishnan, Anjana Jayaprakash, and Anikha as Shakthi Seshadri. Starting 13 September, Queen will air every Sunday from 6:30 pm to 7.30 pm

    Suryavamsam is a contemporary family drama, which has a refreshing take on the conflict between a tradition and love between different cultures. It brings back nostalgia for the days when joint families were still predominant in society. It is the story of Samantha (played by Niktha Rajesh) who is on a mission to reunite her mother Kalyani (played by Sandhana) with her estranged family. The other lead actors in this show are Poornima Bhagyaraj, playing the grandmother Annammal, and Aashish Chakravarthy, playing Surya, the love interest of Samantha. Starting  21 September Suryavamsam will air from Monday – Saturday, at 7:00 pm.

    Coming soon to the Zee Tamil audience is Puratchiyalar Dr.Ambedkar,  a serial based on the real-life story of Dr Bhimrao Ambedkar. Due to the prevalence of regressive practices of untouchability and the caste system, Ambedkar and his family are treated poorly by the people belonging to the upper castes. Bhim, however, studies diligently and works hard to educate himself, ultimately becoming the bastion, flag bearer, and almost synonymous with ‘social justice’ in India. The promo of this show running currently on TV and social media has already created waves and a very high interest amongst Tamil viewers

    Among its non-fiction offerings, Zee Tamil will soon be launching a show called Zee Super Family– a reality game show hosted by Archana and RJ Vijay wherein artists of Zee Tamil shows will come together for this one of a kind game show to offer 120 minutes of non-stop entertainment through a series of fun filled tasks.

    Kundali Bhagya, a famous show which topped the viewer ratings for Zee TV is soon to be dubbed and launched for Zee Tamil. This fiction show tells the story of two sisters Preeta (Shraddha Arya) and Srishti (Anjum Fakih) in their attempt to reunite with their mother Sarla (Supriya Shukla). It shows their journey and how they ultimately find themselves entangled with the rich and famous Luthra family. This is a story of love, of friendship, of revenge – the ultimate emotional potpourri!