Tag: Zee Hindustan

  • ZEE Hindustan hosts ‘Ananya Samman’ to facilitate experts from various fields

    ZEE Hindustan hosts ‘Ananya Samman’ to facilitate experts from various fields

    Mumbai: The Hindi news channel Zee Hindustan recently conducted their flagship event ‘Ananya Samman’ awards ceremony to recognize the contribution of various people through different fields.

    This year, former Captain for the Indian Cricket – Sunil Gavaskar was awarded the Lifetime achiever award. The evening was also graced by various union ministers, Dr Jitendra Singh, Anupriya Singh Patel, Prahalad Singh Patel, and Dr Mahesh Sharma.

    The notable awardees were Padma Bhushan Awardee, Sajan Mishra for his contribution to the Indian Classical Music, Karnam Malleshwari and Deepa Malik for their outstanding achievements in the field of sports; Dr Kumar Vishwas for his exceptional accomplishment in the field of poetry and AIIMS director Dr Randeep Guleria, whose contribution to medicine has been pivotal for the health sector. Some of the other people who graced and facilitated the event were M.J. Kadri, Ramveer Tanvar, and Gaurav Rai.

    The award show had three categories – Ananya Vishesh, saluting the unsung heroes across the country who deserve due recognition for helping the community during such challenging times; Ananya Samman, to acknowledge & award eminent personalities consisting of celebrities and luminaries and Lifetime Achiever Award, felicitating an icon who has devoted his/her life to become a true maverick in their respective field.

    In his address during the Ananya Samman, Zee Hindustan CEO Purushottam Vaishnava said, “Zee media is proud to honour stalwarts from various industries who are working towards the betterment of society and abide to make a difference in many ways. With these awards, we aim to acknowledge the great work done by these dignitaries to inspire many more people to contribute to society.”

  • ZEE Hindustan launches marketing campaign to create brand recognition

    ZEE Hindustan launches marketing campaign to create brand recognition

    Mumbai: Zee Hindustan has launched a prelude for the marketing campaign with 3D model installation of 8feet tall mic in prime locations of Delhi, Lucknow, and Indore such as Nehru place market, Indore Airport and Lucknow. This is also followed by a brand campaign in Delhi across three metro lines, 300 cabs and 500 autos.

    The channel has also been running a contest ‘Dekho Zee Hindustan, Jeeto Gold’ as an initiative to create brand recognition, awareness and create product sampling. The four-week contest will require audiences to answer the question and lucky winners will stand a chance to win gold worth Rs 50,000 from the channel.

    Being one of the largest news networks in India with a robust reporter strength, ZEE Hindustan addresses the need gap of a channel exclusively focused on delivering national issues news in Hindi. The channel offers specially curated programming that caters beyond politics and debates by including shows on crime, lifestyle, and health.

    Zee Media Corporation head of marketing Anindya Khare said, “Within a short span of time ZEE Hindustan has been able to create a distinct identity for itself and thereby amassing viewer preference. This campaign is aimed at engaging with our viewers and gratifying them for their channel loyalty. Our viewership on the digital platforms has also grown exponentially which is a testament to viewers’ trust in the Zee Hindustan brand. We are positive that it will also reflect in the viewership of other mediums”.

  • Zee Hindustan concludes ‘Udaan: Dare to Dream’ event

    Zee Hindustan concludes ‘Udaan: Dare to Dream’ event

    Mumbai: In the last one and a half years, the Covid-19 pandemic completely shook the whole world, but some people gathered the strength in those bleak times and kept pushing to attain perfection in their respective fields. Zee Hindustan honoured the people who accelerated the country’s economic progress while battling the difficulties during the Corona period through its unique initiative called ‘Udaan: Dare to Dream’.

    The event witnessed an extraordinary panel of industrialists and entrepreneurs who spoke about the complications faced during Covid-19, how they kept up their businesses and helped the employees in that difficult phase. Bollywood actor Bipasha Basu had also graced the event.

    Industry luminaries such as Maruti Suzuki India executive director Shashank Srivastava; Gujrat Co-operative Milk Marketing Federation Ltd – Amul managing director Dr RS Sodhi, and Honda Motors India director YS Guleria were part of the first panel discussion. They spoke about growth strategies, how large companies support small businesses and how the government has taken several steps to support MSMEs.

    Many other panelists, namely Gaurav Beriwal, Srikant Jhunjhunwala, Nitiz Murdia, Pradeep Aggarwal, Dr Suborno Bose, Subrata Ray, Satvinder Singh Saluja, Ajay Chaudhary, and Ashish Shah were a part of the event as well. They spoke about innovation in business, new opportunities in these times, inspirational entrepreneurs’ stories, and issues about how their respective industries were impacted due to Covid-19.

    Zee Hindustan CEO Purushottam Vaishnava, along with managing editor Shamsher Singh, launched the new theme song of Zee Hindustan on this occasion. Vaishnava inaugurated the event saying, “Zee Hindustan is proud to celebrate the people who gave wings to the economy and inspired everyone with their sportsmanship in such difficult times. I salute all the people present today and thank them for the wonderful contribution and keeping the spirits of our country high!”

    The programme ended with felicitating those, who overcame their challenges and waved the country’s tricolour high in the 2021 Tokyo Paralympics – Sunder Singh Gurjur, Yogesh Kathunia, Singharaj Adhana, Manoj Sarkar, Harvinder Singh. Along with Dutee Chand, an Indian professional sprinter and current national champion in the Women’s 100 meters event.

    Zee Hindustan CRO Manoj Jagyasi said, “We would like to extend our gratitude towards industry stalwarts like RS Sodhi from Amul, YS Guleria from Honda Motors, and Shashank Shrivastava from Maruti, for being part of the power-packed panels and motivating other entrepreneurs with their inspiring stories. Big thanks to the sponsors for supporting such an initiative which encouraged businesses to do more towards their organisation and society at large. This was indeed one of the largest events put up by any national channel in the recent past! Zee Hindustan always has and always will take up such initiatives which represents the true value of Rastravaad.”  

  • ZEE Hindustan’s ‘Hindustan Ki Baat’ goes on-ground for second year

    ZEE Hindustan’s ‘Hindustan Ki Baat’ goes on-ground for second year

    Mumbai: ZEE Hindustan’s successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value – ‘State makes the Nation’. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a national platform.

    Last financial year, this programme covered five major cities and had garnered high viewership. This year, it starts with fresh new vigor and in its first segment will cover Ahmedabad on 24 July, followed by Jaipur (27 July), Patna (28 July), Kanpur (29 July), Odisha (30 July), and Surat (31 July).

    In these conclaves, industry experts of each city will gather on ZEE Hindustan’s platform as panelists to discuss the various aspects of industrial growth and development of that city and its contribution to the national economy.

    Speaking on this development, ZMCL CEO & editor-in-chief, Purushottam Vaishnava said, “ZEE Hindustan is a channel for the people of India and all our endeavor is to give them a voice through our platform. We have always put viewers first, getting the news from the ground and complete information-based news to empower them. Hindustan Ki Baat is one of our initiatives to stay true to our commitment.”

    ZMCL chief revenue officer, Manoj Jagyasi said, “ZEE Hindustan has been achieving one milestone after the other since last year. Hindustan ki Baat is one of its very successful examples. With its wide reach, ZEE Hindustan strives to bring real impact to the lives of the viewers. We have our business associates to thank for supporting us in all such initiatives and driving our morale.”

  • Koi Bhi Bhukha Na Soe – an initiative by Zee Media for the Covid afflicted families

    Koi Bhi Bhukha Na Soe – an initiative by Zee Media for the Covid afflicted families

    Mumbai: The second wave of COVID 19 in India has hit harder, throwing people off the newly found normalcy all over again. People are fighting hard to survive this COVID wave by searching for plasma donors, oxygen cylinders, hospital beds, and medicines.

     Along with the above challenges, one often overlooked yet truly painful effect of suffering from COVID 19 is the food crises. People are stuck in isolation and are away from their relatives, their children, and their parents. If such isolated people or the homemaker is afflicted with COVID then cooking food for themselves or their loved ones is an extremely difficult option for them. The lack of nutritious food is also affecting the rapid recovery of the patients and a sense of chaos & instability is arising in their minds.

     Being a responsible media organization, Zee Media is using their widespread and established platform to reach out to the people and help them bring some ease to their lives. ZEE Media came up with an initiative called “Koi Bhi Bhukha Na Soe” and through 6 of their channels extending help to all those who are stuck due to the pandemic and are in need of nutritious food for themselves and their loved ones irrespective of which state they live in.

     This initiative has reached out to various organizations/individuals who are going out of their way to help people by providing free food services in their area in such circumstances. Post thorough verification of the contact details and services they are uploaded on the website. The contact details are geographically listed for ease of discovery.

    Those who are not able to cook food at home will just need to go on link embedded on the website to find the verified contacts of free food service providers available in their area and can directly contact them on their number. Additionally, more such verified contacts of these COVID warriors will be added on the microsite page.  We believe that this initiative can be helpful to thousands of people and will make their life easier during the pandemic. They do not have to scamper around for information anymore.

    Zee Hindustan, Zee Rajasthan, Zee Bihar Jharkhand, Zee 24 Ghanta, Zee 24 Kalak and Zee Odisha is promoting this muheem, ensuring the message spreads out to the entire HSM market along with Bengal, Odisha and Gujarat. With promos playing out multiple times, anchors talking about this in the bulletins, social media posts and others, the endeavour is to spread the muheem as far and wide as possible.

     The role of such a trustworthy platform goes beyond providing factual news about the pandemic. The platform can reach far deeper into the houses of all people and help them out in their daily life. Apart from this, the channels are already working along with experts like doctors and researchers to keep our viewers informed with correct news amidst the uncertainty and viewers have shown their trust in their engagement with the brand.

     While we are witnessing the exponential growth of challenges, at the same time we are also witnessing the sheer will and determination of Indians to come out of this successfully together. Many are showing support to the infected families by going out of their way to help them in whichever way possible and it brings hope for better future. This humble initiative “Koi Bhi Bhukha Na Soe” will help in amplifying such selfless services.

  • #Throwback2020: The year of noise in the news industry

    #Throwback2020: The year of noise in the news industry

    NEW DELHI: It would be no exaggeration to describe 2020 as a nightmarish sequence straight out of an apocalyptic film – with a global pandemic throwing the world in turmoil, disturbing footage of numerous coffins being lowered into the ground, a number of beloved celebrities breathing their last, and a sense of uncertainty looming over everyone’s head. Industries across sectors battled production-stoppages, demand changes, cash crunch, and had to make many tough choices for sustenance. It was no different for the Indian news industry. While the year also turned out to be a hot bed of controversies, the businesses also won big on certain levels. It went through its own set of good, bad and ugly moments through the year. 

    Innovations, launches & rebrandings

    Despite the prevailing state of affairs, 2020 was marked by new beginnings. Several prime media outlets including ABP News Network, Zee Hindustan, Suvarna News, News18 Rajasthan, India Ahead, and Hindustan Times got rebranded. Apart from that, Republic launched its Hindi and Bengali websites, and TV9 and AajTak entered the Bangla digital news market. TV9 also forayed into the business content vertical this year.

    In terms of innovation, apart from stellar programming line-ups and marketing for Delhi, Bihar, and the US elections, special programmes for Covid2019 coverage, some media houses experimented in their offerings too. While Republic Bharat and Republic TV started streaming on e-commerce platform Flipkart, TOI launched a unique print-linked digital game called Times Housie Plus. 

    The frontline battle with the pandemic

    While most of the world went into a work-from-home mode, hundreds of journalists joined the frontline forces battling the pandemic, keeping the 24×7 news cycles running for channels, digital outlets, and the print medium. From doing pathbreaking on-ground coverage from red-zone areas, walking alongside migrant labourers for miles, and brave journalism on cases like Hathras and the farmer’s protests, to holistic reporting on Bihar and the US elections, the Indian news industry tried its best to keep citizens well-informed. In fact, to a large extent the news media played a huge role in helping control the spread of the novel coronavirus by running campaigns advising citizens to stay home, and updating viewers about the latest news on the killer disease’s spread as well as measures being taken to bring it under control. News viewership on TV recorded a staggering 298 per cent growth during the initial 21-day lockdown, as per BARC data, as citizens struggled to stay informed in a world that seemed to be going insane. 

    While media outlets were burning the midnight oil with full gusto, the pandemic hit them hard on the ad revenue and subscription front, which in turn led to a number of job losses, pay cuts, and shutdowns.

    Outlook Magazine was one of the first to go under a temporary shutdown earlier this year, followed by The Bloomberg Quint shutting down its TV division, Sakal Media Group pulling the plug on Sakal Times and Gomantak Times, India Today network shuttering Delhi AajTak, and Times Group bidding adieu to Pune Mirror and relaunching Mumbai Mirror as a weekly. Several editions and bureaus of leading national newspaper shut down, and journalists once used to fat salaries and comfortable jobs were suddenly evicted from their desks and on to the streets. The cost cutting ran across hundreds of media organisations which suddenly saw advertisers vanishing into the distant horizon and showing very little signs of returning for most of the year. Thousands across media lost their jobs while some in NDTV, Quint, Times Group, India Today, Network18, etc bore the brunt of salary cuts for the major part of the year. 

    Controversies galore

    News media became a breeding ground for controversies in 2020 with many CEOs getting embroiled in police cases. Sanket Media director PVS Sarma got arrested by the enforcement directorate in a PMLA case. Republic TV and its ringmaster Arnab Goswami found themselves in a soup for their coverage on sensational topics like Palghar lynching, Bandra migrant crisis, Sushant Singh Rajput’s demise and then got accused of rigging the ratings. Goswami was also arrested in an alleged, dismissed abetment to suicide case from 2018, which he maintains is a case of vendetta against him by the Mumbai police chief commissioner ParamBir Singh for his critical reporting against the way Rajput’s case was being handled.  The  Mumbai police also booked the channel’s senior management and editorial staff for airing the news about a “revolt” against commissioner Param Bir Singh by the police force. 

    An ABP Majha reporter got ensnared in the Bandra migrant crisis controversy when his name appeared in an FIR, citing that his false reportage played a role in gathering the crowd there. However, he was later released by the Supreme Court, which ruled that no direct connection could be established between his reporting and the people collecting at Bandra railway station.

    Additionally, four prominent associations from Bollywood along with 34 leading producers filed a lawsuit against Republic TV and Times Now for irresponsible reporting in the Rajput case and vilifying the film industry. The channels were directed by the Delhi high court to refrain from posting any derogatory content. They were reprimanded by the court thus: “Media can't run a parallel trial. You're a broadcaster… show news. There is less news and more opinion… things are being pre-judged.”

     

     

    Zee News editor-in-chief Sudhir Chaudhary was named in an FIR registered by Kerala police for presenting “a programme that is offending the Muslim religion.”

    “The highlight of the show on 11 March was the ‘jihad chart.’ In his show, he explained to his viewers what the chart detailed: ‘types of jihad,’” the report stated.

     

     

    Another news channel that faced severe flak and action from the courts was Sudarshan News and its show Bindas Bol that somehow managed to find ‘jihad’ in the UPSC. 

    The TRP turmoil

    While all the channels worked hard to gain audiences, allegations of TRP manipulationerupted when the Mumbai police commissioner held a press conference stating that channels were paying viewers to say they were watching them.  Amongst those who were accused were the promoters of Fakt Marathi, Box Cinema and Republic TV. The latter had been running a campaign against the Mumbai police commissioner and the Maharashtra government led by Uddhav Thackeray about the Rajput investigation. The channel stated that the empire was fighting back, that ed-in-chief Arnab Goswami had nothing to do with any TRP shenanigans. But the police force picked him forcibly from his home and kept him in custody for seven days. And they kept on arresting more and more Republic TV executives; the harder Arnab cried and yelled unfair on TV, the harder they came down upon him and his team. At the time of writing, 12 arrests had been made, withthe latest being that of  Republic TV CEO Vikas Khanchandani.

    In response to the scandal, the Broadcast Audience Research Council (BARC) decided to suspend the measurement of television viewership ratings of all news channels for 12 weeks.

    “Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its code of conduct to address viewership malpractice," BARC CEO Sunil Lulla had said in a statement.

    Integrity questioned

    Probably the worst thing that could have happened to the industry this year was the scathing attacks it faced on its integrity as slew of fake news and “polarised opinions” battered the screens throughout the year. Several advertisers, like Parle and Bajaj, also said they would be forced to pull out monies from “toxic” news channels.

    It was in February this year when several leading news channels covering the Jamia violence had falsely claimed that the wallet held in a student’s hands was a stone. Additionally, the students who were sitting in the library covering their faces to protect themselves from tear-gas shelling were called “rioters.” 

     

     

    The same month, Wall Street Journal found itself mired in controversy as a police complaint was registered against it for spreading ‘fake news’ on the death of IB officer Ankit Sharma. The publication was said to be “defaming a particular religion” as they ran an interview of Sharma’s brother, who later said that he never made such a statement.

     

     

    Then there was the scrum of fake news and disinformation surrounding the pandemic. It started with running scores of unverified or false reports on the role of Tablighi Jamaat in spreading the virus. A number of officials and city police sources had to clarify many myths, chiefly being peddled by several media outlets.

    The Saharanpur police debunked the narrative of publications like Amar Ujala and Rajasthan Patrika that quarantined Tablighis in the city defecated in the open at the facility after being denied non-vegetarian food. 

     

     

    The Arunachal Pradesh police called out Zee News for spreading false information about Coronavirus cases. The channel had claimed that 11 Tablighi members tested positive in the state, when in fact there was just one reported case of the virus infection there.

     

    Noida police, too, cracked the whip on ANI News for misquoting and misreporting a quarantine exercise.

     

    These are just a handful of the many instances of false reporting against the Jamaat,as well as the false narratives spun by news organisations amid the pandemic. From ABP News inventing a non-existing ICMR report stating how the lockdown lowered the Covid infections below expectations, to News18 misreporting SAARC nations and other countries joining PM Modi’sinitiative of lighting candles as a show of support for frontline warriors, to News 24 sharing old clips of namaz at Jama Masjid to claim that mass gatherings were happening during the lockdown, to the travesty that Bandra railway station became during the migrant crisis, the news industry blaredunwarranted noise this year. 

    Most recently, several news channels including AajTak, ABP News, Times Now and Republic Bharat, engaged in high-pitch rhetoric for hours on the evening of 19 November, over a purported airstrike by Indian forces in Pakistan-occupied Kashmir. Eventually, PIB had to clear the air around this fake news in a tweet. 

     

     

    Another black chapter that Indian media outlets wrote for themselves was when they started on their own will, a highly dramatised and unseemly media trial in the alleged Sushant Singh Rajput suicide case, which begged the question if there was any integrity or sensitivity left in the news industry

    From splashing on screens the disturbing images of the actor’s dead body,shoving microphones into his grieving father’s face, to running a bogus post mortem on live television, news channels hit new lows in their quest for higher TRPs. Given this sorry state of affairs, the Press Council of India had to advise media outlets to adhere to the norms of journalistic conduct in their reportage. 

     

     

    News outlets went hammer and tongs after Rajput’s paramour Rhea Chakraborty for her alleged, and till now unproven connection to Sushant Singh Rajput’s death. From sensational headlines to character shaming, Indian news channels stooped as low as they could to grab every bit of misinformation, they could show the world. Personal privacy went for a toss as they accessed and “investigated” primetime actors’ leaked text messages. Also, Times Now anchors were seen struggling with millennial lingo as they thought “Imma Bounce” meant a check getting bounced. 

     

     

    So, this was all the noise that newsrooms generatedin 2020. While the industry was lauded for its efforts to deal with the pandemic and keep the news cycle grinding on, it was also questioned for its reportage. No doubt, the TRP scandal has left an indelible blot on its image. However, some channels have told Indiantelevision.com that they are taking this year as a lesson and using the time of TRP suspension to work on their content. Whether or not this year leads to a serious course correction, only time will tell. 

  • Zee Hindustan’s new voice says ‘Humara Samwad, Rashtrawad’

    Zee Hindustan’s new voice says ‘Humara Samwad, Rashtrawad’

    NEW DELHI: One of the nation's largest media networks Zee Media revamped its national news channel Zee Hindustan with a new style and a new approach. The channel redesigned itself under the leadership of the CEO Purushottam Vaishnava and the managing editor Shamsher Singh. The channel also has a new tagline that represents the core belief as well- 'Humara Samwad, Rashtrawad'. This means that the channel believes only on one dialogue which is "Nationalism" and all the initiatives will be in the interest of the nation. 

    The change in its look and feel is easily recognizable after the revamp. Zee Hindustan introduced its new packaging and new shows such as 'Desh ko Jawab Do', a fearless debate where we take account of every question and every promise from authorities; 'Sare Jahan Se Aacha' a detailed analysis of the important news and its relation to national importance; and many changes that can be expected on their digital platforms as well. Zee Hindustan also recently launched its new mobile application, which is available both on iOS and Play Store so that its viewers can get the latest news anywhere and at any time.

    On the occasion, CEO Purushottam Vaishanava said, "We believe that nationalism is at the heart of the nation and so it has to be the core part of our dialogue on the channel as well. Therefore, ZEE Hindustan will act as a voice for the people of India. It will always work towards bringing light to the real issues of the nation and the actual cause behind those issues. It will have direct conversions and will always have dialogue around the nation. It won’t attract eyeballs through dividing opinions and quarrelsome debates but will actually initiate dialogue in the true interest of the country and the people of this country." 

    The channel managing editor Shamsher Singh said, "Zee Hindustan team is the best team in the industry right now and it is full of young and energetic professionals who will only talk about real issues and will bring forward the truth. It won't propagate any agenda under any authority's pressure but will actually ask the uncomfortable and real questions to the authorities which will have a direct connection with the people of this nation." 

    Executive cluster head – sales, Manoj Jagyasi, said the new proposition will ensure that the channel has a fresh approach towards news content. This will attract viewers as they will get an alternate view that is not present on the other channels. I would also like to thank our existing advertisers as we have all the top brands on the channel which are backed by our customer-first approach clubbed with the customized solution for each client and thereby also growing the brands’ recall value.

  • Republic Bharat’s Shamsher Singh joins ZEE Hindustan as Managing Editor

    Republic Bharat’s Shamsher Singh joins ZEE Hindustan as Managing Editor

    New Delhi: Shamsher Singh has joined ZEE Media Corporation as the Managing Editor of ZEE Hindustan and its digital properties.

    He was last serving as editor at Republic Bharat.

    "ZEE Hindustan is a channel that brings light to the India of the 21st Century. A channel that does not just shows the land of mystics but also shows the land of Chandrayaan, the biggest IT sourcing hub worldwide, the biggest movies and entertainment industry in the world and the land of engineering marvels. Hence the tagline – 'Sare Jahan Se Acha' perfectly fits the channel. In these changing times, the vision of ZEE Hindustan becomes even more relevant and we believe that Mr. Shamsher Singh, a stalwart of this industry will bring his proven and prudent experience in the media industry to successfully take it beyond the vision and expectations of the channel” said ZEE Media CEO Purushottam Vaishnava.

    ZEE Media executive cluster head of sales Manoj Jagyasi said, “ZEE Hindustan has a great potential as a national news channel which can be clearly seen in the past few months through the response to our content and through multiple splendid conclaves & discussions conducted through the channel which were on par and even better than some of the long-time leaders in the national news genre. We are glad to have Mr. Shamsher Singh amongst us and be a part of ZEE Hindustan family and we trust that he would take ZEE Hindustan and its digital properties to new heights with his hands-on knowledge in the field of journalism especially in these changing dynamics of the news industry."

    Singh has a rich experience of 22 years in the media and broadcast industry and has worked with networks like TV Today, India TV & Republic Bharat in his past endeavors.

    He has also been the winner of one of the nation’s most prestigious awards – the Ram Nath Goenka Awards 2008-09 for his exemplary work in journalism.

  • ZEE Hindustan Organizes Mega E Conclave 1 Year After Modi 2.0, Cabinet Ministers Review Performance & Covid-19 Situation

    ZEE Hindustan Organizes Mega E Conclave 1 Year After Modi 2.0, Cabinet Ministers Review Performance & Covid-19 Situation

    ZEE Hindustan, ZEE Media Corporation Ltd’s anchorless and multilingual national news channel conducted a nationwide E Conclave with 21 Central Cabinet Ministers on 12 June  2020. Hindustan E-Vimarsh, Direct With Ministers, was a continuous 10 hour pan-India telecast of our Central Ministers.

    On 23rd May 2019, the Modi government created history by becoming the biggest single party to win the General Elections in a long time as it was voted in by citizens for a second round.  In this 1 year, the Modi government has not been idle with huge decisions being taken like abrogation of Article 370, CAA and NRC, Ram Mandir Verdict, the 21-day lockdown and the follow up subsequent lockdowns due to Corona. As the nation finally begins Unlocking, there is a lot to answer, a lot to learn and a lot to prepare for.

    ZEE Hindustan thus conceptualized the E Vimarsh series and this time, the guests were 21 Central Cabinet Ministers as they reviewed the year and put forward their strategy for the coming days. Ministers who graced the session were: Nitin Gadkari, Prakash Javdekar, Ravi Shankar Prasad, Jitendra Singh, Mukhtar Abbas Naqvi,     Kiren Rijiju, Gajendra Shekhawat, Anurag Thakur, Gen. V.K. Singh, Kishan Reddy, Ramesh Nishank, Babul Supriyo, Giriraj Singh, Arjun Meghwat, Pratap Sarangi, Arjun Munda, Ashwini Kumar Choubey, Sanjay Dhotre, Prahlad Singh, Kailash Chaudhary and Shripad Naik.  The conclave covered various government ministries so that viewers could get a cohesive idea of the government’s performance and future plans. 

    Speaking on the occasion, ZMCL Cluster 2 CEO, Mr. Purushottam Vaishnava said, “Under the E Vimarsh brand, we have organized e-conclaves for ZEE Hindustan with CMs of states and state-level e-conclaves for Rajasthan, Bihar, Gujarat, Odisha, Bengal and Jharkhand. The first phase focused extensively on dealing with Covid-19 and its impact. In Phase 2 as living with Corona becomes the new normal, we drew up the government’s past 1-year scorecard and followed up with Cabinet Ministers on their future strategy.”

  • ZEE Hindustan Organizes Mega CM E-Conclave, Hindustan E-Vimarsh, Direct With CM

    ZEE Hindustan Organizes Mega CM E-Conclave, Hindustan E-Vimarsh, Direct With CM

    ZEE Hindustan, ZEE Media Corporation Ltd’s anchorless and multilingual national news channel conducted a nationwide E Conclave with 14 CMs of states, on 16th May 2020. Hindustan E-Vimarsh, Direct With CM, was a continuous telecast of 7-hour session with different state heads participating pan India. 

    The E Conclave was held just a day before Lockdown 3.0 ended. Almost 2 months into the lockdown, India has faced a new challenge. Protecting its people from Covid-19 and reviving the economy so that the livelihoods and dignity of our citizens can be restored. As India walks on this two-edged sword, ZEE Hindustan took the lead to organize an E Conclave with Heads of States so that our viewers may get a clear picture of the road to recovery. 

    Each individual CM session lasted for half an hour where the leaders put forward their strategy for the coming days and encouraged our viewers to stay strong. CMs who graced the session were: UP CM Yogi Adityanath, Gujarat CM Vijay Rupani, MP CM Shivraj Singh Chouhan, Punjab CM Capt. Amarinder Singh, Chhattisgarh CM Bhupesh Baghel, Sikkim CM Prem Singh Tamang, Rajasthan CM Ashok Gehlot, Tripura CM Biplab Kumar Deb, Jharkhand CM Hemant Soren, Uttarakhand CM Trivendra Singh Rawat, Manipur CM N Biren Singh, Himachal CM Jairam Thakur, Goa CM Pramod Sawant and Puducherry CM Velu Narayanasamy. The conclave cut across party differences showing the need of the hour.

    Speaking on the occasion, ZMCL Cluster 2 CEO, Mr. Purushottam Vaishnava said, “As the lockdown keeps getting extended, people are getting restless. Unverified sources on social media are creating an atmosphere of ambiguity in the nation. As a responsible media company, we wanted to bring clarity amidst this chaos. Hindustan E-Vimarsh was thus conceptualized to bring our Heads of States straight to our viewer’s homes.”

    ZEE 24 Ghanta, ZEE Rajasthan, ZEE Bihar Jharkhand, ZEE 24 Kalak and ZEE Odisha – the 5 regional news channels of ZMCL Cluster 2 also participated in the event by telecasting relevant CM sessions. Each of these channels is slated to have their own state-level E Vimarsh with respective cabinet ministers in the coming days.