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Tag: Zee Cinema

  • Zee Cinema to air Taapsee Pannu-starrer ‘Rashmi Rocket’ on 27 Nov

    Zee Cinema to air Taapsee Pannu-starrer ‘Rashmi Rocket’ on 27 Nov

    Mumbai: Zee Cinema is set to telecast the world TV premiere of Taapsee Pannu-starrer “Rashmi Rocket” on 27 November at 8 p.m.

    The film tells the inspiring story of Rashmi Vira (Pannu) – a spirited tomboy from Kutch, with a carefree childhood and supportive parents who always encouraged her to push her limits and become a world athletic champion. However, her career comes to a dead end when she becomes a victim of gender bias faced by female athletes. Thereafter, begins her journey to overcome all barriers and fight for justice.

    Directed by Akash Khurana, the film also features Abhishek Banerjee, Supriya Pathak, Supriya Pilgaonkar and Priyanshu Painyuli in pivotal roles.

    “Playing the role of captain Gagan in Rashmi Rocket has been more than special to me. Growing up, I witnessed the journey of my dad who is a retired colonel from Assam regiment. It’s because of him that my fascination and inclination towards the armed forces only grew, while acting is something that is my passion,” said Priyanshu Painyuli on his character in the film. “My love for cinema and the deep respect for the army perfectly coalesced in this role and I am only grateful that it was offered to me. I remember sending pictures to my family in the army uniform and they all told me that I resembled my dad from his early days as a young captain.”

    “Whenever I pick a role, I place the script and the character at the primal importance. When I read about my character in the film, I was immediately intrigued as Eeshit is someone who fights for a cause – an athlete, someone who takes a stand and wants to bring about a change,” said Abhishek Banerjee. “To prepare for the role, I always thought of someone who fights for change and maybe that’s why I connected with the character. I think this came as a great opportunity to understand a human-like that and it inspired me in ways I didn’t imagine.”

  • Zee Cinema launches new campaign celebrating spirit of togetherness

    Zee Cinema launches new campaign celebrating spirit of togetherness

    Mumbai: Highlighting the value of human relationships and interactions that went missing from people’s lives due to the pandemic, Zee Cinema has launched a three-film campaign #RehnaHaiSaathSaath to foster and celebrate the spirit of unity, belonging and hope.

    Taking cue from one of the most watched films on the channel during the pandemic – ‘Hum Saath Saath Hain’ the entertainment brand, along with its creative agency Lowe Lintas conceptualised this campaign to depict an array of emotions people experienced during the Covid-19 pandemic. It is being promoted across TV and digital platforms in a multi-phased manner. The channel will air back-to-back films like “Rashmi Rocket,” “Thalaivii,” “Squad Antim,” “Sooryavanshi,” “Sanak,” and more as part of the campaign.

    Zee Cinema’s research shows that audiences place the channel in the Orange need state of the ‘Needscope model’ which is strongly associated with attributes of togetherness, belonging, harmony, hope and encouragement. In line with the brand philosophy of ‘Jazba Hai Jeene Mein, Jab Cinema Hai Seene Mein,’ the campaign aims to foster a deeper connection with its viewers using topical and relatable stories and events.

    “During the pandemic, we tried to help our audiences stay entertained and engaged with heart-warming films. In this phase, we have all experienced a whirlpool of emotions. Here, connections have helped us survive and togetherness is what helps us progress. Rehna Hai Saath Saath is an extension of this sentiment. Through this brand campaign, we want to celebrate each audience member, their spirit and our ability to work together through it all,” said Zeel cluster head Hindi movie channels Ruchir Tiwari.

    Zeel CMO of content business Kartik Mahadev added, “Cinema is an inspiring and binding medium. This became even more apparent when we gathered around our television, as families, and watched movies together during the difficult phase of lockdown. The same is reflected by the 13 per cent viewership rise for the Hindi movies genre during the second wave. Zee Cinema has always been a champion of blockbuster movies and cinema’s core attribute of inspiration and togetherness. We, as a society, come together and do the extraordinary when times are tough. The “Rehna Hai Saath Saath” campaign captures this spirit of togetherness that has helped us emerge stronger. Each brand film mirrors the story of not just one person but the story of us as a people. It encourages us to move forward with a new sense of positivity.”

  • Zee Cinema to telecast ‘Toofan’ on 31 October

    Zee Cinema to telecast ‘Toofan’ on 31 October

    Mumbai: Zee Cinema is set to telecast the world television premiere of “Toofaan” on 31 October at 12 p.m.

    Based on the story idea by Farhan Akhtar and Anjum Rajabali’s screenplay, “Toofaan” is a story that revolves around an orphaned extortionist based out of Dongri. Things take a different turn when he meets Ananya who pushes him to follow his real passion – boxing, to which he dedicates his life.

    “While working on Toofaan I realised how there are no shortcuts when you want to portray a character like Aziz and I feel that’s the beauty of it,” said Farhan Akhtar. And through this experience I also have come to believe that there are no shortcuts in life. Don’t forget to watch the World Television of Toofaan on Zee Cinema.”

    Directed by Rakyesh Omprakash Mehra, the film is led by Farhan Akhtar, along with star-studded performances by Paresh Rawal, Mrunal Thakur, Darshan Kumaar, and Supriya Pathak.

    “My inclination to work on Toofaan was piqued by my drive to work with a sought-after director like Rakeysh Omprakash Mehra,” said Mrunal Thakur. “On our first meeting, he was in the process of gauging my strengths for Ananya’s character, of which I wasn’t aware at the time. Her character is really positive, daring and bold – someone who constantly pushes Aziz to keep going. I’ve grown immensely through her and I am honoured to have been given the chance to put myself in her shoes.”

    “While Toofaan is a work of fiction, it derives a great deal of inspiration from real life, real people and real struggles and conflicts that I have witnessed and heard about,” said Rakyesh Omprakash Mehra. “To make the viewing experience of the film authentic we have shot the film completely with real locations across Mumbai. You’ll see the actors in a real cramped up setting with no air-conditioning or make-up areas. It was a unique shooting experience.”

  • Zee movie cluster bags five awards at Promax India Awards 2021

    Zee movie cluster bags five awards at Promax India Awards 2021

    Mumbai: Zee Cinema and &pictures have bagged multiple awards at the Promax India Awards 2021 for their campaigns across prominent categories.

    Zee Cinema bagged a gold in ‘Best Social Media Campaign For A Programme’ along with a silver in ‘Best Holiday/Festive Promo’ for their innovative, insight-driven campaign – ‘2020 Ka The End.’ The campaign was an initiative to spread positivity in a cinematic way by launching an interactive campaign to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow. The channel won a silver in ‘Use of Celebrity/ Influencer/Talent Using Social Media’ for delivering a socially relevant message that the channel interweaved together with actor Taapsee Pannu for the world TV premiere of her film, “Thappad.”

    &pictures was awarded for their unique design and engaging social media campaign. It won a gold medal for the ‘Best Logo Design across multiple media’ and a silver for ‘Best Social Media Campaign for a channel or brand’ launched under the recent unprecedented brand refresh campaign ‘On Nahi Full On.’ The campaign was a strategic initiative to build a strong resonance with the consumers and reinforce the brand’s perception of being a fun and energetic destination. The engaging campaign struck the right chord with their target audience.

    “These campaigns spoke highly of the individual brand ideologies of the channels which trickle down to bringing an unmatched experience for audiences,” said a spokesperson from Zee Entertainment Enterprises Ltd. “With top-notch family entertainers, across channels, Zee Hindi movie cluster has impeccably worked towards crafting communication that builds a deeper connection and speaks directly to its audiences.”

  • Zee Cinema to premiere ‘Haathi Mere Saathi’ on 18 Sept

    Zee Cinema to premiere ‘Haathi Mere Saathi’ on 18 Sept

    Mumbai: Zee Cinema will telecast the direct-to-TV release of the film “Haathi Mere Saathi” followed by a streaming release on OTT platform Eros Now. The film will air on 18 September.

    Written and directed by Prabu Solomon, the film stars Rana Daggubati, Pulkit Samrat, Shriya Pilgaonkar, Zoya Hussain, and Anant Mahadevan.

    Adapted from a 1971 classic starring Rajesh Khanna, “Haathi Mere Saathi” explores the bonds between humans and animals. The film traces the narrative of a man fighting for the rights of elephants and the ecosystem.

    “The pandemic disrupted the usual ways of presenting any work of art and led us to scout for ways to manoeuvre through the new normal. Unique initiatives like Direct-to-TV releases of films is our way of setting up a new path,” said Zee Hindi movies cluster, business head, Ruchir Tiwari. “Television is a medium of entertainment that is accessible by a majority of the people. And we always attempt to bring the latest and blockbuster films for our audiences.”

    “Haathi Mere Saathi is amongst those rare projects that can educate, entertain, and inspire the viewers simultaneously. We are delighted to partner with Zee Cinema for a Direct-to-TV release. Its popularity across a diversified audience base spanning various age groups and countries will give the film the required reach,” said Eros International Media, chief operating officer, Kumar Ahuja.

    “The film draws light on some serious issues faced by these communities and the thorough dedication to the cause. I feel privileged to be a part of a project like this,” said Rana Daggubati. “It is an important film and story that needs to be told and it’s great that through its Direct-to-TV release on Zee Cinema and post-release streaming on Eros Now, it will reach audiences across the nation.”

    “When I first thought of this story, I had a clear vision of what I wanted to convey. I wanted to put across a germ of thought with a potential to ignite progressive conversations around the cause of protecting elephants and nature,” said Prabhu Solomon. “The film directly releasing on Zee Cinema followed by online streaming on Eros Now will help the film penetrate across different parts of the country.”

  • Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Zee Cinema to air world TV premiere of ‘Saina’ on 25 July

    Mumbai: ZEE Cinema is all set to bring the world television premiere of ‘Saina’ on 25 July, 12 noon.

    The biopic on badminton champion Saina Nehwal, Saina follows the dreams of a small-town girl who went on to conquer the world of badminton and become the pride of an entire nation. It also highlights the immense support system including her family, coach, and friends that turned her dreams into a reality.

    Directed by Amole Gupte, the film features Parineeti Chopra donning the role of Saina along with the remarkable Manav Kaul, Meghna Malik, and Eshan Naqvi in pivotal roles.

    Talking about the film, Saina Nehwal said, “It was surreal to see my own life on screen. Amole Gupte’s creative vision, Parineeti, and Naishaa’s portrayal of myself are both a delight to watch. This experience of rewatching my journey has made me realise that sure, hard work and talent are what drive you to live your dreams, but one of the most important aspects is the support system. I am indebted to my parents, my husband, and my coaches as without them, my life wouldn’t be the same. They constantly motivated me and pushed me to chase my dreams, and that’s what kept me going on the most difficult days. I can only hope that my story will positively motivate young dreamers to go all out in the pursuit of their dreams.

    Sharing her experience, Parineeti Chopra said, “Saina has inspired millions and it was extremely fulfilling to play her on screen. It took blood and sweat to transform myself. I vividly remember spending my days as an athlete and even crying out of pain on the court. But it was all worth it. Saina Nehwal was my initial guiding force. Priyanka Chopra even gave me pointers on how to mould myself for the role, since she played a sports character in the past. I am so excited as Zee Cinema brings the story to a much wider audience yet again with the World Television Premiere of Saina on 25 July.”

    Amole Gupte shared, “My journey with project Saina began about 6 years ago and it was no less than a rollercoaster. My passion grew with every setback faced by the film, however at one point I may have had lost hope, but, like Saina’s support system in the movie, my diligent team helped me keep the show running. I am grateful that Saina, herself, advised Parineeti which added to the authenticity of the character. We were able to tell a story that’s a must-watch for anyone driven by passion, and with the World Television Premiere of Saina on Zee Cinema, we get to achieve that.”

  • Zee Cinema’s world television premiere of The Master on Sunday

    Zee Cinema’s world television premiere of The Master on Sunday

    Popular Hindi movie channel Zee Cinema’s world television premiere of the pan-Indian blockbuster The Master is on Sunday, 30 May at 08.00 pm. The Master is the Hindi dubbed version of Vijay’s Tamil blockbuster Master, directed by Lokesh Kanagaraj.   

    During the lockdown, Hindi movie channels witnessed a remarkable increase in viewership, and the dearth of Bollywood movies played a crucial role in elevating the popularity of south Indian movies among Hindi-speaking audiences. Zee Cinema, with its world television premiere of The Master, will cater to a large segment of audiences who tune into southern movies dubbed in Hindi.  

    The Master revolves around the story of two people, JD, a college professor, and Bhavani, a criminal. Bhavani exploits youngsters at a juvenile detention centre. Things take a new turn in their lives when JD is appointed as a teacher at the detention centre. As days go by, events lead him to uncover a heinous plot by Bhavani. What follows is a thrilling battle to protect the juveniles and unmask Bhavani.  

    Vijay plays the role of JD in The Master, while acclaimed actor Vijay Sethupathi can be seen enacting the role of the deadly Bhavani. The supporting star cast includes Malavika Mohanan, Arjun Das, Shanthanu Bhagyaraj, and Andrea Jeremiah.  

    Talking about The Master, director Lokesh Kanagaraj said, “The two big stars Thalapathy Vijay and Vijay Sethupathi coming together added to the scale of the movie. It was a great experience to work with them. I wanted this movie to have a mass appeal. When your work receives so much love and appreciation from the audience you automatically get inspired to make more movies to entertain them.”  

    “This was my first film with Vijay sir and it was really exciting for me to share the screen with him. Working with a sensation and an icon made this experience even more exciting for me. It was great to be a part of the movie where some of the best artists like Thalapathy Vijay, Vijay Sethupathi, Anirudh and Lokesh came together,” said Malavika Mohanan about the movie.

  • Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

    Zee Cinema bags 7 awards across categories at ACEF 10th Global Customer Engagement Forum and Awards, Primetime Awards 2020 and Global Digital Marketing Excellence Awards 2021

    Zee Cinema, the leading Hindi Movie Channel with a strong legacy and presence in Hindi speaking markets, has proven its creative mettle once again. Known for pushing boundaries through innovation and differentiation, the channel bagged multiple awards across various categories at ACEF 10th Global Customer Engagement Forum and Awards, Global Digital Marketing Excellence Awards 2021 and Primetime Awards 2020.
     
    At ACEF 10th Global Customer Engagement Forum and Awards Zee Cinema won 5 awards, one Gold and two Silver for their #DabanggBanoMaskPehno campaign for the World TV Premiere of Dabangg 3 in ‘Out Of Home Media’, ‘BTL Activity’, ‘Most admired social message’ categories, respectively. The channel’s ‘2020 Ka The End’ campaign bagged a Silver in the ‘Online Media’ category. Additionally, the channel brought home the Silver Grand Prix for ‘Most Admired Television Channel for Customer Engagement’ for various engaging campaigns done by the channel through the year.
      
    Zee Cinema also scored a Bronze at Primetime Awards 2020 in ‘Public Service’ category for the campaign ‘#DabanggBanoMaskPehno’.  And the ‘Best Social Media Marketing Campaign’ award for ‘2020 Ka The End campaign’ at Global Digital Marketing Excellence Awards 2021.
     
    These campaigns echoed the channel’s brand proposition of ‘Seene Mein Cinema’, that celebrates the Jazba which is hidden inside every individual and encourages them to make the most of everything that life has to offer. By using sharp insight into the situations and mindset of the audience, Zee Cinema has always used its strength of wide reach and viewer-focused approach to deliver socially relevant messages which helps the channel build a deeper connection with its audience.
     
    Be it reinforcing the message of wearing mask to the  people who were not taking the importance of it seriously, through the contextual campaign #DabanggBanoMaskPehno; or the initiative to spread positivity by launching an interactive campaign ‘2020 Ka The End’, to knock out the most hated metaphorical villain 2020 and encourage people to wish for a hopeful tomorrow, Zee Cinema’s campaigns have always been successful in tapping the pulse of the audience and convey the message in the most cinematic ways.

    The campaigns delivered remarkable buzz among the viewers and spiked up channel viewership. The awards extravaganza that followed the campaigns reflects the strength of the brand Zee Cinema.

  • “Masti aur hungame ki poori guarantee” with the World Television Premiere of Coolie No.1 on Zee Cinema

    “Masti aur hungame ki poori guarantee” with the World Television Premiere of Coolie No.1 on Zee Cinema

    This Sunday, be prepared for hassi, masti aur hungama as Zee Cinema brings to you the World television Premiere of Coolie No.1. The magic of David Dhawan movies, peppy music and unmatched comedy make it a light-hearted film which is a fun-watch for the whole family. This multi-starrer movie is packed with the impressive performances by an energetic Varun Dhawan, the dazzling Sara Ali Khan, and some of the biggest superstars of all time like Paresh Rawal, Johnny Lever, Jaaved Jaaferi, and Rajpal Yadav, along with Shikha Talsania and Sahil Vaid in pivotal roles. So, stay home, stay safe and catch the World Television Premiere of the super family entertainer Coolie No.1 on Zee Cinema on Sunday, 25th April at 12 noon.

    Coolie No. 1, the perfect summer movie to watch with the whole family, promises and delivers the complete entertainment package. Fans of every age would love the youthful chemistry of the lead pair along with the fine-tuned brilliance of the veteran comedy actors. It’s the right balance of twists, timings and fun that will max-out the smiles and laughter in your home.

    Directed by David Dhawan, Coolie No.1 is a story about the comedy of errors. When the matchmaker, Pandit Jai Kishen is insulted by a rich businessman – Jeffrey Rozario, he decides to teach him a lesson and get even by getting his daughter married to Raju – a Coolie posing as a millionaire. However, the trail of lies starts to go out of hand leading to humorous situations. 

    This Sunday, entertainment hoga No.1 with the World Television Premiere of Coolie No.1 on Zee Cinema on 25th April at 12 noon!

  • Zee Cinema ropes in Pankaj Tripathi for brand integration with ACC Cement

    Zee Cinema ropes in Pankaj Tripathi for brand integration with ACC Cement

    MUMBAI: Zee Cinema has tied up with ACC Cement to highlight the benefits of the latter’s product line – ACC Gold Water Shield Cement. For this, the channel has roped in actor Pankaj Tripathi to educate its viewers about ACC’s unique water-resistant cement formula. His immense talent and down to earth nature epitomise the integration’s messaging of being strong in quality and yet relatable to everyone. This is a continuation to Zee Cinema’s tradition of using the power of entertainment to merge top brands with impactful messaging and help them reach the perfect set of audiences.

    Through engaging content, Tripathi effortlessly lays out the core messaging for the brand – being resilient and reliable. Backed by the onscreen charisma of the Ludo star, there will be a series of creatively crafted communication to highlight the initiative. To personify this message, ACC Cement and Zee Cinema would also co-present movies which resonate with the brand’s offering.

    ZeeL chief growth officer Ashish Sehgal said, “It’s a point of pride to join hands with another company like ACC Cement which has, also, created its own legacy of trust, dependency and superior results. It’s a well-crafted engagement which perfectly reflects the values of the channel, the brand and the key influencer.”

    ACC Cement and Ambuja Cement CMO Ashish Prasad said, “Our campaign aims at inspiring individual home builders to protect their homes by building them with India's first water repellent cement – ACC Gold Water Shield. With products like Gold Water Shield Cement, ACC has always aimed at creating innovative need-based products and communication that connects with its consumers, just like the stories weaved by Pankaj Tripathi and Zee Cinema that connects with the audiences to get relevant message across.”

    Zee Hindi Movies cluster head Ruchir Tiwari added, “We bolstered this integration by connecting the brand messaging directly with our powerful movie line-up and leveraging the perfect influencer to personify the communication.”

    Havas Media Group is the media buying partner for the campaign.

    As a part of this integration, ACC Cements and Zee Cinema will also co-present the movies – world television premiere of The Power on 27 March at 8 pm and Gunjan Saxena: The Kargil Girl on 3 April.