ITV

Tag: Zee Cafes

  • Factual infotainment genre observes hike in viewership

    MUMBAI: The factual entertainment genre has witnessed some action in the past week. After the launch of Sony BBC Earth, media observers believe that the genre is all set to grow. According to the week 9 ratings data of Broadcast Audience Research Council (BARC) India, players in the infotainment genre observed substantial increase in its ratings except Nat Geo Wild. The genre continued to be led by History TV18.

    Colors Infinity made a comeback in the Top 5 English Entertainment genre channels list making way for the exit of FX. Comedy Central emerged as the leader in this week’s data. The other players observed hike in the viewership this week. Zee Café dominated the genre.

    In the English Movies space, Movies Now 2 entered in the Top 5 bracket leading to the exit of Zee Studio. Players in the space witnessed mixed ratings this week.

    Living Foodz continued to dominate the Lifestyle space, with other channels observing mixed ratings this week.

    English Entertainment

    Comedy Central replaced Zee Café this week with 358 Impressions (‘000s). Zee Café came second with 262 Impressions (‘000s). Star World came down to the third position with 198 Impressions (‘000s). Colors Infinity SD returned on the fourth place with 194 Impressions (‘000s). AXN continued at the fifth rank with 149 Impressions (‘000s).

    English Movies

    Star Movies with an increase in ratings continued to dominate the genre this week with 3001 Impressions (‘000s) compared to 2639 Impressions (‘000s) last week. Sony Pix climbed up the ladder, grabbing the second spot with 2952 Impressions (‘000s). Movies Now with 2477 Impressions (‘000s) took the third position followed by HBO at the fourth position with 1757 Impressions (‘000s). Movies Now 2 took the fifth place with 1354 Impressions (‘000s).

    Infotainment

    History TV18 with a hike in its ratings sustained the number one position with 5695 Impressions (‘000s) as compared to 5567 Impressions (‘000s) last week. Discovery Channel continued at the second spot with 4986 Impressions (‘000s). National Geographic Channel was at the third place with 3202 Impressions (‘000s). Animal Planet stood at the fourth position with 2928 Impressions (‘000s) while, Nat Geo Wild was at the fifth place with 2319 Impressions (‘000s).

    Lifestyle

    Living Foodz sustained its number one position with increase in its ratings from 1383 Impressions (‘000s) in week 8 to 2020 Impressions (‘000s). Fox Life stood at the second berth with 1221 Impressions (‘000s) followed by Food Food with 842 Impressions (‘000s). FYI TV18 with 701 Impressions (‘000s) and TLC with 631 Impressions (‘000s) bagged the fourth and fifth position, respectively.

  • Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.

    With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles — as she was presented with the Billboard Millenium Award for her successful career achievements.

    Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”

    Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.

    Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”