ITV

Tag: Zee Hindustan

  • ZEE Hindustan – Now also in Tamil and Telugu

    ZEE Hindustan – Now also in Tamil and Telugu

    MUMBAI: ZEE Media, a pioneer in the broadcasting industry had the vision to change the way news is consumed in India with the ZEE Hindustan channel re-launch and its one-of-a-kind content format- ‘Anchorless News Channel’. At the heart of this campaign was the determination to break the barrier of biasness and an ability to innovate with an unusual, yet useful idea.

    With a disruptive idea and championing the success of channel’s re-launch, ZEE Hindustan takes another big step by making itself a National News Channel also available in Tamil & Telugu. The main message of this provocative campaign 'Ab Anchor Nahi, Khabrein Khud Bolengi, Kyun Ki Aap Samajhdaar Hai – ZEE Hindustan now available in Tamil & Telugu’ was followed with the message like – “since the news is speaking for itself what would the leading anchors of South Indian news channel do?” Even when it comes to news channels, we are biased with our favourite anchors. They colour our opinion, most of the stories come through the lens of star anchors that appear on news channels, and their fan base is humongous. Therefore, helping consumers understand the essence of the national news in the language they would relate to, ZEE Hindustan now moves towards the most news consumable market covering three major states of India- Tamil Nadu, Telangana & Andhra Pradesh.

    Reverberating with analytical content and eminent journalists on its roster spread across India, the channel takes pride in its detailed research aided by the latest technology and the widespread network.

    Any news in one’s regional language makes more impact and helps them relate to the deepest of emotions. Analysing that thought, ZEE Hindustan now becomes the voice of the southern market for the channel is available in both Tamil and Telugu.

    “Being in Tamil & Telugu, it will help a consumer to understand the very essence of any national news”, said Mr. Purushottam Vaishnava, Editor-in-Chief & CEO, ZEE Media. ZEE Hindustan is a national news channel which aims to disrupt the thinking behind news. It is bringing in a change to the way news has been historically presented, laced with opinion of the anchors. No change can be brought in without addressing audiences from every corner of the country. Therefore, we have launched the channel in Tamil and Telugu for very important communities of the country. 

  • Delhi HC orders Zee Hindustan to stop using Rajat Sharma’s name in ads

    Delhi HC orders Zee Hindustan to stop using Rajat Sharma’s name in ads

    MUMBAI: Delhi HC has restrained Zee Hindustan from using the name of India TV editor-in-chief Rajat Sharma in any of its advertisements, stating that its latest ad campaign is prima facie illegal. It has directed the channel to remove any hoardings or ads that use Rajat’s name.

    Zee Hindustan, to promote its anchorless news channel, had started an advertisement campaign that made reference to some of the popular news anchors including Sharma and Republic’s Arnab Goswami using slogans like “India mein ab Rajat ki Adalat band!” (Rajat’s Adalat is now shut in India!), and “Ab Anchor nahin khabarein khud bolengi, Kyunki aap samjhdaar hain” (Since you are intelligent, news would speak for itself, without any news anchor).

    Sharma and his channel India TV filed a suit for an injunction against Zee,  claiming that the advertisement is being used to deliberately and maliciously misrepresent and disparage the image of India TV and Rajat Sharma, who has been running the show Aap Ki Adalat on different channels since 1993.

    Justice Jayant Nath of Delhi High Court impugned the advertisement saying, “The Hon’ble Court while granting the injunction in favour of Sharma and India TV, refrained Zee from using Rajat Sharma’s name in their advertisements in the electronic and print media or in any other form. The Hon’ble Court has further directed Zee to take down all hoardings containing the impugned advertisements.”

  • Zee Hindustan turns anchor-less

    Zee Hindustan turns anchor-less

    MUMBAI: The Zee Media Corporation Ltd, part of the Essel Group, today took a path-breaking step in television journalism by formally making its Hindi news channel Zee Hindustan anchor-less.

    Rajya Sabha MP and founder of Zee Dr Subhash Chandra said, “The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born.” Camera never lies, and with this new channel, the story will speak for itself and the viewers will get the correct news stories, he added.

    He also said, “Since the inception of television news in the country, nobody has thought about giving the viewers a channel which can serve this basic purpose. Zee Hindustan fills that void.”

    ZMCL managing director Ashok Venkatramani said, “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.

    ZMCL editor in chief Purushottam Vaishnav said, “It has been a strenuous two-month-long journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views.”

    Zee Hindustan is a 24-hour Hindi TV news channel and a part of Zee Media Corporation Ltd. It was launched in May 2017 with the motto 'States Make The Nation'.

    “This was the day 91 years back when my great grandfather founded the firm, which is today's Essel,” Dr Chandra had tweeted on the channel's launch.

  • Hindi News genre versus Indian English News during festival week

    Hindi News genre versus Indian English News during festival week

    BENGALURU: Previously, we asked if the Indian English News genre was faced with festival blues – pre, during and post the biggest Indian festival season of Diwali that happened in week 42 of 2017 (Saturday, 14 October 2017 to Friday 20 October 2017). How did big brother – the Hindi News genre fare? According to Broadcast Audience Research Council of India’s (BARC) weekly data, combined weekly ratings of the top five Hindi News channels also declined, but not as much as the smaller siblings have.

    The variation in the Hindi News genre’s combined weekly ratings of the top five channels from its average ratings (between weeks 19 to 43 of 2017 excluding week 21) during weeks 41, 42 and 43 were -6.4 percent, -10.2 percent and -10.9 percent respectively. At the same time the variations in the Indian English News genre’s combined weekly ratings of the top five channels from its average ratings during weeks 41, 42 and 43 were -29 percent, -26.2 percent and -25.2 percent respectively.

    The slide of the combined weekly ratings of the top five Hindi News channels continued pre, during and post Diwali. Their combined weekly ratings declined from 440.188 impressions in week 41 of 2017 to 422.233 million weekly impressions in Diwali week 42 of 2017 and slid even further to 419.260 million weekly impressions in week 43 of 2017. In the case the Indian English News channels, combined ratings of the top 5 channels dropped in the week 41 to 1.986 million weekly impressions, then rose a bit during Diwali week to 2.050 million weekly impressions and then fell slightly again in week 43 to 2.026 million weekly impressions.

    The viewership and ratings of Hindi News and the English News genres differ. The Hindi News genre had a relatively steady viewership during the first 43 weeks of 2017. Ratings across the top three Hindi channels have had narrower margins between each other as compared to the English genre which was dominated by just two channels. Three top Hindi News channels garnered about 65 percent (almost two thirds) of the genre’s ratings. These were Aaj Tak (A little above 25 percent of the genre’s average ratings in 2017); Zee News (A little more than 20 percent of the genre’s average ratings in 2017) and ABP News (A little more than 19 percent of the genre’s average ratings in 2017).

    The two channels that dominated the Indian English News genre were Republic TV (almost 36 percent of the genre’s average ratings in 2017); and Times Now (almost 30 percent of the genre’s average ratings in 2017). The Arnab Goswami led Republic TV was launched on 6 May 2017 (beginning of week 19 of 2017). In week 21 of 2017 English News channels, with the support of the News Broadcasters Association, excluding Republic TV, had withdrawn from BARC ratings measurement in protest against what they claimed were unfair practices by Republic TV. Hence the numbers considered above for the Indian English News genre, Republic TV and Times Now are for the period between weeks 19 and 43, and excludes data for week 21 of 2017.

    Notwithstanding a difference in the consumer data classification for ratings for the two genres, the Hindi News genre has had a much larger viewership than the Indian English News genre.  Ratings considered in this paper for the Hindi News genre have been measured across HSM (U+R) : NCCS All : 15+ Individuals, while those of the Indian English News genre have been measured across All India (U+R): NCCS AB : Males 22+ Individuals. This means that the data for the Hindi News genres includes persons of all genders above 15 years of age, while in the case of the English News genre, the data only covers all males above 22 years of age. NCCS is the new consumer classification system adopted by the audience measurement body BARC. The average weekly combined ratings of the top five Hindi News channels between weeks 19 and 43 excluding week 21 of 2017 was 470.307 million impressions, while that of the Indian English News genre during weeks 19 to 43 excluding week 21 was 2.875 million impressions.

    The Hindi News genre started with relatively higher ratings in week one of 2017 and dropped in weeks two and three before rising to the genre’s second highest ratings in week 11 of 2017.This was the week during which election results of five states in India were announced. On the other hand, BARC weekly data for the top five English News genre showed that the lowest combined ratings of the top five English News channels in 2017 until week 43 were in week two of 2017 (Saturday, 7 January 2017 to Friday 13 January 2017) at 1.179 million weekly impressions. Week one of 2017, with 1.218 million weekly impressions, had the second lowest ratings in 2017 until week 43.

    The ratings of the Hindi News genre declined during the weeks that IPL 10 was played (week 14 to 20 of 2017) and fell further for another four weeks after IPL 10. The ratings of the Indian English News genre also started to decline in week 14 with the commencement of the IPL, but then rose sharply again with the launch of Republic TV in week 19. The combined weekly ratings of the top five English News channels in week 19 at 4.282 million were the second highest ratings scored by the genre during the first 43 week of 2017, with Republic TV garnering about half the ratings of the genre – 2.115 million weekly impressions in that week.

    The combined ratings of the top five Hindi News channels in week 24 at 350.836 million weekly impressions were the genre’s lowest ratings in 2017 until the time of writing of this report, before rising again to the highest ratings of the genre in 2017 to date. This was in week 35 of 2017, the week that saw the court verdict and the resultant arrest of Indian godman Ram Rahim. News about the fate of Ram Rahim on Monday, 28 August 2017 was one of the most watched events on news television in the recent past in India. Viewership of the Hindi News genre grew 2.1 times from 121.5 million impressions (the average viewership for the previous four Mondays’) to 256.1 million impressions on Monday, 28 August 2017 according to BARC data.

    On the other hand, viewership of the top five the English News channels actually shrank by 1.2 percent in week 35 to 2.942 million weekly impressions from 2.979 million weekly impressions in week 34 of 2017. It is probably the Ram Rahim verdict day news that helped English News channels retain their previous week’s ratings. The English News Genre grew by 46 percent from 482 thousand impressions (Av Impressions for the last 4 Mondays) to 703 thousand impressions on Monday 28 August 2017 according to BARC data.

    Please refer to the two charts below for ratings of the Hindi News and the Indian English News channels during the first 42 weeks of 2017, albeit with an explanation before the second chart.

    public://F_6.jpg

    The Arnab Goswami led Republic TV is a major force to reckon with in the English News genre. Right from its launch, the channel has been garnering a huge chunk of the genres combined ratings. It has usurped the previous leader Times Now’s numero uno position in the English News genre from the very first week of its launch to date in 2017.

    Republic TV’s average contribution to the combined ratings of the top five English News channels is about 36 percent – more than a third. In its launch week, the channel had contributed 49.44 percent to the combined ratings of the top five English News channels. Its lowest contribution to the genre’s ratings has been 30.56 percent in week 35 of 2017 (Saturday 26 August 2017 to Friday, 1 September 2017) – the channel had scored 0.899 million weekly impressions of the genre top five channels ratings combined total of 2.942 million weekly impressions. Hence the figure below shows two curved lines – one that includes the ratings of the top five English News channels including Republic TV and another that shows the combined ratings of the second, third, fourth and fifth ranked channels, or ratings without Republic TV ratings (w/o Republic TV).

    public://F2_11.jpg

  • Ram Rahim verdict coverage boosted news channels’ viewership

    Ram Rahim verdict coverage boosted news channels’ viewership

    BENGALURU: News about the fate of godman Ram Rahim on Monday, 28 August 2017 was one of the most watched events on news television in the recent past in India going by data shared by Broadcast Audience Research Council of India (BARC).

    Viewership of the Hindi News genre grew 2.1 times from 121.5 million impressions (the average viewership for the previous four Mondays’) to 256.1 million impressions on Monday, 28 August 2017. 

    Here’s how the top 5 Hindi News channels performed on Monday, 28 August 2017 as per BARC data:

    public://ram1.jpg

    Week 35 of 2017 (Saturday, 26 August 2017 to Friday, 1 September 2017) saw viewership of Hindi News channels grow as compared to week 34 (Saturday 19 August 2917 to Friday, 25 August 2017). The combined viewership of the top 5 Hindi News genre (Urban + Rural) grew 20.4 percent to 738.482 million impressions in week 35 from 613.396 million impressions.

    public://ram2.jpg

    On the other hand, viewership of the top 5 English News channels actually shrank by 1.2 percent in week 35 to 2.942 million weekly impressions from 2.979 million weekly impressions in week 34 of 2017. It is probably the Ram Rahim verdict day news that helped them retain their previous weeks ratings, almost. The English News Genre grew by 46 percent from 482 Impressions ‘000s (Av Impressions for the last 4 Mondays) to 703 Impressions ‘000s on Monday 28 August 2017.Please refer to the figure below:

    public://ram3.jpg

  • Zee group launches news channel Zee Hindustan

    MUMBAI: Another news channel has joined the 800-odd currently beaming into Indian homes. And it is coming courtesy the Subhash Chandra headed Zee group. Called Zee Hindustan, it was launched on 20 May, with an intent to “ bring to fore the voice of the common man, from Kashmir to Kanyakumari.”

    Its motto: State makes the Nation. And it has been positioned as Nai Bharat ka Naya News channel.”

    While announcing the launch of Zee Hindustan, Esssel group chairman Subhash Chandra tweeted: “This was the day 91 years back when my great grandfather founded the firm, which is today’s Essel, It is a coincidence that the MOU with Richard also was signed 25 years back on this day to hire a satellite for the first private TV channel Zee.”

    Said Zee Media Corp Ltd executive director & CEO regional channels Jagdeesh Chandra: “In the present scenario, where other news channel from all the languages are busy discussing the national capital priorities, there will be one channel which will discuss the state’s news affairs which can influence the center. Why do states like Rajasthan, Madhya Pradesh, Karnataka, Jharkhand and Assam not set agendas in Delhi? The answer to these questions lie in zee Hindustan, because we believe that states make the nation. This picture will be the main focus of our special program ‘राजधानी से राजधानी तक’, which will be aired seven days a week at 7pm. Not just eight stories, but our special program will focus on 80 stories making it our agenda, Zee Hindustan will become voice of the nation. No TRP games. For this channel, every gram panchayat will be a TRP centre. We promise the country sacchhi khabar and acchhi khabar.”

    Zee Hindustan channel’s programing lineup includes ‘11 pm CM’s Corner’ – a show that will broadcast stories of states’ chief ninisters and the bureaucracy, The show is set to be broadcast five days a week, giving viewers the complete balance sheet of each state government’s progress.

    The Zee group runs a clutch of news channel under the Zee Media umbrella among which figure: Zee News, Zee Business, Zee Punjab, Haryana and Himachal, Zee 24 Taas, 24, Zee Madhya Pradesh , Chattisgarh, Zee Kalinga, Zee Rajasthan, Zee Marudhara, Zee Gantalu, and WION.

    Zee Hindustan can be watched on channel 528 on Tata Sky, 675 on Dish, 339 on Airtel Digital, as well as on DD Direct. The company is in the process of tying up its carriage deals with cable TV MSOs nationally.