ITV

Tag: Zee Marathi

  • Colors Tamil the new entrant in BARC’s week 24 data for Tamil market

    Colors Tamil the new entrant in BARC’s week 24 data for Tamil market

    MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the hierarchy for other regions like Bengali, Marathi and Kannada, with Star Jalsha, Zee Marathi and Colors Kannada retaining their top slots.

    Bangla

    The Bengali region didn’t see any change in week 24. Star Jalsha and Zee Bangla maintained their first and second positions with 269956 impressions (000s) and 264219 impressions (000s) respectively. Following them were Jalsha Movies, Colors Bangla and Aakash Aath in third, fourth and fifth positions this week with 59799 (000s), 50104 (000s) and 47682 (000s) impressions respectively.

    Bhojpuri

    The Bhojpuri region saw a slight change this week as Big Ganga and Bhojpuri Cinema swapped their first and second slots with 36089 impressions (000s) and 36359 impressions (000s) respectively, while Bhojpuri Dhamaka Dishum remained in the third position with 4459 impressions (000s). While Mahuaa Plus maintained its fifth position with 1638 impressions (000s), Oscar Movies Bhojpuri came in as a new entrant in fourth position dethroning News18 Bihar Jharkhand with 1509 (000s) impressions.

    Marathi

    Zee Marathi remained steadfast at number one this week as well, garnering a gross viewership with 301882 impressions (000s) with an increase in viewership as compared to last week i.e. 299493 (000s). Zee Talkies and Colors Marathi exchanged their second and third positions with 116018 impressions (000s) and 125812 impressions (000s) respectively, followed by Star Pravah and Zee Yuva in fourth and fifth positions with 109095 impressions (000s) and 68382 impressions (000s).

    Kannada

    Like Bengal, the Kannada region too didn’t witness any changes, as all channels maintained their positions as last week. Colors Kannada remained number one with 387781 impressions (000s), followed by Zee Kannada – 291346 impressions (000s), Udaya TV – 194925 impressions (000s), Udaya Movies – 193476 impressions (000s) and Star Suvarna – 163032 impressions (000s).

    Malayalam

    Asianet retained its number one position this week with 248254 impressions (000s). Mazhavil Manorama and Surya TV were third and fourth positions with 92725 impressions (000s) and 87580 impressions (000s) respectively, with Flowers TV moving up to second slot from fourth with 101060 impressions (000s). Surya TV and Flowers TV were down to the third and fourth spots with 92878 impressions (000s) and 90798 impressions (000s) respectively. This week, Surya Movies ranked fifth with 69901 impressions (000s).

    Tamil

    Zee Tamil and  Star Vijay retained their second and third positions this week with 383105 impressions (000s) and 368940 impressions (000s) respectively, while Sun TV and KTV held their first and fourth positions with 871111 impressions (000s) and 265648 impressions (000s). Colors Tamil came as the new entrant in fifth position, taking the place of Polimer TV with 60659 impressions (000s).

    Telugu

    This week, Zee Telugu and Star Maa swapped their first and second positions with 466347 impressions (000s) and 531288 impressions (000s) respectively. Gemini TV crawled up to third position with 384785 impressions (000s), while ETV Telugu dropped down to fourth slot with 369923 impressions (000s). Gemini Movies maintained its fifth place with 175804 impressions (000s).

    Also Read :

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

    Barc India: Star Maa No. 1 telugu entertainment TV channel

  • Polimer TV, Gemini Movies make presence felt in BARC’s week 23 data

    Polimer TV, Gemini Movies make presence felt in BARC’s week 23 data

    MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the hierarchy of channels in the Southern regions remained constant with Colors Kannada and Asianet retaining their top positions.

    Bangla

    Zee Bangla with 283920 impressions (000s) and Star Jalsha with 274669 impressions (000s) swapped their first and second positions in the Bengali region in week 23. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 63579 (000s), 52817 (000s) and 51133 (000s) impressions.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 43341 (000s), 41111 (000s) and 5701 (000s) impressions respectively. However, News18 Bihar Jharkhand and Mahuaa Plus maintained their fourth and fifth slots with 1638 (000s) and 1620 (000s) impressions respectively.

    Marathi

    Zee Marathi remained steadfast at number one this week, garnering a gross viewership with 299493 impressions (000s), but saw a decrease in viewership as compare to last week with 321762 impressions (000s). Zee Talkies and Colors Marathi remained in second and third positions with 114524 impressions (000s) and 106946 impressions (000s) respectively followed by Star Pravah and Zee Yuva in fourth and fifth positions with 94825 impressions (000s) and 46035 impressions (000s).

    Kannada

    This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained number one with 385482 impressions (000s), followed by Zee Kannada – impressions 289528 (000s), Udaya TV – 204116 impressions (000s), Udaya Movies – 190019 impressions (000s) and Star Suvarna – 163923 impressions (000s).

    Malayalam

    Asianet retained its number one position this week with 305109 impressions (000s). Mazhavil Manorama crawled up to second position from fourth with 111446 impressions (000s). Surya TV and Flowers TV dropped to third and fourth places with 92878 impressions (000s) and 90798 impressions (000s) respectively. Asianet Movies remained on the fifth position with 68973 impressions (000s).

    Tamil

    Zee Tamil and  Star Vijay retained their second and third positions this week with 409014 impressions (000s) and 393799 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 750247 impressions (000s) and 260294 impressions (000s). Polimer TV was the new entrant with 64099 impressions (000s) dethroning Chutti TV from the fifth position.

    Telugu

    This week Star Maa and Zee Telugu swapped their first and second positions with 476420 impressions (000s) and 491684 impressions (000s). ETV Telugu and Gemini TV remained in third and fourth positions with 411272 impressions (000s) and 345714 impressions (000s) respectively. Gemini Movies was the new entrant with 173253 impressions (000s) dethroning Star Maa Movies from the fifth position.

    Also Read :

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

  • ZEE leads Bangla, Marathi markets in BARC week 22

    ZEE leads Bangla, Marathi markets in BARC week 22

    MUMBAI:  Zee moved to the number one position in two big markets – Bengali and Marathi – after BARC released its rating for week 22. Zee’s surge to the top pushed Star to number two and four position in the Bengali and Marathi markets respectively. There wasn’t much change in hierarchy for Southern regions like Kannada and Telugu as Colors Kannada and Star Maa retained their top slots.

    Bangla

    Star Jalsha with 272919 impressions (000s) and Zee Bangla with 273914 impressions (000s) swapped their first and second positions in the Bengali region in week 22. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 73299 (000s), 50893 (000s) and 50282 (000s) impressions.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 46237, 40055 and 5075 impressions (000s) respectively. However, Mahuaa Plus and News18 Bihar Jharkhand interchanged their fourth and fifth slots with 1493 (000s) and 1541 (000s) impressions respectively.

    Marathi

    Zee Marathi remained steadfast at no. 1 this week, garnering a gross viewership with 321762 impressions (000s), an increase from 287651 impressions (000s) recorded in week 21. Colors Marathi and Zee Talkies exchanged their second and third positions with 112458 impressions (000s) and 116024 impressions (000s) respectively. Star Pravah and Zee Yuva retained their fourth and fifth positions this week with 102496 impressions (000s) and 47374 impressions (000s).

    Kannada

    This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained no. 1 with 378983 impressions (000s), followed by Zee Kannada- impressions 294074 (000s), Udaya TV- 1948123 impressions (000s), Udaya Movies- 182196 impressions (000s) and Star Suvarna- 165557 impressions (000s).

    Malayalam

    Asianet retained its no. 1 position this week with 305109 impressions (000s). Mazhavil Manorama was dragged down to fourth from second with 79619 impressions (000s). Surya TV moved up to second slot and Flowers TV to third slot with 94709 impressions (000s) and 85311 impressions (000s) respectively. Asianet Movies remained on the fifth position with 79062 impressions (000s).

    Tamil

    Star Vijay and Zee Tamil swapped their second and third positions this week with 352173 impressions (000s) and 375715 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 802861 impressions (000s) and 288802 impressions (000s). Chutti TV was the new entrant dethroning Star Sports 1 Tamil from the fifth position

    Telugu

    Telugu region also didn’t see any alterations this week. Star Maa continued to maintain the no. 1 slot with 500939 impressions (000s). Following Star Maa were Zee Telugu in the second position, ETV Telugu in the third position, Gemini TV in fourth and Star Maa Movies in fifth with 448132 (000s), 401674 impressions (000s), 401440 impressions (000s) and 202281impressions (000s) respectively.

    Also Read:

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

  • Marathi GECs see a surge in viewership

    Marathi GECs see a surge in viewership

    MUMBAI: In an era when Hindi and English GECs are favoured by the audiences, good times are seen to be rolling for Marathi channels as there has been a gradual increase in viewership for the genre in the past eight weeks. According to the Broadcast Audience Research Council (BARC) data, the Marathi GEC genre has grown by 145 per cent in viewership during the period thanks to substantial numbers in week 50 of 2017.

    Marathi GEC genre has surprisingly turned out some of the most viewed channels in the television space during this time. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership has grown by 145 per cent to touch 594 million Impressions.

    The growth is driven by viewers in Maharashtra and Goa’s rural areas spread across 10-75 lakh towns. Of the total Marathi GEC genre, these states’ urban sector contributes to 57 per cent of viewership, while rural contributes to 43 per cent.

    Rural viewership has grown by 203 per cent from 91 million impressions in week 41 of 2015 to 277 million impressions in week 50 of 2017, whereas there has been a growth of 156 per cent in the urban viewership.

    Now the question arises, what worked in week 50 with Marathi GECs genre?

    According to BARC data, Zee Marathi channel had a special event telecasted Zee Marathi Disha on Sunday which garnered 1609 impression (000s) sum, pulling up the slot by 30 per cent as compared to week 49.  

    Colors Marathi network had also aired a special event Shindeshahi Bana on Sunday which garnered 1.47 million impressions, thus improving the viewership by 27 per cent. Zee Yuva had a double premiere ofBoyz on Sunday which garnered 2.74 million impressions in total. The first airing pulled up the slot by six times whereas the second show pulled it up by 2.6 times as compared to week 49.

    Star Pravah has been operating at a higher level post week 48 which is majorly because of the new show Nakalat Saare Ghadle launched in week 48 and the already existing show Goth.

    The emergence of Marathi GECs genre in week 50 with a gradual boost in its viewership has left everyone surprised. The growth of the rural sector has added wings to the Marathi genre to fly high. Whether it sustains the momentum in the next week and year it highly awaited.

    Also Read:

    BARC week 7: Fakt Marathi makes maiden entry in Top 5 Marathi channels list

    Zee Marathi achieves 1 year of consistent leadership

  • Zee Marathi mandates Publicis to promote Disha

    Zee Marathi mandates Publicis to promote Disha

    MUMBAI: Zee Marathi has launched a one-of-its-kind weekly print offering – Zee Marathi Disha across 130 towns of Maharashtra. The launch campaign has been conceptualised and executed by Publicis India.

    The campaign comprises two films, both deeply rooted in the brand thought, with print & outdoor working as support mediums to the campaign thought.

    The 44 page Marathi newspaper is curated to appeal to every member of the family with genres like current affairs, business, health, entertainment, technology and kids. It is this appeal that is encapsulated in the brand thought of Zee Marathi Disha, ‘Panopani nava, pratyekala hava’. 

    DNA & Zee Marathi Disha CEO Sanjeev Garg says, “There was a clear opportunity to create a vibrant and premium newspaper that was an aggregator for the whole family. The market looks for brands that they can trust in the era of fake news. The brand will resonate with the values, ambition and the mindset of every Maharashtrian household. It was about time that we had differentiated yet extremely relevant content that was served to the readers in Maharashtra and we readily accepted the challenge. The clutter-busting approach of adopting an all family inclusive newspaper as opposed to the traditional segmentation helps in getting families together through the product.” 

    Publicis India COO Paritosh Srivastava adds, “Our main task was to develop a sharp brand thought and launch communication that differentiates Zee Marathi Disha in the category. Given that this weekly newspaper will hit stands every Saturday and offers content across a plethora of genres, we pegged our campaign on the idea of Zee Marathi being a family favourite for weekend leisure reading.”

    Publicis India MD and CCO South Asia Bobby Pawar mentions, “The task was to establish Zee Marathi Disha as a weekly newspaper for every member of the family, from a kid to the elderly. So we decided to take a light-hearted approach that would appeal to every family member. The communication also manages to establish the name ‘Disha’ in a memorable way and make it a sought-after newspaper for our Marathi speaking audience.”

  • Zee’s Nikhil Sane joins Viacom18 after 11 yrs

    MUMBAI: After 11 years of service with Zee, Nikhil Sane has joined Viacom18 Motion Pictures. Sane has been appointed as the business head to lead its enhanced focus in Marathi cinema. He will report to Viacom18 Motion Pictures COO Ajit Andhare.

    Andhare said, “Viacom18 Motion Pictures is the only studio that operates in all the three Hindi, Hollywood & Regional segments. Our success in Hindi & Hollywood is well established. Our endeavour is to make a similar impact in regional cinema. As a first step we are going after Marathi Cinema which has tremendous potential & clear synergy with our broadcast business. Nikhil with his keen understanding of this market will be an asset to spearhead our move.”

    In 2006, Sane joined Zee Marathi and Zee Talkies as the programming head, and was later elevated as the business head of the channels. In 2013, Zee promoted Sane as the head of Marathi film division as Essel Vision.

    Sane’s producer credits have some of the Marathi industry’s most commercially successful films which includes the biggest box office grosser in Marathi cinema ever – ‘Sairat’. The other prominent films include Natsamrat, Lai Bhaari, Time Pass, Katyar Kaljat Ghusli & Duniyadari and critically-acclaimed award winning films such as Natarang, Fandry, Killa & Elizabeth Ekadashi. During his career spanning 18 years, Sane has contributed immensely to the notable growth of the Marathi entertainment genre by bringing innovative content that has carved a niche for Marathi TV and cinema in the regional space.

    Speaking about the new position, Nikhil Sane said, “Marathi film industry is going through an amazing phase of resurgence and evolution. I have had the privilege of working with some of the best talent in the industry. With Viacom18, I intend to combine the strength of the organisation’s experience in the Hindi & English film industries with the remarkable strength of the Marathi film industry in storytelling and experimentation. I look forward to channelising my best efforts and strengths into taking the next big leap in Marathi cinema.”

  • Zee puts up tough competition in Marathi space with ‘Yuva’

    Zee puts up tough competition in Marathi space with ‘Yuva’

    MUMBAI: A few weeks back, Viacom18 launched another general entertainment channel Colors Super to expand its reach in Karnataka market. Soon after, one of the leading media conglomerates, Zee Enterprises Entertainment LTD (ZEEL) announced new channel launch in Marathi space with Zee Yuva. Zee Networks’ Zee Yuva will be the new entrant in the Marathi space to encash the network’s upper hand in being a pioneer in the region.

    The new channel will offer some light hearted refreshing content, which the channel claims is different from what the other players in the Marathi space currently offer. ZEEL’s regional language offerings within India are performing extremely well.

    “We are able to leverage content strengths across the network by replicating successful formats. Our understanding of audiences is reflected in our leadership and improving network performance,” reads ZEEL annual reports 2015-16.

    According the report, Zee Marathi maintains dominant leadership in Marathi general entertainment space with 50 per cent market share. The channel was once again the slot leader in all the nine prime time slots led by top rated fiction shows like Jai Malhar, Nanda Saukyabhare, Ratris Khel Chale and non-fiction shows such as Chala Hawa Yeun Dya and Home Minister.

    In Maharashtra, 54.8 per cent is rural population whereas 45 per cent is urban population, as per Maharashtra Economic Survey. Zee Talkies and Zee Yuva business head Bavesh Janavlekar says, “In Maharashtra, 17 per cent of population is Marathi viewing audience, which means there is big chunk of the audience is consuming Marathi content. Hence, we thought there is scope to further explore the space with Zee Yuva.”

    Zee Yuva will be the network’s fourth presentation in the Marathi genre. It already operates GEC Zee Marathi, movie channel Zee Talkies and news channel Zee 24 Taas.

    The channel will be a paid and is scheduled to go on air from 22 August. With no particular restriction to TG, the channel will cater to all the age groups of Maharashtra. “It is not a youth centric channel; it is more about youthfulness, more about the value of forever young at heart. Therefore we didn’t put an age to it.”

    While leading channels in the category like Zee Marathi, Colors Marathi and Star Pravah mostly target female audience in the state, off-late Marathi films aimed at the young people have also quite done well. ZEEL sees an opportunity in this. “We feel that there is huge opportunity to explore and grab the Marathi audiences, who are young at heart. We will target the heartland of Maharashtra,” claimed Janavlekar. He added, “Yuva is not about age. It’s about a mindset. So our content will be light with storylines revolving around friendship.”

    With the launch of Zee Yuva, ZEEL is not only focusing on the Maharashtra but also planning to tap in the global Marathi audience through its digital platform Ditto TV.

    Zee Yuva’s differentiated proposition is strengthened by its content that is distinctive and based on audience insights, which the international audience will relate to. “I feel that this new and innovative step will definitely win the hearts of the audience of Maharashtra. The audiences of Maharashtra have showered immense love on Zee Marathi, Zee Talkies and Zee Studios and I believe that the audiences will welcome the new channel Zee Yuva with the same love and warmth.”

    The channel will start off with five fiction shows of different genres like college and romance. It would have a weekend show as well. There will be music in the morning and movies in the afternoon band. “We will have shows around music in the future. The primetime here will be 7 pm to 9.30 pm. We will have movie premieres every day, informed Janavlekar. The channel will also premiere Hollywood movies dubbed in Marathi.

    Zee Yuva revealed the first look of its first show Love, Lagan and Locha. The channel has roped in production houses like Iris Production and I me Production for the content.

    When it comes to attracting advertisers, he informed that it doesn’t matter if the brand is based in Delhi, Bangalore or Bombay as long as Maharashtra is the priority market for them, as the channel is positive to gain the confidence of audiences residing in the interiors of Maharashtra.

    Fortunately there are many channels selling youthfulness to people. “We are focusing on maximizing the viewership on television and digitally and we know that brands will be on board therefore we are not too much worried about the brands. Primarily focus will be on building the viewership through differentiated content strategy.”

    The channel’s digital campaigns were received well and had a reach of 5 million in a day. It also trended on Twitter and recorded 28.6 million impressions in a day. Apart from this the channel has more than 50,000 likes on Facebook.

    Zee Yuva has also rolled out a music video composed by Jashraj Joshi, Hishikesh Datar, Saurabh Bhalerao, sung by Jashraj Joshi and Soniya Mundhe.

    “We will be rolling out network promotions and non-network promotions followed by print and outdoor campaigns,”Janavlekar added in parting.

  • Zee puts up tough competition in Marathi space with ‘Yuva’

    Zee puts up tough competition in Marathi space with ‘Yuva’

    MUMBAI: A few weeks back, Viacom18 launched another general entertainment channel Colors Super to expand its reach in Karnataka market. Soon after, one of the leading media conglomerates, Zee Enterprises Entertainment LTD (ZEEL) announced new channel launch in Marathi space with Zee Yuva. Zee Networks’ Zee Yuva will be the new entrant in the Marathi space to encash the network’s upper hand in being a pioneer in the region.

    The new channel will offer some light hearted refreshing content, which the channel claims is different from what the other players in the Marathi space currently offer. ZEEL’s regional language offerings within India are performing extremely well.

    “We are able to leverage content strengths across the network by replicating successful formats. Our understanding of audiences is reflected in our leadership and improving network performance,” reads ZEEL annual reports 2015-16.

    According the report, Zee Marathi maintains dominant leadership in Marathi general entertainment space with 50 per cent market share. The channel was once again the slot leader in all the nine prime time slots led by top rated fiction shows like Jai Malhar, Nanda Saukyabhare, Ratris Khel Chale and non-fiction shows such as Chala Hawa Yeun Dya and Home Minister.

    In Maharashtra, 54.8 per cent is rural population whereas 45 per cent is urban population, as per Maharashtra Economic Survey. Zee Talkies and Zee Yuva business head Bavesh Janavlekar says, “In Maharashtra, 17 per cent of population is Marathi viewing audience, which means there is big chunk of the audience is consuming Marathi content. Hence, we thought there is scope to further explore the space with Zee Yuva.”

    Zee Yuva will be the network’s fourth presentation in the Marathi genre. It already operates GEC Zee Marathi, movie channel Zee Talkies and news channel Zee 24 Taas.

    The channel will be a paid and is scheduled to go on air from 22 August. With no particular restriction to TG, the channel will cater to all the age groups of Maharashtra. “It is not a youth centric channel; it is more about youthfulness, more about the value of forever young at heart. Therefore we didn’t put an age to it.”

    While leading channels in the category like Zee Marathi, Colors Marathi and Star Pravah mostly target female audience in the state, off-late Marathi films aimed at the young people have also quite done well. ZEEL sees an opportunity in this. “We feel that there is huge opportunity to explore and grab the Marathi audiences, who are young at heart. We will target the heartland of Maharashtra,” claimed Janavlekar. He added, “Yuva is not about age. It’s about a mindset. So our content will be light with storylines revolving around friendship.”

    With the launch of Zee Yuva, ZEEL is not only focusing on the Maharashtra but also planning to tap in the global Marathi audience through its digital platform Ditto TV.

    Zee Yuva’s differentiated proposition is strengthened by its content that is distinctive and based on audience insights, which the international audience will relate to. “I feel that this new and innovative step will definitely win the hearts of the audience of Maharashtra. The audiences of Maharashtra have showered immense love on Zee Marathi, Zee Talkies and Zee Studios and I believe that the audiences will welcome the new channel Zee Yuva with the same love and warmth.”

    The channel will start off with five fiction shows of different genres like college and romance. It would have a weekend show as well. There will be music in the morning and movies in the afternoon band. “We will have shows around music in the future. The primetime here will be 7 pm to 9.30 pm. We will have movie premieres every day, informed Janavlekar. The channel will also premiere Hollywood movies dubbed in Marathi.

    Zee Yuva revealed the first look of its first show Love, Lagan and Locha. The channel has roped in production houses like Iris Production and I me Production for the content.

    When it comes to attracting advertisers, he informed that it doesn’t matter if the brand is based in Delhi, Bangalore or Bombay as long as Maharashtra is the priority market for them, as the channel is positive to gain the confidence of audiences residing in the interiors of Maharashtra.

    Fortunately there are many channels selling youthfulness to people. “We are focusing on maximizing the viewership on television and digitally and we know that brands will be on board therefore we are not too much worried about the brands. Primarily focus will be on building the viewership through differentiated content strategy.”

    The channel’s digital campaigns were received well and had a reach of 5 million in a day. It also trended on Twitter and recorded 28.6 million impressions in a day. Apart from this the channel has more than 50,000 likes on Facebook.

    Zee Yuva has also rolled out a music video composed by Jashraj Joshi, Hishikesh Datar, Saurabh Bhalerao, sung by Jashraj Joshi and Soniya Mundhe.

    “We will be rolling out network promotions and non-network promotions followed by print and outdoor campaigns,”Janavlekar added in parting.

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”

  • 9X Jhakaas ropes in Ashwinikumar Patil as programming head

    9X Jhakaas ropes in Ashwinikumar Patil as programming head

    MUMBAI: 9X Media Pvt. Ltd has announced the appointment of Ashwinikumar Patil as head of programming for 9X Jhakaas. Patil would be reporting to 9X Media chief programming officer Amar Tidke.

    Commenting on the hire, Tidke said, “9X Jhakaas has grown manifold times since its launch 4 years ago. Today, the Channel is a major player in the Marathi music and entertainment industry. I welcome Ashwinikumar on board. I am sure his rich and diverse experience will be of immense value to 9X Jhakaas as the Channel enters the next phase of growth.”

    With over 12 years of experience in programming and production, Patil has worked across a broad spectrum of media and entertainment companies including Zee Marathi, Zee Talkies, etc. He started his career as a Radio Jockey on Big FM Mumbai station. Later he went on to launch the Solapur, Indore and Gwalior radio stations at Big FM. He has also held the position of regional non-fiction head at Reliance Big Productions.

    Speaking on joining 9X Jhakaas, Patil added, “I am extremely pleased to be a part of the young and vibrant team at 9X Jhakaas. The Channel has achieved an unprecedented growth in a very short span of time and has played a crucial role in reviving the Marathi film & music industry. I look forward to a very productive and successful future with 9X Jhakaas.”