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Tag: Zee Cinema

  • Zee World tops the GEC pay platform in Zambia

    Zee World tops the GEC pay platform in Zambia

    MUMBAI: Zee World, ZEEL’s English general entertainment channel is gaining steam in Africa, revealed the company.

    At the Content Upfront in Lusaka on May 29, Zee World announced that it has captured the number one GEC position on Pay TV platform in Zambia.

    “The growing success of Zee channels paves the way for further expansion in the continent,” said a buoyant Zee Africa, CEO, Harish Goyal

    The Content Upfront was held at the Southern Sun Ridgeway Hotel. In the next quarter, Zee World is likely to host more editions of the Content Upfront  in Botswana, Namibia, Ghana, Malawi and Zimbabwe.

    Zee World, the first offering from ZEEL for mainstream viewers in Africa, was launched in 2015.

    The other channels  in the Zee Africa bouquet include Zee Bollymovies, Zee Bollynova, Zee TV and Zee Cinema.

    Also Read:
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    Zee World lines up three new shows

    Zee to air Pantene Zee World Teen queen 2003

     

  • Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

    Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

    MUMBAI: The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad Man is a biographical drama based on the inspiring life of the social entrepreneur Arunachalam Muruganantham, and features Akshay Kumar, Radhika Apte and Sonam Kapoor in the lead. Zee Cinema, Home of Blockbusters will showcase the World TV Premiere of this blockbuster on Saturday, 26th May at 8 PM.

    Like Toilet Ek Prem Katha, Pad Man, is about the great lengths a loving husband will go to for the happiness and the health of his wife. The movie tells the story of a one man’s crusade to provide affordable sanitary protection for all women and is certainly a complete family entertainer. Bollywood celebrities praised the makers as well as the actors for curating such a great film which focuses on a social cause like removing the stigma around periods. From Karan Johar, Ayushmann Khurrana, Yami Gautam, Swara Bhasker to Homi Adajania, celebrities called the film uplifting, inspiring and phenomenal.

    Akshay Kumar who plays Lakshmikant Chauhan in the movie says, “With the World Television Premiere of Pad Man, I am glad that the movie will reach every household. I would like to urge the audience to watch the movie with the entire family. Every husband, father, brother and son should understand the need of menstrual hygiene for the women in their lives and not treat her like an outcast during those days of her life. I want mothers to lead by example for their children. I want daughters to gain strength from vulnerability by learning from what their mother didn’t do.”   

    Sonam Kapoor says, “Pad Man is very close to my heart and the team has put in their heart and soul in the movie. It is a simple story of an ordinary man who dares to think differently and ends up doing something extraordinary for women around him. I am extremely lucky to have had the opportunity to work with such a wonderful team and I would like to thank Balki sir and Akshay for being such amazing people. I am very glad that Pad Man was successful in creating and continues to create the kind of impact and awareness that we were hoping to create. All the people who missed out on watching the movie on the big screen can now catch the world television premiere on Zee Cinema and experience this wonderful journey.”

    Pad Man follows the life of Laxmikant Chauhan (Akshay Kumar) and Gayatri (Radhika Apte), a happy go lucky couple. Laxmikant is deeply in love with his wife and will do anything for her comfort and happiness. Laxmikant is outraged that Gayatri uses a dirty cloth and is confined to a corner of the house for the duration of her menstrual cycle. His growing obsession with sanitation and experiments to create an affordable alternative horrify Gayatri and his extended family. Laxmikant’s war might be waged in the name of his tradition-bound and submissive wife, but it is another woman who nudges him towards success. Business school graduate Pari (Sonam Kapoor) enters Laxmikant’s life and helps him with sales and marketing to revolutionise female sanitation not only in India but globally.

    Will his wife Gayatri and the other women come out in support of his endeavour, breaking the shackles of ancient taboos?

  • Zee Cinema announces ‘Cinema Premier League’ from 7th April to 27th May

    Zee Cinema announces ‘Cinema Premier League’ from 7th April to 27th May

    MUMBAI: You have seen your beloved stars shake a leg on the dance floor, you’ve seen them perform death defying stunts, you’ve seen them making you laugh and you’ve seen them entertain you through your favourite movies… But now, get ready for more drama and entertainment in another league all together!

    The stage is all set for the biggest entertainment battle! It will be Salman v/s Akshay, Rajinikanth v/s Aamir, Shah Rukh Khan v/s Suriya, Varun v/s Tiger and much more. Promising viewers, a unique mélange of competition, drama and entertainment, Zee Cinema, Home of Blockbusters is all set to enthral its viewers with an interesting line-up of movies this summer under Cinema Premier League – Champion Filmein Har Din. While the entire nation is gripped by the cricket mania, it will be a clash of the titans on the small screen. Starting Saturday, 7th April to Sunday, 27th May, five teams – Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 50 days lagaataar, catering to every movie aficionado.

    The crowd favorite Khan Riders boasts of star players including the biggest blockbusters of Aamir Khan, Salman Khan, Shah Rukh Khan like Dangal, Raees, Wanted, Chennai Express and many more.

    Striking with a full dose of entertainment, Family Indians is a perfect mix of young new age blood including Akshay Kumar’s Toilet: Ek Prem Katha, Rajkummar Rao’s Bareilly Ki Barfi, Shaadi Mein Zaroor Aana and experience with the legendary library of Sooraj Barjatya’s Rajshri Productions including Vivaah, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more.

    Lightning the atmosphere, Comedy Challengers will battle it out with showcasing movies of the five most successful comedy franchises to the likes of Fukrey Returns, Housefull, Golmaal, Dhamaal and Phir Hera Pheri.

    Bringing the southern flavor, South Kings presents the best of the best movies of Rajinikanth, Mahesh Babu, Allu Arjun, Jr. NTR, Suriya, Vikram including Suriya S3, I…, Time Story, The Real Tevar and many more.

    Pumping the adrenaline, Action Warriors brings to the field India’s biggest action entertainers with Akshay Kumar’s Holiday, Tiger Shroff’s Baaghi, Vidyut Jammwal’s Commando 2, etc

    Leading from front will be the celebrity supporters of each team; Mandira Bedi cherry-picks to support Khan Riders, while the ideal husband, son, and brother Hiten Tejwani represents the team Family Indians. The graceful and charming Bhabhiji, Saumya Tandon represents Comedy Challengers, South Kings has the beautiful Anita Hassanandani in its corner while the handsome Karan Wahi chooses to support Action Warriors.

    Launching this unique league, Prathyusha Agarwal, Chief Marketing Officer, ZEEL, said, “We at ZEE strongly believe that the content our viewers want is king. Cricket and Movies being the two big religions that bring India together, a Cinema Premier League is the natural answer to delight the viewers who will be flocking to their screens this cricket season. So on Zee Cinema, we decided to add some Masti to the Movies and create an epic battle between the various genres of cinema fronted by a celebrity supporter. Changing the meaning of victory and defeat, let the curtains rise for an exceptional game of cinema.

    Speaking about the same, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster said, “Cinema Premier League is a grand extravaganza where cinema’s most popular genres will play the most exciting sport of the country. But of course, it’s cinema with a twist! Their fate of win or loss will be in the hands of their fans and each week we will declare who is in the forefront based on viewership data. With Cinema Premier League, we present to our audiences an array of their favorite movies, on an open field. 5 teams, 50 days of entertainment, 1 winner…let the games begin!

    Actor Mandira Bedi fronting the Khan Riders said, “Cinema has always been my first love. I am glad that I got the opportunity to represent the Khan Riders. Having starred in Dilwale Dulhaniya Le Jayenge with Shah Rukh Khan, I know and understand the love for the Khans and you can never underestimate the power of a Khan. Watch the Khan Riders on Zee Cinema and make them win.”

    Hiten Tejwani, the face of Family Indians, said, “Snuggling up together on the couch with your little munchkins, an entertaining flick and a giant bowl of popcorn is hands down one of the best ways to enjoy some quality family time. But deciding on a film that everybody wants to watch isn’t easy! My team, Family Indians will showcase some of the best family dramas of Bollywood to ensure nonstop entertainment for your entire family.”

    Bhabhiji Ghar Par Hain actor, supporting Comedy Challengers, Saumya Tandon said, “It’s still easy to make people cry but the true challenge lies in making people laugh. Cinema is incomplete without comedy genre. It is one genre that you can enjoy with your entire family. Even a serious subject or message can be put across most effectively through comedy. As a representative of the Comedy Challengers, I am sure we will win the battle by tickling your funny bone.”

    South Kings supporter Anita Hassanandani shared, “South Indian movies are popular for their Entertainment, Entertainment and Entertainment. Every time I watch a South dub movie, I can see the efforts of the writers, actors, directors and the whole team. These movies boast of an amazing energy and are a perfect blend of action, romance, drama and humor. I personally love these movies and hence I’m supporting the South Kings in Cinema Premier League.”

    The suave Karan Wahi vouching for Action Warriors said, “Despite the often stereotypical notions of Bollywood, it’s not all weddings, saris and running around trees. Indian cinema also boasts of the action movies genre. Amitabh Bachchan became famous as the angry young man after his role in Deewaar. This only goes to show that until an actor fights a villain in a Bollywood movie, he cannot be called a hero. So, support my team Action Warriors and see your heroes fight it out with the baddies.”

  • Zee Cinema will air World Television Premiere of Super Singh on Friday, 6th April 2018 at 8PM

    Zee Cinema will air World Television Premiere of Super Singh on Friday, 6th April 2018 at 8PM

    MUMBAI: Meet our superhero Super Singh! He can fly, he can kick, he is out to save the world and he can make you laugh your heart out. Presented by the National Award Winning Director Anurag Singh and produced by Ekta Kapoor, Zee Cinema, Home of Blockbusters will showcase the World TV Premiere of Super Singh on Friday, 6th April at 8PM. This superhero comedy and fun-filled adventure movie stars Diljit Dosanjh and SonamBajwa in the lead along with veteran actor Pavan Malhotra in a supporting role. Super Singh is a unique tale of Sajjan Singh, whose life drastically alters after he unknowingly acquires super powers.

    An out-and-out Diljit Dosanjh movie, the charismatic actor is sure to tickle your funny bone with his impeccable coming timing, witty banters, funny one liners and spot on dialogue delivery. The movie also boasts of melodious sound tracks including ‘Hawa Vich’ rendered in the soulful voices of Sunidhi Chauhan and Diljit Dosanjh. Super Singh takes you through the picturesque locales of Montreal, Canada to the lush green farms in the villages of Punjab, as Sajjan Singh comes to terms with his new found super powers.

    Super Singh is about an affable and happy-go-lucky Sajjan Singh (Diljit Dosanjh), who is living an easy life in Montreal, Canada with his mother. He is a man with a golden heart and is best friends with Twinkle (SonamBajwa); naive enough to not realize her love for him. Back in India, a bunch of people are after a saffron turban which has superpowers. From Canada where he is an amiable misfit wooing a foreign cheerleader with jokes and bhangra, he lands in Punjab where leaders both political and religious are out to fleece and fool people. The turban, somehow, lands in Sajjan’s hands and from Sajjan Singh, he turns into Super Singh to save the people. Armed with this new discovery, he soon embarks on a journey that helps him discover the true meaning of life, love, sacrifice, responsibility, family and above all his true calling!

  • Zee Cinema’s marketing mania for the world tv premiere of ‘Fukrey Returns’ on 1st April at 8 PM

    Zee Cinema’s marketing mania for the world tv premiere of ‘Fukrey Returns’ on 1st April at 8 PM

    MUMBAI: The Fukra boys Hunny, Choocha, Zafar and Lali get on with their lives after successfully getting Bholi Punjaban arrested. But they are in for a shock when she returns early from prison and tries to seek revenge. The second installment of the Fukrey franchise, Fukrey Returns which earned over 100 crores at the box office is all set for its World TV Premiere on Zee Cinema, Home of Blockbusters on Sunday, 1st April at 8 PM. Zee Cinema with its proposition Movies Masti Magic undertook a series of innovative marketing initiatives to promote the movie. To take the audience on a laughter riot and ensure that their day is packed with fun and entertainment, Zee Cinema, has declared Sunday, April 1 as ‘Fukra’s Day’ instead of Fool’s Day! #1stAprilFukraDay.

    Richa Chadda a.k.a Bholi Punjaban and Varun Sharma a.k.a Choocha visited the capital where the movie was shot and made an appearance at the Delhi Zoo to celebrate Bijli ka birthday. Bijli, is the same tiger in the film who helps the Fukrey gang find treasure worth 10 crores! Zee Cinema has also collaborated with Icekraft, an ice-cream café and has come with customized offerings of ice-creams and state of the art coffee froth printing of Fukrey characters. The coffee froth printing is one of its kind and Zee Cinema and Icekraft are the flag bearers in kick starting this innovative offering for coffee lovers. This activity will be carried out across India in multiple outlets.

    The marketing blitzkrieg spills over to the digital media as well with the channel putting forth engaging social media activities. With the  hashtag #1stAprilFukraDay, several quirky and engaging contests will be carried out on social media platforms inviting people to share their jugaad stories and people with the most unique and fun stories will be certified as You Are A Fukra! With the hashtag #AskChoocha, audiences’ favourite character of the Fukrey franchise, Choocha (Varun Sharma) took over Zee Cinema’s social media handles on 26th March and predicted the future of his fans. Choocha also answered questions by his fans and the lucky winners had a chance to interact with him on Twitter. On Facebook, Zee Cinema has created a special Fukrey Returns selfie frame where people will be encouraged to share their Fukra Gang selfies and several quirky one’s will be rewarded with Fukrey Returns merchandise. Additionally, the Fukrey gang also created special and eccentric jingles which will be played as announcements inside Mumbai Metro to spread the word on the date for the World TV Premiere of the movie.

    That’s not all! Zee Cinema has also adopted a 360 degree marketing approach including TV, Print and Outdoor Media amongst other mediums to entertain viewers across all platforms to build the premiere on the channel.

    Speaking about the success of the franchise, producer Ritesh Sidhwani, Excel Entertainment said, “Fukrey Returns received immense love & appreciation and fans of this franchise ensured in making it a huge success. This comedy genre reached out to family audiences as a wholesome entertainer. Zee Cinema has done a great job in promoting the Worldwide Television Premiere of the film in an innovative manner.”

    Speaking about the same, Ruchir Tiwari, Business Head, Zee Hindi Movies Cluster said, “Fukrey Returns is the first of the numerous blockbusters that will be premiered on Zee Cinema in the new financial year. Television is a strong medium to build the fan base and legacy of any franchise. With the premiere of Fukrey Returns on Zee Cinema, the successful Fukrey franchise will definitely reach greater heights.”

    Fukrey Returns begins a year later from where the first part ended. Bholi Punjaban (Richa Chadda) manages to come out of jail early but has to pay a price for the same. Since Bholi has to settle scores with the four Fukreys viz. Hunny (Pulkit Samrat), Choocha (Varun Sharma), Lali (Manjot Singh) and Zafar (Ali Fazal), she contacts them forthwith and asks them to think up a scheme to amass the crores required. 

  • Zee Cinema airs Akshay Kumar and Amitabh Bachchan’s superhit film Ek Rishtaa: The Bond of Love

    Zee Cinema airs Akshay Kumar and Amitabh Bachchan’s superhit film Ek Rishtaa: The Bond of Love

    Zee Cinema, Home of Blockbusters, brings you the power-packed emotional drama, ‘Ek Rishtaa: The Bond of Love’ that airs on the channel on Saturday, 3rd February at 8 PM. With performances that truly touch the heart and India’s acting power-houses – ‘Big B’ and the ‘Khiladi of Bollywood’, this movie showcases varying relationships that exist between the members of a household and how familial ties truly bind individuals to each other. The two superstars, Amitabh Bachchan and Akshay Kumar were seen sharing screen space for the very first time in ‘Ek Rishtaa: The Bond of Love.’ 

    Directed by Suneel Darshan, this family drama features melodious songs like Ek Dil Hai and Hum Khush Hue by music composing duo of the 90s – Nadeem-Shravan. With Karisma Kapoor, Juhi Chawla and Mohnish Behl in pivotal roles, grab your loved ones and get ready for an emotional roller-coaster that will captivate the whole family.

    Ek Rishtaa: The Bond of Love is the story of Ajay (Akshay Kumar) who returns to India after completing his education overseas. His father Vijay Kapoor (Amitabh Bachchan), who is a successful businessman, expects him to join the family business. While Ajay chooses to follow his own path, Rajesh, an orphan in search of a job (Mohnish Behl) enters their family and tries to influence Vijay. Oblivious to his hidden motives and infuriated by Ajay’s decision, Vijay hands over the power of attorney to Rajesh and marries his daughter Priti (Juhi Chawla) to him. As a result of this, the family goes through a complete upheaval at Rajesh’s hands. 

    Will Ajay return to his family and help them get out of this mess? Is blood really thicker than water?  

  • Zee promotes freeing of its channels on UK’s Sky TV

    MUMBAI: Three years after it introduced the Sky Asia pack in the UK, the British satellite operator has decided to drop it and put the Asian channels into its basic bouquet.  It was in March 2014, that  Sky had introduced the pack – consisting of Zee TV, Zee Cinema, Zee Punjabi, Sony Entertainment Television, Sony MAX and B4U Movies – at a price of 15 pounds. But Britasians were slow to subscribe to the package. That was even after it was made available at five pounds to viewers, according to online news reports. The reason: content on the paid pack was available on free TV. 

    So when the three year agreement with Sky and the Asian channels came up for renewal earlier this year, it decided to change the status quo and put the channels out for free in  its three packs    – original, variety and box sets. The. original pack is priced at 22 pounds and offers 270 channels; the variety sells at 25 pounds a month for 300 plus channels and the box set pack at  31 pounds a month  for 350 plus channels. The Asian  channels will be giving company to others such as Star Plus, Star Gold, Life OK, Star Utsav, and MTV Beats, which are also available at no cost.

    To promote this change, Zee Entertainment Enterprises, one of the first movers into the UK with its Hindi channels, launched a two week phased  campaign starting with a teaser   – casting a shadow of suspense over the UK with  “Can you keep a ZEECRET” message. The advertising was pushed nationwide accross media,  covering key south Asian pockets. It also undertook an innovative viral announcement by Youtube comedian sensation, Pammi Aunty – who not only lets you in on the secret that Zee TV UK, Zee Cinema, Zee Punjabi are free but also tells you what to do with the saving of the £15 monthly Sky Asia Pack fee!

    Now the promotion has moved into the nexrt phase with the message: “All Zee, No Fee,” Zee Entertainment Enterprises marketing head – UK and Europe Simran Sablok informed indiantelevision.com. The idea: draw eyeballs to the Zee channel group including Zee TV, Zee Cinema, Zing, Zee Punjabi and &TV.  

    Even as the channels have gone free on Sky, Zee’s channels  continue to be available on Virgin  as part of the paid Asian Mela pack.

    Observers are expecting the slugfest between the Indian channels in the UK to intensify for the already shrinking advertising pound following this move.

    Also Read:

    Zee set to launch channel in France with dubbed/sub-titled content

    ZEEL to globally strengthen its ‘largest Indian entertainment’ brand identity, says Amit Goenka

    Free Colors HD on Sky in UK from 14 Feb

  • Zee accelerates growth plan for Africa, partners TNTSAT

    MUMBAI: Aiming to further strengthen its presence in Africa, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) today announced its entry into the French-speaking country of Mali with the launch of its leading channels, Zee Magic and Zee Cinema on DTT network – TNTSAT Africa in Mali. Additionally, from today, ZEE Africa is partnering with the continent’s largest DTH platform, DStv for the launch of Zee Bollymovies (channel 114), a specially customized, English-dubbed, Bollywood movie channel for the African market.

    ZEEL CEO – international broadcast business Amit Goenka said: “ZEE will be making further inroads into the vast continent of Africa with our entry into the French-speaking country of Mali. Sharing our existing channels – Zee Magic and Zee Cinema with new audiences is a huge achievement for us and we thank TNTSAT for allowing us to bring the best of Bollywood to all their viewers in Mali.”

    Zee TV Africa CEO Harish Goyal stated: “In another major deal, within just four weeks of its launch, our 24-hour dedicated English-dubbed Bollywood movie channel, Zee Bollymovies will now be available on DStv, the largest DTH platform in Sub-Saharan Africa. ZEE has already witnessed tremendous success over the past two years on DStv with Zee World, its English-dubbed General Entertainment channel and with the addition of Zee Bollymovies on this platform, we hope to further raise the level of entertainment for our dedicated viewers.”

    Zee Magic, launched in October 2015, is a General Entertainment channel dubbed in French which brings the best of Bollywood series and food shows to Francophone Africa, while Zee Cinema is a 24-hour Hindi Bollywood Movie channel catering to South Asians on the continent. In Mali, Zee Magic and Zee Cinema will be available on TNTSAT Africa in the ‘Divas offer’, a high standard package that is tailor-made for viewers.

    Zee Bollymovies, a 24-hour specially customized movie channel dubbed in English, launched in January 2017 in Africa. DStv will first premiere Zee Bollymovies in South Africa and then take it to the rest of the continent to market Bollywood entertainment to Africa. With these exciting new additions from ZEE, Africa now has a first-row seat to watch the best of content – Bollywood movies, television series and food shows – that India has to offer!

  • Five TV shows that impressed in week 7 of BARC

    MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.  

    BARC’s weekly viewership monitoring of Indian TV viewing habits gives us the insight into what judgments the audience delivered for the Indian TV shows.

    Let’s  take a peek at the shows  that India’s viewers lapped up, giving them handsome growth numbers (in excess of 1.5  times)  in week 7 of BARC’s report.  The data has been provided by the ratings agency.

    The top-most ranker was Star Plus’ Dil Bole Oberoi, the launch episode of which on Monday at 10:30 am garnered 6228 impressions (in 000s)  as against the average for the previous four weeks of 1,228 impressions for P.O.W – Bandi Yuddh Ke. The new TV soap runs six days a week, and is a sequel of the earlier successful TV show Ishqbaaz.

    The viewership for the 10:30 slot rose 5.1 times, clearly indicating that the Indian audience is continuing its romance with soaps and soppy family fare, rather than high class, well-written limited series. P.O.W – Bandi Yuddh Ke  (an adaptation of Israeli format Hatufim, Khatufim did brilliantly well in Israel and even in its US adaptation as Homeland) had very high production values and appealed to the watchers of serious television. But, its ratings were nothing to write home about.

    The WWE Elimination Chamber leapt 2.4 times, with 3,742 impressions (in 000s) in week 7 on Monday between 6 pm and 9:24 pm on Ten 1 SD+HD. The average for the previous four weeks was 1,556 impressions. The Smackdown brand-exclusive event “Elimination Chamber” had some major wrestling stars battling it out for the winners podium. The Kickoff match was between Mojo Rawley and Curt Hawkins which saw the former getting through. The second bout was between Apollo Crews & Kalisto vs. Dolph Ziggler (2-on-1 Handicap Match) which, as per expectation, was won by the former team. The Elimination Chamber matches featured: Baron Corbin, Dean Ambrose, John Cena (c), AJ Styles, Bray Wyatt, & The Miz (for the WWE Championship).

    The Telugu film Businessman 2 which premiered on Zee Cinema on Friday 17 February between 19:59 and 23:02 dubbed in Hinid saw its viewership swell by 2.2 times with 4,496 impressions (as against 2,072 impressions for the previous four week average.) The action drama starring Ram Pothineni, Sonal Chouhan and Rakul Preet Singh. Business tycoon Ram aka Karthik based in Portugal heads to India to solve a case registered by Rakul (Divya). While in India, he tries to get her to withdraw the case, falls in love with her, despite being engaged to Sonal. and also reunites his family business. The Gopichand Malineni directed film obviously lured the audience.

    The fourth top chart breaker during week 7 was the 19th Vivo Asianet Film Awards which aired on Asianet on Saturday and Sunday from 7 pm to 10:45 and from 18:59 to 10:42 respectively. The increase was 1.4 times to 5,945 impressions (4,139 impressions previous four weeks average) and twice to 5033 impressions (2,461 impressions).

    The fifth noteworthy performer was Life OK’s launch episode of “Har Mard Ka Dard” between 8 and 8:30 pm on Tuesday which saw the slot’s viewership shoot up by 1.7 times  to 2,080 impressions (as against 1,260 impressions in the previous four weeks).

    Also Read

    Star Plus takes over Colors, Rishtey retains top position: BARC wk 7

    MIB report: 50% digital STBs seeded during DAS’ first three phases

    BJP, Lever rule brands, advertisers lists in Feb 2017 so far

    Aaj Tak regains number one position in Hindi News genre

     

  • Akash Chawla bids adieu to ZEEL after 12 years

    MUMBAI: Zee Entertainment Enterprises company Zee Studio’s executive vice-president – films, and business head Akash Chawla has resigned after a long stint of 12 years.

    A source close to the network confirmed the news to Indiantelevision.com. In May last year, ZEEL elevated Chawla along with Deepak Rajadhyaksha for key roles in Zee TV to drive the organisational goals.

    In addition to his portfolio as Essel Vision Productions Limited and Zee Studio’s business head, he was given the additional charge as the business head of Zee TV.

    In his earlier broadcasting stint, Chawla successfully spearheaded the marketing function for the flagship and national channels like Zee TV, Zee Cinema and Zee Classic. He also played a pivotal role in the launch of channels such as &pictures, Zee Anmol and Zindagi.

    Chawla joined ZEEL in 2005 as Zee TV brand head where he was in charge of brand strategy and building the brand to be No. 1 in market share and strong in brand equity. Prior to Zee, he worked with TAM as the marketing manager. As a part of the TAM S-Group, he had the responsibility to maximise non-TRP revenue from Mumbai and Delhi.