ITV

Tag: Zee Khana Khazana

  • Zee Khana Khazana gears up for Food Fungama

    Zee Khana Khazana gears up for Food Fungama

    MUMBAI: Ever wished for a one-stop shop to get all your food queries solved? Wished to cook scrumptious food with simple and unique techniques?  Zee Khana Khazana, India’s first 24-hour food channel presents a unique rood show ‘Zee Khana Khazana Food Fungama’ where in the channel will have canters bearing LED screens move across 6 indian cities (Mumbai, Delhi, Pune, Ahmedabad, Indore And Lucknow) to engage and interact with audiences at residential areas and high footfall areas like malls and markets.

     

    Staring 17 October, spread over almost a month, Zee Khana Khazana Food Fungama will help Indian homemakers and food enthusiasts with all their food related queries. An extension of Zee Khana Khazana’s popular property on the website – Kya Hai Aapka Food Sawaal, the channel plans to increase its engagement level with its target audience through this unique and interesting below the line activity.

     

    The canter will have local chefs who will answer all cooking queries posed by homemakers and others in the crowd. The channel content will be running on a giant screen led throughout the activity on the specially modified van, thus enabling the audience to sample the content. Apart from the queries; the channel will also hold exciting and interactive contests and lucky winners will be gratified with attractive prizes.

     

    Zee Khana Khazana business head Amit Nair exults: “Interaction with our viewers is very important for us at Zee Khana Khazana. We believe an on-ground activity like this is the best way for us to talk to our audience and get their valuable feedback. With this initiative, we want to reach out to audiences in cities across and help them solve their everyday food related questions. We are hopeful that this fun activity will solve all food related sawaal that a homemaker comes across in her daily life.”

     

    What on the digital front? The channel’s Facebook page and twitter handles will share regular updates and will help audiences on the route location and where to spot the van.

  • Zee Khana Khazana gears up for ‘The Urban Cook’ show

    Zee Khana Khazana gears up for ‘The Urban Cook’ show

    MUMBAI:  Zee Khana Khazana, a 24-hour food channel, is launching a new show ‘The Urban Cook’. The show hosted by Chef Sabyasachi Gorai will make home cooking quick, simple, comforting and delicious with a recipies designed for the urban audiences who have little time to cook in their day-to-day schedules.

    On the concept of the show, Zee Khana Khazana business head Amit Nair stated: “The urban life style is full of challenges, endless work with very less time. With such action packed days, we may skip cooking and end up munching on quick bites and order out, but doing so regularly takes a toll on both your health and pocket.”

     

    “Considering all these factors, we at Zee Khana Khazana conceptualized the ‘The Urban Cook’ – an Instructional and entertaining Food Show especially designed for Urbanites. It is a proven fact that cooking is also a stress buster and The Urban Cook will help drive home that point through its method of instruction.  It is sure to hit the right spot with every urbanite in every fast-paced city,” he added.

    The show will premier on 14 December and will air on weekends at 8.30pm, with repeats on Monday to Friday at 10pm.

  • Zee Khana Khazana gears up for The Urban Cook show

    Zee Khana Khazana gears up for The Urban Cook show

    MUMBAI:  Zee Khana Khazana, a 24-hour food channel, is launching a new show ‘The Urban Cook’. The show hosted by Chef Sabyasachi Gorai will make home cooking quick, simple, comforting and delicious with a recipies designed for the urban audiences who have little time to cook in their day-to-day schedules.

     

    On the concept of the show, Zee Khana Khazana business head Amit Nair stated: “The urban life style is full of challenges, endless work with very less time. With such action packed days, we may skip cooking and end up munching on quick bites and order out, but doing so regularly takes a toll on both your health and pocket.”

     

    “Considering all these factors, we at Zee Khana Khazana conceptualized the ‘The Urban Cook’ – an Instructional and entertaining Food Show especially designed for Urbanites. It is a proven fact that cooking is also a stress buster and The Urban Cook will help drive home that point through its method of instruction.  It is sure to hit the right spot with every urbanite in every fast-paced city,” he added.

     

    The show will premier on 14 December and will air on weekends at 8.30pm, with repeats on Monday to Friday at 10pm.

  • Seven Indian channels added to StarHub TV in Singapore

    Seven Indian channels added to StarHub TV in Singapore

    MUMBAI: Festive season is the time when channels make the best use of the opportunity served to them. This time, it’s also happening overseas as StarHub TV, Singapore’s only cable operator service has decided to give its viewers a treat of seven new Indian channels to view, increasing its lineup of channels from the country to nine.

    The channels that are now a part of the bouquet include: Life Ok, NDTV 24 X 7, NDTV Good Times, Verna, Zee Tamizh, Zee Khana Khazana and Zee TV HD. While the channels became a part of StarHub from 18 October, subscribers can get a free preview till 4 November.

    StarHub TV also has a facility called ‘Anywhere TV’ that allows subscribers to view TV on their personal devices through a subscription plan. Except for Life OK, remaining six new channels along with three others Vannithirai, Zee Cinema and Zee TV can be viewed through ‘Anywhere TV’.

    “India is a colourful country with a rich cultural tapestry,” said StarHub TV head of media business unit Lee Soo Hui. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes,” she added.

    As part of Diwali celebrations, the existing channels will also be available for free from 1 to 4 November. These include Colors, Asianet, Channel V India, Sony, Star Gold, Sony Max, Star Plus, Star Vijay, Sun Music, Sun TV and Zee News apart from the nine that will be available on ‘Anywhere TV.’

    A ‘Manoranjan’ pack gives eight entertainment channels including Life Ok and Zee TV at $25.90 per month while the NDTV pack comes at $6.24 per month. Verna and Zee Tamizh are available at a la carte price of $8.56 and $6.42 respectively per month.

  • No# 1 spot for Zee Khana Khazana in the food and lifestyle category

    No# 1 spot for Zee Khana Khazana in the food and lifestyle category

    Zee Khana Khazana, India’s first 24 hour food channel has attained the numero uno spot in the food and life style category. With 1214 Avg- GTVT (‘000s), Zee Khana Khazana has left behind other channels for the second week in a row. Zee Khana Khazana is in the number one position in Hindi speaking Markets, TG – F (15-44 yrs), SEC AB Digital households.

     

    The brand new content is fresh, simple and showcases ease in replicating cooking methods and dishes at one’s home. Through this exercise, the channel aimed to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach. With chefs of great repute and interesting concept based shows, Zee Khana Khazana has managed to scale new heights. The channel has been reaching out to their audiences with various mall activations, contests and interesting opportunities to be a part of some shows.

     

    A delighted Amit Nair, business Head Zee Khana Khazana said “We are very pleased with the audience response to our channel. It is indeed a humbling experience to see our recent brand refresh and repositioning exercise beginning to yield fruit. We have some more exciting shows / events lined up for our viewers and look forward to endearing ourselves with our unique and refreshing content.”

     

    All the shows on Zee Khana Khazana are interactive with the audience being offered the chance to get in touch with the channel’s Chefs / Anchors via a call or SMS or email thereby taking the engagement level a notch higher. The channel web site also sports a fresh new look, with an easy to navigate interface and acting as a one stop shop for recipes and a food guide.

     

    Zee Khana Khazana is currently available on Dish TV, Videocon D2h and across all digital cable homes in the country. It will soon be available on other DTH platforms as well.

     

    For more information please log on to – www.zeekhanakhazana.com

  • ‘Food chnnls have tremendous potential to grow’ : FoodFood COO Karthik Lakshminarayan

    ‘Food chnnls have tremendous potential to grow’ : FoodFood COO Karthik Lakshminarayan

    FoodFood, one of the three recently launched food specialty channels in India, is completing six months on 24 July. With Sanjeev Kapoor and Astro as promoters and Madhuri Dixit as the lifestyle promoter, the channel took up the challenge of growing a new genre in India.

     

    Indiantelevision.com‘s Gaurav Laghate caught up with FoodFood COO Karthik Lakshminarayan to talk about the plans ahead and the journey so far.

     

    Excerpts:

    FoodFood is completing six months of operations. Has it been a bumpy or a smooth ride for a channel that is exploring a new genre in India?
    We are on track as per our business plan. We launched in January and as we are completing our first phase, we are seeing a healthy growth in terms of ratings as well as revenues.

     

    Being a speciality channel in Hindi, our connectivity in the Hindi speaking markets is approximately 60 per cent, which is quite good. Also if you see our reach, we have a 5.7 per cent reach in C&S households, while in the core TG of Female 25+ Sec ABC, our reach is almost 9 per cent.

    Isn‘t the ratings too narrow at this stage?
    Our reach is growing and in the core TG we are in the 8-12 GRPs (gross rating points) band. We are more than double of the competition (Zee Khana Khazana and Food First) in terms of ratings as well as time spent on the channel. Our weekly average time spent is over 30 minutes per user, which is extremely healthy.

     

    So, you see, there is no immediate competition. However, having said that, we do feel there is more potential for the genre to grow. But there is no benchmark as such. If you see the US market, the food channels are doing really well, and we see similar potential here also.

    So are you planning to take the channel overseas?
    There are definitely plans to take the channel to the international markets. We have already signed carriage deals in the Middle East and will launch FoodFood there soon. We are a Hindi food channel and will cater mainly to the Indian diaspora.

    FoodFood seems to be the only channel in this genre that is spending on distribution. How big is your carriage payout?
    I do not call it spend. It is an investment me make for distributing the channel. And as far as our position on the cable platform is concerned, we try to get in the Hyper-band and we are also available on S-band in certain markets.

     

    The industry is very dynamic and one has to always fight for the right band.

     

    Having said that, we are now entering into the second phase of growth. We will step up our investments in distribution, marketing and content.
    ‘We are now entering into the second phase of growth. We will step up our investments in distribution, marketing and content. ‘

    And in content?
    When we launched the channel, the buzz generated by Bollywood actress Madhuri Dixit (lifestyle ambassador of the channel), and Sanjeev Kapoor (promoter, celebrity chef) took us to a certain level. Now with our programming, we are going to cash on it.

     

    Very soon, you will see the launch of our biggest reality show – Maha Challenge which will have both Dixit and Kapoor and their teams of women and men battling it out to answer who is the better cook – men or women. It is a battle of sexes in its true sense. The 13-part series is being produced by Fremantle India. We will launch it in September and you will see Dixit for the first time in this role on television.

     

    We will also launch another reality show Secret Recipes in which people will come with their recipes and will cook with Kapoor.

    How many advertisers do you have on board now?
    We have over a dozen advertisers right now including Amul and Samsung. Most of them are either kitchen appliances or food related clients, who get perfect exposure on FoodFood.

     

    And all these get integrated seamlessly in the shows that we air. We do not want to clutter our shows with advertisements at this time and we have only 4-5 minute ads in the half-hour slots.