Tag: Zee Live

Zee Live turns up the volume on Marathi pride

MUMBAI: Move over quiet weekends, Pune’s about to feel the beat of Marathi pride. Zee Entertainment Enterprises has cranked up the decibels on culture with the launch of “Marathi Vajlach Pahije” (MVP), the first flagship event under its new experiential vertical, Zee Live, in partnership with World of Vibes.

Set to take place on 12 October 2025 at Phoenix Market City, Pune, MVP is no ordinary concert, it’s a full-blown celebration of Marathi youth, rhythm, and rebellion, bringing together over 40 artists from the state’s thriving hip-hop and indie scenes. Expect names like Kratex, Sanju Rathod, Shreyas & Vedang, MC Gawthi, and Patya the Doc to turn the stage into a creative battleground where beats meet identity.

The festival promises to be a collision of tradition and modern swagger, as today’s Marathi creators remix their heritage with street art, spoken word, and music that speaks straight from the mohalla.

To amplify its reach beyond the mosh pit, Zee Live has teamed up with Marathi Zee5, taking the festival digital with exclusive content, artist stories, and behind-the-scenes footage, ensuring the cultural pulse of MVP reverberates far beyond Pune.

“This is not just an event; it’s an expression of a generation,” said Zee Live business head Gareth Eswin Thomas. “Marathi Vajlach Pahije captures the rhythm of youth, energy that can’t be contained, only celebrated.”

Marathi Zee5 and Zee Marathi business head V.R. Hema added, “By giving these young artists both a local and global stage, we’re not just showcasing music, we’re spotlighting their stories and dreams. MVP marks the next era of regional storytelling: bold, proud and rooted.”

Presented by Zee Live, Marathi Zee5 and World of Vibes, the Festival of MVP is ready to tune Maharashtra into its most vibrant frequency yet. Tickets are live on Bookmyshow, with extra content dropping on Marathi Zee5 for fans who like their beats served with a side of pride.

October 6, 2025
ZEE LIVE’s Supermoon launches “Live to Home” edition 2 on ZEE5

MUMBAI: As the lockdown has got extended, ZEE LIVE, in collaboration with ZEE5, continues to entertain with the best of curated content on food, fitness and entertainment under Supermoon ‘Live to Home’ edition 2 from 17 to 19 April.

Supermoon “Live to Home” houses your favourite celebrity creators. The highlights include- Fitness Hour from 8 am to 9 am – Home workouts with experts like Swapneel Hazare and Praveen Nair, Immunity by Mickey Mehta, Yoga by Natasha Noel, Diet & Nutrition by Pooja Makhija and Mental Wellbeing by Gaur Gopal Das; Food from 12 pm to 12.30 pm- Home recipes made easy with Chef Pankaj Bhodouria, Chef Vicky Ratnani and Chef Shipra Khanna and Entertainment from 8 pm to 9 pm – Unplugged music by Akhil Sachdeva and Jyotica Tangri, Folk music by Swaroop Khan, Instrumentals with Rakesh Chaurasia, Poetry by Kumar Vishwas.

Supermoon Live to Home aims to encourage social distancing while keeping you positively engaged and entertained. Enhancing the entertainment experience for users, special sets will be created to stream the content live. Users will also get an opportunity to watch their favourite artists create and perform in an informal set-up.

ZEE LIVE COO and business head Swaroop Banerjee said, "#StayAtHome has been the norm worldwide. People across the world have turned to live talent who are healing, entertaining, helping us stay fit, showing us home recipes and guiding us with positivity in these times. Supermoon Live To Home is our way of engaging our audiences in the lockdown period through some of the largest celebrities in fitness, mental health, nutrition, food and entertainment who have come together on this initiative by the ZEE Family. It gives me great joy to announce the second weekend of this edition with a promise that we will continue to be with our audiences in every moment of this journey.”

ZEE5 India programming head Aparna Acharekar added, "The first edition of Zee Live’s Supermoon ‘Live to Home’ on ZEE5 was a big success. We were happy to see all our audiences staying indoors enjoying their daily dose of uninterrupted entertainment on our platform. With ‘Live to Home’ second edition starting from April 17-19, we are confident that this will further give our viewers a reason to stay indoors and catch-up on all the content from Food to Fitness on ZEE5.”

Praveen Nair said: "I am excited to be part of this new initiative by ZEE LIVE which will be streamed on ZEE5. Let us all come together and conquer this phase while keeping ourselves fit! Let's make use of this time and learn the new way of workouts which are easy to do at your home."

Pooja Makhija said: “Live to Home is a wonderful initiative by ZEE LIVE. I am glad to share some tips and motivate you'll to stay fit and Healthy. I would urge everyone to have a fixed routine and use your time to eat healthy and stay positive.”

Kumar Vishwas said: "Entertainment is something which keeps us connected. I hope my poetry will be a magical experience for the entire family. I am glad to be associated with ZEE LIVE who is providing a platform to everyone to stay motivated and you can watch me perform on ZEE5."

April 17, 2020
Zee Live appoints HOWL as its digital partner agency

MUMBAI: Zee Live, the live entertainment and IP vertical of ZEEL, has appointed HOWL – the incumbent E-comm and digital marketing agency as its digital partner. As a part of this mandate, HOWL will be responsible for building and executing creative and content strategies for all its key IPs i.e. Arth: A Culture Fest, Now Tasting: A Street Food Festival, Zee Educare and Supermoon.

Commenting on the association, Zee Live COO Swaroop Banerjee said, “The live entertainment and IP building scenario today is very different than it was half a decade ago, and is evolving at the speed of light each year, each month. There was a time when brands and promoters engaged to ensure a few thousand people come together for a live experience. Today, it is not only about the audiences that are physically present at each festival or experience but the millions of audiences that consume this on my live streams, on my social universes. Influencers in every form are not only catalysts but I believe are change agents to this universe. We now measure the health of each festival with the digital yardstick, engage with clients and brands on this universe before delivering the magic on ground. In Team HOWL we have found partners that understand our brand and our audiences, we worked together on Supermoon as a project, opened the digital mandate pitch out again but what they came back in strategy was aligned with our vision at Zee Live. I am happy we can work with a team that has a pulse on trends, stats, creatives, social networks and therefore I believe will deliver a truly extraordinary digital and content experience to our consumers."

HOWL co-founder Tufayl Merchant said, “We are actually quite excited to work with Zee Live, as I feel that they truly have some really unique events and IPs in India. Over the last 5 years, there has been an explosion in the IP space in India, creating varied experiences for multiple consumers looking to spend their time differently. Understanding who the experience is catered to and customizing a communication in the Digital Space to the audience is something we have been effective in, and are confident to bring to all of Zee Live’s Properties in this Space. Given that Zee Live as a brand is contemporary and progressive in the true sense, it opens up a plethora of possibilities to be leveraged on, in the digital space. Working with this iconic brand, we are confident that we’ll be able to position Zee Live in a more meaningful and effective way that allows us to establish a stronger connection with the younger and newer audiences.”

August 29, 2019
ZEE LIVE announces expansion of leadership team

MUMBAI: Strengthening its core senior team, ZEE LIVE, the Live events and IP vertical of ZEEL, has announced the appointment of Unnati Ashar as product head of its Live IP business.

Unnati has more than 10 years’ experience in experiential marketing and a demonstrated track record of working in the events and activation services industry as well as a rich background in IP content. She is skilled in integrated marketing, below-the-line, event management, brand management and strategy.

Unnati will be responsible for leading the existing IPs – Arth, LF 91, Zee Educare and Supermoon – as well as scaling them up. She will also be responsible for overseeing innovation and improving the business’ products, such that the enterprise is constantly growing to meet consumer needs.

Unnati, who will report into Swaroop Banerjee, will actively work towards developing the branded content division of ZEE LIVE. This includes collaboration with brands across sectors, identifying opportunities that lead to the growth of the brand through innovation and creating relevant IPs for them.

Swaroop Banerjee, COO, ZEE LIVE, said: “We have now, in a very quick time frame established 4 genres in the Live IP space, I am incredibly bullish about the trajectory in this direction. We’ve had huge success with our existing IPs Arth, LF 91, Zee Educare & Supermoon reaching out to over 205 Million people and reinstating our core offering of creating Live Original Content on the ground that is complemented by our network assets. Unnati will bring a wealth of knowledge and a fresh outlook that will help reinforce our commitment to conceptualising the best IPs. We are also looking at developing our branded content division under her leadership.”

June 27, 2019
Mona Jain bags additional role of head revenues for ZEE Live

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) has announced that Mona Jain, principal cluster head sales, will now take on the additional role of head revenues, Zee Live. She will closely work with Zee Live COO Swaroop Banerjee and will continue to report to ZEEL advertisement revenue chief growth officer Ashish Sehgal.

Jain has been a part of the ZEEL family currently heading the North branch at ZEEL and managing the revenue responsibility for channels like Zing, Zee ETC, Zee Anmol and Anmol Cinema, &TV and Big Magic. Subsequent to this, the sales team of Zee Live will get aligned to her and will continue to drive the business goals under her leadership.

Zee Live aims at enhancing consumer experiences across key markets by conceptualising fresh and unique live intellectual properties across genres like music, culture, tech, lifestyle, sport and education.

February 1, 2019
ZEEL exec Sunil Buch resigns

MUMBAI: Sunil Buch has put in his papers at ZEEL.

Appointed as the chief business officer of the network in 2014, and recently elevated to the position of the chief executive officer (CEO) — Zee Live and Zee Talent and head of corporate brand and communications.

Buch has over two decades of experience in functional and general management across various sectors like FMCG, advertising, media and entertainment and telecom retail.

Prior to joining ZEEL, he was the business head at Reliance Own Retail at Reliance Communications. He has also worked with major brands like Colgate – Palmolive, Johnson and Johnson, Leo Burnett and Marico.

October 18, 2017