ITV

Tag: Zee Cine Award

  • Zee Hindi Movie Cluster promises to entertain movie lovers confined in their homes with its dhamekedaar line up of movies

    Zee Hindi Movie Cluster promises to entertain movie lovers confined in their homes with its dhamekedaar line up of movies

    ‘Gharbaithebaithe bore huye, karnahainkuchkhaastohshurukaro entertainment marathon, Zee Hindi Movie Channelskesaath’. With the growing outbreak of the COVID 19, the need of the hour is to practice social distancing. While, each one of you are being a responsible citizen and being safe at your home sweet home, keeping you company to keep this pandemic at bay will be the Zee Hindi Movie Cluster with non-stop entertainment. Promising a perfect binge watch list of movies for you, each of Zee’s Hindi movie channels has got your back as they have curated a special bouquet of movie titles while you stay safe at home #HumAndarCoronaBahar.

    Curating a line-up to entertain you in the most Bollywood way possible, &pictures brings forward some of its best offerings. Recharge with non-stop blockbusters with the ‘Entertainment Boosters’ line-up comprising of handpicked endless entertainment movies like Dream Girl, SatyamevaJayate, Baaghi, Wanted, amongst others that will air from 23rd March to 31st March at 8pm.  While some may enjoy watching the favorite movies time and again, the channel will air the World Television Premier of the romantic musical thriller Yeh SaaliAashiqui on 27th March. Introducing debutants Vardhan Puri and Shivaleeka Oberoi in the lead, the romantic musical thriller will keep the audience entertained with its gripping narrative.  

    Zee Bollywood’s has a masaledar treat for the viewers with its treasure trove of 101% Shuddh Bollywood blockbuster movies. From 23rd March to 31st March, the channel will showcase the actual tadka of entertainment with its ‘GreatestDramebaaz’ movie festival. Spoiling Bollywood buffs with endless choices, from the dancing superstar, Govinda to Bollywood’s angry young man, Amitabh Bachchan, the Masalon se kootkootkebhari line up will showcase movie like Khudgarz, Raja Hindustani, Gadar, Mard, Beta and Hathkadi amongst others. One movie to look out for will however be the Drama se kootkootkebhari film Kishen Kanhaiya which celebrates its 30th milestone this year. Set to air on 27th March at 9pm, the Anil Kapoor and Madhuri Dixit starrer traces the life of twin brothers separated at birth and how they reunite to fight evil, will indeed take you down memory lane. 

    Catering to the action aficionado, Zee Action will telecast high-on-action blockbuster movies like Manikarnika, Phool Bane Angare, International Rowdy, Samba, Roadside Rowdy to name a few everyday starting 22nd March at 2pm and 8pm. Another power packed treat for all the action lovers is Mahesh Babu’s action blockbuster Encounter Shankar that traces the journey of a guy who goes all out to avenge the death of his brother Bharath. Also, featuring Tamannaah in the lead along with a special appearance by Shruti Haasan, the moviewill air on 28th March at 8 pm. 

    Starting from 23rd to 31st March, Zee Cinema promises to give you a blockbuster entertainment experience with a special line up. Premiering your favorite movies, the lineup will include movies like Simmba, Uri, Dangal, Bharat, 2.0, Saand Ki Aankh, K3 Kaali Ka Karishma, Holiday and Phir Hera Pheri amongst others. And saving the best for the last will and the highlight of the weekend will be the starry award night Zee Cine Award on 28th March at 7:30 pm that brings together the B-town glitterati with the intention to increase the entertainment ka Taapmaan for you while you stay at home safe. Felicitating the stunning performances at the Box Office and celebrating superior quality of films, Zee Cine Awards will double up as a platform to applaud some of the best names and minds in the industry. With some of the biggest names in attendance and electrifying performances by Hrithik Roshan, Sara Ali Khan, Ranveer Singh, Kriti Sanon and Nora Fatehi, Zee Cine Awards 2020 is sure going to be the perfect end to your blockbuster weekend. 

    So, hold onto your couch and grab a tub of popcorn while you are at home as Zee Hindi Movies Cluster promises to entertain you throughout!
     

  • Zee TV returns to top spot after 19 weeks as Zee Cine Awards clicks

    MUMBAI: After stepping into the second rank in the Hindi GEC (general entertainment channel) hierarchy, Zee TV has taken a week to climb to the tentpole position as its four-hour Bollywood awards show Zee Cine Awards on 20 January attracted audiences.

    Zee TV‘s upward crawl to the No. 1 position has come after 19 weeks in the fourth week of 2013.

    The awards show rated a whopping 3.9 TVR, contributing 31 GRPs (gross rating points), as Zee TV collected 237 points in the week ended 26 January. The channel’s overall viewership was up 22 GRPs from a week earlier.

    Zee TV had ranked No. 1 last in week 36 of 2012 when it had aired the ‘mahasangram’ of three of its fiction shows. This is also the first time after digitisation in the four metros that the flagship Hindi GEC of Zee Entertainment Enterprises reached the top position.

    The 13th edition of Zee Cine Awards had rated 4.38 TVR in 2012. Apart from Zee Cine Awards most of the fiction shows of the channel including Fear Files (1.6 TVR) saw a dip in viewership in the fourth week.

    “Such award functions are premium properties and have always delivered, giving good mileage to the brands associated. However, there was audience fragmentation because of which the show (Zee Cine Awards) could not perform as well as it did last year. There was ‘Kaun Banega Crorepati’ on Sony and repeat telecast of ‘Colors Golden Petal Awards’ on Colors, both coinciding with one-and-a-half hour airing time of Zee Cine Awards,” a senior media planner said.

    The other annual Bollywood awards function that was telecast this year was Colors Screen Awards, which too had recorded 3.9 TVR over four hours on 19 January.

    Meanwhile, Star Plus slipped to the second spot with a loss of 13 GRPs at 228 GRPs in week 4. The channel’s leading shows like ‘Diya Aur Bati Hum’ (4.1 TVR), ‘Ek Hazarome Meri Behena hai’ (1.4 TVR) and Nach Baliye (2.4 TVR) lost viewership.

    Colors too lost six GRPs to register 204 GRPs. The fiction shows of the channel have seen marginal change in viewership. The channel had repeat telecast Colors Screen Awards (1.5 TVR for three hour run) and Colors Golden Petal Awards (1.6 TVR for two-and-a-half hour airing) in week 4 that helped the channel compensate the loss of viewership. In the earlier week Colors had earned 31 GRPs from Colors Screen Awards.

    Sony Entertainment television (Set) added 16 GRPs in week 4 on the back of the television premiere of Karan Johar‘s recent flick ‘Student of the Year’ on 26 January. The film notched a TVR of 4.2 for three-and-a-half hour airing. The movie contributed around 29 GRPs to the total of 203 GRPs that the channel collected in week 4.

    Set also winded up the sixth season of its biggest reality show ‘Kaun Banega Crorepati on‘ 26 January. The grand finale of the show clocked 3.1 TVR for two hours telecast, contributing around 12 GRPs to the channel.

    The second Hindi GEC of Set, Sab clocked 151 GRPs (previous week 146 GRPs) while Star Plus’ sister channel Life OK ended week 4 with 120 GRPs (previous week 128 GRPs).

    Sahara One with 23 GRPs (previous week 25) remains at the bottom of the ladder.