ITV

Tag: Zee Biskope

  • ZEE Biskope culminates Kamariya Kare Hip Hop with resounding success; to announce winners on Oct 4

    ZEE Biskope culminates Kamariya Kare Hip Hop with resounding success; to announce winners on Oct 4

    On the occasion of Dance Day (September 19), ZEE Biskope presented fans with a unique dancing treat in the form of its recently-curated engagement drive – Kamariya Kare Hip Hop. Taking the channel experience far beyond the realm of their blockbuster movies, the initiative, a category first, reached out to audiences located even in the most interior of regions. The channel launched a rap version of their brand song composed by 5 Tricks – a rap group from Bihar. Viewers were invited to perform on the rap song and share their videos with the brand through their Whatsapp number. Encouraging people to put their best foot forward, show their passion for dance and shake a leg, the immense appeal of Kamariya Kare Hip Hop saw it receive a terrific tally of more than 42,000 responses. This humungous response has a milestone moment in the channel’s legacy yet again.

    Leaving no stone unturned towards celebrating the resounding success of the campaign, the channel has now come up with a special half-an-hour original show for its viewers on Sunday, October 4 at 11:30 amwhich will be hosted by none other than the celebrated Bhojiwood superstars — Chintu Pandey and Gunjan Pant. The show will not only feature the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience. Viewers will get to see the latkas, jhatkas & thumkas of their favourite superstars and the shake a leg with the channel’s brand song rap. The energetic Jodi of Chintu & Gunjan will entertain the audience with their superlative chemistry highlighting the charisma that the initiative has achieved. It’ll be a groovy joyride on a Sunday morning.

    Making the day all the more entertaining for viewers, a special movie festival ‘Lachke Kamariya Nache Bhojpuriya’ has been curated. The movie line-up with ‘dance’ being the core theme will featurethree tantalizing movies for viewers to enjoy onOct 4. The festival start sat 9:00 AM with ‘Nirahua Satal Rahe’ featuring the popular jodiof Nirahua and Amrapali Dubey matching steps on some peppy dance numbers.It will be followed by ‘Challenge’ at 12 Noon featuring Pawan Singh &Madhu Sharma. Next in the line will be Deewanapan, yet another blockbuster in 3:00 PM slot which features KhesariLalYadav& KajalRaghwani.

    Speaking about the success of the KamariyaKare Hip Hop, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “The monumental response received for Kamariya Kare Hip Hop in just a few days is a testament to the consumer centrism in curating unique offerings that viewers not just relate to, but actively participate in. A digital contest extending to TV platform with an original showis a unique way to engage with our viewers while capitalizing on the strengths of both the mediums. It’s an attempt to make the brand accessible to the viewers providing them with a platform to showcase their talent.”

    Sharing his thoughts about the same, Amarpreet SinghSaini, Business Head, ZEE Biskope and Big Ganga said, “Since its inception, ZEE Biskope has been differentiated, curated and engaged with novelty at its core. It’s the first channel in the category which extends movie experience beyond mere viewership to up close and facilitates personal involvement of viewers with the brand. Keeping that promise, Kamariya Kare Hip Hop contest’s finale has been given an original show format with popular starcast for the first time ever. We believe theshow will elevate the entertainment quotient of our viewers taking them for a hip-hop joyride.”

    KamariyaKare Hip Hop is all set to stage its finale on the coming Sunday as participants across the region will stay glued to their TV screens hoping to see their videos featuring on the channel. ZEE Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of entertainment only with ZEE Biskope.

  • Zee Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day

    Zee Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day

    MUMBAI: Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of varied types. Bhojiwood is no exception. Known for its Lallan Top dance, the Bhojpuri movie industry grooves up with the popular Thumkas and Launda Dance. Regarded as the home for unlimited and authentic Bhojpuri entertainment, Zee Biskope has been leading the game in differentiation by continually curating viewer experiences beyond just movies. ZEE Biskope launches a rap version of its brand song on the occasion of Dance Day followed by a viewer engagement drive – Kamariya Kare Hip Hop that will raise viewer engagement to a groovy joyride. Through this initiative, the channel seeks to encourage people to embrace dance as a fun & healthy form of performing art that expresses emotions both aesthetically & symbolically.

    The brand has delivered many category firsts since its launch and the rap version of its brand song is yet another milestone in that. Composed by 5 Tricks – a rap group from Bihar, this edition of the brand song will rev up your spirit for a scintillating dance number. To participate in Kamariya Kare Hip Hop contest, viewers need to give a missed call on8563856302 following which they will get an SMS with a link to download Zee Biskope’s rap song. They can further perform on the rap song, record it and share with ZEE Biskope team through Whatsapp on the same number- 8563856302 along with their name & location. The best entries will be featured on ZEE Biskope channel social media platforms.

    Taking the entertainment quotient, a notch higher, Zee Biskope will launch a full 30-minute original Kamariya Kare Hip Hop show. Anchored by a popular Bhojiwood celebrity, the show will telecast on ZEE Biskope on 4th October 2020. The delightful half-an-hour show will not only showcase the winning videos but will also project the significance of dance in Bhojpuri movies and how celebs have banked on it to entertain audience. Featuring the rap song, the show will be ornamented by bytes from Bhojiwood celebs who will elaborate their take on dance and the channel’s endevour to promote dance.

    Talking about the initiative, Samrat Ghosh, Cluster Head East, Zee Entertainment Enterprises Ltd said, “In these restricted times when people are homebound for about 6 months now, entertainment plays a significant role in upscaling their emotional cushion. Despite the constrained reality, people look for opportunities to stage their aspirations through the lens of entertainment. The engagement drives of ZEE Biskope are designed exactly to meet that latent need of our viewers. Kamariya Kare Hip Hop is yet another unique way for viewers to showcase their talent to the world through the channel’s TV & social platforms. The multi-media initiative also gives advertisers an opportunity to reach out to incremental audience.”

    Speaking on the launch, Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga said, “The Bhojpuri entertainment market is becoming increasingly cluttered. It’s hence important to keep a strong point of differentiation that uniquely identifies the brand. The channel is catering to that differentiator through novel viewer engagement drives like Kamariya Kare Hip Hop. The endeavour is to establish ZEE Biskope as not just a movie channel, but a Movie+ brand that brings category firsts at every occasion. This is a stand which no other channel in the category has been able to take till date.”

    Dance is a performing art that brings people together in the celebration of life. Taking this very thought forward, the channel rejoices Dance Day through in the Hip Hop way. Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of entertainment only with ZEE Biskope.

  • ZEE Biskope salutes the spirit of the Indian Army through its I-Day bouquet

    ZEE Biskope salutes the spirit of the Indian Army through its I-Day bouquet

    History has witnessed the great and gallant contributions of the Bhojpuri region since India’s freedom struggle. Bihar & Jharkhand take pride serving in the army, the police or IAS. Their undying passion in contributing to the society & the nation is admirable. It’s the valor of these bravehearts that keeps our head held high with pride. This Independence Day, ZEE Biskope rejoices the fervor of these heroes who protect our freedom by guarding the borders. The channel launched Rang De Basanti – Jai Jawan Jai Hindustan, an I-Day special bouquet of offerings that goes beyond being just a campaign. With the objective of saluting the courageous men in uniform, the initiative encapsulates a patriotic saga dedicated to the Indian Army especially the Bhojpuriya Jawans.

    Launched on 7 Aug, the category first initiative – Chitthi Aayi Hai invites viewers to write a message for our soldiers in the most authentic form of communication – letters. When posted at the borders, the only form of communication that the Jawans eagerly wait for are letters that carry the warmth of their loved ones. Viewers can share their hearts out through a letter, a handmade card, a sketch, Rakhis or any other gifts to express their gratitude for those serving in the Indian Army. These should be posted to ZEE Biskope by 20 August along with the sender’s name, address and phone number on the given address: ZEE Biskope, ZEE Entertainment Enterprises Ltd, 18thFloor, A-Wing, Marathon Futurex, Lower Parel, Mumbai- 400013. The best of the messages will be reached out to the Jawans showcasing the love, respect and blessings the countrymen hold for the real-life heroes.

    When it comes to patriotism, music unites people like no other means. Elevating the essence of patriotism, ZEE Biskope launches the I-Day version of its brand song – “Aanthon Pahariya Lade Veer Bhojpuriya”, again as an ode to the Bhojpuriya Jawans. Written and arranged by popular names in the industry – Navin Ojha & Govind Ojha respectively, the special rendition of the song reflects the bold and enthusiastic spirit with which the brave soldiers fight for our motherland.

    Staying true to its core of serving authentic Bhojpuri entertainment, ZEE Biskope planned a strong line up of patriotic movies throughout the week and especially on 15 August as part of the Rang De Basanti initiative. Blockbuster movies like Challenge, starring Pawan Singh & Madhu Sharma, Sipahi, featuring Dinesh Lal Yadav& Amrapali Dubey and Le AaibDulhaniya Pakistan Se starring Vishal Singh & Tanushree Chatterjee enthralled audience between Aug 12 and 14. Raising the bar of entertainment on Independence Day, the channel will run a full day movie marathon starting at 9:00 am with the blockbuster film Border featuring Dinesh Lal Yadav&Amrapali Dubey. Maa Tujhe Salam will follow at 12 noon featuring Pawan Singh, Madhu Sharma & Akshara Singh. The 3:00 pm band will be dedicated to Ravi Kishan& Kanak Pandey starter, Sabse Bada Champion.

    Rejoicing the spirit of our warriors, ZEE Biskope presents the World Television Premiere of blockbuster film, Army Ki Jung which will be telecastedonAugust 15 at 6:00 PM. Directed by Ranjan Sharma, the movie depicts the heroism of the Indian army when it comes to protecting the nation from a terrorist attack. Arun Ojha – the lead actor of the film hails from an army background with both his father and younger brother having served in the Indian army for long years. Jyoti Kalash – another lead actor is a senior IAS officer in real life who associated with the film only to motivate the youth to join the army.

    Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “The core strength of ZEE Biskope is in its thought leadership. The entire Rang De Basanti campaign has been curated to serve the high regard that the region holds for the sons of the soil protecting our borders. As a brand, ZEE Biskope has always believed in rejoicing every emotion of its viewers. Independence Day bouquet is yet another milestone to achieve that through a comprehensive offering. We not only raise the entertainment quotient through our content line-up but provide viewers with a novel platform through Chitthi Aayi Hai, where they connect with the brand for a larger purpose that is close to their hearts. I wish all our viewers a very Happy Independence Day. Jai Jawan, Jai Hindustan!”

    ZEE Biskope’s Rang De Basanti is all set to take viewers for a patriotic ride in the glory of the Bhojpuriya Jawans guarding our motherland. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Bhojpuri channels & Covid2019 viewership challenges

    Bhojpuri channels & Covid2019 viewership challenges

    NEW DELHI: With shooting and other production activities kept on hold during the three-month-long lockdown, Bhojpuri channels resorted to innovative content strategies until shootings finally resumed. Now, the sector is finally seeing a revival.

    “Overall, as an industry, and specifically talking about Zee Biskope and Big Ganga, everyone in the team pulled themselves up and reacted to it and implemented new ways of coping with this situation both in terms of content and marketing strategy,” Zee Biskope and Big Ganga’s business head Amarpreet Singh Saini says. “Within the Bhojpuri cluster, we saw a huge increase in viewership, about 30-40 per cent increase during the lockdown. Zee Biskope gained leadership position and we benefited a lot during this period.” 

    Saini also reveals that Big Ganga viewership suffered due to repeated content. “There was a setback. However, like every other platform, we also quickly got into getting original content. We did a lot of shoot-at-home content, like the Sa Re Ga Ma Pa- 25-year celebration. The idea was to tell viewers that we are here to entertain you with original content despite the limitation. Our strategy to bounce back will be to offer a bouquet of fresh shows on topicality and innovation.”

    Bhojpuri channels are pulling all the strings to keep viewers glued to their television sets. Zee Biskope is treating its viewers with a host of monsoon memories by showcasing film festivals: Sawandaar Somwar Cinema & Aaaya Sawan Choom Ke. Big Ganga, on the other hand, is entertaining viewers by presenting a bouquet of five new offerings for its viewers. 

    Comparing the share of GECs in H1-2019 with H1-2020, the share came down from 49 per cent to 46 per cent, according to the recently released BARC data. The comeback of fresh episodes will mean stronger growth in viewership especially during primetime and improvement in both ad volumes and revenue.

    Some of the advertisers including health brands and universities started advertising heavily during this period. Saini adds, “Apart from regular sponsorships and activity-based revenue, we are also looking forward to showing integrations and getting the brand closer to the consumer through showcasing the value proposition of the brands.” 

    Saini also highlights that indoor shootings and lesser number people on the set were challenging. “In the initial few days, the output has been lower. But now as people are becoming accustomed to it. As you start doing it day in and day out, it becomes normal.” 

    B4U Bhojpuri associate vice president Sandeep Singh states that the only problem with Bhojpuri channels is that the audience that consumes Bhojpuri content also consumes Hindi content. And the recent challenge that the Bhojpuri channels are facing is the return of three big broadcasters (Sony Pal, Star Utsav and Zee Anmol) on DD Free Dish.

    “One of our biggest challenges will be to keep the numbers steady even after the pandemic. To bounce back, we have to keep innovating and working on the content. Due to the three broadcasters, we have seen a sudden drop in the GRPs, because they are also somehow taking our share but the good news is that we still have scope by offering good content. In the last few years, Bhojpuri market has evolved exponentially becoming one of the biggest markets. We wish to understand our audience better,” says Singh.

    The channel is currently conducting World Television Premium to keep the viewers hooked. Every week B4U Bhojpuri is offering new movies from Chotki Thakurain, Mili Ta Mili Na Ta Jai Siyaram, Raja to name a few. A genre like family comedy, emotional drama and action drama works best for Bhojpuri audiences, Singh shares.

    To reach out to more people, B4U Bhojpuri is also trying to gauge the audience through WhatsApp. “We have a Bhojpuri community on Whatsapp. It’s a medium to reach out to more people and update them about what’s new on the channel. We are focusing heavily on digital,” shares B4U senior marketing executive Siddhanth Shetty. 

    Vizeum India senior vice president (west) Kaushik Chakraborty mentions that a significant drop in ad volumes during the initial days of lockdown was noticeable. However, in June, there has been an improvement. As per the latest estimate, overall ad volume in Bhojpuri market is still 30 per cent lower than the pre-COVID2019 level. 

    However, Chakraborty says that the return of Sony Pal, Star Utsav and Zee Anmol on DD Free Dish is a piece of encouraging news for this market. “These channels with differential content will attract a newer audience to this genre driving significant viewership growth. Simultaneously, this will bring in a new challenge to existing players like Dangal and Big Ganga to counter the nature of the content,” he states. 

    As the lockdown eases, has there been an improvement in advertiser sentiment? Chakraborty said, “We feel there is optimism. However, it all depends on how the situation emerges in the coming days. But, since this pandemic is beyond anyone’s control, there will be volatility and we need to be watchful. With the start of shoots, original content will be available to GEC players, in turn, helping increase viewership for the genre.”

    Out of home (OOH) mobility has started but people are cautious, only venturing out for work-related requirements or grocery/medicine shopping. “With low clutter level, innovative OOH approach will help in enhancing brand visibility. OOH near residential clusters, grocery centres, workplaces and key arterial routes will stay relevant in the interim. Digital OOH inventory in and around these will see an uplift,” he adds. 

    With festivities around the corner including ‘Saavan’ and ‘Chhath’, Chakraborty feels that one can expect a revival from September onwards. 

  • ZEE Biskope Launches Instagram Filter; A Bhojpuri First

    ZEE Biskope Launches Instagram Filter; A Bhojpuri First

    A plethora of emotions can be conveyed through a written message; however, humans are inbred to visuals. That’s exactly why emotions travelled through texts to a winking semicolon and finally to a visual representation of emoticons. While words communicate the message, emojis convey the feelings it carries. Expression of emotions has always been an integral part of any performing art be it music, dance or drama. Cinema especially is a classic example which rests on the pillar of genres like romance, drama, action & comedy. Rejoicing this delightful journey of emotions, ZEE Biskope presents its viewers with Emoji Lahariya – a category first initiative on World Emoji Day making it an occasion to remember. The two most popular concepts on the social media today are selfies and emojis. ZEE Biskope designed Emoji Lahariya with a perfect amalgamation of the two giving its viewers an opportunity to convey their self-expression through the lens of emojis.

    Celebrating World Emoji Day, ZEE Biskope will launch Emoji Lahariya – a new Instagram filter on 17 July 2020, that is all set to take the excitement level up by a notch. Viewers would need to select Emoji Lahariya filter on their Instagram story screen and record a video mimicking expression of emojis displayed on the screen with the upbeat hook line of the channel’s brand song playing in the background. They can then share the video on ZEE Biskope’s Whatsapp number 8563856302 along with their full name and address. The closest and funniest matches from the barrage of videos received, will get featured on ZEE Biskope’s Social & TV platforms throughout the day on July 31.

    Building up to the D-Day, the channel has initiated a teaser campaign on 10 July. This is supplemented by other emoji-led interventions like ‘Express Your Emotions’&‘Look Into The Eyes’. While the former is an interactive Q&A on quirky real-life instances that are expressed as emojis, the latter requires the viewer to look into the eyes of an emoji to play a video snippet from a popular Bhojpuri movie. World Emoji Day will also witness ZEE Biskope’s logo being recreated with Emojis across its social platforms. Just when you think that as the end of the celebrations, the channel has more happy emotions to share throughout the entry phase of the contest. ‘Emoji Scenes’ will have emoji integrated version of ZEE Biskope’s brand song and popular Bhojpuri movie sequences where relevant emojis will superimpose the face of the lead(s) matching the mood of the sequence. ‘Lovey Dubby Chat’ will involve a light-hearted, emoji driven, romantic conversation between a couple on a social messaging app leading viewer to channel tune-in. It’s truly going to be an Aanthon Pahariya Loota Emoji Lahariya time for viewers.

    Speaking about the initiative, Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd said, “Viewer engagement has always been one of the key priorities of ZEE Biskope. In times when parts of the region are going back to lockdown, digital happens to be an effective alternate media to reach out to our viewers real time. The channel has been consistently strengthening its virtual viewer connect through initiatives like #LahariyaChallenge, Talent Camera Action and now Emoji Lahariya. Complimenting the digital intervention with Television exposure not only excites the audience but even offers a multi-platform consumer connect opportunity for the advertisers.”

    Speaking about the new Instagram filter, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “Emojis have become the new way of expressing emotions amongst millennials and the youth of today. At a time when netizens are critically mindful about the makeover of their online persona, curating a trendy and interactive Instagram filter perfectly paves way to uplift the social quotient of our young audience. With Emoji Lahariya, ZEE Biskope will mark yet another milestone in keeping up its promise of offering novelty to its viewers beyond the magic of movies.”

    Being a channel that takes prides in knowing the pulse of its viewers, rejoicing World Emoji Day in true Bhojpuri style is an attempt to deliver an immersive and entertaining joyride to viewers on Instagram. Get set to revel in an ocean full of Bhojiwood blockbusters only on  Zee Biskope available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

    Get ready to soak in Rain & Romance as ZEE Biskope rejoices Sawan with unique film festivals

    NEW DELHI: The month of rain and romance brings in joyful festivities& celebrations. It’s that time of the year when the symphony of raindrops landing on the parched leaves evokes poetic romance while we sip a piping hot tea enjoying the monsoon musings. As an occasion, Sawan has been integrally used by Indian cinema including Bhojpuri movies to portray the essence of love. This July, ZEE Biskope is geared up to treat its viewers with a host of monsoon memories. The Sawan celebrations would commence with two film festivals: Sawandaar Somwar Cinema & Aaaya Sawan Choom Ke making it a Sawan to remember for all the right reasons.

    Traditionally, each of the Mondays in Sawan is celebrated as Sawan Ka Mahasomvaar and devoted to the worship of Lord Shiva. While festive quotient is at its all-time high, the entertainment quotient will be super-served by Zee Biskope through its film festival Sawandaar Somwar Cinema. In what shall certainly be a treat to the viewers, the five-week celebration will feature five blockbuster movies being telecasted in each of the Sawan Mondays at 6:30 PM from July 6 to August 3 along with one World Television Premiere. The celebration begins with ‘Sher Singh’on July 6 which features Pawan Singh and Amrapali Dubey, followed by ‘Nirahua Chalal London’ on July 13 starring Nirahua and Amrapali Dubey and ‘Ghoonghat Me Ghotala’ starring Parvesh Lal and Mani Bhattacharya on July 20. The biggest offering of the month and World Television Premiere: ‘Mehraru Chahi Milky White’ featuring Priyesh Sinha and Rani Chatterjeescheduled on July 27 at 6:30 pm. The festival shall call it a season with ‘Nirahua Hindustani 3’ starring Nirahua, Amrapali Dubey andShubhi to be telecasted on August 3. 

    Rejoicing the season of love & romance, Zee Biskope will present its second unique offering Aaya Sawan Choom Ke – a weeklong saga of romantic Bhojpuri movies scheduled between July 6 to 10 (Monday to Friday) at 9:30 AM. This festival will not only capture the essence of blooming romance in rains but also mark International Kiss Day which falls on July 6. Celebrating Bhojiwood’s passion for love, the romantic film festival will house blockbuster movies like ‘Mohabbat’ starring Chintu Pandey & Kajal Yadav followed by ‘Jigar’ with Nirahua & Anjana Singh as leads, ‘Khiladi’ featuring Khesari Lal Yadav & Madhu Sharma, ‘Challenge’ starring Pawan Singh & Madhu Sharma and lastly ‘Dabang Ashiq’ featuring Khesari Lal Yadav, Kajal Raghwani& Anjana Singh. 

    Speaking on the Sawan celebrations, ZEE Biskope & BIG Ganga, Business Head, Amarpreet Singh Saini said, “The month of Sawan is celebrated for festivals, rain and romance. We aim to bring this multifaceted celebration to our viewers through a series of hyper-local movie festivals. While Sawandaar Somwaar Cinema will offer delightful family entertainment in the festive evenings, Aaya Sawan Choom Ke will cater to the youth in the region. As a brand built on its core promise of Aanthon Pahariya Loota Lahariya, ZEE Biskope will celebrate Sawan the joyful and fun way.” 

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • ZEE Biskope raises the bar with its unique content offering in jubilant June

    ZEE Biskope raises the bar with its unique content offering in jubilant June

    If there’s one thing that’s engraved in ZEE Biskope’s alma, it’s the 24-hour dedicated Bhojpuri movie channel’s promise to offer its viewers with novel yet authentic Bhojpuri entertainment.  Culminating the month of June in a manner full of fun and gusto, the channel presents not one, not two, but three fresh offerings regaling its viewers in Bihar, Jharkhand and East UP. The first is a celeb talk show – Chat Bhojpuriya Loota Lahariya, a 30-min show scheduled every Saturday and Sunday at 12 noon. The same has commenced from 20 June and is spread across 8 episodes over 4 weeks. Being in the arena of entertainment, ZEE Biskope finds no better occasion than 29 June – Camera Day to rejoice how cameras have made telling our stories easier than ever. A double delight awaits the audience as the channel will draw a finale to its virtual talent hunt –Talent Camera Action on a resounding note by revealing the winners and featuring their performances on the channel throughout the day. Adding to the galore, the channel will present a Camera Day special movie line-up, Chala Camera Nikla Hero, between 9:30 AM to 6:30 PM.

    The celebrity chat show, ‘Chat Bhojpuriya Loota Lahariya’ gives viewers a sneak peek into the lives of their favourite celebrities bringing them up-close and candid with them. Hosted by celeb anchor – Manoj Tiger aka BatashaChacha, the show will feature some of the biggest names in the industry like Yash Kumar, Akshara Singh, Kallu, Gunjan Pant, Parvesh Lal Yadav, Aditya Ojha and many more on the hot seat. Adding to the abundance of excitement and frolic, the show will house a playlist of Bhojiwood chartbusters related to the celeb.

    RejoicingBhojpuri talent through the lens of a camera, ZEE Biskope recently launched its first ever digital talent hunt -‘Talent Camera Action’with an objective to identify and acknowledge the unsung talents in the region. Enthused by the overwhelming response of the viewers who showered entries in thousands, the contest shall culminate on Camera Day- June 29. The best of the performances will be showcased in their authentic form on the channel throughout the day packaged in 2-minute video capsules. All eyes will be tuned into ZEE Biskope to catch a glimpse of their performance on TV screens.

    Extending the Camera Day celebrations, ZEE Biskope also brings to its viewers a special movie lineup called ‘Chala Camera Nikla Hero’ with movies of Bhojpuri superstars portraying stories of how they as the protagonists became stars by the power of camera. The line-up will start with blockbuster film Pawan Raja at 9:30 am featuring Pawan Singh, Monalisa and Akshara Singh. This would be followed by SaajanChaleSasural 2at 12:30 PM starring Khesari Lal Yadav and Smriti Sinha in lead roles. The third movie in line is Nirahua Satal Rahe at 3:30 PM featuring popular Jodi Dinesh Lal Yadav and Amrapali Dubey.

    Speaking on the offerings, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope is a movie++ channel where experimental programming and viewer engagement opportunities are prime. Chat BhojpuriyaLootaLahariya is strategized to go beyond just movies and cater to the viewers with an offering that establishes better celebrity connect. On the other hand, Talent Camera Action was launched with an objective to address the rising ambition of the youth in the region by giving them a platform to showcase their talent. We are pretty thrilled by the humongous response we’ve received on the contest. It was a challenging journey to select participants as each one of them exuberated immense potential and admirable talent. As we culminate the digital talent hunt, we intend to raise the Camera Day celebrations a notch higher with a special movie line-up –Chala Camera Nikla Hero. Hope these new properties stir the entertainment quotient of our viewers as they rejoice Bhojpuriyat on their television screens.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskopeis available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of the month-end only with Zee Biskope. 

  • Zee Biskope presents digital talent hunt, ‘Talent – Camera – Action’

    Zee Biskope presents digital talent hunt, ‘Talent – Camera – Action’

    MUMBAI: On the occasion of camera day, Zee Biskope presents a first-of-its-kind digital talent hunt, talent – camera – action!  Through the hunt, the channel invites the audience to showcase their talent across categories that include – music, dance, acting and special talents. Starting from 10 -19 June 2020, viewers can shoot a one-minute video clip capturing their performance in any of the categories using a mobile or digital camera and share it on WhatsApp number 9169315002, along with their name and address. The winners of the talent hunt will be featured on Zee Biskope’s social and television platforms on camera day – 29 June.

    Amongst the said categories, the music category shall see participants croon out melodies in the genres of Indian classical, regional folk, or modern commercial music. Allowing one to shake a leg in style, the dance section consists of Indian classical dance forms, modern bollywood, and bhojiwood freestyle. The acting category will see the best theatricals, monologues, mimicry, character portrayals or miming. Depending on the requirements, solo and group entries can be sent for the above-mentioned three categories. For those whose talent doesn’t fall under any of the above categories, they can send in their entries under special talents. This will give them the chance to showcase their talent in stand-up comedy, instrumentals, beatboxing or recitations.

    On this new initiative, Zee Entertainment Enterprises Ltd cluster head East Samrat Ghosh said, “As the world evolves from the pandemic, a new way of life is being discovered. We’ve learnt to be more resilient and future-ready. When consumer connect through on-ground events doesn’t seem to be a reality, Zee Biskope has taken a step ahead to acknowledge our talented viewers through the virtual world. Creating such IPs is an effort by the channel to cater novelty to its viewers and develop a parallel platform for advertisers to explore. This is just the beginning of many such initiatives the channel plans to deliver in the recent future.”

    Speaking about the digital talent hunt, ZEE Biskope and BIG Ganga business head Amarpreet Singh Saini said, “Being in the arena of entertainment, Zee Biskope finds no better occasion than camera day to rejoice how cameras have made telling our stories easier than ever. With our audience spending more time at home, this digital talent hunt will provide them with a gateway to showcase their skills beyond the boundaries of their homes. The region is known to have given the country some iconic performers in the cultural sphere, we do expect a plethora of talents pooling in to make it to the television platform. Unlike other movie channels in the region, Zee Biskope goes beyond mere movie showcasing and gives viewers an opportunity to engage deeply with the brand – be it canter activity pre lockdown and the virtual talent hunt post lockdown, the brand stands true to the commitment to viewers to experience the magic of movies not just virtually but in reality as well. I wish the participants all the very best.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    ‘Shaadi Mein Zaroor Aana’ As ZEE Biskope invites viewers for ‘Lagan Utsav’

    When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship. Bhojpuri region observes the month of June especially the second week as the wedding season when there are many auspicious marriage dates. Amidst the current situation, when people are confined to their homes, the region is missing out on the celebrations of occasions like marriages. Being true to its core, Zee Biskope keeps the festive celebrations alive this wedding season, through Lagan Utsav – an unmatched collection of marriage-based movies. Themed around ‘Shaadi mein zaroor aana’, the channel invites the entire family to relive the celebrations of a wedding through a host of Bhojpuri blockbusters. from June 8-12, every morning, at 9:30 AM in the Family Chokha movie band, the film festival will rejoice the wedding season through a celebratory ride filled with drama, music and dance.

    Giving the audiences a dose of cheer and happiness, the Lagan Utsav film festival will begin with ‘Nirahua Chalal Sasuraal 2’. The romantic drama featuring Dinesh Lal Yadav (Nirahua) and Amrapali Dubey depicts how a husband and wife can overcome any situation by supporting each other. Up next, the Khesari Lal Yadav and Kajal Raghwani starrer ‘Dulhin Ganga Par Ke’ is a romantic yet family drama where Khesari is in search of his life partner and after many attempts finds his true love, bringing her home as his Dulhaniya. Adding to the galore, Nirahua& Madhu Sharma’s blockbuster ‘Dulhe Raja’ features a story of how the protagonist Dulhe Raja fights against all odds for his Dulhaniya. ‘Dabang Aashiq’ is a complicated tale of love and sacrifice where love knows no boundaries and features Khesari Lal Yadav, Kajal Raghwani& Anjana Singh in the lead roles. The festival culminates with superhit movie ‘Leke Aaja Band Baaja Aye Pawan Raja’ starring Pawan Singh that depicts a story of how two souls bound together by the spirit of true love & affection stand by each other’s side through thick and thin.

    Speaking about the wedding special line-up, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope has always prepared its content strategy with the core intention of uplifting spirits along with regular dose of entertainment for its viewers. The endevour is to remain topical and in synch with our viewers sensibilities at any given period of time. Lagan Utsavwith a special marriage-based movie line up is yet another initiative for our audience to re-live those celebratory moments through the lens of entertainment especially at a time when such ceremonies are not a reality. We look forward to curating more such family-centric offerings in the future through our superlative collection of movies and premieres for our esteemed audience.” 

    Regaling audiences to their heart’s content, the channel stays true to its core proposition "Aathon Pahariya Loota Lahariya" (enjoy Bhojpuri entertainment throughout the day). The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • ZEE Biskope celebrates Vat savitri with blockbuster movie line-up

    ZEE Biskope celebrates Vat savitri with blockbuster movie line-up

    Mumbai: ZEE Biskope is set to bring festive cheer of Vat Savitrito to every household with “Saajan Ke Pyaar…Senurwa Ke Tyohaar”, a handpicked blockbuster movie line-up from 18 – 22 May at 9:30 am to celebrate the magic of love.

    Having its roots in the folklore of Savitri and Satyavaan, the festival of Vat Savitri is celebrated with much fervour in the Bhojpuri region. Women observe fast and tie a thread around the banyan tree praying for the wellbeing of their husbands. The festival reflects the love and bond shared between a husband and his wife that’s powerful enough to defy death like Savitri did for her husband Satyavaan. The custom is so predominant that it has been adopted in a host of Bhojpuri movies, too. This year when people are confined to their homes, entertainment will play a pivotal role in keeping the festive spirits high.

    Enthralling its audience with a special movie line-up, the channel will commence the festival with ‘Ghulami’ starring superstar Nirahua with gorgeous actress Madhu Sharma, who despite having lost everything in life does not lose the hope of bringing her husband back.

    The audience will soak in the fathoms of love on Tuesday as Zee Biskope will treat its viewers with a movie that’s true to its title, ‘Mohabbat’. The romantic blockbuster features Chintu Pandey and Kajal Yadav who profess their never-ending faith on each other. Namit Tiwari, Rani Chatterjee and Monalisa will make for a wonderful Wednesday in ‘GharwaliBaharwali’ which beautifully portrays the love a wife has for her husband that remains strong under all circumstances. Delighting viewers to their heart’s content, the superhit movie LekeAaja Band Baaja Aye Pawan Raja starring Pawan Singh perfectly showcases how the lead couple stands by each other’s side knitted together by the spirit of love & affection. Wrapping up the festivity with a power-packed performance by Nirahua and Anjana Singh in pivotal roles, ZEE Biskope will bring the mass entertainer ‘Jigar’.

    Zee Biskope and BIG Ganga business head Amarpreet Singh Saini said: “Given the unprecedented time we are going through, our role as content providers will be deeper and influencing. Thus, we have prepared our content strategy with the core intention of uplifting spirits along with regular dose of entertainment for our viewers. While people celebrate festivals in the region within the boundaries of their houses, ZEE Biskope will continue to keep the sense of celebration alive through its superlative collection of festive offerings. It is our constant endeavour to curate such exciting festive line-ups like Mother’s Day, Family Chokha Film Festival and now Vat Savitri special that can be enjoyed with your loved ones. We plan to present more such  content blocks in future to keep our audiences entertained.”

    Regaling audiences to their heart’s content, the channel stays true to its core proposition "AathonPahariyaLootaLahariya" (enjoy Bhojpuri entertainment throughout the day).

    The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.