National, May 03, 2021: ZEE Biskope was launched in December 2019 with a promise to be the one-stop destination for every Bhojpuri movie lover. Leaving no stones unturned towards providing them the very best of Bhojpuri entertainment, ZEE Biskope has been a game-changer in the category which enhanced viewer experience through curated offerings and campaigns that go beyond the realm of cinema. ZEE Biskope’s marketing strategy is based on novelty and connectivity. Since launch, the channel has been continuously creating new windows for the younger audience to participate and celebrate in Bhojpuriyat. Viewer engagement has always been a conscious pillar of the brand serving Bhojpuri entertainment in an authentic, consumer led space with innovation at its core. The same has been applauded at various Marketing Award forums. The channel added another feather to its cap by winning 13 metals (8 Gold, 3 Silver and 2 Bronze) at the recently held 10th ACEF Global Customer Engagement Awards. Having set an unprecedented milestone, an industry first, ZEE Biskope has been able to bring to the Bhojpuri entertainment space the much-deserved recognition that was long due.
The channel targets the younger audience who are high energy innovation seekers. Content innovation catches their attention and ZEE Biskope has been at the forefront of it. The humungous participation of viewers in each of the initiatives is an evidence to that. While campaigns like Talent Camera Action &Kamariya Kare Hip Hop gave the viewers a platform to showcase their talents and earn fame, tech innovations like Emoji Lahariya & Labhlitis Messiah touched their hearts giving the young viewers novelty in a way they would enjoy most on social. While Birthday Lahariya gave them an opportunity to win ZEE Biskope anniversary edition goodies, Litti Chokha Diwas made them celebrate the best moments of enjoying their favourite cuisine. Each one of these category first initiatives provided them with an opportunity to feature on the channel and thereby get closer to the brand feeling the ‘apnapan’. Staying true to its values and ethos of ‘customer first’, the channel has delivered appealing engagement formats to prove its mettle and bring the well-deserved honor home. The channel will continue to bring many such initiatives even this year.
On the win, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL)said, “It’s encouraging to see that our passion to bring alive the vibrant Bhojpuri culture through our hyperlocal offerings is being recognized in such an esteemed forum. Thank you ACEF for awarding ZEE Biskope with 13 metals including the Most Admired Television Channel for Customer Engagement Award.”
Speaking about the massive win, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “This award is an endorsement of what we believe in ZEEL at being native to the region that we cater to and also of our firm conviction about Bhojpuri deserving the stature that is due to it. Power to Bhojpuri. Power to ZEE Biskope.”
The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
MUMBAI: Since its inception, Zee Biskope has raised the bar of entertainment by serving its audiences’ power-packed content all year round. The channel has been delivering campaigns that resonate deeply with the region and also stays ahead in the game when it comes to hosting blockbuster movie premiers. Welcoming the onset of spring and expanding its library, Zee Biskope now brings the world television premiere of Babli Ke Baraat on 18 April at 6:00 PM in its Jila Top movie band.
The movie features Shubham Tiwari, Preeti Shukla and Jitendra Yadav in lead roles with a triangular love story that encompasses some hilarious moments filled with confusion and tongue & cheek banter, making it the ultimate family entertainer. Preeti Shukla became a household name after working in web-series, daily soaps and movies in south industry. Babli Ke Baraat marked her debut as a blockbuster in Bhojiwood. Exhibiting grandeur, the film has been shot at enchanting locations in Ranchi, Jharkhand. The movie brings a perfect end to the weekend where families can hop onto this fun ride and enjoy the movie together.
ZeeL cluster head east Samrat Ghosh said, “Zee Biskope has successfully established itself as a one stop destination for all cinephiles where they can get movies of their favourite superstars across genres. With the world television premiere of Babli Ke Baraat, we aim to bring families together and create an opportunity for brands to target family audiences.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “The movie Babli Ke Baraat is a blockbuster which made headlines for all the right reasons owing to its highly entertaining storyline.Living up to our promise of Aanthon Pahariya Loota Lahariya, we elevate weekend entertainment extending an opportunity to families to spend quality time on a Sunday evening before the hustle-bustle of the new week starts. Considering an actor like Preeti Shukla who has proven her versatility across industries including Bhojiwood, it further ensures the movie will take the audience for an entertainment joyride.”
MUMBAI: Zee Biskope is all set to raise the bar this Holi, also celebrated as Faguaa across the regions of Bihar, Jharkhand and Purvanchal, with entertainment of all hues and colours. Right from the morning band till evening prime time, Holi celebrations will carry on all week and culminate with the world television premiere of Shubh Vivah on 28 March at 6 pm.
The merriment will begin in the morning with a devotional Holi special song property Awadh Me Udele Gulal, followed by a fun-entertainment led Holi special Fagua Beats – Jogi Ra Sa Ra RaRa that will rev up your mood through groovy Holi songs. Starting 23 March till 26 March, the channel will also telecast Holi special episodes of its comedy show Hasi Ke Rail Chhut Na Jaye at 9 pm.
Adding to this special offering, Zee Biskope brings ‘Hasi Thitoli – Happy Holi’ – a week filled with fun and entertaining movies that depict the key elements of the festival like colour, joy, comedy and some light-hearted banter between friends. The week of Holi will start on 22 March with the film Nirahua Hindustani 3, that features Nirahua aka Dinesh Lal Yadav and Amrapali Dubey. It will be followed by Dabang Sarkar, featuring Khesari Lal Yadav and Aakanksha Awasthi in prominent roles, on 23 March. Featuring Amrapali Dubey and Manoj Tiger in the lead roles, Lagal Raha Batasha will be the next offering in the pipeline to be telecast on 24 March. Up next, 25 March will be dedicated to the movie Nirahua Satal Rahe which stars superhit jodi of Nirahua and Amrapali Dubey. Audience will be delighted with Dulhin Ganga Paar Ke, a Khesari Lal Yadav and Kajal Raghwani starrer, on 26 March and Ghoonghat Mein Ghotala, starring Pravesh Lal Yadav, Mani Bhattacharya, and Richa Dixit, on 27 March. Making for a very eventful evening with the family, each of these movies will be telecasted on prime time at 6 om time-band.
The highlight of this week-long grand Holi celebration will be the world television premiere of the ShubhVivah starring Pramod Premi and Chandni Singh. A special appearance by Amrapali Dubey and Anjana Singh in the feature film will further elevate the entertainment quotient. With a strong story line, the movie is filled with some fun moments, interesting dialogues, action, drama and some energetic dance numbers that is sure to make viewers tap their feet.
ZeeL cluster head east Samrat Ghosh said, “The magnanimity that this festival holds amongst people in the region who celebrates it amidst much pomp and gusto is astonishing. We have always strived to be a people’s brand and establish an affinity with the brand. Our Faguaa offering will not only expand our reach but also present a wide array of properties for advertisers to choose from and connect with our audience during festivities.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “As a brand, we keep our audience at its core and curate a host of innovative and festive offerings keeping their topical preferences in mind. As the region sets in the mood of Faguaa, our brand will rejoice their merriment with a host of colourful movies, a WTP and a two hour special comedy show. We hope this specially curated entertainment dose will multiply the celebration for our viewers and elevate the family viewing experience.”
MUMBAI: Giving its ardent and movie-crazy fans across the region not one but two reasons to celebrate, Zee Biskope brings the feeling of joy and jubilation to every doorstep on the occasion of the birthday of one of the biggest superstars of the region, Khesari Lal Yadav. An actor and singer above par, Khesari has bagged several accolades across film award platforms. He also made his appearance beyond Bhojiwood in popular reality shows at a national level.
The superstar initiated his journey with Zee Biskope as one of the channel’s launch brand ambassadors post which the brand has celebrated Bhojiwood’s most romantic idol through various initiatives including showcasing some of his biggest blockbusters. On Khesari Lal Yadav’s birthday this year, Zee Biskope is all set to mesmerise viewers with a special world television premiere of his blockbuster Khoon Bhari Humaar Maang on 15 March at 6 PM. With Khesari holding a special place in the heart of audiences, the movie will treat his ardent fans to one of his career’s best performances on his big day.
The movie stars Khesari along with a power-packed women brigade featuring leading actresses like Smriti Sinha, Pakkhi Hegde, Monalisa, Anjana Singh and Subhi Sharma in prominent roles. This beautiful story showcases how three friends find strength in each other and decide to take a stand for their rights. Khesari dons the pivotal role of the person who helps the women brigade in their fight against all wrongdoings.
The fun doesn’t end there – two more blockbusters starring the superstar will air in the afternoon bands. Deewanapan featuring Khesari and Kajal Raghwani will be telecast at noon, followed by Sajan Chale Sasural 2 featuring Khesari, Akshara Singh and Smriti Sinha at 3 pm.
ZeeL cluster head east Samrat Ghosh said, “Our viewers are our big extended family and we take immense pride in being a consumer centric brand that brings them hyperlocal entertainment that is close to their hearts. High viewership WTPs especially with a starcast like Khesari Lal Yadav, serve as a great opportunity for brands as well as our viewers.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Khesari Lal Yadav being a superstar in the region has been ruling the audience's hearts for years. Presenting one of his best performances, a cult film for cinephiles, on his birthday is the grandest way to celebrate his big day. It’s a film that will not just entertain the viewers but will also give them a sense of celebrating their superstar’s birthday.”
MUMBAI: The New Year brings with it an abundance of festivities, love and hope. Adding to the celebration is Makar Sankranti, the festival which celebrates the season of harvest and love with utmost enthusiasm. Holding immense significance to those from the Bhojpuri heartland, the festival depicts togetherness and love which is seen in prominence in many Bhojiwood movies.
Leaving no stone unturned to entertain its passionate viewers, Zee Biskope is kickstarting the new year on a high note by presenting them a festive movie marathon titled, Pyaar Ke Patang. Each of these movies, with romance as its core theme, shall make the viewers fly high, like a kite amongst the clouds as they enjoy the emotions that the strings of love bring with it. This week-long movie festival, with every film being telecast at 6 pm, shall invite viewers to indulge in the warm romance blossoming between two hearts. The film festival will start from 11 January and will culminate with the exclusive Zee Biskope premiere of Main Sehra Baandh ke Aayunga.
The fete begins with the romantic blockbuster Mohabbat featuring Chintu Pandey and Kajal Yadav on 11 January. Next in line will be Nirahua Chalal London on 12 January, starring Nirahua and Amrapali Dubey followed by Mehendi Laga Ke Rakhna featuring the superhit jodi –
Khesari Lal Yadav and Kajal Raghwani – on 13 January. Laagal Raha Bathasha starring Manoj Tiger and Amrapali Dubey will make its way to the small screen on 14 January. Wrapping up the film festival on a high note, the channel will premiere Main Sehra Baandh ke Aayunga, which stars superstar Khesari Lal Yadav and Kajal Raghwani, on 15 January for the very first time on the channel.
ZeeL cluster head east Samrat Ghosh said, “As we welcome 2021, we continue to take the onus of entertaining our audience with specially curated programming that resonates topicality and the mood of the region. Our viewer’s belief in us as their one-stop source of unlimited Bhojpuri entertainment continues to motivate us to push boundaries and keep serving hyperlocal content. The coming year will be even more enthralling with lots of pleasant surprises for our avid viewers.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has always kept its viewers at the core. We are excited to roll out the first festival of the year themed around youthful romance that will appeal especially to our younger audience. The new year will bring in new hopes with revamped energies, setting in the celebratory mood through the lens of hyperbolic Bhojpuri entertainment. The brand will accentuate family viewing experience for viewers to rejoice festivities together.”
Along with spearheading various category first initiatives, Zee Biskope has brought novelty to the category. The channel is motivated to build on this momentum and carry on this legacy as a way forward for the brand to remain as the ultimate Bhojpuri entertainer.
MUMBAI: Zee Biskope from Zee Entertainment Enterprises Ltd (ZeeL) has managed to win the hearts of the audiences since its launch in 2019. As a new player in the Bhojpuri movies space that is already crowded (comprising Big Ganga, Enterr10 Rangeela, Bhojpuri Cinema, Humar TV, B4U Bhojpuri, and Oscars Movie Bhojpuri), the channel has attained the third spot on the pay platform in (U+R) market and carved a niche for itself.
Moreover, Zee Biskope has been a gamechanger in differentiation by continually curating viewer experience beyond just movies. Along with a stellar launch campaign, the brand has presented many initiatives including blockbuster premieres, curated movie festivals, and novel audience engagement drives throughout the year.
Extending the legacy of novelty to the celebration of its first anniversary, the channel is looking to expand its reach by creating its own content and shows. In conversation with indiantelevision.com’s Shikha Singh, Zeel Zee Biskope and Big Ganga business head Amarpreet Singh Saini and Zee Biskope lead brand management Jit Sengupta spoke at length about the channel’s vision going forward, content strategy, marketing, promotions, and much more.
Edited excerpts:
On the 2020 report card
We started with the belief that the movie market in Bihar is very commoditised and the time is ripe for presenting something that is well-curated and born out of consumer insights. Hence we attempted Zee Biskope. All the strategies on content or its projection or its extension that we envisaged, achieved success. In the Bhojpuri category, it was the first channel in the number one position. Initiatives like the first Bhojpuri screening almost got a gate crash audience. Digital mascots Bhaiyaji and Gamchaji – a first in the Bhojpuri category – got a huge response as well as in viewership increment of more than 10 per cent on an average. Also, we curate content specifically for the bands we have targeted. We stood corrected on the belief that audiences are ready to be super served so the brands will have to pull up their socks.
The Pandemic was a setback for the TV industry but the silver lining was that the news and movies genre flourished because of the lack of content on GECs. Non-prime time became bigger than prime time, there was a lot of family viewership that was happening. We repurposed our content, re-engineered our FPC, launched extended weekend bands, we did more premieres than usual. We knew the appetite was higher, and we gained the leadership position.
Now, closer to the anniversary date, the category is seeing a bit of a challenge with the comeback of Hindi channels on the Free Dish platform. There is a demand to go beyond showcasing a movie for greater viewer engagement. We are still holding the market share of 23 per cent in this category.
The movie festivals registered growth on an average of 25 to 30 per cent GRP in the category. In primetime, both on weekdays and weekends, we are the leaders. Even the engagement activities that we have done got an average of 10 to 20 per cent reach increment on the platform.
On distribution
It is content or movie acquisition from the vendor or movie producers, however, the added filter we apply into that is consumer insights on what kind of content or genres people are more amenable to. Post pandemic, theatrical releases have died down so we’re looking into the trend of TV-first or satellite, as well as direct movie releases. Apart from that, there are a lot of in-house movie productions which are happening. Currently, it is sourced from external vendors but in future we will create our own movies and build on that model.
On increasing recall
Going forward, content initiatives will remain the same but engagement activities will be the primary driver because their success has shown that the brand is more than a viewership-driven brand, it is becoming a part of viewers’ lives. If only one activity would have given such a high number of participation we would have been apprehensive but activity after activity like Camera day, Dance Day, and Emoji Day has seen participation numbers increasing. It indicates that audiences are looking at more action from the channel which helps them to participate on the channel. They will remain our key focus to increase brand awareness. The star initiatives will be supported by network promotions.
On viewership trends in the Bhojpuri category this year
Earlier there used to be skewed bands or individual bands like females, kids, but those skews are more diluted in the non-prime time because every member of the family is at home. Apart from this, viewing hours or viewing consumption has increased, maybe because of the boredom in being homebound, and TV entertainment is the only window to break that.
We are capitalising on that by putting more movies on active bands by doing more premieres, film festivals which are tied around consumers present in that band and topicality. For instance, if morning and afternoon have become family viewership bands then we have film festivals celebrating the family day, Saawan season, Teej, romance, and other festivities. During special occasions like New Year or Christmas, we bring events on-board. Very soon we will add original shows to the platform because we always considered Zee Biskope as a movie plus channel. Currently, we have started pre-production work for an untitled show which will be launched in January.
On advertisers’ response to the channel
Advertiser and market response has been very strong since the beginning. From the beginning, we came in with a very robust package, we even came up with a brand song. We got celebrities from the region for the first time, then we did a lot of consumer seed activities so that saw a lot of promise and confidence amongst advertisers and got campaign partners. Since then, there have been brands which have been consistent with us and we have curated marketing activities around their brand promise. During the pandemic, there had been a slowdown but now the market is opening up and advertisers are coming back. We have got a very robust ROI and our business objectives are met already, and we are looking at closing the financial year close to the target that we have kept for our businesses.
Recently, we celebrated Litti Chokha Diwas, so Adani Fortune Oil came on board for that and we curated content for them. Nestle is our constant partner and we have done integrations for them.
During the launch we had Lux and Nihar as channel partners and thereon we had Airtel, Parle and Adani Fortune Mustard Oil. Largely, the participation is driven by FMCG brands, a lot of other categories that are seeing the upsurge are edtech, health and sanitisation brands.
On the impact of consumer-centric campaigns
The biggest campaign we did was during our launch, in terms of viewership we achieved more than we targeted for the opening numbers. Each festival registered a 30 per cent jump in viewership. We started with the biggest screening in Bihar. The launch campaign did make an impact. Our internal track of the awareness level during the launch phase and the intention to engage levels showed more than 90 per cent of positive response.
On their marketing mix
Traditional media still plays a vital role, however, we have been very consistent with radio or audio mediums. We have also used play tunes platforms to reach out to audiences, though TV remains the primary platform followed by digital. We have tried print, it also works but after the pandemic, the situation changed a bit. Since people are not going outdoors much we are not looking at OOH mediums. For our anniversary we have organised a DJ night with DJ Vee and then we are also holding interactions with celebrities.
On content strategy for 2021
We want to be differentiated, we are looking at genres that are not explored on TV to date. Overall, we want to change the movie experience. We are exploring newer days to celebrate and once the situation is normalised we want to do a lot of ground-level activities also. We believe that movie channels should not be a passive entity in your life. It is something that you can celebrate. So, all the acquisitions that we are doing, the kind of premieres that we’ll bring in the next year, will be very different from what we have done so far.
New Delhi: Launched with a promise to be the one-stop, go-to destination for every Bhojpuri movie lover, Zee Biskope left no stones unturned in serving non-stop authentic Bhojpuri entertainment for its ardent viewers. Within a year, ZEE Biskope has been a game-changer in differentiation by continually curating viewer experience beyond just movies. Along with a stellar launch campaign, the brand has presented many category first initiatives including blockbuster premieres, curated movie festivals and novel viewer engagement drives throughout the year.
Extending the legacy of novelty to its celebration of the first anniversary, the channel yet again gives its viewers an opportunity to live their Bhojpuriyat to its unabashed best with their latest campaign Birthday Lahariya– Jug Jug Jiya Ho Channelwa from December 10. The revelry doesn’t end here as the channel has also curated a special movie line-up and a Bhojpuri DJ Night for its audiences on the birthday – December 21.
Birthday Lahariya, the week-long campaign will invite viewers to share videos of their creative birthday wishes for the channel on Whatsapp number 9169315016 between 10 – 17 December. Every 24 hours (AanthPahar), the channel will select one winner and the 8 winning videos will be featured on ZEE Biskope on 21 December. Winners will also receive the exclusive ZEE Biskope Anniversary Edition gift box. The engagement will further extend on social media where selected few from the top fans of ZEE Biskope’s Facebook page will be invited for an exclusive virtual Birthday Meet with a popular Bhojiwood celebrity.
Bringing in a hyperbolic dose of entertainment on its birthday, the channel will showcase a specially curated movie line-up Rishto Ka Safar featuring 4 blockbuster movies throughout the day. The morning band at 9 am will showcase Jaan Lebu Ka Ho featuring Pawan Singh and Monalisa followed by comedy king Manoj Tiger and Amrapali Dubey’s recent superhit Lagal Raha Batasha at 12 noon. The entertainment ride will continue with Parvarish featuring Yash Kumar, Amrapali Dubey and Ritesh Pandey at 3 pm and popular couple Nirahua& Amrapali Dubey’s blockbuster Nirahua Hindustani 3 in the prime time at 6 pm. Just when you think that’s the end for the day, the rollercoaster of authentic Bhojpuri entertainment will take a never-seen before turn.
ZEE Biskope will host a Birthday Party with a 30-minute Bhojpuri DJ Night featuring DJ Vee at 9 pm that will make viewers groove with peppy Bhojpuri dance mixes mashed up with movie song visuals. While the DJ Night will get over on TV, it will continue on ZEE Biskope’s Facebook& Instagram pages between 9:30 – 10:30 pm.
On the occasion, ZEE Entertainment Enterprises Cluster Head East Samrat Ghosh said, “ZEE Biskope’s journey to success has been exciting and exhilarating. It demonstrated strength in the Bhojpuri market by sharply deep diving into consumer centricity, upscaling in presentation of its curated content by bringing the Bhojpuriya soul to screen. Our idea is that in the Bhojpuri market, there is still a huge gap as to what you can curate for the viewers. ZEE Biskope’s vision ahead will hence be to remain very consumer-focused and a differentiator by offering curated movies, bands, and novel viewer engagement initiatives.”
ZEEL business head ZEE BISKOPE & BIG Ganga Amarpreet Saini said, “ZEE Biskope’s journey in the last one year has been a narrative of category firsts. Right from the organizing the biggest ever Bhojpuri movie screening in Bihar to the topically curated movie festivals and the innovative viewer engagement drives, the channel has brought novelty to the category. Offering curated content in an otherwise commoditized market, ZEE Biskope has redefined and reshaped the category.The response we received from our viewers also evidences their affinity towards the brand. We are motivated to carry on the legacy of novelty and curation as a way forward for the brand to remain as the Ultimate Bhojpuri Entertainer.
Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
MUMBAI: Diwali – the festival of lights, brings in happiness and symbolises new beginnings as Lord Rama returns home winning over Ravana. Rejoicing the essence of Diwali, ZEE Biskope curates a special movie festival, ‘Nestle Munch co-presents Baaji Sach Ke Danka co-powered by Cadbury Bournvita, Special Partner Kings Soyabean Oil’. Beginning 8 November till 12 November 2020, viewers can watch some of the most popular blockbusters everyday at 6 pm on ZEE Biskope. Taking the excitement a notch higher, the channel will also host a special world television premiere ‘Nestle Munch co-presents Aandhi Toofan on the eve of Diwali – 13 November 2020 at 6 pm
Serving the audience’s festive sentiment, the movie offerings feature an exciting line-up of handpicked films featuring popular actors from the region. The festival kick-starts with the film Border on 8 November featuring Nirahua and Amrapali followed by Challenge on 9 November starring Pawan Singh and Madhu Sharma, Siphai on 10 November with the superhit Jodi Nirahua and Amrapali Dubey, Dabang Sarkar on 11 Novemberwill entertain the viewers with its impressive star cast of Khesari Lal Yadav and Smriti Sinha, and concludes with chartbuster film Jigar on 12 November where audience will get to see their favourite superstar Nirahua in action once again.
The celebration doesn't end here as the world television premiere of ‘Nestle Munch co-presents Aandhi Toofan awaits viewers on November 13 at 6 pm, marking an entertaining Diwali eve. Featuring a story of two brothers played by Power Star Pawan Singh and Viraj Bhatt, the story symbolically resonates the essence of brotherhood between Rama & Lakshmana who revenged the evil Ravana to return to their family at home. Pawan & Viraj unite to avenge their father’s murder and return victorious to their widowed mother. Packed with heavy doses of fight sequences, romantic songs, an engaging storyline and a perfect balance of emotions, Aandhi Toofan is a wholesome family entertainer at its very best.
ZEE Biskope& BIG Ganga business head Amarpreet Singh Saini said, “Diwali is an auspicious occasion when families unite to celebrate. Our curated offerings are an endeavour to provide family entertainment at a time when outdoor celebrations are not a safe reality. The movie line-up through the pre-Diwali week followed by a WTP on the eve of Diwali would set in the celebratory mood through the lens of hyperbolic Bhojpuri entertainment. The brand will accentuate family viewing experience for viewers to rejoice festivities together.”
With the festive line-up, ZEE Biskope aims to provide viewers with an added reason to look forward to the festivities. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
MUMBAI: When it comes to celebrating the biggest festivals in the country, BIG Ganga makes sure to do it in grand style. Continuing its legacy of festive offerings and adding to the highly-appreciated Ding Dong Dandiya show during Navratri, the channel has announced Ganga Deewali Carnival. The four-day multi-entertainment, multi-celebrity celebration will start from 11 November and culminate on 14 November.
Featuring fan-favourite singers, performers and comedians like Sonalika Prasad, Payas Pandit, Mohan Rathore, Mamta Raut, Tripti Sakya and others, the one-hour multi-entertainment show appeals to all age groups as they ring in the festivities with their friends and loved ones at home. The four-day fiesta will feature four fantastic themes in the form of DJ Dhamaka, Suron Ka Pataka, Comedy Bomb and Diwali Bumper Dhamaka.
ZeeL cluster head east Samrat Ghosh said, “We are more than happy to ensure that the festivities continue around the year and keep the joyous mood alive taking into account that our viewers can’t celebrate these auspicious occasions outdoors. By keeping these offerings solely family-oriented, we continue to provide a wholesome viewing experience. In addition, the Deewali Carnival offers an opportunity for advertisers to leverage the opportunity to strengthen their bond with consumers on another level.”
BIG Ganga and Zee Biskope business head Amarpreet Singh Saini said, “With the Ganga Deewali Carnival, the Bhojpuri industry shall witness a multi-entertainment, multi-celebrity series around Diwali for the very first time in this category. Each festival brings with it a different flavour that enables us to push our boundaries by expanding our robust entertainment bouquet.”
BIG Ganga has constantly raised the bar of entertainment for its viewers through its varied offerings while ensuring they all are a part of the celebrations and festivals that matter to them. Taking forward the legacy, the channel is all set for a month-long category-first festive line-up with Chhathi Ghate Ganga and Jai Chhathi Mayi in November.
ZEE Biskope rejoices the festival of Navratri with a special movie festival titled —“Naari Ek Roop Anek” with an array of movies scheduled from October 19-24 at the 12noon,portraying the different shades of women that resemble the avatar of Maa Durga. The films celebrate the power and strength of women, showcasing the importance of women in the society and in our life. Leaving no stone unturned towards providing non-stop entertainment, this week-long celebration will also mesmerize viewers on the occasion of Dussehra with a special World Television Premiere of the Bhojpuri blockbuster Kahani Kismat Ke on October 25 at 6:00 PM.
Perfectly encapsulating the message of woman empowerment, the festival movies are specially curated keeping in mind the essence of Navratri while reminding everyone of a woman’s true worth and her high stature in the society.
Enthralling its audience with a special movie line-up, the channel will kick-start the ‘Naari Ek Roop Anek’ movie festival with ‘Ghulami’ which features superstar Nirahua, Madhu Sharma &Shubhi Sharma. This will be followed by ‘Balamua Tohre Khatir’ starring Pawan Singh &Khyati in prominent roles. Following which the next day, Khesari Lal Yadav & Kajal Raghwani will entertain the audience with ‘Dulhin Ganga Par Ke’. Delighting viewers to their heart’s content, ‘Sajan Chale Sasural 2’ featuring Khesari Lal Yadav & Smriti Sinha. Ghoonghat Me Ghotala starring Parvesh Lal Yadav, Mani & Richa is a revenge drama and wrapping up the movie festival, the audience will soak in the fathoms of love with the movie ‘Mohabbat’. The romantic blockbuster features Chintu Pandey and Kajal Yadav.
The celebration doesn’t end here as giving a perfect adieu to the festive week, the channel offers avid cinephiles the exclusive World Television Premiere of Kahani Kismat Ke on October 25 at 6:00 PM. The movie features Arvind Akela Kallu along with Viraj Bhatt & Subhi Sharma in lead roles.
Amarpreet Singh Saini, Business Head, ZEE Biskope& BIG Ganga said, “Our viewers are a part of our family and we are super excited to celebrate the festival of Navratri with them. Although the festivities will be much constrained by the restrictions imposed due to the pandemic this year, ZEE Biskope will ensure the entertainment quotient of our viewers are cushioned by the hyperbolic movie line-up and the World TV Premiere. As the festival demands, the content block will be a fitting tribute to our women audience who area true and shining embodiment of courage, devotion and strength. I wish all our viewers a Happy & Safe Navratri.”
The Navratri treat is all set to take viewers in a rollercoaster of authentic Bhojpuri entertainment. Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.
