Tag: Zee Cine Awards 2025

  • Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    Star-studded and purple-perfect, Zee Cine Awards rolls out fanfare first

    MUMBAI: It wasn’t just the stars who shone this time, the fans had the final curtain call. The 23rd Zee Cine Awards 2025, presented by Maruti Suzuki, turned Mumbai’s NSCI Dome into a pulsating celebration of Indian cinema, where fandom met flair and the purple carpet shimmered with both glamour and gratitude.

    This wasn’t your usual awards night. It was fantertainment, as Zee dubbed it, a grand ode not only to the cinematic hits of the past year but to the people who made them resonate: the audience. With a stage set for celebration, the night transformed into a carnival of charisma, dance, drama and dazzling recognition.

    The purple carpet looked straight out of a Bollywood dream. Kartik Aaryan oozed old-school charm in an all-grey ensemble, while Ananya Panday stunned in a crisp white saree. Rashmika Mandanna and Tamannaah Bhatia set the black-dress bar high, joined by head-turners like Sharvari, Jacqueline Fernandez, Vaani Kapoor, and Shanaya Kapoor. From Tiger Shroff’s street-smart swag to Bobby Deol’s white-suited flair, the fashion parade was nothing short of fabulous.

    And when the lights dimmed, the drama dialled up. Kartik kicked off the performances with Bhool Bhulaiyaa energy, while Ananya, Tamannaah, and Tiger kept the heat alive with high-octane dance numbers. Sharvari, Rasha Thadani, Jacqueline, and Vaani followed suit, bringing a fresh mix of grace and groove. The lively trio of Vikrant Massey, Aparshakti Khurana, and Ravi Kishan took hosting duties to entertaining new highs with sharp humour and seamless banter.

    But the night wasn’t just about razzle-dazzle. It was about recognition with heart, honouring not just the big names but also the behind-the-scenes powerhouses: directors, technicians, debutantes, and everyone who made magic on screen in 2024. And for the first time, the event truly acknowledged the power of the public those who clap, stream, binge, rewatch, and believe in cinema.

    The 23rd edition also delivered poignant moments: fan tributes, heartfelt speeches, and curtain calls that brought cinema’s emotional pulse to the forefront. In a world obsessed with box office numbers, this night was a reminder that cinema is, at its core, about connection.

    So if you missed the magic, don’t worry Zee Cinema, Zee Tv and Zee5 are where the show goes on. Because when cinema’s brightest gather and fans take the spotlight, it’s not just an awards show, it’s a love letter to the stories that bring us together.

  • Zee rebrands as a content and tech powerhouse with ‘Yours Truly, Z’ promise

    Zee rebrands as a content and tech powerhouse with ‘Yours Truly, Z’ promise

    MUMBAI: Zee Entertainment Enterprises Ltd (Zee) has unveiled a fresh, tech-infused brand universe as it repositions itself as a content and technology powerhouse. With a sharp focus on blending content with cutting-edge technology, the company has set its sights on enhanced performance, profitability, and global reach.

    Zee’s new brand identity, headlined by the promise ‘Yours Truly, Z,’ is a blend of bold design, vibrant colours, and heartfelt storytelling. It’s not just a facelift; it’s a complete transformation aimed at offering immersive experiences across entertainment platforms. The sleek, adaptive design reflects Zee’s legacy of three decades while embracing the aspirations of young India.

    Zee brandA letter from the brand to its stakeholders adds a personal touch: “I promise to make you laugh louder, dream bigger, and feel more deeply in every moment.” This emotional connect isn’t just fluff – it’s a strategic move to deepen consumer loyalty and brand affinity.

    The transformation was unveiled at the Zee Cine Awards 2025, where CEO Punit Goenka highlighted the brand’s mission to leverage technology for content creation, distribution, and monetisation. “Our new look is futuristic, dynamic, and agile, reflecting our team’s capability to capitalise on emerging opportunities,” Goenka said. “The brand promise of ‘Yours Truly, Z’ captures our consumer-centric approach and commitment to delivering meaningful experiences.”
    Zee Brand architectureUnderpinning this transformation are Zee’s core brand pillars: a purpose-driven existence, a vision to bring positive change through purposeful entertainment, and a mission to consistently deliver value to stakeholders. The company aims to enrich lives by creating extraordinary moments of optimism and togetherness.

    From its pioneering role in Indian media to becoming a global player, Zee has been an entertainment juggernaut. Now, with its fresh brand universe, it’s not just keeping up with the times – it’s setting the pace. 

    As the brand’s new identity rolls out on  8 June 2025, during the telecast of Zee Cine Awards, all eyes will be on how ‘Yours Truly, Z’ shapes the future of Indian entertainment.