MUMBAI: Zee Café HD and Zee Studio HD will exclusively telecast the 21 Annual Critic’s Choice Movie and Television Award for its viewers. The star studded evening hosted by T.J. Miller, will be aired on 6 February 2016 from 6 pm.
For the first time, The Critics’ Choice Movie Awards and Critics’ Choice Television Awards 2016 has been combined into one award show.
The awards will be embraced by celebrities like Leonardo Di Caprio, Matt Damon, Jason Statham, Jessica Chastain, Mayim Bialik, etc.
MUMBAI: Zee Café HD and Zee Studio HD will exclusively telecast the 21 Annual Critic’s Choice Movie and Television Award for its viewers. The star studded evening hosted by T.J. Miller, will be aired on 6 February 2016 from 6 pm.
For the first time, The Critics’ Choice Movie Awards and Critics’ Choice Television Awards 2016 has been combined into one award show.
The awards will be embraced by celebrities like Leonardo Di Caprio, Matt Damon, Jason Statham, Jessica Chastain, Mayim Bialik, etc.
MUMBAI: Zee Enrtertainment Enterprise Limited (ZEEL) is set launch Zee Café HD, the HD feed of engish entertainment channel on 21 November
Zee Café business head Ali Zaidi said, “Over the years, the demand for English entertainment content has grown many fold. Audiences are willing to invest their time and money to watch the best and the latest. According to the FICCI 2015 Report, there are 4 million HD subscribers accounting for 10 per cent of total DTH subscribers.The point is that over 15 per cent of the increase in DTH subscribers has been with those opting for HD connections. We have been trendsetters in the industry, and the demand for our shows makes us rule the points table every week. With Zee Café-HD, we are now taking this experience a notch higher”
Zee Café has been a pioneer in the English entertainment space, which has made it a favorite destination to enjoy the best in English content. #ThePlaceToBe campaign will be launched to reiterate all the attributes of the channel.
Commenting on the campaign, Zaidi adds, “Some of the biggest and award-winning shows—such as House Of Cards, Gotham, The Big Bang Theory, The Vampire Diaries, and Criminal Minds, among others—have helped reinforce our position. Additionally, unique viewing formats, like premiere marathons, shows Along With The U.S., and live telecasts of international events, have helped us remain the most popular English GEC amongst viewers. #ThePlaceToBe is a very unique campaign, conceptualized internally, and will help reinforce the USPs of both the channels. The campaign will be spread across all mediums—outdoor, radio, TV, as well as print—to promote the new HD offering. There will be an integrated approach to reach out to our viewers”
MUMBAI: The Zee Group’s high definition (HD) channels led the chart in HD groups and secured leadership position with 59.11 TVTs as per the Broadcast Audience Research Council (BARC) India data of week 36-38.
The group’s HD channels include Ten HD, Zee Café HD, Zee Cinema HD, Zee Studio HD, Zee TV HD and &TV HD.
On the other hand, IndiaCast, which has in its bouquet the Colors HD and Colors Infinity HD channels grabbed second position with 58.65 TVTs.
Star India was at third place in the HD segment pecking order with 58.22 TVTs.
Multi Screen Media, which owns Sony Entertainment HD, Sony Six HD and Sony Pix HD, bagged 20.83 TVTs to stand in the fourth position.
Sun TV held the fifth spot with 6.67 TVTs, whereas with 5.72 TVTs Travel XP HD was in sixth position.
Data Set: BARC (Wk 36-38), CS4+, All-India
MUMBAI: The High Definition (HD) feed is clearly a value added proposition. With five popular HD channels under its umbrella namely – Zee TV HD, &Pics HD, Zee cinema HD, Zee Studio HD and Ten Sports HD – Zee has launched the network’s new brand identity- Zee HD League bouquet.
The bouquet will have Hollywood and Bollywood blockbusters as well as sports action. It will also include HD content that will exclusively premiere on the bouquet and not on the SD feed.
To begin with Zee TV HD will showcase the World television premiere of the critically acclaimed and award-winning movie The Lunchbox on 8 February. The move, according to a source, is to make the trade as well as the consumer segment aware of the HD offerings by the stable.
Speaking on the launch, ZEEL chief business officer Sunil Buch said, “With close to 40 per cent increase in the sales of flat-panel TVs coupled with an aggressive push by DTH and digital cable players, HD channels continue to gain consumer traction. The bouquet is aimed at giving an enriched viewing experience to the affluential viewers.”
Buch further said that the network will follow a two pronged approach for the same. Firstly, by adding width in terms of new HD channels and secondly by looking at HD exclusive offerings from each of the channels. The pricing will differ from platform to platform.
When queried as to how he views the pattern for HD consumption in India, Sun Direct managing director Mahesh Kumar said, “Incrementally HD feed is becoming more and more attractive because an increasing number of subscribers consume HD. Not a game changer as yet, but we foresee in the next one or two years the HD consumption going up.”
On the other hand, Dish TV chief operating officer Salil Kapoor finds the strategy beneficial for the feed as its overall consumption is picking up. “We have the highest number of HD channels – i.e 39 now and are happy with the focus turning to HD,” he added.
A 360 degree marketing campaign across affluential touch-points such as airports and multiplexes along with special emphasis on digital is being rolled out to promote ZEEL’s new bouquet. ZEEL chief sales officer Ashish Sehgal informed that this was an opportunity for advertisers to sharply target the elusive affluent audience segment.
“HD subscribers have a high skew towards the premium 25+, SEC AB in six metros and are growing at a whopping 50 per cent per annum. By adopting a network approach, we will further strengthen our monetisation strategy by offering advertisers a suite of advertising options across multiple genres,” he concludes.
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has branched out to UK wide audiences with the debut of two more of its channels, Zing and Zee Café, on Virgin Media.
With local shows, Bollywood entertainment, Hollywood insights, movies, music, drama, reality shows and more, Zing covers a novel blend of programmes that make it exclusive in the British Asian space.
The channel will target its audience across various platforms, including millions of Virgin Media homes, Sky, Freesat, Yamgo Mobile, TouTube, Facebook and Twitter.
Virgin Media audience will now be able to view the UK‘s first ever British Asian drama Cloud 9 on Zing, Monday to Friday 6.30 pm and 10.30 pm. Setting a record in the South Asian entertainment space, Cloud 9 is an English drama series. Zing will now be available on channel 813.
Zee Cafe will be available to watch on Channel 811 with a mix of entertainment for everyone, including soaps, historic dramas, mythology, news, lifestyle, horror, cookery, movies and business.
Both channels will be making quality content available to Virgin Media‘s pay TV subscribers and will be an addition to Zee‘s subscription channels already on Virgin Media‘s Asian Mela Pack which include: Zee TV, Zee Cinema and Zee Punjabi.
MUMBAI: Zee cafe in partnership with idubba has launched a mobile app for the viewers who use android phones.
Christened as ‘icouch‘, the launch of this app is in line with the channels objective of expanding its viewer base through the new season of American television drama series ‘Grey‘s Anatomy‘ which will be telecast on 1 May. The show will be aired on every Monday to Friday at 10.00 pm.
The channel is providing a platform for the viewers to chat with each other real time via an interactive chat room.
Touted as first of its kind, this app will enable viewers to chat with friends about the show, play contests, win prizes, take up quizzes and see their conversation Live on TV while the show is on air. The attempt is to unite all the fans of Grey‘s Anatomy on a common platform and keep them glued to the show.
Zee Cafe brings season seven, eight and nine of the medical series.
Zee niche channels business head Anurag Bedi said, “Given the popularity of Grey‘s Anatomy in India we want to give the viewers a chance to participate while watching the show. The rate at which various communication vehicles are seeing a decline, this initiative was taken to give the viewers a personalised bite into their TV viewing experience. This differentiated app has been developed in a creative and nimble way to get viewers talking about the show real time. With majority of urban population now making a shift to smart phones, creating such an app was an obvious choice for engagement for this kind of a show.”
idubba co-founder Rabi Gupta further added, “iCouch is definitely not another news or gossip outlet where we report things or events, in-fact here the news and gossip makers and breakers are the ardent fans of the TV show. It is a chat forum that has no bar, you are the one building and developing the discussion of your favourite show. It enables your thoughts be known not only to your friends and mutual lovers of the show but also to the cast and the crew of the show. iCouch is a platform that makes the current TV viewing scenario more charged up with entertainment, live gossips, snip-bits and chats.”
MUMBAI: English GEC Zee Café has been using digital media to create buzz around their new show ‘Numb3rs‘. It has focussed on social media.
The show which airs from Monday-Friday at 9 pm is about mathematician Charlie Eppes who helps his brother and FBI Don Eppes (played by Rob Morrow) solve various criminal cases.
On the broadcaster‘s Facebook page their users could answer questions around mathematics. These posts involved coming on to Zee Café‘s Facebook page and solving numerical problems. The number of users went up to above 3000 with all of them interacting over one single post leading up to the telecast of the show.
Meanwhile on twitter #Numb3rsOnZCafe got traction through a contest to promote the launch of the show. The users could retweet the contest and unlock further mathematical problems – which happens to be the basic idea behind the show.
MUMBAI: Zee Entertainment Enterprises (Zeel) has brought back Sulekha Sharma as deputy vice president and national head, ad sales.
Sharma will report to Zeel ad sales EVP Ashish Sehgal.
It is a home coming for Sharma after a gap of two years. She was with UTV World Movies since February 2010 as associate VP and national head, ad sales.
Prior to that, Sharma was zonal head, north and east, Zee Cafe and Zee Studio.
Zeel executive director – revenue and niche channels Joy Chakraborthy said, “Zee fosters a culture of welcoming former employees with good track records and who want to re-join the organisation.We are glad to have Sulekha back with us.
” Sharma began her career in the editorial department with Strategic Newspaper.com in 1999 and spent two and a half years there. Her stint with ad sales started when she moved to The Times of India, where she was head of sub office, Visakhapatnam.
After spending five and a half years there, she moved to Zee, where she spent two years and four months, before moving to UTV World Movies.
MUMBAI: Hungama Digital Media Entertainment has roped in Indranil Sengupta as general manager, marketing and brand management.
Sengupta will be replacing Ashish Shah, who resigned nearly two weeks ago.
Sengupta moves in from Zee Enterprises as AVP marketing and brand management for Zee Café and Zee Studio. He was responsible for creating brand identity, framing strategies for creating awareness about the brand, and implementing pre/post launch promotional activities for brand building and market development.
Sengupta will report to Hungama Digital Media Entertainment chief operating officer, consumer business and allied services Siddhartha Roy.
At Hungama, Sengupta will have a corporate role and work closely with the products team. He will take care of all the above the line (ATL) and below the line (BTL) activities for the interactive firm.
Sengupta has nearly 11 years of marketing experience and has previously worked with Hungama as account manager, client servicing for two years (2002-04). He has also worked with Rediffusion – Dentsu Young & Rubicam (now Rediffusion-Y&R).