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KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported...
MUMBAI: Is the Indian Broadcasting Foundation‘s (IBF) diktat ordering its members to take TV commercials off the air waves being adhered to the T? While TV...
There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
