MUMBAI: Zee Companion, the only South Asian TV show that brings its viewers exclusive local content shot at Zee London Studio, LIVE for the first time in the UK is climbing the success ladder on all fronts. Nearing its 200th episode on December 11, the show has grown to be really popular and a favourite amongst South Asians. This is clearly seen by the increasing number of phone calls and emails the show has been getting over the last few months. So much so that the phone lines have got jammed a few times. An episode on Zee Companion gets around 100+ calls, and frequently the calls have gone up to 400+. The number of calls received grew by an overwhelming 90% in October, and the November number looks even more promising!
Zee Companion, which helps people find solutions to problems faced on a daily basis, has brought popular and celebrated personalities from various fields on the show to discuss these issues. Each day a new topic is taken up and the guests who are well-versed in that day’s topic answer the people’s queries with sound facts and authority. Zee Companion has provided people with a link to experts they felt unable to connect with before. Some prominent guests who have appeared and interacted Live with viewers include Jay Sean, Nana Patekar, Paresh Rawal, Kumar Sanu, Shabana Azmi, Jimmy Shergill, Sukhwinder Singh, Kabir Bedi, Nina Manuel, Madhoo, Preeya Kalidas, Pritam Chakraborty, Satinder Sartaj, Anandji (Kalyanji-Anandji fame), Celebrity Chef Cyrus Todiwala, Centenarian Marathon Runner Fauja Singh and many more. Esteemed Business tycoons Hussein Lalani, Shahnaz Husain, Lord G K Noon, Rami Ranger have interacted with viewers and given expert advice. The show covers a variety of topics in the fields of health, law, finance, wellness, business, education and entertainment.
Another feather in its cap is the number of testimonials that viewers constantly send in. A viewer, Mr. Dinesh said, “I regularly watch your show and it is really very informative. I am glad that you have come up with such a brilliant programme. It is one reason why I subscribe to Zee TV”. Another viewer, Mr. P Singh said, “Just watching the show now and although it’s not a glamorous subject, the host has made it so informative and entertaining. You can count me in as a lifetime viewer”. Being able to speak with Kumar Sanu on Zee Companion, a fan on Twitter recently tweeted “Thank you sooo much #ZeeTv for the opportunity of a lifetime to speak to the #King Of #Melody.”
Owing to its immense and growing popularity, Zee Companion has now taken toll free telephone numbers for viewers in Belgium, France, Germany, Holland and Italy.
A space to look out for on the Zee Companion website is the blog page where the hosts post their personalised diaries for each topic including advice and experiences. This section on the website has gained immense popularity and has been getting a high number of visits each month. Zee Companion’s digital presence across multiple portals helps it reach out to a more diverse audience and also connect to the youth of the society. And there is greater excitement coming up, as Zee is preparing to launch the Zee Companion app soon.
Zee Companion has set a benchmark with this show and every episode is only going to get better from here on.
