Tag: Zee Cinema

  • BARC week 44: Movies Now and Sony MAX continue to dominate English and Hindi genre respectively

    BARC week 44: Movies Now and Sony MAX continue to dominate English and Hindi genre respectively

    MUMBAI:  Music Now and Sony MAX continued to remain at the top position in their respective genres for consecutive weeks. Music Now obtained number one spot in English Movies genre in Broadcast Audience Research Council (BARC) ratings with 2902 (000Sums). Sony PIX bagged second spot with 1723 (000Sums).

     

    Zee Studio was on third spot with 1664 (000Sums), followed by HBO and STAR Movies with 1569 (000Sums) and 1404 (000Sums) respectively. 

     

    Sony MAX continued to lead the Hindi Movies genre with 547127 (000Sums). Zee Cinema grabbed the second spot with 423616 (000Sums), followed by STAR Gold, which obtained third place with 354022 (000Sums). 

     

    Whereas, Music OK acquired fourth spot with 264657(000Sums) and &pictures fifth place with 175744 (000Sums) in week 44. 

  • BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    MUMBAI: Tamil general entertainment channel (GEC) Sun TV continued to hold leadership position across genres in India while Zee Entertainment Enterprises Ltd (ZEEL) movie channel Zee Cinema made a comeback in top ten list according to week 44 all India (U+R) data from Broadcast Audience Research Council (BARC). A channel, which was featured in the top 10 list across genres in week 41 and failed to hold on to its positions in week 42 and week 43, Zee Cinema made a comeback at tenth position with 451864 (000Sums).

    Despite once again losing  ratings points this week, Sun TV continued to hold pole position in week 44 with 1068033 (000Sums) against 1087793 (000Sums) in the previous week, followed by Hindi GEC leader Star Plus in the second spot with 858020 (000Sums) and Zee TV in the third place with 758225(000Sums).  In week 42, Sun TV had 1151458 (000Sums) ratings.

     
    Colors was at the fourth spot with 730852 (000Sums) while Zee Anmol grabbed fifth position with 730119 (000Sums). Sony Max ranked sixth with 600358 (000Sums).
     

    Life OK jumped to seventh spot with 547301(000Sums) followed by Star India’s FTA channel Star Ustav on the eighth spot on the list with 512490 (000Sums).
     

    ETV Telugu grabbed ninth position with 482302 (000Sums) followed by Zee Cinema mentioned above.

  • BARC week 42: Sony Max is No. 1 Hindi movie channel; Movies Now maintains lead

    BARC week 42: Sony Max is No. 1 Hindi movie channel; Movies Now maintains lead

    MUMBAI: Multi Screen Media’s (MSM) Hindi movies and special events channel Sony Max, which was in the third position last week, has jumped up to the numero uno position in the Hindi movie channels genre in week 42 according to Broadcast Audience Research Council (BARC) all India (U+R) data. 

     

    On the other hand, Star Gold, which was the top most channel last week riding on the Bajrangi Bhajaan world television premiere wave, went down to the third position in week 42.

     

    Sony Max grabbed the first position with 475731 (000Sums) in the genre followed by Zee Cinema on the second slot with 401903 (000Sums) and Star Gold on third position with 380275 (000Sums). Movies OK stood in the fourth spot with 226309 (000Sums), whereas &Pictures was in the fifth position with 177187 (000Sums).

     

    In the English movies genre, Movies Now continued to lead the genre with 2700 (000Sums) followed by Sony Pix on the second spot with 1783 (000Sums) and Star Movies on third berth with 1775 (000Sums). Zee Studio  was on fourth spot with 1686 (000Sums), whereas HBO occupied the fifth position with 1612 (000Sums).

  • BARC week 42: DD National, Max, Asianet enter Top 10 channels list across genres

    BARC week 42: DD National, Max, Asianet enter Top 10 channels list across genres

    MUMBAI: Even as Tamil general entertainment channel (GEC) Sun TV continues to maintain its number one position across genres in India, there have been three new entrants in the list of Top 10 channels across genres. DD National, Sony Max and Malayalam GEC Asianet entered the top 10 list this week, according to Broadcast Audience Research Council (BARC) all India basis (U+R) data of week 42.

    Sun TV was the most watched channel in India in week 42 and grabbed pole position with 1151458 (000Sums) followed by Hindi GEC leader Star Plus in the second spot with 804448 (000Sums) and Colors in the third spot with 682422 (000Sums).

    Zee Network’s free to air (FTA) channel Zee Anmol grabbed fourth position with 652737 (000Sums) while Zee TV ranked fifth with 649798 (000Sums).

    DD National made its entry in the Top 10 list across genres at the sixth position with 567433(000Sums) followed by Hindi movies and events channel Sony Max, which made its debut in the seventh spot with 525073 (000Sums). Life OK was eighth on the list with 513149 (000Sums).

    Star India’s FTA channel Star Ustav bagged the ninth spot with 475386 (000Sums), while Asianet took hold of the tenth spot with 448820 (000Sums).

    Channels, which featured in the Top 10 list across genres in week 41 and failed to hold on to their positions in week 42 are Star Gold (sixth), Zee Cinema (tenth) and ETV Telugu (ninth).

  • Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    Zee Cinema HD to premiere ‘Dil Dhadakne Do’

    MUMBAI: It’s raining movie premieres on television and the latest one that will soon have its world television premiere is Dil Dhadakne Do, which is directed by Zoya Akhtar.

     

    Zee Cinema HD will premiere the movie on 19 September at 8 pm. 

     

    Shot across the Mediterranean Sea on a cruise ship, the film stars Anil Kapoor, Ranveer Singh, Priyanka Chopra, Farhaan Akhtar, Anushka Sharma and Shefali Shah. Additionally, the film has narration by Aamir Khan.

  • Zee’s three channels launch in Canada on  Jadoo TV

    Zee’s three channels launch in Canada on Jadoo TV

    MUMBAI: Zee TV has been launched in Canada’s Jadoo TV on 1 September. The company has reached a subscriber licensing agreement for its flagship networks Zee TV Canada, Zee Punjabi and Zee Cinema with Jadoo TV.

     

    Asia TV USA general manager Sameer Targe said, “Canada is one of the fastest growing markets for us. Our business has more than tripled in last two years. This move helps us to further consolidate our position in the market. Jadoo TV has been one of the pioneers in over the top play, which has been the fastest growing category of access.”

     

    Jadoo TV founder and CEO Sajid Sohail added, “We’re excited about bringing Zee TV channels to the largest South Asian viewership base in Canada on Jadoo TV. Zee TV is not only popular amongst the Indian diaspora in Canada, but also has great appeal amongst the greater South Asian community. The addition of Zee TV, Zee Cinema, and Zee Punjabi will enhance our entertainment offering, making JadooTV the best value for end users. With this agreement, Jadoo TV has further cemented its position as market leader in the OTT space for South Asian diaspora worldwide.”

     

    Zee TV Canada is currently available on all satellite, cable, telco and IPTV platforms. Zee TV Canada will be available in HD to all Jadoo TV subscribers.

  • Zee Cinema to telecast WWE in Hindi

    Zee Cinema to telecast WWE in Hindi

    MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports, will also be aired on Hindi movie channel Zee Cinema. The channel will telecast WWE in Hindi from 7 – 9 pm.

     

    WWE is one of the top rated shows in the sports genre, according to the Broadcast Audience Research Council (BARC) India report. “Zee Cinema wanted to do something new and thus decided to air WWE on the channel,” said a source close to the development.

     

    Zee Cinema, which as per the BARC India week 33 ratings data, is at the second position in the movie channel space, is looking at getting new audience on to the channel by airing WWE.

     

    “Action entertainment is the preferred genre on the channel and thus the decision to telecast WWE, which will be a fresh breather from the movies,” added the source.

     

    According to the channel, WWE is still a niche property, which is broadcast on sports channels and is mostly in English. “We are hoping to make it a more mass sport and thus bringing it on Hindi movie channel and with Hindi commentary,” informed the source.

     

    Christened Action Mania, the sport will be aired everyday for the first two weeks, starting 13 September. “After two weeks, the show will be aired once a week. It is a strategic decision taken by the conglomerate to take WWE to a new set of audience,” said another source from the sports channel.     

     

    Airing popular sport properties on Hindi movie channels by networks is not new. Be it the Indian Premiere League (IPL) on Sony Max, or Pro Kabaddi League (PKL) on Star Gold, Hindi movie channels have gained traction for  sport properties. Whether airing WWE will take Zee Cinema from the current number two position to the numero uno remains to be seen.

  • Superstar Rajinikanth is back on Zee Cinema with super hit ‘Lingaa’

    Superstar Rajinikanth is back on Zee Cinema with super hit ‘Lingaa’

    MUMBAI: It’s going to be  an action packed Sunday as Zee Cinema, the world’s biggest theatre for Hindi movies, brings to its viewers superstar Rajinikanth’s ultimate blockbuster movie ‘Lingaa’ on 30th August, 9 pm.   Lingaa also marks the debut of Sonakshi Sinha in the South and it was Rajinikanth’s first ever birthday release.

     

    The film begins with the murder of a government official inspecting a dam, and then the action cuts to Lingaa (Rajinikanth), a small-time criminal, who is in prison with his cohorts (Santhanam, Karunakaran and co). Lakshmi (Anushka), a TV reporter, helps him to get out on bail to return to his village, Solaiyur and re-open the temple that his grandfather, Raja Lingeswaran (Rajinikanth), had built. At first, Lingaa refuses because he is angry at his ancestor as he left his father to die penniless by donating his wealth to the masses.

     

    However, he ends up going to Solaiyur when he learns of his grandfather’s sacrifice. Lingeswaran had resigned his job as a collector when he realized that the British will not let him build the dam that will benefit the people of Solaiyur. Being an extremely wealthy Maharaja, who has studied civil engineering in Oxford, he used his own money to fund the project and planned the construction himself, rallying the people of the village to his cause. However, an egotistical British collector used every trick in the book — money, caste, and power- to thwart him at every step. Lingeswaran had given his entire wealth to the collector for the sake of completing the dam. Years later, Naga Bhushan (Jagapathi Babu), a corrupt MP is trying to weaken the dam’s structure for a kickback, and Lingaa returns to the village to protect his grandfather’s legacy.

     

    Will Raja Lingeswaran’s descendant Lingaa be able to open the Shiva temple?

     

    Catch superstar Rajinikanth in a double role by tuning into ‘Lingaa’ on Zee Cinema, this Sunday 30th August, at 9 pm.

  • Amagi and Zee expand partnership for geo-targeted ads

    Amagi and Zee expand partnership for geo-targeted ads

    MUMBAI: Amagi Media Lab and Zee Entertainment Enterprise Limited (Zeel) have furthered their partnership by adding Zee Cinema to their list of channels that serve geo-targeted TV ads. 

     

    A significant development, Zee Cinema will now give advertisers targeted access to over 158.6 million viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content. 

     

    The 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- direct-to-home (DTH). 

     

    Zee Cinema gets added to the list of high-viewership channels, which are already on Amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).

     

    In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets. 

     

    Zee’s partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.

     

    Zeel chief sales officer Ashish Sehgal said, “We are confident of the value that Amagi’s platform offers our advertisers. Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater return on investment (ROI) to advertisers.”

     

    Amagi co-founder KA Srinivasan added, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.” 

  • Zee Cinema brings an entertaining Saturday with ‘Phata Poster Nikla Hero’

    Zee Cinema brings an entertaining Saturday with ‘Phata Poster Nikla Hero’

    MUMBAI: Zee Cinema, the world’s biggest theatre for Hindi movie brings the ultimate Bollywood’s action comedy Phata Poster Nikla Hero – on 4 July, Saturday at 9 pm. The film directed by trendsetter Rajkumar Santoshi, stars Shahid Kapoor and Ileana D’cruz in lead roles.  The film that promises loads of laughter with plenty of romance is a complete family entertainer that can be enjoyed with hot cup of tea along with crunchy popcorns on a cold rainy day.

     

    A clear case of mistaken identity, Phata Poster Nikla Hero unfolds the story of Vishwas Rao (Shahid Kapoor) whose mother (Padmini Kolhapure) wishes to see her son become an honest police inspector. Vishwas on the other hands dreams to be a flamboyant filmy hero. His life takes a dramatic turn when a local social worker Kajal (Ileana D’Cruz) mistakenly assumes and reaches out to Vishwas who is dressed like a police officer for a filmy photoshoot. So as to impress her, Vishwas eventually plays along and further engulfing him into a hilarious cat and mouse game. 

     

    Will Vishwas ever admit the truth? Will he ever confine his real dreams to his mother? Will Kajal accept him for who he is?