Tag: Zee Entertainment.

  • Revolving doors keep spinning in television as executives flee for calmer pastures

    Revolving doors keep spinning in television as executives flee for calmer pastures

    MUMBAI: The Indian media and entertainment business is experiencing something of a convulsion. At the heart of the storm sits television, a medium once considered impregnable, now rattled by both economic pressures and shifting consumption patterns. Senior and mid-level executives are walking out of plush offices at an unprecedented rate, turning resignation letters into the industry’s hottest commodity. The revolving doors at general entertainment channels, factual broadcasters and news networks have scarcely stopped spinning.

    Take the case of Rahul Kanwal, who after more than 16 years of high-profile editorial leadership quit India Today TV to join NDTV, in a move that shocked newsroom insiders. Or Ajit Varghese, the revenue chief at JioStar, who traded the corporate heft of a giant for partnership status at Madison, Sam Balsara’s three-and-a-half-decade-old agency. Meanwhile, Ashish Sehgal, a towering presence at Zee Entertainment for two decades and long seen as a confidant of Subhash Chandra and Punit Goenka bowed out just last week, a departure many in the industry still consider unimaginable.

    The Indian entertainment industry has been undergoing a leadership shake-up, particularly at Sony Pictures Networks India (SPNI). Veteran executive Neeraj Vyas exited after decades with the broadcaster to pursue entrepreneurial ambitions, signalling a personal pivot. Leena Lele Dutta, who oversaw the Kids and Animation business, is also stepping down, with Ambesh Tiwari set to replace her—a move that reflects SPNI’s portfolio restructuring. At the same time, the network bolstered its programming muscle by onboarding Nimisha Pandey as Programming Head at Sony SAB, underlining a renewed focus on fresh content creation.

    At Zee Media, a similar churn has unfolded. Manish Kalra and Archana Anand departed from Zee5 amid the platform’s ongoing strategy reset, while Mona Jain, Chief Revenue Officer, stepped down in August, citing industry-wide advertising pressures. Leadership realignment continued with Karan Abhishek Singh taking over as CEO, succeeding Abhay Ojha. These shifts highlight both the turbulence caused by stalled merger talks and the urgent need for sharper digital and ad revenue strategies.

    The news broadcasting sector has also witnessed high-profile exits. Avinash Pandey, CEO of ABP Network, resigned after more than two decades, stating personal reasons and the desire for a new professional chapter, with Sumanta Datta stepping in as his successor. MK Anand, CEO of Times Network, retired after leading the group through market headwinds, paving the way for Varun Kohli, who joined as COO to drive growth. Meanwhile, industry veteran Bobby Pawar shifted gears by joining News18 Studio as a creative consultant, reflecting the increasing importance of branded storytelling and creative content partnerships in newsrooms.

    The exits stretch beyond individual cases. Varun Kohli, who lasted barely a year as chief executive of Times Now, is gone. Aditya Raj Kaul, a stalwart of TV9, has crossed over to NDTV. At Warner Bros Discovery, Uttam Pal Singh, who spearheaded kids’ programming, resigned suddenly earlier this year, followed by Azmat Jagmat, another senior name. And in a particularly symbolic shift, Sanjog Gupta, head of sports at JioStar, has left to take up what one insider calls “a less bruising role” at the International Cricket Conference.

    What explains this exodus? A cocktail of pressures, say industry watchers. “Some of the folks are being let go on account of job redundancies,” observes one long-time media consultant. The wave of mergers and acquisitions JioStar’s consolidation, Zee’s attempted tie-ups, and the global reorganisations at Warner Bros Discovery has created overlapping functions. Where there are two people for one chair, one has to go.

    But redundancies only partly explain the malaise. The sharper truth, argue observers, lies in economics. Television revenues are under siege. Ad growth has slowed dramatically, with TAM Media data showing a 10 per cent decline in the first half of the year. Broadcasters, desperate to offset the slide, are demanding steeper targets from revenue heads and programming chiefs. “The expectations are unreasonable,” says another insider. “Advertisers are spoiled for choice, streaming platforms are eating into budgets, and yet top managements are chasing revenue hikes that are simply not possible. The stress is unbearable.”

    Increments, too, have dried up. Senior executives accustomed to annual rises and bonuses now find themselves fighting merely to hold ground. Worse still, broadcasters have been launching streaming services of their own almost all advertising-driven which has only spread resources thinner and pushed teams into even more brutal competition for a shrinking pool of ad dollars.

    Not all departures are sackings; some are voluntary retreats. As one industry observer puts it: “Executives are not just quitting jobs, they’re choosing health over hypertension. The rat race is too costly.” Indeed, several departures from Sanjog Gupta’s exit to ICC, to executives slipping into agencies or advisory roles bear the hallmark of a search for relative calm.

    Macro forces are compounding the gloom. With Russia’s war in Ukraine dragging on, Israel and Palestine locked in fresh conflict, and US president Donald Trump slapping stiff tariffs on Indian goods, global instability is feeding into local advertising budgets. Brands, particularly multinationals, are cautious, trimming campaigns and deferring big spends. “Belt-tightening will only intensify in the second half of the year,” warns a veteran media planner. “Blood baths are going to continue. Expect more resignations, more forced exits. The churn is far from over.”

    For now, television in India is still a business of scale: hundreds of millions watch every day, advertising still contributes the lion’s share of broadcaster revenues, and regional channels continue to proliferate. But for the men and women running the show, the glamour has dimmed. The executive suite, once the ultimate perch, has become a revolving door. And the more it spins, the less likely it seems to stop anytime soon.

     

  • Azmat Jagmag exits Warner Bros. Discovery

    Azmat Jagmag exits Warner Bros. Discovery

    MUMBAI: After nearly three years shaping pop culture moments at Warner Bros Discovery, Azmat Jagmag has called time on her stint at the media giant.

    Jagmag, who joined in 2021 as head of marketing for south Asia before taking over as partnerships and solutions marketing head for INSEAK, led some of the company’s most ambitious regional pushes. She oversaw the India launch of discovery+, spearheaded the scale-up of Max across South East Asia, Hong Kong and Taiwan with over 15 telecom and MVPD partners, and drove social and marketing campaigns that turned viral from Mumbai to Los Angeles.

    Before WBD, Jagmag founded Masala Chai, a content-marketing outfit that launched indie music label Jjust Music and helped reposition Puja Entertainment as a modern studio. Earlier, at Zee Entertainment, she spent over a decade leading brand and marketing strategy, pushing Zee TV and Zee Anmol to leadership positions and driving campaigns that bagged multiple industry awards.

    Across her 18-year career, she has launched and scaled some of India’s most recognisable media brands, from SonyLiv to Cartoon Network. Recognised by Google as a leading woman in new-age media, she also co-authored a brand case study for IIM Ahmedabad.

    As she signs off from WBD, Jagmag says the journey has been about turning “logic to magic”—a mantra that has defined her career across broadcast, DTC, movies and music. The next chapter, she teases, is already in the works.

  • Foundry promotes sales veteran Chhavi Bhalla to senior director

    Foundry promotes sales veteran Chhavi Bhalla to senior director

    MUMBAI: Chhavi Bhalla has been elevated to senior director of growth sales at Foundry, capping a meteoric rise through the company’s ranks over three-and-a-half years.

    Bhalla, who joined the firm as new business manager for North America in March 2022, was promoted to director of growth sales in March 2024 before landing her latest role this month. Her ascent reflects Foundry’s aggressive expansion in the competitive digital media space.

    The sales veteran brings formidable credentials from America’s media landscape. At Gannett’s USA Today Network, she delivered $350,000 in fresh revenue through 15 new clients whilst generating creative solutions that contributed 50 per cent to annual turnover. Her portfolio spanned the full digital spectrum—from over-the-top streaming and programmatic advertising to search engine marketing and branded content.

    Earlier stints at regional broadcaster Gray Communications and KOLO 8 saw Bhalla add 25 clients worth $200,000 in revenue whilst coaching marketing teams across the American west coast.

    Her Indian media pedigree runs deep. A five-month tenure as head of content sales for the public sector at Discovery yielded a $9m partnership with India’s tourism ministry for a bespoke travel series. At Zee Entertainment, she quadrupled revenue relative to production costs through content innovations across the network’s channels.

    Her most impressive performance came at Viacom18, where she delivered an 85 per cent revenue surge from north and east India regions, orchestrating branded content deals with corporate giants including GSK, Coca-Cola and Microsoft.

    Bhalla’s promotion underscores Foundry’s bet on seasoned operators who can navigate the increasingly complex digital advertising ecosystem whilst delivering measurable growth in challenging market conditions.

  • Sidhartha Kishore Das takes charge as general manager at Rachana Television

    Sidhartha Kishore Das takes charge as general manager at Rachana Television

    MUMBAI – Sidhartha Kishore Das has joined Rachana Television Pvt Ltd as general manager, after a 14-year stint at Odisha Television Limited (OTV). Das, who most recently served as senior general manager at OTV, will now spearhead revenue growth and strategy at the Hyderabad-based broadcaster.

    At OTV, Das headed sales across the north and west regions, driving market share and expanding the client base. Earlier, he worked at Zee Entertainment Enterprises in New Delhi.

    With nearly two decades in broadcast sales and management, Das is expected to bring his negotiation prowess, presentation skills and sharp market analysis to Rachana Television’s top table.
     

  • NDTV gets alive and kicking with new events vertical

    NDTV gets alive and kicking with new events vertical

    MUMBAI: In a bold foray into the live entertainment business, New Delhi Television Ltd (NDTV) on Tuesday said its board has approved the launch of a new vertical titled NDTV Alive, aimed at capitalising on India’s booming events market. From ticketed spectacles to high-octane public experiences, the Adani-owned broadcaster is stepping beyond the newsroom and into the arena. The company announced this through a regulatory filing with the Bombay stock exchange earlier today. 

    To steer this fresh initiative, NDTV has brought in media veteran Rahul Kumar Shaw as chief experience officer. Shaw, who has clocked over three decades across heavyweights such as Star India, Zee Entertainment, SET India, and TV Today Network, joins with immediate effect and will also serve as senior management personnel.
    NDTV Alive will focus on experiential formats, a strategic move the company claims will “diversify revenue” and solidify its entertainment footprint. Investments will vary depending on artist fees, production costs, marketing, ticketing, and insurance – but the ambition is unmistakable.

    Shaw previously headed Stage AajTak, the experiential arm of TV Today, and is known for orchestrating immersive formats across TV, radio, and sport. A commerce graduate from Calcutta University, he is expected to bring his flair for content-meets-commerce to the new vertical.

    While NDTV has not disclosed a fixed capital infusion, insiders say the venture signals a wider push under the Adani umbrella to reimagine legacy media assets for a more interactive age.

  • Ervan Preet Bagga takes charge as national sales head at Goldmines Telefilms

    Ervan Preet Bagga takes charge as national sales head at Goldmines Telefilms

    MUMBAI:  Media sales maven Ervan Preet Bagga has stepped into the role of national sales head at Goldmines Telefilms – India, marking a dynamic return to the broadcaster where she earlier led the charge as regional sales head for the North.

    With over 15 years of experience in revenue strategy, relationship management, digital marketing, and sales leadership, Bagga has carved a niche as one of India’s most agile P&L experts. Her last role as director – SMB sports at Viacom18 saw her scale monetisation across key sports properties, blending strategic partnerships with sharp execution.

    Bagga’s previous roles at ByteDance, IN10 Media, iTV Network, Zee Entertainment, and Network18 add depth to her multi-platform expertise—across entertainment, sports, and digital-first media. She is known for her people-centric leadership style, keen market instincts, and a robust track record of unlocking new business.

    Back at Goldmines, Bagga’s focus will be on driving national revenues, crafting integrated brand solutions, and future-proofing the sales playbook as the company scales its content ambitions.

  • Ashok Namboodiri joins Revsportz as consulting editor to help supercharge global play

    Ashok Namboodiri joins Revsportz as consulting editor to help supercharge global play

    MUMBAI:  Ashok Namboodiri, who until recently led Zee’s international business, has joined Revsportz Global as consulting editor, the fast-growing sports media company confirmed today.

    The announcement was made by Boria Majumdar, founder &  editor in chief of Revsportz, who called Namboodiri “a very strong intellectual” and a long-time friend. 

    The two had kept in touch since Namboodiri’s tenure leading Zee’s international business from Dubai, and their recent meetings have sparked what Majumdar describes as a “smooth and natural” collaboration.

    Namboodiri’s resume reads like a media executive’s dream deck. From leading P&Ls at Zee Entertainment, Star India, and Raymond’s FMCG arm, to heading beverage verticals at Britannia and Tata PepsiCo JV NourishCo, he’s run the numbers and the narratives. Now, he steps into a more editorial and strategic role—ready to launch his own show, write regularly, and push Revsportz’s global game.

    “Over the next few weeks, you’ll hear a lot more from Ashok,” Majumdar teased, adding that the move signals ambitious international expansion for Revsportz.

    Namboodiri will contribute to the editorial voice, business direction and platform innovation at Revsportz—making it clear that the brand is playing to win, both on home turf and abroad.

    Revsportz just drew a powerful card in the media game. The duel for sports eyeballs is on.

  • Siti-sational setback as losses deepen in Q3 and CIRP clouds outlook

    Siti-sational setback as losses deepen in Q3 and CIRP clouds outlook

    MUMBAI: Siti Networks is weathering one of its stormiest quarters yet, with mounting losses, a ballooning debt burden, and a cloud of insolvency proceedings hanging over its cable and broadband empire. The third quarter results for FY2024–25 reveal a dismal performance: the company posted a standalone net loss of Rs 529.02 million and a consolidated loss of Rs 667.61 million for the quarter ending 31 December 2024.

    Revenue from operations took a hit, falling to Rs 814.55 million in Q3 from Rs 1,032.30 million in the same period last year. Total expenses continued to outpace revenue, reaching Rs 1,358.73 million driven largely by pay channel costs (Rs 683.14 million), finance charges (Rs 222.26 million), and depreciation (Rs 103.92 million).

    Year-to-date figures paint an even bleaker picture, with the company racking up a net loss of Rs 1,421.70 million (standalone) and Rs 1,684.50 million (consolidated) for the nine months ended December 2024. Siti Networks’ accumulated losses now stand at a staggering Rs 29,346.96 million, resulting in a negative net worth of Rs 12,411.66 million and a working capital deficit of Rs 16,474.65 million.

    To add to the turbulence, the company remains under the Corporate Insolvency Resolution Process (CIRP), with legal wrangling between lenders, operational creditors and the resolution professional over claims and liabilities. Claims totalling over Rs 31,000 million have been filed, though a significant chunk remains disputed or under review.

    While the Resolution Professional, Rohit Mehra, continues to steer the ship, ongoing disputes including appeals over moratorium breaches and creditor repayments threaten to delay a stable resolution. Meanwhile, statutory auditors have issued a disclaimer of conclusion, citing insufficient audit evidence and unresolved material uncertainties, including doubts about the company’s very ability to continue as a going concern.

    Despite resumed operations with major broadcasters like Zee Entertainment and the presence of a Resolution Professional at the helm, the road ahead looks anything but smooth. Siti’s future now hinges on a successful turnaround plan, if one can be stitched together in time.

    As the industry watches closely, the question remains: Can Siti Networks switch from static to signal again? Or is this the final fade to black?

  • Nikhil Singh joins V360 as group executive director

    Nikhil Singh joins V360 as group executive director

    MUMBAI: Nikhil Singh has been appointed group executive director at PR and communications and comms-tech firm, the V360 group, leveraging his 21 years of experience in broadcast, digital, and mobile media. 

    Singh’s career spans roles at Shemaroo Entertainment, IndiaCast, Zee Entertainment, Times Group, Ten Sports, and Star India.

    At Shemaroo, Singh led IP monetisation, original content development, and global syndication, focusing on digital platforms and OTT partnerships. His track record includes content sales, digital partnerships with platforms like Netflix and Amazon, and international syndication.

    Singh’s expertise encompasses content licensing, co-production, and strategic change programs for digital transformation. He has experience in linear and on-demand media technology, content sales, and affiliate sales, with a network of contacts across consumer brands, TV channels, and telecom operators.

    V360 Group anticipates Singh’s leadership will drive digital strategy and revenue growth, capitalising on his extensive experience in content commercialisation and new media development.

  • Zee Cine Awards goes fans front and centre as Zee’s Sehgal says paying premium is par for the course

    Zee Cine Awards goes fans front and centre as Zee’s Sehgal says paying premium is par for the course

    MUMBAI: The 23 edition of the Zee Cine Awards, in partnership with Maruti Suzuki and centred around the ‘FANtertainment’ theme, isn’t just a red carpet affair—it’s a full-blown fan-fest. From a trophy designed especially for fans to celebrity shoutouts that blur the line between reel and real, the event is shaping up to be a celebration of Hindi cinema’s biggest force: its audience. Scheduled for 17 May at the NSCI Dome in Mumbai, the show promises a turbocharged blend of cinema, stardom and crowd-loving spectacle.

     Zee’s chief growth officer for advertisement revenue Ashish Sehgal, pulled back the curtain on the machinery behind the madness—and the philosophy fuelling this marquee celebration. From crowning fans as the real kings of Hindi cinema to boasting about a reach that spans 200 countries, Sehgal delivered his message with a flair as colourful as a Hindi dance number. It was part corporate spiel, part showbiz sass — and wholly entertaining.

    Sehgal explained how the company handpicks talent for its marquee Zee Cine Awards. The formula is simple: star power meets current relevance. He emphasised that the headliners, from Kartik Aaryan to Jacqueline Fernandez, were chosen for their popularity and what they contributed to cinema in the past year. Aaryan, he noted, is “the most popular star right now”, having attained “superstar status” off a recent mega-hit, while actress Vaani Kapoor brings the “oomph and the glamour” every awards night needs. 

    And in case anyone thought Fernandez’s inclusion — following a quiet spell in the press — was a PR play, Sehgal shrugged it off. “

    We look at talent… we don’t look at their personal lives,” he said, making it clear that only industry impact matters when assembling the show’s roster. Up-and-coming crowd-pullers like Rashmika Mandanna are on the cards too, because giving rising stars the stage is part of the plan. “This stage helps them to popularise,” he added, noting the event keeps even big celebrities humble by reminding them it’s all for the fans.

    Sehgal then switched gears to the awards’ marketing and audience engagement blitz. The mantra this year is unapologetically “fan first”. Zee is pulling out all the stops on promotional content – even transforming its usually staid press conference into a viral spectacle that has already netted “2.5 million views across all platforms.”  And that was just the announcement. 

    The network plans to set up fan interaction booths across the country, literally putting the public in the spotlight. As Sehgal put it, “we are keeping fans ahead of everybody” in this edition. In fact, one new promotional video features A-list actors looking straight at the camera and humbly telling viewers, “boss, you are our Mahibab and you are the one who decides what we are today.”  In other words, the fans aren’t just along for the ride – they’re driving the plot.

    He is equally bullish about sponsor involvement, painting brands as co-stars rather than mere advertisers. Far from just slapping logos on screen, sponsors get woven into the show’s fabric in clever ways. The awards offer “huge tangible benefits beyond advertising,”  Sehgal said, from credibility by association to custom in-show integrations that align with a brand’s ethos. 

    Associating with a glamorous event watched by millions gives companies instant top-of-mind recall and a chance to engage consumers through entertainment. Unlike a film where directors balk at blatant product placements, this live extravaganza has no script constraints. That means a carmaker can sponsor a viewer-voted category or a tech brand can commission a themed act – the kind of opportunity, he suggested, that simply can’t be scripted elsewhere in Indian entertainment.

    Sehgal even bristled at the notion that advertisers are overpaying for all this glitz. When asked if sponsors are charged a hefty premium for visibility during the high-profile event, he quipped that questioning the price is as absurd as questioning cricket’s biggest tournament. 

    “Because the stature of the show itself is such that obviously people will have to pay premium,” he argued, implying Zee Cine Awards is in a league where premium pricing is expected. With production costs running sky-high, he insisted the rates are only natural. “I don’t think… the kind of price they pay is a premium,” Sehgal said bluntly. “I think it is the realistic value” for the massive mileage brands get from the event’s reach. In other words, sponsors aren’t being gouged – they’re getting what they pay for, and then some.

    In true corporate fashion, Sehgal measures success not just in rupees and paise. “We don’t do anything if there is no ROI. But ROI is never only about money,” he noted. He revealed that while the budget for this spectacle is enormous (unsurprisingly, it’s one of Zee’s costliest productions), the returns are equally huge – albeit not all immediate or monetary. 

    The twenty third edition of Zee Cine Awards is now the network’s biggest intellectual property, a status that “has a huge valuation impact on our total valuation of the company,” according to Sehgal. Put simply, beyond the ad slots and sponsorship fees, the show’s real payoff is in burnishing Zee’s brand equity. It’s the “most recognised marquee marketing event” for Zee – essentially the public face of the network – and that halo effect is priceless.

    Sehgal was not shy about what sets Zee’s awards apart from rivals like Filmfare or IIFA either. He reminded us that Zee Cine Awards was the first in the industry “to pioneer the Viewer’s Choice Award,” giving the public a say in the winners long before others caught on. Now that competitors have imitated this democratisation of awards, Zee is upping the ante with its fan-centric twist. 

    “We have anyway created that uniqueness”, he said, comparing other ceremonies to simply “playing awards” while “we are about fans and we are also keeping their choices in mind.” Another bragging right is pure reach. 
    Thanks to Zee’s sprawling broadcast empire, this show will be simulcast on 19 channels – including Zee TV, Zee Cinema and streaming platform Zee5 – blanketing an unrivalled 200 countries. No other award show, he boasted, can match that footprint. It’s a distribution coup that turns a one-night Hindi cinema party into a global viewing event.

    And as for what new surprises or innovations audiences can expect in future editions? On that, Sehgal played coy. “Well, that you will see on screen,” he chuckled, declining to spoil any plans.

    In classic showman style, he’s keeping those cards close to his chest. For now, one thing is certain: Zee is pulling out all the stops for this year’s awards show – and the fans, as they say, are truly running the show.