Tag: Zee Marathi

  • Zee launches Marathi news channel

    Zee launches Marathi news channel

    NEW DELHI: Zee News Ltd. has launched its Marathi news channel Zee 24 Taas as part of a “region-specific strategy.” This is the country’s first 24-hour news channel in Marathi.

    Says Zee News Ltd managing director Laxmi Narain Goel, “The news businesses of Zee group have had a history of ‘firsts’. Zee News is the first 24-hour Hindi news channel, Zee Business is the first 24 hour Hindi business channel, and now Zee 24 Taas continues the tradition by becoming the first 24 hour Marathi news channel.”

    Adds Zee News chief executive officer Harish Doraiswamy, “The launch followed careful thinking and a whole slew of researches in the market. Obviously, our understanding of Marathi viewer preferences through our experience of Zee Marathi helped us a great deal. I am sure the channel’s content and its presentation will appeal to the discerning Marathi audience.”

    Zee Network chairman Subhash Chandra had announced the launch of Zee’s Marathi news channel at the Zee Gaurav Awards on 5 February. The channel is already a strong player in the GEC with Zee Marathi.

    Zee News Ltd. is building a cluster of news, current affairs and regional channels. The company’s offerings include Zee News, Zee Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu, Zee Kannada, 24 Ghanta and now, Zee 24 Taas. It also provides news and entertainment content to Zee in USA, Europe, Africa, Middle East and Asia Pacific, the company said in a statement.

  • Zee Marathi ‘Sa Re Ga Ma Pa’ records impressive opening numbers

    Zee Marathi ‘Sa Re Ga Ma Pa’ records impressive opening numbers

    MUMBAI: The Marathi version of the Zee music property Sa Re Ga Ma Pa on Zee Marathi has received an encouraging response from the audience, as per the opening week Tam numbers.

    According to the first week ratings, the show recorded an average rating of 4.5 TVR in the CS4+ market (Mumbai, Rest of Maharashtra (ROM) 1 Mn+, ROM 0.1-1m and All Maharashtra).

    In the Mumbai market, the opening day episode as well as the second day episode (19 September) scored 5.2 TVR each, while the ROM 1m+ ratings for the two days stood at 7.8 and 4.6 each. In the ROM 0.1-1m category, the ratings read 2.6 TVR and 3.3 TVR for the two days. In the All Maharashtra market, the 18 September episode recorded 4.9 TVR, while the second day episode scored 4.7 TVR.

    In the CS ABC15+ category, the average rating for the above markets stood at in the range of 6.5 TVR. The detailed ratings for the first two days read: Mumbai (6.6, 7.2), ROM 1m+ (8.9, 8), ROM 0.1-1m (4.3, 4.9), All Mah (6.4, 6.8).

    CS 15+ ABC FEM: Mumbai (5.4, 8.3), ROM 1m+ (10.7, 9.4), ROM 0.1-1m (6, 3.9), All Mah (6.1, 7.6).

    CS 25+ ABC FEM: Mumbai (6.4, 9.1), ROM 1m+ (8.7, 9), ROM 0.1-1m (5.4, 2.1), All Mah (6.5, 7.8).

    CS 25+ ABC MALE: Mumbai (8.5, 6.9), ROM 1m+ (8.4, 9.1), ROM 0.1-1m (1.3, 4.2), All Mah (7.1, 6.7).

    As already reported, the Sa Re Ga Ma Pa property will be taken to Zee Bangla next. The channel targets a November 2006 launch of the programme.

  • Zee plans to launch Southern channels overseas in Q1 2007

    Zee plans to launch Southern channels overseas in Q1 2007

    MUMBAI: Zee Network is planning to launch its two southern language channels overseas in the first quarter of 2007-08.

    There is no decision taken yet on which country Zee Telugu and Zee Kannada would launch first. “we are looking at taking these two channels to the international markets. There is a sizeable audience to be tapped,” says Zee’s south initiatives head Ajay Kumar.

    Zee is also preparing to launch a Tamil and a Malayalam channel to cover up all the southern language states. But these are tough competitive markets, dominated by Sun TV, Asianet and Surya.

    Zee’s aim is to have a presence across eight regional languages of India. Already available are Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee Telugu and Zee Kannada. The focus will be on consolidating in these eight languages over the next five years by clubbing the language entertainment channels with regional news channels.

    The regional channels form a part of Zee’s demerged entity, Zee News Ltd (ZNL). Under this company also falls the news channel business.

    ZNL has projected a 33 per cent compound annual growth rate (CAGR) over the next five years to touch a revenue of Rs 8.7 billion by FY 2011, up from Rs 2.01 billion in FY 2005-06. The operating margins, which stood at 16 per cent, are expected to expand to around 30 per cent during this period.

    ZNL has a networth of Rs 1.7 billion. The capital employed (as of 1 April 2006) is Rs 2.31 billion with loan funds standing at Rs 612 million. The company has no major capex requirement at this stage.

  • Zee takes ‘Sa Re Ga Ma Pa’ to regional markets; Marathi version set to launch

    Zee takes ‘Sa Re Ga Ma Pa’ to regional markets; Marathi version set to launch

    MUMBAI: Zee Telefilms is taking its successful music talent hunt property Sa Re Ga Ma Pa to the regional markets. To start with, Zee Marathi will launch Sa Re Ga Ma Pa on 18 September, while plans are getting formalised to launch the format in Zee Bangla later this year.

    “The original Sa Re Ga Ma Pa format will be re-launched in Marathi with some slight variations. The hunt, participated by 32 contestants, will run 39 episodes and the finals will be held on 26 January 2007. Zee Marathi will telecast the two-hour final episode live,” states Zee Marathi, Bangla & Gujarati business head Nitin Vaidya.

    The programme will run on Monday and Tuesday at 10 pm as half-hour episodes. The Monday episode will be a performance episode, while on Tuesdays it will deal with the elimination process.

    SMS interactivity will be introduced in the format from the 32nd episode. The popular vote will be clubbed with the jurys’ decision to decide the episode winners. The final winner will be decided entirely on the basis of viewer opinion.

    Out of 5000 applicants, 32 contestants have been shortlisted from auditions held in Mumbai, Pune, Nasik and Kolhapur.

    Popular television personality Pallavi Joshi will anchor the music show for Zee Marathi. The channel has opted for Marathi music director, an ex-Sa Re Ga Ma Pa winner Avdoot Gupte and the popular Marathi playback singer Devki Pandit to be the permanent judges in the contest.

    The show will have celebrity guest appearances as special jury in its advanced stages. “For example, the 16th and 17th episodes will have artists from popular Zee Marathi soaps entering the show as special jury members,” offers Vaidya.

    Zee has roped in Idea Cellular as the main sponsor of the property. According to Vaidya, the winner will not only get a chance to perform in the 2007 Zee Gaurav Puraskaar but will also get a flat in Talegaon from the associate sponsor, the real estate firm Disha Direct.

    Zee has already kicked off the on-air promotions of Sa Re Ga Ma Pa on its network channels. “The outdoors and other marketing activities will begin in a week’s time,” Vaidya says.

  • Zee Turner, Tata Sky spat reaches court

    Zee Turner, Tata Sky spat reaches court

    NEW DELHI: It has come a full circle for the Zee group. DTH service provider Tata Sky has dragged distribution company Zee Turner to court for acting pricey on giving its channels to the new entrant in the Indian DTH arena.

    The case filed some days back in a Delhi court by Tata Sky states that Zee Turner is setting “unreasonable” terms for negotiations for its bouquet of channels, which amounts to a breach of various directives issued by the sector regulator.

    The case is slated for a hearing today. However, court sources indicated that its unlikely arguments will take place in the first hearing.

    Tata Sky, which began its commercial operations few weeks back, is presently offering consumers 55-odd TV channels at a price that is more than the Subhash Chandra-promoted Dish TV, which is country’s first pay TV platform.

    Zee Turner is a 74:26 distribution joint venture between the Chandra-controlled Zee Telefilms and Time Warner company Turner International India.

    The genesis of the present face-off is lack of consensus on pricing of Zee Turner channels and Tata Sky’s insistence on select TV channels from the bouquet of 32 channels.

    While India’s second pay digital platform Tata Sky wants select Zee Turner channels for a reported sum of below Rs. 40 per subscriber, the latter is insisting all its 32 channels should be taken.

    As reported by Indiantelevision.com earlier, sources close to the negotiations said Zee Turner has conveyed that it’s ready to give all its channels to Tata Sky’s DTH platform for Rs. 74 per subscriber per month, which is 50 per cent of the price that cable operators pay for the Zee Turner bouquet.

    Bouquet 1 of Zee Turner comprises Zee TV, Zee Cinema, Zee News, Zee Studio, Zee Bengali, Zee Gujarati, Zee Marathi, Zee Punjabi, Cartoon Network, Reality TV, CNBC, CNN, Zee Café, Zee Trendz, ETC, ETC Punjabi, Zee Jagran, Zee Smile, Zee Telgu and Zee Music.

    The second bouquet includes HBO, Pogo, Awaaz, VH1 and Zee Business. Zee Turner is soft bundling Zee Sports at a price benefit.

    The third bouquet, called Breakfree, consists of Zee Action, Zee Premier and Zee Classic, which air movies of different genre and are primarily available on Dish TV DTH platform.

    Zee Turner had earlier reasoned that its demand is based on a recent ruling of a disputes tribunal in Dish TV vs. Star case wherein Star was asked to make available its channel to Dish at Rs. 27 per subscriber, which is 50 per cent less than the price cable ops pay.

    Dish TV had to wait for over 18 months since launch to finally manage to get Star channels on its DTH platform.

    After having got powerful products like Star Plus, Dish TV has announced that it will not charge its consumers for some months anything extra for the Star channels, most of which are in the basic tier of 78-odd channels and can be had for Rs. 185 per month by a subscriber of Dish TV.

  • Zee Marathi asserts good show by prime time soap ‘Wadalvaat’

    MUMBAI: Zee Marathi’s prime time soap Wadalvaat has recorded an impressive performance during the telecast of its 700th episode. According to the Tam data offered by the channel, the episode telecast on 7 April, registered a TRP of 15 in 1 million+ towns in Maharashtra and 9.27 in Maharashtra market in Fem 15+ABC category.

    In the CS4+ category, the ratings achieved by the particular episode in various markets in TVRs: Mumbai (4), Maharashtra 1 mn+ (3.3), Maharashtra .1 mn to 1 mn (1.4) and All Maharashtra (3.4).

    According to Zee Marathi business head Nitin Vaidya, Wadalvaat has been giving a good performance since a long time and it didn’t require any extra efforts to push its 700th episode. “Wadalvaat is our channel driver and it didn’t require any special efforts for us to promote its 700th episode. We were mainly banking the On Air Promos,” says Vaidya.

    Zee Marathi has also unveiled a couple of new properties. It is exploring the cricket game genre with the new show Cricket Club. The show is slotted for 10 pm on Fridays and 11:30 am on Sundays. Another show the channel has launched recently is Book Club for Sundays.

  • Zee Telefilms creates 3 new business entities; to list them

    Zee Telefilms creates 3 new business entities; to list them

    MUMBAI / NEW DELHI: The Subhash Chandra promoted Zee Telefilms board today approved splitting of its broadcasting business into three entities — news operations, broadcast and content creation, and Siti Cable, which will also include the initiatives on the CAS front.

    After the restructuring, which is expected to be completed within six to eight months, the new entities involved in cable business, and news operations, would be listed on the stock exchange.
    It also announced an ‘in principle’ approval of a proposal to demerge the consumer services business for Dish TV. The board of directors has approved the restructuring proposal related to the de-merger of news and cable business while directing the management to evaluate the direct consumer services business (Dish TV related) and the assess the effect of de-merging it.

    According to Zee Telefilms chairman Subhash Chandra, the company had a complex structure, which needed to be simplified as required by the regulatory environment and market needs.

    * ZTL holds 33 per cent in Zee News Limited, while promoters of Zee hold the balance. Zee News Ltd delivers news uplinked fto the satellite for Zee News, Zee Business and News content of regional channels.
    He added, “Due to regulatory restrictions, the business of Dish TV was structured in a very fractured manner and hence was difficult for ZTL shareholders to understand.

    “At the same time, the structure was also tax inefficient. The management of the businesses under the same board was not focused and thus unable to capture the growth opportunities in the market as different skill sets are required for distribution to trade, which in this case is cable business.”

    He continues that the regulation in the news and news related broadcast content is different from regulation in entertainment and other content.

    Due to technological advancements and changes, the media businesses have to be prepared for a forthcoming digital age, the company said.

    “We feel confident that these measures of restructuring these businesses subject to necessary approval would result in streamlining operations and better exploitation of opportunities in each area to build long term shareholder value. It would also clear the ground for acquisitions and strategic or financial partners in the demerged businesses, apart from unlocking shareholders value,” Chandra says.

    Queried as to whether he saw the demerged cable business (Siti Cable) and the direct consumer services business (Dish TV) as being the most likely to invite international interest for strategic and financial partnerships, Chandra replied in the affirmative.
    Restructuring of consumer business for Dish TV
    The direct consumer business is marked by division of activities between the DTH license holder ASC Enterprises Limited (ASCEL) and the subsidiaries of Siti Cable.

    * Percentage holding to be decided by the board after valuation by independent valuers.
    As per the proposal, the direct consumer related business of ZTL would be de-merged into ASCEL, with the shareholders of ZTL receiving shares in ASCEL in proportion.

    This has been done due to lack of clarity in structure, inefficiencies in tax and diffuse strategic focus.

    The proposal has met with in principle approval of the Zee board. The board has authorised management to evaluate the proposal and its effect and present to board for final approval.

    The scheme of arrangement would require approval of the stock exchange, shareholders and creditors of Zee and from Bombay High Court.

    Restructuring of news business; regional channels included

    # ZTL shareholders would get 137 shares of Zee News Ltd for 100 shares in ZTL. ZTL foreign shareholders will get upto a maximum of 26 per cent. Any additional shares accruing would be converted into Preference Shares. Currently the FII holding is 31 per cent, hence everyone will get equity shares. The equity shares held by foreign promoters would be shifted to India as domestic holdings.
    In compliance with the news uplinking guidelines with effect from October 2005, newsgathering activities of ZTL were transferred to Zee News Limited, while downlinking and commercial exploitation of all news-bearing channels was retained under ZTL.

    “Despite a compliant corporate structure for news bearing channels (particularly regional channels), we have felt it important to bridge the divide and bring all the operational activities together, to create strategic focus, remove tax efficiencies and unlock shareholders value,” Chandra said.

    Under the scheme of arrangement, the news-related business (Zee News, Zee Business, Zee Bangla, Zee Punjabi, Zee Marathi, Zee Telegu and shortly to be launched Zee Kannada will be subsumed into Zee News Limited (ZNL).

    The company will in due course be suitably changing the name of Zee News Ltd.

    As the result of preparation of news business the shareholders of Zee Telefilms will get proportionate shareholding in ZNL. As per the formula that has been worked out 137 ZNL shares will fetch 100 shares in ZTL.

    In case the allotment works out to more than 26 per cent (which is the permissible limit of foreign investment in news ventures in India), the FIIs would be allotted preferentail shares of equivalent value on a proportionate basis.

    Zee News Limited would be listed on all stock exchanges where ZTL is listed.

    Restructuring of cable business

    Siti Cable has been hived off into a separate entity, Chandra pointed out, as the cable assets were under-utiliseted, despite large and well-positioned investments in the cable business.

    To properly address the emerging business opportunities in digitisation of cable and convergence, there also are large funding requirements. And the regulatory requirement applicable to cable distribution is very different to broadcasting.

    Combined with the fact that the competitive environment of distribution business is also different, the Zee board felt that an invigorated corporate and governance set up was essential to aggressively address the emerging opportunities.

    * Shares held by foreign promoters will be shifted in India as domestic holding to bring down the overall foreign holding to about 35 per cent. Cable business is allowed foreign holding upto 49 per cent.

    As per the scheme of arrangement, the cable business of Siti Cable, a 100 per cent subsidiary of ZTL, and the cable related business of ZTL would be de-merged into Wire and Wireless (India) Limited (WWIL), a new company incorporated for the purpose.

    The shareholders of ZTL would receive shares in WWIL in proportion, as consideration.

    WWIL would in turn issue preference shares to the shareholders of ZTL.

    Meanwhile, the Zee scrip moved in a narrow band today. While opening at the BSE on 238.90, the scrip touched a high of 243.35 and a low of 236.10 before closing the day at 239.55. The stock is expected to react tomorrow as the restructuring of Zee’s businesses was announced in the evening, after the bourses had closed.

    MY Khan joins Zee board

    Dr MY Khan, chairman of Banking and Advisory Council, YES Bank Ltd, has joined Zee as a director on the board of the company. Dr Khan has previously served as chairman of J & K Bank. He is also a director on the Board of Bharat Hotels, as well as an advisor for Berenson & Company, New York.