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Tag: Zee Entertainment Ltd

  • Aditya Birla Capital hires former TV executive Khushbu Shah as brand lead

    Aditya Birla Capital hires former TV executive Khushbu Shah as brand lead

    MUMBAI: She has got into the ABCD of leading a brand, that is Aditya Birla Capital Digital. Khushbu Shah spent a good six years at Zee Entertainment where she rose to become associate director marketing at the time of her departure from the entertainment major in April 2024

    Prior to that Khushbu was head of marketing at Times Network when she left it in October 2018 after a stay of two years. She also worked at Fame Digital for nearly two years. A long stint at 9X Media saw her leading marketing and partnerships for music TV channels – a position she enjoyed so much she stayed put there for more than five years.

    She also got exposure to sales techniques at one of the top organisations in media – Bennet Coleman & Co where she worked for a couple of years.

    She also had a long period of working as a trainee in both Dentsu and The Times of India immediately  after finishing college. 
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    A high scoring student, she got herself an MBA in marketing from the SP Jain School of Global management. All that education and exposure should help Khushbu as she gradually grows into her new role  at  Aditya Birla Capital.

     

  • Punit Goenka named new BARC India chairman

    Punit Goenka named new BARC India chairman

    MUMBAI: BARC India has elected Zee Entertainment Enterprises Ltd (ZEEL) MD and CEO Punit Goenka as the new chairman at its board meeting held on 29 January. Goenka will be taking over from Nakul Chopra who successfully completed his one year tenure as chairman of the joint industry body.

    Goenka was the founder chairman of BARC India and played an instrumental role in setting up of the TV viewership measurement company. Under his leadership, BARC India established a robust measurement system that has helped industry grow with accurate data and actionable insights.  

    "It is indeed an honour and a privilege to be re-elected as BARC India chairman. The company has grown and evolved over the years under the able chairmanship of Sudhanshu and Nakul. Partho and his highly talented team has been able to achieve what we had all set out to. I am honoured to be back as this responsibility has come to me at a time when our industry is undergoing enormous changes and BARC India’s robust and accurate measurement system will only accelerate this transition. I am hoping that in my tenure, we will be able to take BARC into the next generation of viewership measurement and stay true to its mission of ‘What India Watches',” he said.  

    “Being the chairman of BARC India has been a great experience. BARC India in the past one year has made enormous strides in the insights and analytics piece. That apart, with visualisation products like the BIO suite of products as well as OOH viewership measurement, BARC India has been able to give to the industry a powerful tool which will help in the growth of the industry. I am glad that I have been a part of this journey. I wish Punit all the best for all the future endeavours,” added BARC India former chairman Nakul Chopra.

    “We welcome Punit as our new chairman. He played a critical role in setting up of BARC India, and has also been guiding us all through. His support has always helped the organisation take bold steps and innovate. We look forward to his leadership when the whole distribution paradigm is changing,” concluded BARC India CEO Partho Dasgupta.