ITV

Tag: Zee Cine

  • Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

    Zee Entertainment Enterprises  Limited (Zeel) managing director  and CEO  Punit Goenka, Zeel chief business officer Sunil Buch,actors  Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month.    Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges 

    The  channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

    Zeel chief business officer  Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm.  Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC.  The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

  • Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    Simulcast, wide spread distribution: Zee Cine Awards 2016 a mass target from ZEE

    MUMBAI: The award ceremony by Zee on March 5, the Lux Zee Cine awards 2016 was bigger this time with the introduction of the Jury awards and Integrated National award for cinema. Various regions across the globe executed clutter breaking worldwide campaigns to ensure that the awards reach out to maximum viewers. Lux Zee Cine awards 2016 was a simulcast on fifth March on Zee Cinema, Zee Cinema HD, Zee Anmol, Zee Tamizh and also premiered on prime globally.

    Zee Entertainment Enterprises  Limited (Zeel) managing director  and CEO  Punit Goenka, Zeel chief business officer Sunil Buch,actors  Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and the jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra had announced the awards in Mumbai last month.    Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra were the judges 

    The  channel targeted Tier I and Tier II regional publications with the objective to get maximum conversions for the telecast. It was also promoted on DTH platforms like Dish TV, TATA Sky and Videocon to enhance the recall of the property. Innovative advertising was carried out in over 500 theatre screens across Hindi speaking markets.Apart from this, an extensive social media campaign was executed on Twitter and Instagram.

    Zeel chief business officer  Sunil Buch, said, “Zee Cine awards 2016 is not only a true celebration of Hindi and regional cinema but also brought transparency in the selection of winners through its Jury Awards. Keeping in mind the legacy and credibility Zee Cine Awards commands, we have initiated several marketing innovations and activation to make the event a grand success, both, for the audiences and all our partners. It had been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm.  Besides, there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC.  The channel with an average weekly base of 184 million (18.4 crore) viewers is higher than any other channel across Hindi Speaking Markets (BARC-Urban + Rural India, Average of Week 41’15-Week 3’16, NCCS 4+). The simulcast of the Awards on India’s leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

  • UTV’s Barfi! is the first Indian film to get a mainstream theatrical release in Turkey

    UTV’s Barfi! is the first Indian film to get a mainstream theatrical release in Turkey

    MUMBAI: Barfi! has earned the distinction of being the first Indian movie to get a mainstream release in the Turkey market, in close to 40 screens on 10 May in the country.

    Directed by Anurag Basu, the film has award winning performances by Ranbir Kapoor, Priyanka Chopra and Ileana D‘Cruz and music composed by Pritam.

    "Turkey is a place where my grandfather has a great following even today. To see my film getting a wide theatrical release in the same country is a huge compliment. I am very excited about this," said Ranbir Kapoor – lead actor and winner of Best Actor award at Filmfare, Screen, Zee Cine, Apsara Producer‘s Guild awards for his role in Barfi!

    "I am extremely happy that a story I have lived with over so many years, has in the last few months, received global recognition and now is geared towards greater opportunities including mainstream releases in non-traditional markets," says Anurag Basu, who has won several accolades at all major awards in the country for his direction of Barfi!.

    "At UTV, great stories are at the heart of everything we do. We believe that a memorable story finds resonance wherever it travels and Barfi! is one such story, which has appealed to a global audience much like its success in India, North America, UK, Middle East. After its screening at the prestigious Busan and Marrakech film festival last year, the film continues to receive accolades from all quarters including the Grand Jury Award at the prestigious Okinawa Film Festival in Japan. Barfi! is the widest release for any Hindi film in Turkey and we are thrilled at the prospect of around 40 theatres showcasing Barfi! This is as wide a release as Hindi movies get in one of our largest markets like Middle East", said Disney UTV international distribution, syndication and Disney media distribution executive director Amrita Pandey.

    Turkey‘s film exhibitors Cinemajestic Firat Dilbaz said, "The trailer was truly wonderful and the film an even more beautiful experience for us. For many years Turkish audiences have not watched Indian movies in theatres and we are excited to have a critical and commercial success such as Barfi! as the first on this scale. We are currently trailering the film in over 200 screens and the response from the audiences has been extremely encouraging. The story is truly heart-warming and we believe it will touch a chord with our audience irrespective of language and the location where it was created."

    The film witnessed immense success at the box office as well as critical acclaim in the form of top honours at all key awards in India this year and is expected to echo the same success in newer markets. The film was India‘s official entry to the Academy Awards 2012.