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Tag: Zee Media

  • BARC meets industry in Kolkata; suggests third vendor

    BARC meets industry in Kolkata; suggests third vendor

    KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported by us on 7 August (Evaluation of RFPs for BARC to be held from 14 August). The first is the technical partner, the second is the panel management partner and the third will conduct the establishment study for the proposed new television ratings system. BARC has announced that the new TV ratings systems should start spewing out viewership ratings by May or June of 2014. The committee, as reported earlier by indiantelevision.com, had earlier accepted applications from 27 organisations, of the 32 RFP responses that it had received.

     

    Once the new TV ratings system is in place, the industry body will also float another tender for a fourth vendor for taking up quality and analytics studies.

     

    BARC TechComm member Paritosh Joshi made this clarification at the third of its open houses held in Kolkata on Thursday.

     

    20 professionals representing broadcasters, advertisers and agencies attended the meet hosted in which BARC shared the progress it has made so far. Zee Entertainment Enterprises, Havas Media, Zee Media, BPN India and TV Today were amongst the media companies that turned up in the Kolkata leg of BARC’s national city roadshow exercise to connect with industry. BARC CEO Partho Dasgupta and vice president Mubin Khan were also present to interact with industry.

     

    “The priority for now is getting the best and biggest vendors. We are currently ensuring that metering, establishment and technology contracts are well managed,” says Dasgupta.

     

    The fourth vendor for quality and analysis will take time and Joshi said BARC might get into the selection process in November.

     

    Havas Media senior general manger Raj Dutta, who was a part of the roadshow says, “I was expecting something new. Things were presented in a sketchy format. There is not much clarity about the rural audience. However with different organisations engaged in the measurement system, there would be complete transparency.”

     

    BPN India executive vice president Mahesh Motwani added, “Given the technological advances, the time was right for this initiative. It will map the diverse and rapidly changing Indian media landscape and provide a deeper connect and understanding of the consumer to Indian television.”

     

    Regional broadcasters have for long been pushing for an independent audience measurement system. “This will help them improve their bottom-line, going forward,” say media analysts. “With robust measurement and data, all genres and languages can expect a boost as far as media planners understanding of consumption of their content is concerned.”

  • 4th Edition of My Earth My Duty’s to kickstart from 1 August, 2013

    4th Edition of My Earth My Duty’s to kickstart from 1 August, 2013

    New Delhi, 29th July, 2013: Zee Media Corporation Ltd., India’s largest news network, has launched the fourth edition of India’s biggest environment awareness initiative ‘My Earth My Duty’, today. My Earth My Duty has proven to be an essential platform provided by an Indian media house in bringing behavioral change in Indian Citizenship, especially youth. Since 2010, the initiative has been able to sensitize and encourage people to take adequate steps to conserve Earth and more so for our children and grandchildren.

    Zee Media through My Earth My Duty 2013 aims at encouraging people to participate in Awareness Sessions and Pan-India Plantation Drive. The month long activities will start from August 1, across various cities of India. Under the first phase, Indian citizens will be educated about environmental degradation and generate concern about the hazardous changes taking place in the environment with a view to motivate them to take positive consequential actions. The campaign will mobilize people to adopt eco-friendly measures in their daily lives and bring about a change in their outlook.

    Discussions about the changing environment and handy solutions to fight against it, pledge ceremony, cultural programs on the theme, signature campaigns and rallies across the city would mark the ground activities being conducted in over 15 cities across the Nation.

    Mr Alok Agrawal, CEO, Zee Media Corporation Ltd said, “Our effort is to create environmental awareness through My Earth My Duty among the youngsters who are the future of India. Inculcating awareness amongst them will promise a greener Earth both for themselves as well as their successors. Zee Media Corp is committed to carry on this campaign till Earth restores its normal ecological system. Zee Media has always been on the forefront of bringing around a positive change in the lives of people it touches and this is what it is trying to promote through this initiative as well.”

    A week long pan-India plantation drive will start from 15th August to mark the 66th year of India’s Independence mobilizing citizens for highest number of plantation. Zee Media hopes its 100 million viewers will come out with supporting hand to contribute in this Green Revolution which is the only alternative to control environmental degradation.

    As a responsible media house, Zee Media has been committed to engage the youth of India whose contribution is crucial for a greener and sustainable future. In a short span of time My earth My Duty has been recognized as India’s biggest environmental awareness initiative and received well by over 50 million youngsters, who along with other partners of this initiative have planted more than 1.4 crore trees in 1.5 lakh villages. Dignitaries such as Dr APJ Abdul Kalam, Amitabh Bachchan, Aamir Khan, Kapil Dev, Irfan Khan, have associated with this noble initiative.

    Rohit Kumar, VP, Zee Media Corporation Ltd said, “While global warming, natural calamities and solutions therein have become the talk of the town after witnessing disasters in Uttarakhand and Tsunami in coastal regions sometime back, not much initiative has been taken to increase environmental consciousness. Zee Media Corp, as a responsible and environmentally conscious media house, has been constantly trying to address this national concern and raise awareness towards conserving the environment under its My Earth My Duty initiative, since last couple of years. We hope to make a significant contribution towards a greener and brighter future.”
    Infact in an unparallel achievement for any initiative, ‘My Earth My Duty’ was selected to represent India’s action against Climate Change at the 2012 Earth Summit in Rio de Janeiro, Brazil. The revolutionary movement has also been recognized by Limca Book of Records besides winning several coveted awards.

    Zee Media has partnered with Ministry of Youth – National Service Scheme & Nehru Yuva Kendra Sangathan, Para-military forces-Border Security Force, Indo-Tibetan Border Police, Central Reserve Police Force, ETF, Brahm Kumari Samaj, Centre for Media Studies and others to maximize the reach and impact of the initiative.

  • Zee Media Exclusive interview with former Railway Minister, Pawan Kumar Bansal, who says “there is a conspiracy” to implicate him in Cash-for-Promotion

    Zee Media Exclusive interview with former Railway Minister, Pawan Kumar Bansal, who says “there is a conspiracy” to implicate him in Cash-for-Promotion

    New Delhi: Zee Media aired the first Television Interview of Pawan Bansal today, the former Minister of Railways, since his implication in the Cash-for-Promotion saga. He said there was a conspiracy being hatched against him since he held a very prominent position and was trying to eradicate a lot of ills that were plaguing the system.

    In an exclusive interview with Rahul Sinha of Zee Media, he said, “I’m not involved in any wrong doing and I am not an accomplice in the Cash-for-Promotion case. These are vested interests of people who are trying to malign me and my family’s image through false accusations and I’m sure that the courts will finally be able to bring the truth out.”

    He shared the various dates and the file movements on the issue to show that he was not involved in any way in the highly publicized issue. Bansal said that had there been even an iota of possibility of his involvement, he would not have been there to help the prosecution. He also pointed out that the file movement and the various conversations, said to be made on his behalf, do not gel.

    He went on to say that he was clean and that there was a conspiracy to implicate him in the matter. He also shared that he was shocked upon learning that his nephew was embroiled in the act. According to him, CBI has done a thorough investigation and the Courts will bring out the truth in the case. He also said that some of the companies that he is being made an owner of (105 in total) include PSUs and some companies based down south that he doesn’t even has clue of, let aside question of ownership.

    He further clarified that he does not think there was an internal conspiracy within the Congress party against him and he believed the party’s leadership will also understand that he has done no wrong. He was just hurt by the way the whole issue panned out and the media reports that accused him of the wrongdoing and pronounced a sentence against him.

    Sudhir Chaudhary, Editor, Zee Media said on the occasion, “We have always striven to bring out the truth in all cases of public importance and have given everyone the right to defend themselves. With this interview as well we are trying to give opportunity to the accused to provide his side of the story; it is up to the viewers to make a decision for themselves on the issue.”

  • In an interview with Zee Media DPC Neeraj Kumar says December 16 gang-rape aftermath was a conspiracy against him

    In an interview with Zee Media DPC Neeraj Kumar says December 16 gang-rape aftermath was a conspiracy against him

    New Delhi: Zee Media today aired a Television Interview of Delhi Police Commissioner Neeraj Kumar where he claimed that the December 16 gang-rape aftermath was a conspiracy of those who were against his appointment.

    Calling the incident a “serious and fearful” one, he says it was difficult for the cops because the accused didn’t have any past criminal records. Strongly defending the police action in handling the massive protests after the incident, the Police Commissioner, who will retire this month end, said he was personally targeted during his tenure.

    He said that the Delhi Police took all possible steps, and it was for the first time that a campaign was aimed against the police force. He also said that though such incidents have taken place earlier as well, but the police commissioner’s role was never questioned. He also felt that it was a campaign to malign him, though he did not have any evidence to prove this. He further said that every year over 5,000 of such cases take place, but people fear the police and don’t come forward to report such incidents. It is this mentality that motivates the criminals, he said.

    On the IPL fixing scadal, he said that exposing the incident was an achievement that and he was proud of it. “First of all we caught the fixers then we fixed the players. People do not understand that if we had no evidence then we could not have taken such actions against them. Simply naming a player does not dent his career, we did it very carefully.” Talking about S Sreesanth, he said justice would take a little longer.

    Sudhir Chaudhary, Editor, Zee Media said “We have always striven to bring out the truth in all cases of public importance and have given everyone the right to defend themselves. With this interview as well we are trying to give opportunity to another of those that the citizen believe have not been able to do justice to their position and to provide his side of the story. Now, it is up to the viewers to make a decision for themselves on the issue.”