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Tag: Zee Biskope

  • Zee Biskope unveils Chhath Puja special programming lineup

    Zee Biskope unveils Chhath Puja special programming lineup

    Mumbai: Observed six days after Diwali, Chhath Puja, also known as Surya Shashthi, is an ancient Hindu Vedic festival and one of the most popular and celebrated festivals in Bihar, Jharkhand & Uttar Pradesh. This festival not just adds merriment but even fosters the values of family bonding. Rejoicing in the region’s biggest festival, Zee Biskope gifts viewers with a daylong entertainment saga on 10 November that spans from morning till night and not just on TV but even on-ground. 

    The channel will convene the Chhath celebrations with an hour-long break-free line-up of devotional Chhath songs from 6 a.m in the morning on 10 Nov. While the devotional music continues till 9 a.m, the mood slightly revs up towards being festive with Chhath special celebration songs.

    As the afternoon adorns, viewers will witness the world TV premiere of “Radhe” featuring superstar Ravi Kishan & youth star Arvind Akella Kallu. With the storyline projecting nature’s power through Radhe – the elephant along with a friendly snake, the film is thematically aligned to the nature-based festival of Chhath. The story is of two orphans, raised by the idea of honest, fearless life devoted to Mahadev. Just as devoted is the elephant (Radhe) to goodness and truth. In the happy and cherished life of Radhe, Om and Kallu come the mystery of Tamanna – in disguise as a flower seller. The story takes a turn when an idol of Lord Shiva gets stolen. Will Om & his companions find out the real thief? The story unveils how the honesty and truthfulness of Om will sort things with the guidance of Mahadev and the help of Radhe. The story will unfold this Chhath on Zee Biskope.

    Taking the ongoing festive mood a notch higher, the specially curated “Jai Chhati Maai” will mark an entertaining Chhath Puja for all the film aficionados out there. The event will be starred with the brilliant performances of the biggest superstars of the Bhojpuri industry and will take viewers on a rollercoaster of authentic Bhojpuri entertainment.

    Being a truly movie plus brand, Zee Biskope goes beyond the on-air platform to engage with the viewers on-ground at the biggest Chhath celebrations at College Ghat in Patna. To celebrate the festival of Chhath, the Vratin – the devotee observing the festival follow strict rituals for four days including fasting without water, cooking bhog, eating satwik food, arranging and offering the arghya to Sun God. All this is for the well-being of her family and especially children. 

    This Chhath, Zee Biskope brings “Vratin Ke Sahae Bani Chhati Maai” – an initiative to acknowledge the Vratin’s effort and pray for her well-being. She has been observing the vrat for her children & her family. It’s now time that we offer a prayer for her well-being. Zee Biskope invites viewers to join them in the noble initiative on 10 November at College Ghat from 4 p.m onwards. To pray for the Vratin, viewers will be facilitated to light a lantern in her name and release it offering a prayer for her. A giant LED screen will also witness a series of diyas (oil lamps) getting lit up on the screen with the name of the Vratins as their family members share prayers in their names.

    “Zee Biskope is built on the premise of curation, which extends to its esteemed partners as well. Being a hyperlocal & consumer-centric brand, Zee Biskope is committed to bringing the best of entertainment to the region’s biggest festival that will serve as a palette to cater customised solutions to brands to help them establish their value parameters sharply amongst their target audience,” stated chief cluster officer – East Samrat Ghosh.

    “At Zee Biskope, we have always paid heed to an enriching family viewing experience. Festivals like Chhath are meant to be enjoyed with family as it fosters love & bonding. This year as well, our offering is extending beyond just movies to ensure that we cater to the entertainment appetite in line with the mood of the festival making it more meaningful to our viewers,” said chief channel officer – Bhojpuri Amarpreet Singh Saini. “With a penchant to serve curated content, we are gifting a bonus World Television Premiere on Wednesday over and above our Sunday WTP slot making it relevant to the occasion and ensuring families get to spend an entertaining evening together on Chhath. Extending the festive celebration will be our on-ground event that takes a unique route to add value to our viewers lives.  Here’s wishing all our viewers a very Happy & Safe Chhath Puja.”

    The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). The channel will soon be available on all other major cable platforms.

  • Zee Biskope announces new season of ‘Kamariya Kare Hip Hop’

    Zee Biskope announces new season of ‘Kamariya Kare Hip Hop’

    Mumbai: Dance is a form of self-expression, creativity, and representation. In that spirit, Dance Day is celebrated annually on the third Saturday of every September. With the intent of spreading the contagious fever of dance, Zee Biskope is set to bring the second season of its much-awaited initiative “Kamariya Kare Hip Hop” on 18 September.

    Through this initiative, Zee Biskope seeks to enliven people and boost their spirits by letting go of all inhibitions and freely express themselves through dance while inviting others to join the fiesta. Taking this very thought forward, the channel celebrates Dance Day to bring everyone together in a shared moment of joy and happiness, said the channel.

    Encouraging viewers to rejoice in Bhojpuriyat with full gusto and revving up their spirits, “Kamariya Kare Hip Hop” returns after a successful first season that also received several industry awards and accolades at national & international levels.

    Kick-starting the “Kamariya Kare Hip Hop” contest, Zee Biskope developed an animation video with its 3D digital mascots Bhaiyaji & Gamchaji dancing to the jingle of the show. The duo will showcase simple Bhojpuriya steps in the most fun way! To participate, viewers would need to access the animation video on Zee Biskope’s Instagram reel section and record a remix with Bhaiyaji and Gamchaji. They must then share the video with #kamariyachallenge and tag as many friends as they can.

    Winners will be determined basis their video’s virality, that is, the number of likes, comments, shares, views, and friends that they have tagged on their remix video. There are exciting prizes to be won at the end of the campaign. The ultimate winner gets Rs one lakh and the first runner-up gets Rs 50,000 and the second runner-up gets Rs 25,000. But all is not lost for the participants. There are 15 Smartphones to be won as special appreciation! Adding to fanfare, Zee Biskope will showcase all the 18 winning videos on the channel.

    Speaking on the grand initiative, Zee Entertainment Enterprises Ltd (ZEEL) cluster head – East Samrat Ghosh said, “In these times of uncertainty, entertainment has turned out to be a huge sigh of relief. It has provided a window of expression for viewers to showcase and stage their passions and uplift their emotional spirits. Kamariya Karen Hip Hop, our specially curated engagement drive, is a unique endeavour to cater to these aspirations of our audience. Given the monumental response last year and the novelty brought forward in the second season, this is expected to drive exceptional engagement serving as a great opportunity for advertisers to connect with their audience especially the youth.”

    Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “Zee Biskope has been leading the game in differentiation by continually curating viewer experiences, beyond just movies. While exploring the popular remix feature on Facebook & Instagram with our animated and hyperlocal Bhaiyaji & Gamchaji will excite young viewers, the gratification of being featured on TV along with prizes in both cash & kind will motivate them to sample. It’s a unique way to engage with our viewers while capitalizing on the strengths of both the mediums. The aim is to establish Zee Biskope as a movie+ brand that brings category firsts on every occasion.”

    Touted as the go-to destination for every Bhojpuri film lover, Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 2073), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It will soon be available on all other major cable platforms.

  • ZEE Biskope announces a day-long film festival for Raksha Bandhan

    ZEE Biskope announces a day-long film festival for Raksha Bandhan

    Mumbai: Raksha Bandhan is one such festival that celebrates the unbreakable bond between a brother and sister as well as brings families together on this auspicious occasion. Adding to the festive cheer of the day, ZEE Biskope, India’s leading Bhojpuri channel, is rejoicing the spirit of the Bhai Behen Ka Rishta with a specially curated film line-up. The film festival called ‘Rakhi Ke Bandhan’ will commence on 22 August at 9 a.m and will feature some of the biggest blockbusters.

    Specially curated line up of films which showcase and celebrate the deep, everlasting bond of die-hard care and love enshrined in this bond will regale the audience and double the celebrations, said the channel.

    The high dose of entertainment will kick start with Nirahua’s grand entry along with Amrapali Dubey & Kajal Raghwani in the film “Ashiq Awara” followed by “Jigar”, featuring the superhit Jodi of Nirahua and Anjana Singh at 12 noon. Next in the pipeline at 3 p.m is “Khoon Bhari Humaar Maang” which features ‘Romance King’ Khesari Lal Yadav.

    Speaking on the announcement, ZEE Biskope, senior vice president – Bhojpuri cluster, Amarpreet Singh Saini said, “The brand has always worked towards enhancing and enriching the family viewing experience by making it topical and full of entertainment. With a day-long entertainment on Raksha Bandhan, we aim to add some excitement, happiness and entertainment in the lives of our viewers. Ensuring that the entire family soaks in the festive spirit, we are hopeful that the audience will love the offering and that it will be bringing a smile to their faces making their Raksha Bandhan celebrations extra memorable.”

    ZEE Biskope has time and again established itself to be leaders in the Bihar, Jharkhand and Purvanchal regions. Through its film premieres, the channel has been entertaining its audience while adding on to their festive celebrations with family. The channel is motivated to grow from strength to strength and break new ground in the industry as the ultimate Bhojpuri entertainer.

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • ZEE Biskope announces special line-up ahead of Independence Day

    ZEE Biskope announces special line-up ahead of Independence Day

    Mumbai: This Independence Day, Bhojpuri channel ZEE Biskope pays homage to the brave soldiers with the launch of ‘Bharat Ke Shaan Bhojpuriya Jawaan’ – a film festival especially curated to showcase and honour the strength of the Bhojpuriya soldiers. The festival will be unveiled on 15 August from 9 am to 9 pm with a film line-up that features the biggest superstars from the region.

    The schedule will kick off with India vs Pakistan at 9 am starring Arvind Akela Kallu, Nidhi Jha, Nisha Dubey, and Priyanka Pandit in prominent roles, followed by Border at 12 noon featuring the popular duo Dinesh Lal Yadav ‘Niruaha’ and Amrapali Dubey in leading roles; Army Ki Jung starring Arun Ojha, Kanak Pandey, Brijesh Tripathi, Mohan Singh and Jyoti Kalashat 3 pm; and concluding with Maa Tujhe Salaam at 6 pm which stars Pawan Singh, Madhu Sharma, and Akashra Singh in leading roles.

    Zee Entertainment Enterprises Ltd (ZEEL), SVP – Bhojpuri cluster, Amarpreet Singh Saini said, “Considering the region’s pride in serving the motherland, the stories of valiant soldiers and the appreciation for their sacrifice resonates across audiences, thus making them immortal. ZEE Biskope makes another attempt to cater to the pulse of its audience with a topical film festival that not only celebrates Bhojpuriya Jawaans but also motivates the youth to get inspired by real-life heroes. It is going to be an entertainment-packed I-Day – perfect for families to enjoy a holiday together in salute to their nation.”

    ZEE Biskope is currently available on Airtel (channel no 663), Tata Sky (channel no1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no189).

  • ZEE Biskope announces winners of Talent Camera Action Season 2

    ZEE Biskope announces winners of Talent Camera Action Season 2

    New Delhi: ZEE Biskope has announced the winners of Season 2 of the Talent Camera Action that started off as a category-first virtual talent hunt on the occasion of Camera Day last year.

    Over 22,000 entries were received from across the region and beyond, where viewers shared their talent videos in the run to make their way to the Bhojpuri movie industry. According to the channel, each of the participants exuberated abundance of talent and the jury had a tough time selecting the best among the best. “Because of the humongous response, we decided to gratify more participants and showcased selected videos on ZEE Biskope on two consecutive weekends – 18 July & 25 July between 12 noon- 6 pm,” it said in a statement.  

    Action Star Yash Kumar & Nidhi Jha announced the names of the Winners who won a ticket to Bhojiwood on Sunday, 25 July.

    ·         Ranjeet Kumar: A trained classical singer from Katihar, Bihar, Ranjeet aspires to be a professional singer who could mesmerize the world with his melodious voice. He impressed the jury with his rendition of Pawan Singh’s ‘Basanti Bahar Bahal Sarso Phulail’.

    ·         Pragalbh Ojha: An actor at heart residing in Gaya, Bihar, Pragalbh has pruned his acting skills from Institute of Creative Excellence by Balaji Telifilms Ltd in Mumbai. His monologue on an emotional outburst of a gangster to his mother expressed his appreciable skills in acting.

    ·         Aakashdeep Sharma: A dancer from Mangolpuri, Delhi, Aakashdeepis a trained dancer, choreographer and an instructor in a dance academy in Delhi. He rendered his groovy moves on Matargashti from the film Tamasha.

    ·         Binita Singh: Hailing from Bhojpur, Bihar, Binita is an aspiring actor who found Talent Camera Action Season 2 as the platform to reach out her acting skills to the Bhojpuri audience. She performed a monologue on a commoner’s outrage on the powerful political section. 

    ·         Pragya Mishra: A singer from Ghazipur, UP, Pragya is trained in Indian Classical music and has many accolades to her credit in competitions like Akhil Bharatiya Sangeet Pratiyogeeta& Uttar Pradesh Sangeet NaatakAcaademy. She has performed on ‘Koel bin bagiyanasobhe Raja’ – a melodious number of Sharda Sinha.

    Zee Entertainment Enterprises Ltd (ZEEL), Cluster head, East, Samrat Ghosh said, “The objective of the engagement drives like Talent Camera Action is to offer viewers with an avenue to connect with the brand thereby making the brand accessible where viewers feel the ‘apnapan’ or affinity with the brand. The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences. Given the scale and response that the campaign enjoyed, it clearly shows the worth that ZEE Biskope recons in the Bhojpuri category.”

    According to the channel, the aim was to facilitate the aspirations of its talented young viewers and thereby bring the brand closer to them.

    Bhojpuri Cluster, senior vice president, Amarpreet Singh Saini said, “While the overwhelming response from viewers across the corners of the region was motivating, the emotion and effort behind the talent videos defined the success of the campaign. Many videos were shot in kuchha houses, on the fields, in a crowded room, on the terrace and so on. Limitation in resources was never a roadblock for the audience who had the sole intent of showcasing their talent to the world at large. This proves the readiness of the viewers to embrace and appreciate such opportunities. We promise to bring more such initiatives for our viewers in the months ahead.”

     

  • ZEE Biskope to hold the world TV premiere of ‘Ganga Sama Gail Sagar Me’

    ZEE Biskope to hold the world TV premiere of ‘Ganga Sama Gail Sagar Me’

    New Delhi: Bhojpuri channel ZEE Biskope is all set to regale its audience with the exclusive world television premiere of the Bhojpuri movie Ganga Sama Gail Sagar Me on 25 July at 6:00 PM, Jila Top band.

    The movie features actors Manan Tiwari, Kalpana Shah and Nisha Singh in the lead roles.

    The story revolves around Sagar and his lady love Ganga with whom he can’t get married because Sagar’s birth was a blessing from Baba Bhairavnath on the condition that he will die the day he gets married. Sagar also happens to be the rebirth of a Naag killed by Baba Bhairavnath in his quest for capturing the Naagin which Bhairavnath later failed to. Ganga happens to be a devotee of the same Naagin. The story involves a lot of dramatic sequences as the truth unfolds in the end. The movie is part of this month’s theme of divine intervention and symbolism around the festival of Saawan.

    Bhojpuri cluster, senior vice president, Amarpreet Singh Saini, said, “Movies with a clutter breaking storyline have always performed well in the category irrespective of star cast. With the onset of Saawan, a supernatural belief-system based content will entice viewers as per regional sensibility. We are confident that this movie, especially curated around Saawan will enjoy strong viewership making it a weekend gala to enjoy with the family.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189).

  • ZEE Biskope set to launch ‘Talent Camera Action’ season 2

    New Delhi: ZEE Biskope is all set to launch the first-ever virtual talent hunt of Bhojiwood – Talent Camera Action Season-2 on 29 June to mark World Camera Day.

    The campaign that gave viewers a platform to showcase their talents, received an overwhelming response of over 10K entries in just eight days. “It not just yielded a high ROI with a 17 per cent increment in channel reach on the telecast day over the previous two weeks (BARC; BnJ; CS2+, Mon, 29 June 2020, Reach percentage) but was also appreciated with one Gold, one Silver & two Bronze at multiple national & international award forums,” said the channel in a statement.

    The award-winning marketing campaign steps into its second season as ZEE Biskope launches Talent Camera Action Season two on 29 June – Camera Day. Viewers can record a minute video of their talent in dancing, singing, acting, or any other special talent category and send in their entries on ZEE Biskope’s Whatsapp number 8291829134 between 29 June & 11 July. The shortlisted entries will be judged by popular Bhojpuri celebs and winners will be announced.

    The scale of gratification this season makes it again a category first from ZEE Biskope. For the first time, the channel’s Marketing initiative is also facilitating a ticket to Bhojiwood. One winner from each category – Music, Dance, Acting & Special Talent will get a direct entry into Bhojiwood by featuring in ZEE Biskope Originals. With this, Season two offers a bigger opportunity for many Bhojpuri youths who aspire to earn fame through their talent. Not just that, the best entries from every category will also be featured on ZEE Biskope Television & Social platforms and receive a special edition gift hamper from the brand. The videos will be showcased along with the mega winner announcement on  18 July between 12 noon & 6 pm.

    ZEE Biskope has roped in popular Bhojpuri celebrities – action star Yash Kumar & glamour queen Nidhi Jha as the flag bearers of the campaign. The duo will be seen promoting the campaign across TV & digital platforms throughout the journey of the contest. The channel has devised a robust & strategic marketing plan to reach out to the maximum possible audience through TV, digital, radio & print. 

    Speaking on this initiative, Zee Entertainment Enterprises Limited (ZEEL), cluster head, east, Samrat Ghosh said, “Camera Day is a western concept which didn’t have much popularity in the region. However, starting last year, ZEE Biskope curated the occasion with an apt hyper-local quotient that made it not just relevant but even novel for the Bhojpuri audience. The appeal of such novelty evidenced by the overwhelming response received on its debut, motivated us to launch the second season.ZEE Biskope’s viewer engagement drives have witnessed big brands partnering in the past. With a grander scale, this season of Talent Camera Action will offer a wider scope of brand integrations for advertisers to reach out to their relevant audience in the Bhojpuri market.”

    Senior VP, Bhojpuri cluster, Amarpreet Singh Saini said, “Talent Camera Action season two brings two major scale-ups: the gratification of an entry into Bhojiwood & the association of popular Bhojpuri celebs Yash & Nidhi. This is in appreciation of the plethora of talented young individuals in the region who look up to such an opportunity, shelving the limitation in their resources. At ZEE Biskope, we believe in engaging with our viewers to an extent that they feel the ‘apnapan’ with the brand rather than being a mere consumer of commoditized offerings. The brand will remain true to its commitment to extending its entertainment offering beyond the magic of movies.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • ZEE BISKOPE announces World TV Premiere of Blockbuster Prem Pyaar Mein

    New Delhi: Bhojpuri movie channel ZEE Biskope is all set to regale its audiences with the exclusive world television premiere of superhit Bhojpuri movie Prem Pyaar Mein on 27 June at 6:00 PM, Jila Top band.

    The movie stars Kunal Singh, Surya Ravi, Hemant Bharti, Bobby Pravin, Prem Singh among others.

    Prem, the protagonist of the movie, is the son of the landlord of his village. Prem’s father, who is approaching his late 50s is planning to remarry, due to which Prem’s mother falls on her deathbed. The story revolves around the complications created by his father and his intention to marry Prem’s girlfriend but because his father is rich, the girl’s parents agree to her marriage. How will this situation resolve and how will Prem manage his relations is what the movie will unfold?

    Bhojpuri Cluster, senior vice-president Amarpreet Singh Saini said, “We curate premieres based on extensive study of consumer insights so that we land the right kind of movie meeting at par with viewer expectations. Weekends especially show a surge in consumption that we ardently cater to. With the world television premiere of Prem Pyaar Mein, we are sure to keep our viewers hooked giving them the right mix of excitement, happiness and entertainment.”

    Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms. 

  • ZEE Biskope serves weekend entertainment with TV premiere of Kayamat

    ZEE Biskope serves weekend entertainment with TV premiere of Kayamat

    Mumbai: Bhojpuri channel ZEE Biskope is all set to bring fresh content for its viewers this weekend with a special line-up including the world TV premier of blockbuster movie Kayamat.

    The movie featuring Namit Tiwari and Poonam Dubey will be telecasted this Sunday at 6 PM in Jila Top band. The story revolves around the life of Ajay (Namit), an honest and brave police officer, who risks his life to serve in the line of duty and justice. Ajay goes through a host of challenges in his quest to unravel the truth and provide justice to a couple in a murder case.

    Apart from the world premiere, the channel also plans to bring Hollywood movies dubbed in Hindi, as part of a new content band ‘Hollywood Garda’ on Sundays at 12 noon. It will broadcast the 2018 American live-action animated horror comedy film Goosebumps 2: Haunted Halloween on 23 May. Making the day all the more engaging, it will also telecast the winning entries of its Mother’s Day campaign ‘Tu Chinta Mat Kar Maai’ throughout the day. There will be some heartfelt messages of viewers giving an assurance to their mothers on how they took care of themselves during the pandemic.

    Zee Biskope & Big Ganga, business head, Amarpreet Singh Saini said, “At ZEE Biskope our core objective now is to meet the content upswing while people are homebound. Being with family would mean increased need for family entertainment. The channel has already seen an upsurge in its weekday and weekend viewership. Hence, we plan to cater to the loyal audience base with more variety and offer them a rich family viewing experience aimed at providing an emotional cushion during a difficult reality.”

    Along with headlining a host of category first initiatives, ZEE Biskope has brought novelty to the category and continues to break new ground in the industry as the ultimate Bhojpuri entertainer. Zee Biskope is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar (channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

  • Zee Biskope drives awareness this Mother’s Day with ‘Tu Chinta Mat Kar Maai’

    Zee Biskope drives awareness this Mother’s Day with ‘Tu Chinta Mat Kar Maai’

    NEW DELHI: Bonding with Mother is a strong emotional impulse amongst Indians and more so in Bhojpuri milieu where the audience is highly driven by the mother figure be it in entertainment or movies or in devotional space – like Chatthi Maiyya, Saraswati Mata, Santoshi Mata and so on. Mothers are the epitome of love and care. She’s always concerned about our wellbeing and safety. In today’s pandemic, one of the biggest challenges is to instil a sense of responsibility amongst youth and the general population towards protecting themselves by following Covid-19 preventive practices diligently. Taking this into consideration, Zee Biskope launched an initiative titled ‘Tu Chinta Mat Kar Maai’ on 9 May, Mother’s Day aimed to assure our mothers of our safety. The idea behind the initiative is to instill that sense of responsibility through an emotional appeal – do it for your Mother. The one who has sacrificed so much for you, it’s time you sacrifice your convenience for her and follow right practices for your safety. She has always cared only for your well-being, so isn’t it time that you ensure that too her, the least that she is asking? The core thought is that ‘’being responsible towards your mother’” pitch will instil responsible practices amongst those who revere mother figure as the most important aspect of life.

    This Mother’s Day, Zee Biskope invites the viewers to pledge to their mothers that they will take care of themselves in the pandemic situation. Viewers will be asked to record a video assuring their mothers how they will take care of themselves with the tagline “Tu Chinta Mat Kar Maai” as a must. They then need to share their videos with ZeeL through Whatsapp number 8291829161 between 9 to 20 May. The most heart-warming will be featured on Zee Biskope on 23 May as video capsules aired through the day.

    The awareness campaign gives voice as well as a platform to the viewers aiming to impart the feeling of affirmation assuring Mothers that their children are safe as they are following responsible practices. It will not only add as a boost to their emotional caring for their loved ones but also ease the pressure with this helping hand. This will further strengthen the family bond. The campaign will see the association of top Bhojiwood celebs like Chintu Pandey, Yash Kumar, Smriti Sinha, Anara Gupta along with influencers urging viewers to join the initiative and create a productive impact in a constrained reality.

    ZeeL cluster head – east Samrat Ghosh said, “Right since its inception, ZeeBiskope has consistently and successfully brought Bhojpuri viewer communities together through its campaigns going on to touch millions of hearts. Considering the situation today, it is even more important for all of us to stay connected and support each other. We have always tried to come a step closer to our viewers through our content. Through this campaign as well, we aim to address the most serious issue now but expressed in an emotional and topical way which is expected to create the right impact.”

    Zee Biskope & BIG Ganga business head Amarpreet Singh Saini said, “What best gift can we offer to our mothers on Mother’s Day than assuring them about our safety? Given we are in the entertainment space, we prefer not to go the hard hitting way but to create a sense of responsibility through a topical occasion. While the initiative will be joined by multiple Bhojiwood celebs and influencers at the launch phase, we expect that the campaign will be fronted by the mass viewers. Let’s join in to say ‘Tu Chinta Mat Kar Maai’.”