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Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru. Rangaswami wore many hats...
MUMBAI: Royal Enfield or RE as it is popularly known has been one of the secretive brands that have forever been tight-lipped; never wanting to talk...
MUMBAI: Imagine a future without advertising! Not a pretty sight, is it? If that ever happens it would lead to major agencies and brands shutting down...
MUMBAI: Most brands can easily take up any form of promotion when it comes to advertising themselves. But some brands have the hard task of not...
MUMBAI: The 28-year-old lady, who rose to fame pretty early in her career, proudly sits as the creative controller at Ogilvy India’s office. An avid feminist...
MUMBAI: Though the announcement of ad guru and former WPP CEO Sir Martin Sorrell’s comeback strategy was announced yesterday in faraway London — a London Stock...
MUMBAI: At a time when content, technology and disruption are mentioned in the same breath in every marketing and digital summit, design often takes a backseat....
ZEE MELT, a pioneering convention forming the cross-pollination of creativity, marketing, communication, technology and digital space since its inception has announced the 4th edition to take...
MUMBAI: Senior journalist-turned entrepreneur Arnab Goswami’s Republic TV has announced the forthcoming launch of what it called “the largest conglomerate on digital news’ — republicworld.com. Speaking...
MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big...
MUMBAI: BARC India’s Think session on ‘Role of Big Data in Driving Ad Effectiveness’, at the just concluded Zee MELT, delved into the need for Big...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
NEW DELHI: Who is afraid of the yardstick, and an authentic one? The digital media has been a victim of many a misnomers. “Easily measurable” media,...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
NEW DELHI: It’s the business of consumer connect, realistically. Noting that there was a dearth of good branded content and the British media invested 350,000 pounds...
MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’...
MUMBAI: It was hard hitting, the way CVL Srinivas began his address at Zee MELT 2016. With a satirical audio-visual titled ‘The Last Agency On Earth’...
MUMBAI: Kyoorius is all set to host Zee MELT 2016 on 26 and 27 August with a brilliant line-up of speakers and panel discussions. Its first...
MUMBAI: Kyoorius is all set to host Zee MELT 2016 on 26 and 27 August with a brilliant line-up of speakers and panel discussions. Its first...
