Tag: Zee Entertainment.

Essel Group engages Goldman Sachs to sell half its stake in Zee Entertainment

Mumbai: 13th November 2018, Subhash Chandra and family along with its advisors met in Mumbai over the Diwali weekend to undertake a strategic review of its businesses in view of the changing global media landscape. The strategic review underscored the importance of technological advancements such as AI, IOT, 3D printing AR, VR and many more. There is informed recognition that the world is convergent today and the lines across media, telecom, manufacturing and technology are thinner than ever. The semi-conductor business also appeared to be a promising opportunity, but due to its large capital requirement it was ruled out. It was observed that these developments will impact virtually all businesses across sectors and business practices will be driven by technological innovation. The review showed that the family needs to accelerate efforts to stay ahead of fast changing trends.

The review noted that with the current 1.3 billion viewers and close to 50 million digital viewers growing at a fast pace, ZEEL is well placed to benefit from current market trends due to its strong brand & bouquet of domestic & international channels. Adding to that strength, ZEE5 will further enable the company to leverage the benefits of changing video consumption trends, contributing significantly over the coming years. The management of ZEEL under Punit Goenka and Amit Goenka has been well appreciated by all stakeholders and reflected in the performance of the company. Speaking on where the business stands today, Jawahar Goel said, "Punit and Amit have made the right sustainable investments for the future and the business is growing ahead on all fronts in a focused and disciplined way".

On its own, ZEEL would remain a leader in both linear and digital distribution. It has the consumer insights and knows how to produce and deliver content for the South Asian diaspora globally. The management depth the Company has built over last two decades distributing content globally in 12 foreign languages puts the Company in a unique position. It has strong revenue streams including advertising and subscription – domestic and international. However, there is recognition that a right global strategic partner will help in transforming ZEEL further, and maximise long term value. It will transform it into a global media-tech player with a unique offering of content to the main stream audiences in 170 plus countries.

It has been decided to undertake a strategic review of Essel's shareholding in ZEEL with a view to maximize value for the business. The proposed transaction to divest upto 50% of Essel's
holding to such a partner, is expected to address the Essel Group's capital allocation priorities and will allow ZEEL shareholders to capture the full value of India's largest entertainment broadcaster with an ever strengthening bouquet Essel has decided to appoint Goldman Sachs Securities (India) Ltd. as their investment banker and US and European based LionTree as an international strategic advisor for this exercise. Essel expects the outcome of the strategic review to be concluded by March/April 2019. This transaction will meet the objectives of the Essel Group as well as the minority shareholders of ZEEL.

India remains a priority market for Subhash Chandra and the Essel Group and the family believes that India is at the cusp of significant growth. The family will continue to invest in growth opportunities in India. Regardless of the outcome of this exercise, Essel is committed to create significant long term value in ZEEL and shall keep on contributing in every possible way going forward.

November 13, 2018
ZEE Entertainment – Only Indian Content Brand to be Felicitated at the prestigious World Branding Awards!

MUMBAI: World Branding Awards (WBA), a globally renowned awards property hosted by World Branding forum (WBF) announced India’s leading media and entertainment organisation, Zee Entertainment Enterprises Ltd. as the only Indian brand in the Satellite TV category to be honoured with this prestigious award. In its 26th year, the global media conglomerate has successfully evolved into an all-encompassing entertainment company offering quality content across multiple platforms and languages reaching 1.3 billion viewers across the globe. Striving to continuously offer extraordinary entertainment to its viewers, ZEEL has built an entrenched position in content creation through not just strong in-house abilities but also through strategic content creation partnerships and business models designed to create an ecosystem that focusses on delivering extraordinary results.

Viewed as the ultimate global brand recognition accolade, the participating brands are uniquely judged through three key streams: brand valuation, consumer market research, and public online voting. Approximately 70% of the scoring process comes from consumer votes wherein each brand is named "Brand of the Year" in their respective categories. Winners are classified in three tiers: Global, Regional and National. In the past, over 3,000 brands from 35 countries were nominated for the 2017-2018 Awards in multiple categories, and more than 135,000 consumers from around the world participated during the voting period. 245 Brands from 32 countries were awarded. This year’s edition of the award ceremony was held on October 31, 2018 at the Kensington Palace London.

On being honoured with this prestigious award, Mr. Punit Goenka, MD & CEO at ZEEL said “ZEE has always been a cultural ambassador of our Nation, and with its rich and engaging content, it has showcased the precious culture and traditions of India, to the world at large. I am extremely glad to note that ZEE has been recognised at a global platform such as World Branding Forum. We are committed to building content brands that aim to deliver extraordinary entertainment solutions, for all our audiences.”

Adding to the celebratory occasion, Mr. Punit Misra, CEO- Domestic Broadcast Business, ZEEL said “It is an extremely proud moment for us at ZEE to be the only Indian entertainment brand, to be honoured at the World Branding Awards. The Indian television landscape is indeed a competitive one with 30% of Hindi GEC viewers accounting for 82% of viewership and 3X amount of time spent by viewers on TV on any given day. It only goes on to show the importance of brand loyalty in the category. This win is a testimony to the strong brands we are building and the quality content that lives up to the brand promise. Having kept the ever-evolving needs of our audience at the core of our business, we strive to provide engaging and culturally rooted content to our viewers that connects deeply and is worthy of their loyalty to our brands.”

Mrs. Prathyusha Agarwal, Chief Marketing Officer at Zee Entertainment Enterprises Ltd. represented ZEE Entertainment and received the award at the award ceremony. Speaking on this achievement Mrs. Agarwal said, “Having recently completed 26 glorious years of bringing the best in class entertainment to our viewers, we feel humbled and honoured to be the “Brand of the Year” at the prestigious World Branding Forum. With the comprehensive rebranding exercise in 2017 ZEE -Extraordinary Together, we at ZEE have been on a journey building an organization obsessed with viewer needs and delivering the brand promise on a daily basis through our content and communication offerings much like a service brand that lives across every touch point. Whether it’s our Hindi General Entertainment Channel Zee TV with – ‘Aaj Likhenge Kal’ inspiring our viewers, the great Indian middle class to draw from their inner strength and achieve the extraordinary or Zee Bollywood offering 101% Shudh Bollywood for audiences who seek Masaledaar entertainment, our viewer centric brand and content approach is finding strong connect across India and will stay entrenched in the public mind-space for years to come. As we continue to deliver extraordinary experiences, we would like to take this opportunity to thank our viewers who constantly show their love and support making ZEE an Iconic Indian grown global brand”.

Today, ZEE brings the best of entertainment content to its viewers and has magnificently grown from a broadcasting Company to a Global media and entertainment powerhouse. The diverse entertainment offerings of the company cover the entire spectrum of consumers’ needs. ZEEL continues to stay ahead of the curve, courtesy to its in-depth understanding of its viewers and expertise to offer quality entertainment offering that mirrors the sentiments and growing aspirations of its audiences.

November 5, 2018
SEPC pavilion makes waves at MIPCOM 2018

CANNES: It was indeed a historic moment for India’s content creation, distribution and broadcast industry at this year’s MIPCOM which concluded at Cannes, France on 18 October 2018. More than 300 Indian delegates swarmed the French Riviera village – the largest delegation in the Reed Midem market-cum-festival’s history.

The highlight of the market was the first ever Indian pavilion which had around 38 companies registered on it, the screening of Eros Now’s digital series Smoke, the presence of Shemaroo Entertainment CEO Hiren Gada and Zee Entertainment’s Sunita Uchchil on a panel which discussed how Asia was developing.

What generated the most oohs and aahs was the India pavilion which was located in the basement of the Palais des Festivals. Led by Services Export Promotion Council director general Sangeeta Godbole and her team, it had a mixture of service providers such dubbing and subtitling company BOL, Native Ninjas, animation studios such as Digitoonz, Eplus Technologies, BFX CGI, Big Animation, Ayanaa Cinematics, Animantz, Aadarsh Motion Philm CGI, Nilesh Patel Studios, Locomotive Films, Phoebus Creations, Rockline Group, Rotomaker India, Sacom MediaWorks, Sony Music, Technicolor India, Though Cloud Studio, Vedatma Studios, and Broadvision Group.

Said Godbole: “It is the Indian government’s intent to help India’s very small and small content creators to take their work globally. And also help highlight the fabulous creative talent we have in India. We have subsidised the rates that they have to pay to enter what can otherwise be an expensive market for the small studios. This was our first entry into MIPCOM and we are very enthused by the response and can only look forward to scaling up our presence by taking a larger pavilion with many more smaller entertainment companies registered in MIPCOM 2019 apart from promoting the Indian presence in a bigger way.”

Present at the celebration was Indian embassy’s Paris-based chief of the economic and commercial wing Sarvjeet Soodan who said that he was delighted by the presence of the pavilion and the plethora of Indians at MIPCOM. He promised that the Indian embassy and its officials would be available to support the initiatives of the SEPC at the coming MIPCOMs in any way that was needed.

Film maker Ketan Mehta who now heads animation powerhouse Cosmos-Maya was also delighted about the pavilion. Said he: “It took me as a creator a long time to get to know how to take my content global and sell it internationally. We struggled in our time and I am very happy that the smaller studios have this opportunity to leap frog and achieve in a couple of years what took us many more in our time. Congrats to the SEPC.”

Reed Midem India, Pakistan, Sri Lanka and Bangladesh representative Anil Wanvari – who drove the initiative from the Paris-based organisation’s side along with international sales manager Paul Barbaro – said it is an initiative that is very welcome though it took some time doing. “In earlier years too, efforts were made to set up an India pavilion but the response was tepid from both industry and government. We started the conversation with the SEPC a year or more so ago and it took the grit of Sangeeta to see this to its logical conclusion,” said Wanvari. ‘Now smaller studios who come in as participants can at last have the address of the Indian pavilion from which they can operate and fix meetings to show case their content or services to potential international customers and buyers.”

October 22, 2018
It is not about TV or digital; it is about TV and digital, says Punit Goenka

MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL) has completed 26 glorious years of entertaining the world.
Zeel MD and CEO Punit Goenka said, “26 years ago, we took our first step to create stories that entertain, inspire, and touch hearts. In this extraordinary journey, we have always delivered exceptional value to our consumers, viewers and stakeholders. With a strong presence across multiple entertainment platforms – from broadcasting, movies, music, digital, live entertainment and theatre, we aim to garner the maximum share of the consumer’s mind space. Going forward, we will continue to build on our customer first approach to delight consumers across the world by creating entertainment and experiences that inspire to transcend the ordinary. We are a 26 years ‘Young’ Company and there are many more to come!”
A journey that commenced with its Chairman Subash Chandra taking the first steps in forming not just a company, but an entire industry that today employs around 3.5-4 million people; Zeel evolved into an all-encompassing entertainment company offering quality content across multiple platforms and languages reaching over 1.3 billion viewers across the globe.

October 1, 2018
Swaroop Banerjee to head Zee Entertainment’s Live business

Mumbai, September 25, 2018: Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Swaroop Banerjee as the Chief Operating Officer – Zee Live.
In his new role, Swaroop will be responsible for the overall functioning of Zee Live, and will report to ZEEL MD & CEO, Mr. Punit Goenka.
Swaroop comes with over 16 years of experience in the integrated revenue models spanning across genres and has closely worked with teams in over 7 nations to constantly innovate the evolving culture dynamics in revenue generation platforms within the M&E space. Swaroop has managed revenue capabilities for new media digital content for platforms and brands in music, effectively creating IPR for Music, Lifestyle & Sports.
Previously, he has worked with Laqshya Media House, Viacom18, Star, MTV Asia, Zapak and Wizcraft.

September 25, 2018
Karamjit Dua to head ZEE Entertainment’s ‘Content & Partnership’ vertical

Mumbai, September 21, 2018: Zee Entertainment Enterprises Limited (ZEEL), a leading media & entertainment powerhouse, today announced the appointment of Mr. Karamjit Dua as the Principal Cluster Head for its revenue vertical ‘Content & Partnership’. Karamjit will also be heading the advertisement sales for premium cluster. With a consistent aim to create an ecosystem that focusses on delivering extraordinary results through unbounded consumer engagement and building strong client partnerships, the vertical has been introduced within the Advertising and Sales Division to help ZEEL drive business growth through innovative and consumer centric solutions.
‘Content & Partnership’ vertical will be responsible for creating solution-oriented media propositions to augment business performance by conceptualising and executing brand partnerships. This will further enable ZEEL in building synergies across content & revenue business by creating successful brand led content and Intellectual Properties across their Media platforms while capitalizing on their network strength.

In his new role, Karamjit will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz. Karamjit comes with well-endowed experience of 26 years in Product & Business Development within the Media & Entertainment industry.
Karamjit will report to Mr. Ashish Sehgal, who heads the advertisement sales for ZEE’s Entertainment and News business.
Speaking about the appointment, Mr. Sehgal said, “It has been a constant endeavor to deliver enhanced value to our Customer, which is the Advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on-board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”

Karamjit Dua added, “It’s a great opportunity for me to be leading the Content & Partnership vertical, utilizing the network strength in delivering customer centric solutions through platform
integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”

September 21, 2018
Aparna Bhosle appointed Zee TV business head, Shaurya Mehta to lead premium cluster

MUMBAI: Aparna Bhosle will lead Zee Entertainment’s flagship channel ZEE TV as its business head. Bhosle will continue to lead the FTA GECs and will report to ZEEL domestic broadcast business CEO Punit Misra.

The Premium Cluster will now be led by Shaurya Mehta, in addition to his current role as the chief operating officer, Living Entertainment. He too will also to Misra.

Bhosle has been with ZEEL for more than six years. She joined the company in 2012 as the business head of ZeeQ and Zee Anmol. In 2017, she was elevated as business cluster head of premium & FTA GECs.

Before joining ZEEL, Bhosle worked with Astro Malaysia as Food Food head – programming, production and broadcast operations for more than two years.

She also had a stint with The Walt Disney Company as director – programming, production and broadcast operations of Hungama TV/Disney Channel/Disney XD. Bhosle has also worked with companies like UTV, Wisden India, Diageo and Reckitt & Colman.

Shaurya Mehta started his career in 2003 as systems associate at GE healthcare. After serving the company for about two years, he joined Deloitte Consulting as the senior consultant. In 2012, he was the co-founder and COO of Ekstop.com and after three years, in 2015, he was the head of Ecommerce at Godrej. Last year, Mehta was appointed as the Essel Group’s lifestyle channel-Living Foodz COO and now, in addition to his current role, he will also look after the premium cluster that Bhosle used to head.

August 25, 2018
Higher production values of OTT content won’t put pressure on TV biz: Punit Goenka

MUMBAI: With the growth of OTT market, all the big four broadcasters in India have ramped up their investment in digital ventures. To woo the online viewers, OTT platforms are producing high cost shows especially when it comes to originals. While there have been concerns that higher production values of OTT content might affect the content cost of TV business, Zee Entertainment MD and CEO Punit Goenka does not foresee such a scenario in his case.

Starting from Amazon Prime’s Inside Edge to Netflix’s Sacred Games, ZEEL’s digital venture ZEE5’s Karenjit Kaur, the star cast, and content quality clearly indicates the high budget of the shows, though the exact numbers have never been revealed.

Speaking in an earnings call, Punit Goenka said,“In terms of quality, I think it’s comparable to what television quality is because we use the same equipment. It will not put pressure on the television part because the sheer volume of television content that is being produced and the economies of scale that is being achieved there versus what we are producing for digital, the delta is far apart.” But he agreed that the content being made for digital platforms is of higher production value because of outdoor shoots and bigger stars.

Zee crates 500 hours of original content every week for broadcast while that is a mere 800 hours for the whole year on digital. “There is no per hour concept there, it is all story and concept-based content cost,” he added.

After creating a buzz in the Indian market thanks to its regional content, ZEE5 is expected to be launched globally soon. Commenting on that, Goenka said the global rollout will be completed in a phased manner. By the end of this fiscal year (FY 19), it will be available globally.

Goenka is very hopeful of Zee5’s international success.”If ZEE5 does cannibalise our existing subscription revenue in international markets I will be very happy with that because that’s a direct ownership of the customer that the company gets rather having it through a distributor. So that’s a good problem if it happens that way and that is one of the parts of our strategy of going global with ZEE5,” he said.

With the technological disruptors, the entertainment industry is always in a flux. 10 years ago, the entry of DTH players changed the industry. Then the increasing internet consumption with the entry of Jio bought another disruption. Now, as Jio with its FTHH connection eyes at 50 to 100 million households, there could be some structural changes especially affecting the broadcasters. However, that possibility does not concern Goenka.

“My view has always been, even when DTH came 10-11 years ago, that all technologies will coexist in a country of our size. So, cable will also coexist, DTH will coexist and even ZEE5 will work. So, it’s all going to be different services at different price points. For a content company like us, it doesn’t really matter because at the end all three are pipes. So, as long as my content is relevant, I will still get my value from consumer payout,” he said confidently.

However, with a realistic view, he expects ZEE5 to break even in next five years in stark contrast to several players who expect to break even within two-three years. According to him not only ZEE5 but the industry is still now in investment mode and there isn’t a chance to breakeven in the first three years.

Almost every OTT player has already struck deals with telecom players, but ZEE5 has not yet signed any telecom deal in India or overseas. Till the time it isn’t getting the right value of its content, there won’t be any such negotiation.

August 14, 2018
ZEE Entertainment takes a big leap in the ranking of ‘India’s Best Companies to Work For – 2018’

MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a leading media and entertainment powerhouse has taken a big leap in the overall ranking of ‘India’s Best Companies to Work for 2018’, in a study conducted by the Great Place to Work Institute. Demonstrating exemplorary employee initiatives last year, the company has jumped several places to be ranked 51 in the top 100 List. A global authority on building, sustaining and recognizing high-trust, high-performing workplace cultures, the institute releases the list of India’s ‘Best Companies to Work’ for List each year in partnership with The Economic Times.

On receiving this prestigious certificate, Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) said “It is a great honour for us at ZEEL, to be recognized amongst ‘India’s Best Companies to Work For’. The elevation in our ranking speaks volumes about our work culture and HR practices. I believe our core value system imbibed across a brilliant team is what makes us extraordinary together.”

To build a democratic culture and an environment of trust, ZEEL boasts of a 3400+ diverse, multi-cultural workforce spread across 173 countries wherein each and every employee breathes in the value system of ‘Extraordinary Together’ and the same is reflected in every step taken. With an enhanced speed and agility all employees ensure that a frugal approach is applied at every juncture, while the customers are their top most priority they also ensure that humility and respect is maintained at every touchpoint of the professional journey.

ZEEL believes in nurturing entrepreneurship among employees by encouraging them to expand their horizons and experiment fearlessly. They also also have a key belief in our people philosophy, termed as ‘SAMWAD’, which focuses on identification of talent, setting expectations by defining the right outcome and motivating the talent by focusing on its core strengths. This monthly conversation platform ensures continuous effective and meaningful dialogue. This initiative has opened up doors of communication, enabling employees to exchange their thoughts, ideas and even concerns on a regular basis. It is this culture that has seen ZEEL employees grow over the years to attain senior management positions within the organisation.

Other notable initiatives include:

Employee Engagement – Through multiple practices and programs, ZEEL encourages employees to share their views and communicate with the leadership team on a regular basis.
Talent & Development – ACE, the high-potential development programme to identify top-notch talent from performers in the organisation.
Recruitment – Driving an entrepreneurial culture which gives employees the freedom to work with challenging job roles.
Rewards & Recognition – ZEELOMPICS, a employee-recognition programme where high performers in each role are recognised for their exemplary performance as ‘Heroes’.

Being a content company, a lot of emphasis is given on enhancing the creative quotient of talent by constantly developing a cohesive work environment, backed with relevant workshops.

On establishing the industry lead on being the number one entertainment network during the entire financial year 2017-18, the firm gives credit to the extraordinary efforts sown in by each and every employee of the network. ZEEL firmly believes that, the growth led creative environment provided for the employees, enables them to achieve such brilliant results. To keep pace with the rapid organisational growth, alignment of the teams and ensuring performance excellence at all times has always been the top most area of focus for us.

Reflecting on ZEEL’ 25 year legacy and milestone, Mr. Goenka further added “I believe that every organisation should provide an enabling work environment where employees can strive and achieve extraordinary excellence. This is only possible when they are provided with adequate resources, progressive policies and robust processes, backed with an engaging work culture, clear career paths and a transparent assessment system. “

July 3, 2018
Zee Entertainment Honoured with 16 Awards at PromaxBDA India

MUMBAI: Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday. The event is regarded as the most coveted awards for creative endeavors in the broadcast media space. ZEEL won multiple awards across various categories listed below:

GOLD: Best Image Campaign (OUT-OF-HOUSE)- Brand refresh- Aaj Likhenge Kal, Zee TV, ZEEL
GOLD: Most Outstanding Marketing Initiative (Out-Of-House)- Zee TV- Aaj Likhenge Kal, Zee TV, ZEEL
GOLD: Best Integrated Marketing Campaign (Out-Of-House) – Aaj Likhenge Kal, Zee TV, ZEEL
GOLD: Best On-air Branding Design – &Privé HD, ZEEL
GOLD: Best Entertainment / Comedy Promo- Meri Hanikarak Biwi, &TV, ZEEL
GOLD: Best Themed Campaign- Meri Hanikarak Biwi, &TV, ZEEL
GOLD: Best Drama Promo Not in Hindi Or English Tuza Maza Breakup Song Promo, Zee Marathi, ZEEL
GOLD: The Small Big Idea Best Use of Digital- Twin Screen Trailer, &Privé HD, ZEEL
SILVER: Best Content or Long Form the Other Side – Onir About Moonlight, &Privé HD, ZEEL
SILVER: BEST OUTDOOR- &Privé Launch, &Privé HD, ZEEL
SILVER: Best Movie Promo -The Wolf of Wall Street, &Privé HD, ZEEL
SILVER: Best Drama Promo- Poove Poochoodava, Zee Tamil, ZEEL
SILVER: Best Drama Campaign -Yaaradi Nee Mohini, Zee Tamil, ZEEL
SILVER: Best Children’s Promo- Sa Re Ga Ma Pa Li’l Champs, Zee TV, ZEEL
SILVER: Best Themed Campaign- BBC First, Zee Café, ZEEL
SILVER: Best Copywriting Not in Hindi Or English -Jadu Bai Jorat – Launch Promo, Zee Marathi, ZEEL

On being recognised for this excellence, ZEEL, Chief Marketing Officer, Ms. Prathyusha Aggarwal said, “It has been a defining year for us with ZEEL setting its agenda for the next 25 years through a fresh articulation of its brand purpose -‘Extraordinary Together’. We follow hearts with all our minds. Across the network, our marketing artillery swung into overdrive to communicate our core proposition in the most inventive manner. The campaigns we rolled out were strong, viewer understanding and insight-led and they not only delivered in terms of impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are happy to be conferred with sixteen awards cutting across the Hindi General entertainment space, regional channels and premium channels at PromaxBDA for our marketing endeavors. We would like to take this opportunity to thank all our partners and viewers who have helped us achieve this honour. We will continue to strive to offer extraordinary entertainment to all.”

Twenty-five years ago, Zee Entertainment Enterprises started off with its flagship channel, Zee TV, beaming unique shows and curated content to an audience hungry for new-age entertainment. Highlighting the list of campaigns that have been conferred with awards:

This year, Zee TV re-articulated its brand philsophy as Aaj Likhenge Kal. Through its inspiring characters and stories, the channel endeavours to provide a spark to the great indian middle class that encourages them to draw from their own inner strength and take charge of their destinies.
While &TV’s Meri Hanikarak Biwi campaign was designed to dismiss stereotypes and highlight the sensitive issue around vasectomy in a light hearted manner
Catering to a distinct set of non-conformist audience, ZEEL launched a premium destination for nuanced cinema – &Privé HD in September 2017. The English movie channel reached the no.1 position in its category within just six months of its launch. The response to the content and marketing campaigns has been truly overwhelming and reflects clearly with five PromaxBDA awards. The channel continues to be committed to the larger vision of bringing extraordinary content to its audiences
For Zee Tamil, Yaaradi Nee Mohini and Poove Poochoodava have both emerged as distinct fiction properties of Zee Tamil. Having completed over 250 episodes, both shows have become favourites of almost every Tamil-speaking household today; Yaaradi Nee Mohini in fact, is one among the top 10 shows in the Tamil market as per BARC ratings

Meant to bring to light the ever-evolving role that marketing plays in the monetization of media, PromaxBDA is a truly international organization uniting the individuals who are in charge of the media marketing industry across the globe. The PromaxBDA Awards are a result of this mission to promote and market professionals working in the media and entertainment sector.

May 28, 2018