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Tag: ZEE Ganga

  • Bhojpuri GEC Zee Ganga hits new high with primetime viewership reaching 125%

    Bhojpuri GEC Zee Ganga hits new high with primetime viewership reaching 125%

    Mumbai: Bhojpuri GEC ZEE Ganga added a new milestone in its journey by achieving 125 per cent slot growth, alongside 39 per cent in TSV and 41  per cent in reach (BARC, B&J, CS2+, AMA000’s, Mon to Fri, 1900-2100hrs, Wk ’14-25′ 22), in its original content prime-time viewership this year. 

    The rare yet amazing feat is now the channel’s crowning glory, as it moves ahead with renewed vigor to continue its success story.

    Driven by their culturally rooted motto of ‘Har Pal Aviral’ ZEE Ganga has striven to form a deep connection with its audience and provide world class original Bhojpuri content to them. The channel’s prime-time content slate, with fresh, new, and interesting stories, is a prime example of that. The channel brings to its audience four unique stories that bring out the true Bhojpuriya spirit in all its glory. 

    The audience in these two hours get to witness the grit of Shyama, an extremely talented but a dark-skinned Kirtan singer, who with her talent, fights the social divide and challenges the notions of beauty and bias against color in the musical family drama Shyam Tulsi, (7 p.m). 

    This is followed by the romantic drama Mitwa, (7.30 p.m) an endearing story of compromise, finding companionship, support, and respect. It showcases the positive mindset of Ritu, its protagonist who stops at nothing to fight for her husband’s pride and profession, which is looked down upon by society. 

    Bringing to fore another social issue is the show Kanya Pradhan (8:00 p.m), a socio-cultural family drama. It’s an inspirational story of Aarti deciding to take matters in her own hands and smash the patriarchy on her path to discovering her true individuality, empowering herself and governing the village that she’s the Gram Panchayat of. 

    The prime-time entertainment ends with Bandhan Tute Na (8:30 pm), a family drama with a supernatural twist. It presents the rivalries and luxurious life of the zamindars with some paranormal elements, making the viewers cheer for the heroine and hope that she prevails at the end. Together, these shows, with intriguing plotlines and power-packed performances, have been an integral part of the household’s prime-time viewing, much to the delight of Bhojpuri speaking audiences.

    Also Read: Creativity is major factor behind the popularity of ‘Memsaab No 1’: Makers

    Speaking on the achievement, ZEEL chief channel officer – Bhojpuri cluster Amarpreet Singh Saini said, “Our shows have always showcased the true blue Bhojuriyat values, traditions, and way of life.  We want our audiences to feel a connection with the characters and the concepts that they are watching on screen. The completion of the 200 episodes of all our prime-time shows is a testament to the fact that we are on the right path. This achievement pushes us to bring to our viewers more such riveting yet relatable content in the near future.”

    ZEE Ganga has consistently upped the game of entertainment for its viewers through its offerings while also engaging with them. The channel is known for entertaining the audience with its unique content all around the year while adding value in their lives through family-oriented offerings, with more and more in the bucket to offer, the channel is redefining entertainment and original content for its regional audience through a Savaan special and few other upcoming special festive offerings.

  • Creativity is major factor behind the popularity of ‘Memsaab No 1’: Makers

    Creativity is major factor behind the popularity of ‘Memsaab No 1’: Makers

    Mumbai: Bhojpuri GEC Zee Ganga’s non-scripted reality show “Memsaab No 1” recently garnered a lot of attention from the audience owing to its unique concept and novel presentation. The latest season of the show is steadily growing in its viewership and has received a thundering welcome from the audience since its launch on 17 January. A marquee property of the regional channel, the tenth season of “Memsaab No 1” has successfully engaged audiences and increased viewership on a week-on-week basis.

    After nine successful seasons, the channel revamped the show for its latest turn. With this strategic move, Zee Ganga has tried to break the monotony and come up with exclusive content to capture the audience’s attention. 

    Speaking about the show’s brand new concept, Zee Entertainment Enterprises Ltd’s (Zeel) chief channel officer for Bhojpuri cluster Amarpreet Singh Saini says the latest season of the show is a giant creative leap in both formatting as well as in content delivery. “Zee Ganga is for a renewed Bhojpuri mindset seeking a high degree of novelty and creativity in its originals,” he remarks.

    On the format of the show

    Saini explains that the show’s new format focuses on three critical parameters of evaluation. This includes areas like personal identity, family identity, and social identity that make a woman complete. The tenth season of “Memsaab No 1” is launched with a creative concept of ‘Chalni Ke Chalal Babuni,’ which is a hunt for showcasing ‘Sarvagunn Sampann’ character of a woman in the current scenario.

    The core format of the show displays interpersonal dynamics, conflicts, relationships, and power plays. The participants are judged at various levels and different types of tasks are given to them, which facilitate deciding on their talents and capabilities. In the process of performing the tasks, the participants are groomed in a manner, which makes them an ideal candidate for winning the title of ‘Memsaab No 1.’ Undoubtedly, the show is providing an intense engagement and portrays the real personality of the participants.

    “This exciting hunt for Sarv Gunn Sampann Babuni, spanned across 13 weeks where the contestants are tested over three stages filled with terrific tasks,” Saini further says. “This true test of their all-round development sees their identity skills (Shubh Mangal Saavdhan, Tip Top Babuni, Rasoi Ki Rani), family identity skills (Aamdani Athani Kharcha Rupaiya, Neg Jog Ke Lekha, Saas Bahu Ke Sangam, Suno Sasoor Ji ) and lastly, the third and final stage – social identity skill (Maai Ka Anchara, Jaagruk Babuni) which makes todays’ woman a complete woman.”

    Catering to the younger audience

    Filmlion Production India’s director and producer Harsha Khanna says Zee Ganga desired to have a major twist in the tail in the latest season of “Memsaab No 1.” The channel wanted to experiment with the format of the show and approached her to plan for a complete makeover. From a simple studio-based set-up focusing on dance and quizzes, the programme has been turned into a hardcore reality show where 16 unmarried girls started showcasing their talent on Bhojpuri television.

    Khanna points out that from Monday to Wednesday, the reality episodes are telecasted and on Thursday, there is the gala round where the contestants get eliminated based on their score. The participants having the lowest scores get evicted.

    She says that the channel is trying to attract a younger audience by bringing reformation and innovation to the show. The viewership is expected to grow in the future as the show is based on ‘sanskar’ and typically focuses on Indian cultural values. 

    “We are looking at a decent rise of 20-25 per cent in the viewership,” Khanna points out.

    It is observed that the channel is witnessing significant growth in viewership during primetime between 6-7 p.m. Referring to the recent data by the Broadcast Audience Research Council (Barc) India, Saini also mentions that “Memsaab No 1” is currently achieving growth on a week-on-week basis. “It’s this complete viewer-centric novel presentation that has led to ‘Memsaab No 1’ achieving a staggering opening of 74 per cent slot jump with 88 per cent reach in growth and 15 per cent jump in time spent over pre four weeks, and on week-on-week, it has witnessed 85 per cent viewership growth in its second week and 112 per cent growth in its third week and more than millions of viewers are watching the show every week which is giving a thumping verdict of viewer engagement to the new format,” he says.

    Saini asserts that the new format of “Memsaab No 1” has received support from advertisers. The segments like personal care, home hygiene, beverages (mostly tea brands) and chocolates are the top categories that are contributing maximum to the top line, and Ultratech cement, Adani fortune and Eyetex Dazller are on-boarded as sponsors of “Memsaab No 1.” “Over the years Bhojpuri category has seen a significant increase in presence of established national brands along with regional ones,” Saini tells.

    Season 10 of “Memsaab No 1” was premiered on Zee Ganga on 17 January and has 65 episodes, which include both semi finale and finale. It is on air from Monday to Friday and is hosted by the Bhojpuri actor Pradeep Pandey (Chintu). 

    The show has a prominent presence of celebrities like Rinku Ghosh, Pakhi Hegde, ChamkiBhauji (Rekha Singh), Kajal Raghwani, Rani Chaterjee, Nissar Khan, and Puspa Verma in various capacities like judge, co-host, inspires, and promoters.

  • ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    Mumbai: Zee Ganga, the Bhojpuri GEC of Bihar, Jharkhand and Purvanchal region has added a new milestone to its journey. Within just a week of its launch, the latest season of its marquee talent-based non-scripted reality show “Memsaab No 1” has catapulted the channel into pole position in the primetime slot. 

    In the third week of 2022, the channel witnessed significant growth in viewership during the 6-7 p.m time-band. In its opening week of the show itself, the growth recorded in the time-band is 73 per cent over the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22). In terms of the overall reach, the channel has also witnessed 36 per cent growth in its reach in the third week as compared to the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22).

    Filled with high-octane drama, the show, in the span of a few weeks has enthralled audiences by going beyond old formats to present Bhojpuri entertainment’s very-first non-scripted reality show. Doing away with the song and dance seen in earlier seasons, “Memsaab No 1” season 10 shows a side of contestants in the midst of an epic battlefield that sees group equations and power dynamics change at every instant. Watching them tested over three stages – individual skills, family environment and social responsibility, in the exciting challenge to emerge as the ‘Sarv Gunn Sampann Babuni,’ has gripped the viewer’s attention that is well reflected in the viewership numbers. Furthermore, the show with its glamour quotient in the form of its eminent judges Pakkhi Hegde, Rinku Ghosh and its charming host Chintu Pandey and a star-studded line-up of celebrity like Kajal Raghwani, Rani Chhaterjee, Nissar Khan have made sure no one misses the telecast of the show every Monday-Friday at 6 p.m.

    The show is spread across 13 weeks, with each week bringing out competitive, intellectual and compassionate facets to the contestants. The show has been receiving tremendous responses since its first season. Given its high entertainment quotient, it generates high viewership and interest from both male and female viewers of the region.

    “It has been our constant endeavor to provide unique and engaging content to our viewers through shows with innovative concepts,” said Zeel chief cluster officer – East Samrat Ghosh. ”  ‘Memsaab No 1’ has been a hit among the audience. We renew it this year with another season that has a whole lot of surprises to further elevate the engagement and entertainment quotient. We witnessed great results in just the first week of its launch and we look forward to yet another remarkable season of a legacy show that will see audiences continue to shower their love and appreciation to us.”

    “’Memsaab No1′ is a marquee property for us,” stated Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Given how we have had the love of our audience over nine seasons now, we felt it was time to reinvent. And that’s how the new format has been conceptualised and we’re able to invent Bhojpuri’s first non-scripted reality show. The opening thumping response is testament and evidence of the idea has resonated with the audiences and consumers.”

  • Zee Ganga announces star-studded lineup for ‘Memsaab No 1’

    Zee Ganga announces star-studded lineup for ‘Memsaab No 1’

    Mumbai: Soon after the announcement of season 10 for its non-scripted reality show – “Memsaab No 1,” Zee Ganga has unveiled the names of the show’s esteemed judges. The channel has roped in superstar Pakkhi Hegde and celebrated cine-drama queen Rinku Ghosh as the judges for the season who will guide contestants in every step over 13 weeks while sharing their experiences with them. 

    The channel will also introduce Chamki Bhauji who will enter the villa on various occasions and give a pep talk to the contestants, test their patience and challenge them at every step for 13 weeks and help them hone their skills in their bid to take home the most-coveted title of being of Sarv Gunn Sampann Babuni. Hosted by none other than the audience’s favorite, Chintu Pandey, the show is all set to premiere on Zee Ganga from January 17 every Monday-Friday at 6 p.m.

    “Memsaab No 1” will host 16 talented female contestants who will share their abode for 13 weeks at Ganga Villa. The contestants will be judged through several tasks and how they conduct themselves in different situations over 13 weeks. The contestants will be judged by the jury members Pakkhi Hegde and Rinku Ghosh, who in addition to delivering blockbuster hits in Bhojpuri, have also performed in Bollywood films. It will be interesting to see these renowned names from the world of Bhojpuri entertainment judge the behind-the-scenes power dynamics and relationships between contestants at every step, in the villa, as they compete to become the Sarv Gunn Sampann Babuni.

    With exciting tasks and competitions, the show also promises to host a special competition Thumka Lagaoo, where contestants will bring some fun with their dance performances. Scheduled for every Thursday, the special segment will welcome celebrity guests from the Bhojpuri fraternity, who will accompany judges to encourage the contestants. These include the ravishing actress Rani Chatterjee, the charming Nissar Khan and the beautiful Kajal Raghwani amongst the celebrity guests who will be a part of this show and join the team of “Memsaab No 1” in special episodes.

    “Having entertained audiences over nine seasons, the onus lies on us to add more fun and challenging tasks for the contestants to make the show a fascinating one for the viewer,” said Zeel chief channel officer – Bhojpuri cluster  Amarpreet Singh Saini. “While the show remains the same, the format has been renewed with non-scripted reality as an integral part of this season to make the competition an experience worth being a part of. Add to that, having popular names as our judges and celebrity guests further adds to the glitz and glamour that the show brings with it. We welcome them on board and look forward to setting a new benchmark with season 10 of this reality show.”

  • Zee Ganga set to bring latest season of ‘Memsaab No 1’

    Zee Ganga set to bring latest season of ‘Memsaab No 1’

    Mumbai: Having delighted audiences over nine spectacular seasons, Zee Ganga, the top Bhojpuri GEC in Bihar, Jharkhand and Purvanchal, is all set to premiere the tenth season of “Memsaab No 1” in a never-seen-before avatar.  It is the first-ever, non-scripted reality show in the Bhojpuri category.

    Scripting history through the show, the channel is all set to leave viewers enthralled as they watch 16 talented female contestants staying together at Ganga Villa battle it out over 13 weeks. Hosted by none other than the audience’s favourite, the very charming and charismatic Chintu Pandey, the show is all set to premiere on Zee Ganga from 17 January, every Monday to Friday at 6 p.m.

    Filled with high-octane drama, the upcoming season – a category first, promises to be a battlefield unlike no other as the latest edition will go beyond the song and dance format of earlier seasons. This exciting hunt for Sarv Gunn Sampann Babuni, spanning 13 weeks will see contestants be tested over three stages filled with terrific tasks. This true test of their all-around development will see their individual skills – such as presence of mind and decision-making capabilities be put to the test. Additionally, these 16 contestants will also be made to perform tasks in a family environment as one keeps a watchful eye over their nature to adjust, obey and care. Lastly, the third and final stage – social responsibility, will see them be evaluated for their awareness of what is happening around them. And amongst all this it will unveil the behind the scene relationships, power dynamics, changing fierce equations amongst the contestants and their resultant impact on the task dynamics. Thus for the first time, a non-scripted reality will be showcased to the Bhojpuri audience like never before. 

    With each episode and week bringing out different sides of these contestants never seen before, “Memsaab No 1” once again will emerge to be a talent-based non-scripted reality show that gives women a platform to empower them to showcase their potential, much to the delight of viewers looking to be inspired and entertained at the same time. Owing to this one-of-a-kind format, a category first, Zee Ganga looks to break new viewership records with the 1tenth season of this ever-so-popular show.  

    Speaking on the show, ZEEL’s chief cluster officer – East Samrat Ghosh said, “The Bhojpuri entertainment industry continues to grow on the back of evolved content choices by the Bhojpuri audiences. With a deep understanding of need state of the consumers, it has always been our endeavour to offer innovative and engaging content to our audiences. We are excited to offer our audiences the new season of Memsaab No1 which has become a brand in itself. Lots of newness and novelty has been added to the upcoming season & we look forward to an enriching and extraordinary journey ahead with the love of our audiences.”

    ZEEL chief channel officer -Bhojpuri cluster Amarpreet Singh Saini added, “Over 9 successful seasons, we have ensured that Memsaab No 1 popularity as a show continues to soar new heights. A reason for that is the channel offering their viewers something exciting that they’ve never seen before. This season the format has taken a leap at various levels, for the first time it has invited unmarried females to compete for the coveted title, for the first time it has brought the non-scripted reality format as the face of competition, for the first time it has moved to a production infrastructure that’s never seen before on Bhojpuri TV. “

    “The show is aimed to attract and gratify the youthful viewer and novelty seeker Bhojpuri audience that is growing with each novel attempt by Zee Ganga since its launch. The response to the show matches up to the anticipation levels as we received an unprecedented number of participants that saw us choose 16 of the very best. We look forward to the launch of the show and it setting new milestones in Bhojpuri entertainment,” he further added

  • Zee Ganga becomes only channel in the region to celebrate Chhath in primetime original fiction shows

    Zee Ganga becomes only channel in the region to celebrate Chhath in primetime original fiction shows

    Mumbai: When it comes to festive celebrations, no one does it better than Zee Ganga. Taking that legacy forward, the channel is all set to bring a unique Chhath themed lineup for its viewers.

    Considering the significance of Chhath and the elaborate celebrations not just around the core region of Uttar Pradesh and Bihar but nationally as well as internationally these days, the channel will create a landmark moment this year by being the only channel to celebrate Chhath in original primetime fiction shows with a unique theme — “Yeh Hath Vrat Hai,” “Yeh Chath Vrat Hai.” Each show will undertake a journey signifying and amplifying the tough resolve that is needed to observe the most auspicious festival Chhath.  

    This is further accentuated by enhancing the celebration of Chhath across “Shyam Tulsi,” “Kaniya Pradhan,” “Mitwa,” and “Bandhan Tute Na” with the region’s biggest female celebrity icons Rani Chatterjee, Akshara Singh, and Monalisa across primetime shows on 10 November, from 7 p.m to 9 p.m only on Zee Ganga.  

    Presenting viewers a triple treat, each of the three spectacular shows is bound together by a common theme. One that sees the central character overcome constant barriers as they look forward to celebrating Chhath. Despite having their backs to the wall, their Aviral spirit, encouraged by the above-mentioned special guests,  help them rise to the challenge culminating into a Maha Vrath Chhath celebrated amidst much gusto. With such engaging plotlines, power-packed performances and a never-say-die attitude brought out in full display, Zee Ganga brings an added sense of elation and pride to audiences on one of the biggest festivals in the region.

    The show “Shyam Tulsi” will have a special surprise for the audience as actor Rani Chatterjee makes a guest appearance. The episode will showcase how Chhathi Mayi helps Shyama through Rani Chatterjee, who is a close friend of Nikhil, and makes his family accept her. This track will be aired at 7 p.m. Adding to the festive fervour, audiences are in for a treat with the special Mahasangam episode between Mitwa and Kaniya Pradhan featuring one of regions biggest stars Akshara Singh, where she will help strengthen the bond between Amarendra and his mother, as well as Ritu and Mithlesh. The one-hour-long episode will be telecast from 7:30 p.m to 8:30 p.m. 

    Last but not the least, “Bandhan Tute Na” will celebrate the festival with popular Bhojpuri as well Hindi GEC celebrity Monalisa Antara Biswas. As Chanda wants to impress Madhav keeping Chhath Vrat but Neela Devi creates obstacles, viewers will get to know how Chhathi Mayi helps Chanda through Monalisa, this special episode is to be aired between 8:30 p.m to 9 p.m.

    “As one of the pioneers in Bhojpuri GEC category, we have always looked towards building on consumer insights and adapting accordingly. With Chhath being one of the most celebrated festivals in the region, we do understand how one, with their Aviral spirit, manages to complete the fast every single year,” stated chief channel officer- Bhojpuri Amarpreet Singh Saini. “Taking this thought forward, we pride ourselves in being the only channel to curate fictional shows themed around Chhath that audiences can relate to. Having roped in some of the biggest names in the region, we have left no stone unturned towards celebrating this feeling of pride and accomplishment amongst our viewers.”

    “The idea behind weaving festive themes into Zee Ganga’s prime time offerings is to elevate the viewing experience and make it more personal. Considering all these are eagerly-awaited family shows, and festivals are the time when people indulge in buying and new investments, leading brands across sectors also can reach out to viewers across age groups with deeper and more meaningful associations through these festive offerings,” he further said.

  • Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Zee Ganga’s ‘Jai Chhathi Mai’ to screen festival stories with Manoj Tiwari, Dinesh Lal Yadav

    Mumbai: Festivals always call for special celebrations and Zee Ganga knows how to make such times memorable for its viewers. Understanding the pulse of the audience, this number one GEC Bhojpuri channel is all set to add to the festivities, up the happiness and fun with their special programme titled “Jai Chhathi Mai – Yug Yugaantar ki Aviraal Chhath Leela.” 

    The two-hour-long non-stop entertainment will showcase beautiful stories of different time zones in the form of play on 10 November, between 5 p.m and 7 p.m. The biggest superstars of the Bhojpuri film industry, Manoj Tiwari and Dinesh Lal Yadav, will be frontlining these narratives along with other stars from the Bhojpuri region. 

    Along with this, viewers are definitely in for much more fun and frolic as their favourite Bhojpuri superstars will entertain them with their devotional singing and dancing performances. The show will be co-hosted by Manoj Tiwari, Dinesh Lal Yadav and Ritesh Pandey.

    Celebrating Chhath Puja fervor, the special show “Yug Yugaantar ki Aviraal Chhath Leela” will screen different stories— Satyug, Tretayug & Dwapaaryug — highlighting the times, as well as the essence and significance of it. While Satyug is the story Mata Parvati performing Chhath vrat for her son Kartik’ victory over demons, Tretayug narrates Siyaram Ka Chhath, the folklore of Mata Sita who performed this ritual, Dwaparyug’s tale is based on Draupadi’s Chhath Vrat to regain the lost kingdom of Pandava and finally culmination with dance performances and celebration. Apart from the big stars, many other popular singers and performers from the regions of Uttar Pradesh and Bihar such as Ritesh Pandey, Akshara Singh, Rani Chatterjee, Rinku Ghosh among others will also be a part of these acts.  

    Speaking on “Jai Chhathi Mai,” chief channel officer- Bhojpuri Amarpreet Singh Saini said, “Zee Ganga is launched with the brand premise of Har Pal Aviral and there is nothing more symbolic and celebratory about this unstoppable spirit of every Bhojpuriya than the biggest festival of the region – Chhath. This year’s Chhath event is an ode to this resolute spirit through ages through its unique theme of Yug Yugaantar Ki Aviral Chhath Leela. These narratives not only symbolise the rich cultural journeys that the region believes in deeply but also epitomises the pride around its most core and beloved festival which is unique and standalone. With a unique format of bringing narrative musical acts on Chhath for the first time, like every year we are confident that this insightful, celebratory and grandeur filled offering will once again find a deep connect with our viewers and will enjoy their unwavering attention.”

  • Zee Ganga begins its new journey with superstar Nirahua in Varanasi

    Zee Ganga begins its new journey with superstar Nirahua in Varanasi

    Mumbai: Zee Ganga, a premium GEC channel by Zee Entertainment Enterprises Ltd (Zeel) – which is redefining Bhojpuri content, has announced its journey with a fresh array of never before seen original content for the audience. On Thursday, the channel initiated the launch in Varanasi with one of the biggest Bhojpuri superstars Dinesh Lal Yadav aka Nirahua.

    With this launch, Zee Ganga will be the only Bhojpuri GEC in the category that will showcase original fiction and non-fiction shows to the audience of the region.

    To establish its top-notch quality, the channel further enhanced the originality and premium quotient of its event by inviting Bhojpuri superstar Pradeep ‘Chintu’ Pandey as the host of this on-ground event that was also graced by the leading protagonists of its fiction shows and channel dignitaries including Zeel cluster head – East Samrat Ghosh, and senior VP – Bhojpuri cluster Amarpreet Singh Saini.

    The highly-anticipated launch event kick-started with the Ganga Maha-Arti that set the tone for the proceedings and was followed by a lamp-lighting ceremony by Nirahua, Chintu Pandey, Samrat Ghosh and Amarpreet Singh Saini. That wasn’t all as the highlight of the event witnessed a spectacular performance by superstar Nirahua on the Zee Ganga brand song.

    Staying true to their motto ‘Har Pal Aviral’ which is to keep moving forward through challenges and continuously reinvent themselves, the all revamped Zee Ganga is going vocal for local. Aimed at becoming the ultimate family entertainer, the channel is deeply rooted in original Bhojpuri content.  

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises over 14 hours of originals that include 10 hours of four fictional shows and four hours of one non-fiction show, over 500 titles featuring blockbuster and latest Bhojpuri films, and an impressive lineup of some of the biggest events in the category.

    Zeel’s Samrat Ghosh spoke about how they are focused on tapping the growing demand for local content. He said, “There has been a growing demand for vernacular language content for its cultural relevance & its ability to engage with the audiences in their own mother tongue which further helps to build more connect & trust. So, the new mantra has clearly emerged out to be ‘local by local for the local’. So our idea to entertain and engage with our audiences has stem from our deep understanding of our consumers and our passion for telling relatable stories in the Bhojpuri language – ‘Aapan Kissa, Aapan Boli’. These stories are deeply rooted in Bhojpuri culture & ethos and will reflect the unstoppable Bhojpuriya spirit. We are excited to partner Nirahua as our brand ambassador whose ‘Aviral’ personality completely compliments our brand philosophy ‘Har Pal Aviral.’ We are quite excited & happy to see the overwhelming response we have received in Varanasi which will motivate us further to continue with our Aviral journey of telling more relatable stories to our audiences.” 

    Zee Ganga’s all-new fiction content slate boasts a variety of shows in different genres. There is musical family drama “Shyamtulsi” (7 p.m), the romantic drama, “Mitwa” (7.30 p.m), “Kanya Pradhan,” a socio-cultural family drama (8 p.m), and “Bandhan Tute Na,” a family drama with a supernatural twist (8.30 p.m). The channel also has an exciting reality show to offer titled “Memsaab No 1” (9 p.m). All these shows will be aired Monday to Friday on the channel.

    Talking about Zee Ganga and the successful launch event at Varanasi, actor Nirahua said, “There is more to Bhojpuri culture than many are probably aware of, so when Zee Ganga decided to highlight the same, I was more than happy and grateful to join the initiative that focuses on quality content The most important thing for me was the alignment of the brand philosophy with my life’s story- Har Pal Aviral. Unstoppable in spirit no matter what challenges come our way, this is what defines us Bhojpuriyas. The launch today in Varanasi has been a memorable one.  I feel a long-term association with the idea and the team who have been working relentlessly to make this a success. The concepts and stories are fresh, new and interesting. I am sure the audience would enjoy watching them.”

    On getting Nirahua on board and the idea behind the channel, Amarpreet Singh Saini shared, “We at Zee have always believed in highlighting local flavour and originality. We are thankful to the city of Varanasi for the warm welcome and support they extended. We couldn’t have found any other place ideal to announce the channel launch than the city that truly epitomises the river Ganga and its life-breathing philosophy that inspires every Bhojpuriya and every Indian. If you think of Bihar, Jharkhand and Poorvanchal, people there are strong-willed, have learned and trained themselves to survive amid difficulties, scarcity of resources and limited opportunities and embody the spirit of remaining Aviral, unstoppable just like Ganga. Here, family values are strong and are given importance to. So, to stay authentic, we wanted someone from the region to be a part of this new Zee Ganga journey. And, Nirahua was our first choice. Apart from his acting prowess, his knowledge and how he conducts himself is praiseworthy and inspirational to all in the region. With this partnership and culturally embedded journeys of our fiction shows we are more than confident to find a deep and long-lasting bond with our viewers.”

  • Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Zee Ganga unveils its new avatar with brand ambassador Nirahua

    Mumbai: Zee Ganga, the upcoming complete Bhojpuri destination for original content is keeping up its promises of amplifying the excitement levels of the Bhojpuri audience. The popular GEC ropes in eminent Bhojpuri superstar Dinesh Lal Yadav aka Nirahua to drive its grand brand campaign.

    A multi-media high-impact campaign with a stellar programming line-up has been planned to create a strong viewer portfolio. The channel will focus on bringing interesting and inspiring stories in a language that is most relevant to the audience from 20 September.

     “Zee Ganga is an epithet of the rising aspiration of the Bhojpuri audiences. The brand & the content philosophy reflects the progressive Bhojpuri dreams and aspirations keeping the culture & rootedness intact. Refreshed and rebranded Zee Ganga is a true reflection of these core values,” said Zee Entertainment Enterprises Ltd, cluster head, East, Samrat Ghosh. “We are excited to partner Nirahua as the brand ambassador of Zee Ganga & this partnership further strengthens the same brand promise. This is in line with our efforts to build a wholesome Bhojpuri family entertainer, a platform that celebrates Bhojpuriyat in the true sense along with resonating the voice of the evolving mindset within the region.”  

    Helmed by its culturally-rooted slogan ‘Har Pal Aviral’, Zee Ganga aims to bring alive the innate unstoppable Bhojpuri spirit. The brand is built around the consumer truth of the region that Bhojpuriyas never stop in the face of hardships and carve their path to the future with courage and tenacity. 
    In that essence, superstar Nirahua resonates and personifies these very beliefs, principles, and culture of the region. His awe-inspiring journey from a singer to superstardom builds a strong relatable and inspiring connect with the audience. It is Nirahua’s indomitable will and tenacity that makes him one of the most longstanding beloved personalities in the region and the biggest family entertainer. Bringing Nirahua on board is a strategic step in the direction to strike the right chord with the viewers and further the message of togetherness and aspiration.

    “In a region like Bihar, Jharkhand and Poorvanchal, where people have learned to thrive irrespective of lack of resources and have limited opportunities, family values hold great significance. It hence becomes imperative that we acknowledge and bring forward these values and tales to which the audience can relate to. Hence, Nirahua is an appropriate choice for the brand,” said Bhojpuri Cluster, senior vice president, Amarpreet Singh Saini on roping in Nirahua. “He is the perfect example of everything Zee Ganga represents, i.e., hard work, family values, resilience, and above all unstoppable Bhojpuri spirit. And with such an icon introducing our original content and new line up we are more than confident that our viewers will instantly connect to and feel rejuvenated with the change.”

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises of 14 hours of originals: 10 hours of four fictional shows and four hours of one non-fiction show; 500+ titles featuring blockbuster and latest Bhojpuri films; and a line-up of some of the biggest events in the category. With this, Zee Ganga becomes the only channel in the category to launch original fictional shows. The line-up features multi-genre shows which are socially conscious, entertaining, and brings the region’s most popular talent together. The stories resonate with the core values of the target audience of being relentless, tenacious, and a never-give-up attitude, said the statement.

  • ZEE Ganga launched with fresh line-up of original Bhojpuri content

    ZEE Ganga launched with fresh line-up of original Bhojpuri content

    Mumbai: Zee Entertainment Enterprises Ltd has unveiled its ambitious vision for the Bhojpuri market with the launch of ZEE Ganga. The new channel is a fresh avatar of its established channel Big Ganga with a complete rehaul of the content slate bringing the viewers a wide range of original content in Bhojpuri.

    The rebranding is in line with its objective of accelerating the category growth while advancing a revolutionary vision which envisages to create the content ecosystem and push the envelope of viewer gratification in the Bhojpuri market. 

    The rebranded entity, Zee Ganga will host a vibrant new logo, along with culturally rooted channel promise, ‘Har Pal Aviral’, bringing alive the innate unstoppable Bhojpuriya spirit. It emphasises on the core values it holds to entertain its audience and deliver happiness.

    Celebrating the Bhojpuriya spirit with full gusto, the fresh slate of content comprises of 14 hours of originals: 10 hours of four fictional shows +four hours of one non-fiction show; 500+ titles featuring blockbuster and latest Bhojpuri movies; and a line-up of some of the biggest events in the category. With this, Zee Ganga becomes the only channel in the category to launch original fictional shows, it announced on Tuesday.

    The line-up features multi-genre shows which are socially conscious, entertaining, and brings the region’s most popular talent together. “The stories resonate with the core values of the target audience of being relentless, tenacious, and never give up attitude,” the network said in a media statement.

    The channel launches with a grand campaign featuring the Bhojpuri superstar Nirauha as the brand ambassador.

    Chief consumer officer, Prathyusha Agarwal said, “At ZEE, we have always been the creative platform that thrives on consumer closeness, bringing their soul to screen through our storytelling. As our viewers continue to evolve, their tastes and preferences are transforming at an unprecedented pace and the key to their heart is to bring offerings that resonate with them the most, in the boli that speaks to their soul. The success of our first curated Bhojpuri movies channel, ZEE Biskope  is a testament to this  and we are super excited to further strengthen our promise in the Bhojpuri market with Zee Ganga the only Bhojpuri original content GEC platform for Bihar, Jharkhand and Purvanchal region. With the “Har Pal, Aviral” entertainment promise, we are looking forward to spark the innate unstoppable Bhojpuriya spirit through groundbreaking stories inspired from our viewers’ lives.” 

    Speaking on the rebranding, Zee Entertainment Enterprises Limited (ZEEL), cluster head, east, Samrat Ghosh said, “With rebranding of Zee Ganga, we look forward to our next phase of journey. It is important for us to continuously reflect the aspirations of the evolved Bhojpuri viewers and engage them through original Bhojpuri content. This will help the brand to drive engagement and build connect with the viewers. Our new slate of culturally rooted and relevant content will reflect our values and celebrate Bhojpuriyat.”