MUMBAI: Zee Bangla is all set to launch a new fiction show titled Amar Durga starting 18 January.
The show will air from Monday to Saturday at 8.30 pm.
Amar Durga is a socio-political family drama, which revolves around a simple village girl called Durga, who fights against all odds to become a symbol of power for the society.
The show builds on the story of a woman, a lover, a fighter and a winner. Durga represents today’s woman of Bengal who can combat and protect like Goddess Durga.
MUMBAI: In the concluding week of the year 2015, ETV Telugu emerged as the number one channel in the Telugu genre replacing Maa TV in the first position.
On the other hand, Star Jalsha, Bhojpuri Cinema, Colors Kannada, Asianet, Zee Marathi, Sarthak TV and Sun TV continued to dominate their respective genres in week 52, according to Broadcast Audience Research Council (BARC) All India ratings.
Bangala GECs
Star Jalsha grabbed the first slot with 265939 (000Sums) followed by Zee Bangla in the second place with 154896 (000Sums) and Jalsha Movies on the third rung with 79222 (000Sums). Zee Bangla Cinema grabbed the fourth berth with 33609 (000Sums), whereas Colors Bangla with 30202 (000Sums) stood at number five.
Bhojpuri GECs
Bhojpuri Cinema led the Bhojpuri genre with 20509 (000Sums) followed by Big Magic Ganga in the number two position with 15521 (000Sums) and Dabangg at number three with 10951 (000Sums). Dangal TV with 7388 (000Sums) and ETV Bihar Jharkhand with 2531(000Sums) grabbed the fourth and fifth slots respectively.
Kannada GECs
Though Colors Kannada saw a marginal fall in ratings, it continued to lead the Kannada GECs genre and was in the first position with 271592 (000Sums) as against 268806 (000Sums) in week 51. In the second position was Udaya TV with 153369 (000Sums), while Zee Kannada stood in the third position with 143926 (000Sums).
Udaya Movies bagged the fourth position with 141649 (000Sums) and Suvarna stood at number five with 130064 (000Sums).
Malayalam GECs
Witnessing a rise in ratings, Asianet led the genre and came out on top with 327333 (000Sums) against 273833 (000Sums) in last week followed by Mazhavil Manorama in the second position with 120415 (000Sums) and Surya TV in the third spot with 86283 (000Sums). Flower TV grabbed the fourth spot with 83082 (000Sums), whereas Kiran TV stood at the fifth position with 53475 (000Sums).
Marathi GECs
In week 52, Zee Marathi maintained its top position with 184804 (000Sums) with a rise in ratings. Colors Marathi grabbed the second slot with 79672 (000Sums) and Zee Talkies stood at number three with 65794 (000Sums). Star Pravah garnered the fourth slot with 42428 (000Sums) and DD Sayadri was at number five with 20962 (000Sums).
Oriya GECs
Sarthak TV saw a downfall in ratings but secured the leadership position in the genre with 94391 (000Sums) as against 111015 (000Sums) in week 51 followed by Tarang TV in the second spot with 70655 (000Sums). On the other hand, Odisha TV came third with 15537 (000Sums), while Colors Oriya with 14535 (000Sums) grabbed the fourth berth. Prarthana with 9311 (000Sums) stood in the fifth spot.
Tamil GECs
In week 52, Sun TV led the Tamil regional genre but saw a fall in ratings. The channel grabbed pole position with 986826 (000Sums) as against 1042599 (000Sums) in the previous week. In second position was KTV with 317028 (000Sums), while Star Vijay with 213309 (000Sums) stood in the third spot. Polimer grabbed the fourth position with 101129 (000Sums), whereas Kalaignar TV with 83220 (000Sums) grabbed the fifth spot.
Telugu GECs
In week 52, ETV Telugu emerged as the number one channel in the Telugu GEC genre and was perched on the number one position with 446626 (000Sums) followed by Maa TV in the second spot with 377473 (000Sums). Zee Telugu came in third with 350163 (000Sums), while Gemini TV with 313185 (000Sums) bagged fourth place. On the other hand, Gemini Movies with 213079 (000Sums) stood at the fifth position.
Indian advertisers can reach more than 200 million viewers worldwide on B4U Network and Zee Bangla across to US, Europe, Asia, GCC, Canada, Africa and Australia.
MUMBAI: Amagi has expanded its India ad network to key international markets like North America, Canada, Africa, Australia and Asia. Amagi will now offer an advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s move will now enable Indian advertisers to reach more than 200 million viewers on these channels.
The company’s ad network will be extended to Zee Bangla and the entire B4U network including B4U Movies, B4U Music, B4U Plus and B4U Aflam. This opens up doors for several brands within India to expand their advertising footprint across the globe in markets of their choice. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.
Amagi co-founder and head of global operations KA Srinivasan said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth; and collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising.”
Amagi’s global ad network allows advertisers to target audiences across regions, while optimising ad budgets and increasing their return on investments. Advertisers can buy ad spots through Amagi across its international network and target consumers across markets.
MUMBAI: Star India‘s Bangla regional channel Star Jalsha secured the leadership position in the genre, while in the Bhojpuri regional channel genre Bhojpuri Cinema led the chart. Colors Kannada continues to lead the Kannada regional section. Zee Marathi led the Marathi channel genre, while in the Oriya and Tamil genres Sarthak TV and Sun TV led the sections respectively in week 46 of Broadcast Audience Research Council (BARC) India, all India (U + R) data.
Bangla GECs
Star Jalsha continues to lead the genre and secured the first position with 234375 (000Sums) followed by Zee Bangla on second berth with 138668 (000Sums) and Jalsha Movies on third berth with 77649 (000 Sums). Aakaash Aath and Colors Bangla bagged fourth and fifth places with 36600 (000Sums) and 33549 (000Sums) respectively.
Bhojpuri GECs
Bhojpuri Cinema led the Bhojpuri genre with 41361 (000Sums) followed by Big Magic Ganga in second spot with 38455 (000Sums) and Dabangg on third place with 15768 (000Sums). Dangal TV and ETV Bihar Jharkhand were place at the fourth and fifth spots with 9599 (000Sums) and 6326 (000Sums) respectively.
Kannada GECs
Colors Kannada continues to lead the genre and garnered first position with 300188 (000Sums) followed by Udaya Movies in second spot with 156491 (000Sums) and Suvarna on third berth with 139570 (000Sums). Zee Kannada grabbed fourth place with 134709 (000Sums) while Udaya TV bagged fifth place with 114916 (000Sums).
Marathi GECs
Zee Marathi continues to lead the genre with 136053 (000Sums) followed by Colors Marathi in second place with 69438 (000Sums) and Zee Talkies placed third with 67347 (000Sums). Star Pravah and Maiboli grabbed fourth and fifth slot with 51156 (000Sums) and 23360 (000Sums) respectively.
Oriya GECs
Sarthak TV secured the leadership position in the genre with 94201 (000Sums) followed by Tarang TV on second spot with 62666 (000Sums) and Colors Oriya on third with 21501 (000Sums). Odisha TV and Prarthana grabbed fourth and fifth berth with 18407 (000Sums)and 11993 (000Sums) respectively.
Tamil GECs
Sun TV continues to lead the Tamil regional channel genre with 983740 (000Sums) followed by KTV and Star Vijay on second and third slot with 323638 (000Sums) and 155297 (000Sums) respectively. Polimer grabbed the fourth spot with 106821 (000Sums) while Adithya TV with 74029 (000Sums) bagged fifth place.
MUMBAI: Zee Bangla is all set to launch a new fiction show called Goyenda Ginni, which celebrates the unveiling of brilliance and practical intelligence that a woman embodies.
Goyenda Ginni revolves around Paroma, a regular housewife who unleashes her innate qualities to become a lady detective.
Over the years, iconic characters of Sherlock Holmes, Byomkesh Bakshi and Feluda have fascinated readers and viewers alike. However, the idea of the female detective as being unusual still persists in literary and cinematic treatments. Goyenda Ginni is a unique concept of Paroma who leads a dual life of a housewife and a detective.
The show will have weekly short stories of cases which Paroma will solve. The story is high on woman power, which will inspire women from all walks of life to explore their inner talent and turn it into their strengths.
Goyenda Ginni marks the return of Indrani Halder (Paroma) after seven long years as protagonist on the small screen. Haldar has previously worked as the lead in the Hindi TV series Sujata. The other cast includes Saheb Chatterjee (Dr. Porimal Mitra, Paroma’s husband) and Indrajit Bose (Arup, the cop).
Goyenda Ginni is slated to go on air on 7 September. The show will be aired from Monday to Saturday at 7:30 pm.
MUMBAI: Even as the promoters have upped their stake in the company in the light of Star selling its 26 per cent stake, Balaji Telefilms Limited (BTL) has set sight on the regional television programming space for expansion.
The production house, which recently wrapped up the seventh season of Nach Baliye on Star Plus, plans to launch as many as 10 shows in Bengali and southern languages. Moreover, in order to break into the regional space, BTL is also eying tie-ups with local partners.
“Our plan is to have three – five shows each in Bengali and Southern languages by the end of FY2016,” the company said in its annual report.
This apart, BTL is also mulling launching a few of its Hindi shows in regional languages. The first of these would be the telecast of the Zee TV show Kumkum Bhagya, on Zee Bangla. At the same time, the production powerhouse is also eyeing tie-ups in the south, which will yield three to four shows.
It may be recalled that in December 2014, BTL had entered into an alliance with the Kolkata-based Chhayabani to form Chhayabani Balaji Entertainment and create distinctive, contemporary and clutter breaking television content for Zee Bangla.
Also under consideration is the plan to launch its celebrity sports reality show Box Cricket League in the regional space. At the same time, BTL has set a target to launch six new shows in the Hindi general entertainment channels (GEC) space this fiscal. While plans are underway to launch a comedy show on the lines of the Great Indian Laughter Challenge, BTL is also readying a high concept fiction show for Star Plus.
With audiences patronizing the Balaji brand, the company’s key focus is to improve its bottom line during FY2016.
“We aim to be more process-driven, rather than personality-driven. With changing dynamics of the industry, we are aiming to capitalise our capabilities in making high-concept fiction and non-fiction shows. To begin with, we are coming up with a high concept, high fiction show for Star TV. We are confident of the ratings of our new shows, especially reality based shows,” the company said.
On the movies front, BTL has a strong pipeline of movies lined up for FY16 and FY17. With aspirations to become the number two entertainment studio going forward, the production house has in its kitty 8 – 10 films like Azhar, A Flying Jatt, Suspect X, Naatak, and Bhool Se Naam Na Lo Pyaar Ka, among others.
Not ignoring the fast-developing digital space, BTL is also in the process of creating its own IP and genuine B2C content to tap the burgeoning platform.
That said, BTL seems poised to spread its wings and fly even more so now with BTL group CEO Sameer Nair, armed with his business acumen, adding extra stars to the creative prowess of Ekta Kapoor.
MUMBAI: Amagi Media Lab and Zee Entertainment Enterprise Limited (Zeel) have furthered their partnership by adding Zee Cinema to their list of channels that serve geo-targeted TV ads.
A significant development, Zee Cinema will now give advertisers targeted access to over 158.6 million viewers and coverage across 16 markets where Amagi has the capability to deliver geo-targeted content.
The 16 markets are: Delhi-NCR, UP, Punjab, Rajasthan, Gujarat, Bihar, Jharkhand, West Bengal, North-east, J&K, Mumbai, Rest of Maharashtra, MPCG, Bangalore, Hyderabad, and All India- direct-to-home (DTH).
Zee Cinema gets added to the list of high-viewership channels, which are already on Amagi platform that includes: Zee News, Zee TV, Zee Marathi, Zee Kannada and Zee Bangla (for Bangladesh).
In a diverse market such as India, Amagi’s platform offers advertisers the benefits of targeted reach and increased relevance in key markets. Advertisers can use Amagi’s platform to market region-specific products, communicate regional offers and promotions and to increase share of voice in target markets.
Zee’s partnership with Amagi is reflective of the company’s commitment to driving incremental value for advertisers.
Zeel chief sales officer Ashish Sehgal said, “We are confident of the value that Amagi’s platform offers our advertisers. Geo-targeted TV ads will add greater direction and specificity to media planning, especially in the Indian market. Our partnership with Amagi will significantly boost our efforts to offer greater return on investment (ROI) to advertisers.”
Amagi co-founder KA Srinivasan added, “We are extremely pleased to announce the launch of geo-targeted TV ads for Zee Cinema. We feel there is tremendous scope for the growth of geo-targeted TV ads in a country as varied as India. It is our endeavour to be India’s central advertising platform that offers advertisers a reliable and cost-effective solution to TV advertising. The addition of Zee Cinema to our bouquet of channels is a step forward in this direction.”
MUMBAI: Zee Entertainment Enterprises Limited (Zeel) has acquired 100 per cent equity stake in Sarthak Entertainment Pvt Ltd which operates Sarthak TV, the Odia language general entertainment channel (GEC).
The acquisition will be from current shareholders of Sarthak Entertainment, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs 115 crores.
With this, Zeel has entered the rapidly expanding regional market in Odisha. This acquisition further strengthens its already dominant line-up of regional channels.
Sarthak TV would complement Zeel’s regional bouquet of channels viz. Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema, Zee Telugu, Zee Kannada and Zee Tamizh.
Zeel MD and CEO Punit Goenka said, “We are pleased to announce the acquisition of Sarthak as we continue to invest in tomorrow. The acquisition of an already profitable, market leading venture is going to be a value accretive investment in line with our philosophy of enhancing shareholder value. Sarthak will further add to our formidable bouquet of 33 channels in the domestic market.”
Sarthak Group founder and managing director Sitaram Agrawalla and Sarthak TV director Raj Thourani added, “It gives us great pleasure to announce that Sarthak will now be a part of India’s leading entertainment network. Being the oldest and market leading network in India, Zeel would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for Zeel.”
The channel has been successful in creating high quality content catering to the needs of local audience. It airs reality and non-fiction shows besides being the market leader in the fiction segment.
MUMBAI: Zee Bangla is all set to launch a new season of the musical show Sa Re Ga Ma Pa.
The format of the show will be different this time. Three distinct genre of music will be showcased namely classical/semi-classical; folk and light music. Variety of music forms like Jhumur and Kirtan, etc will also be highlighted through the participants, giving the audience flavours of different musical genre and style in a new avatar.
This season, there is no age bar, thus, providing a wider window for all aspiring musical talents. This season, the panel of judges includes Monali Thakur, Shantanu Moitra and Shubha Mudgal.
Musical icons like Asha Bhonsle, Sonu Nigam, Kumar Sanu amongst others have graced the show in the past.
Sa Re Ga Ma Pa will launch on 8 June and will be aired from Monday to Wednesday at 10 pm.
MUMBAI: With an aim to enable TV viewers across the world to catch Indian TV shows from anywhere in the world, YuppTV has now launched a bouquet of channels from the Zee group across the Middle East.
The channels that have been launched are: Zee TV Middle East, Zee Cinema International, &TV Middle East, Zee Telugu, Zee Bangla Movies, Zee Living, Zee Bangla, Zee Marathi, Zee Kannada, Zing, Zee News and Zee Smile. More channels from the Zee stable are likely to be added on the platform soon.
The bouquet of channels launched in the Middle East will give viewers access to Zee serials in Hindi and in regional languages, news coverage, health and living programs as well as movies in multiple Indian languages.
YuppTV founder and CEO Uday Reddy said, “Middle East provides a prime viewership base with unlimited potential for Indian television with Hindi and regional languages all set to capture a huge following. Taking Zee Entertainment, one of India’s largest television broadcasters, to host its channels on YuppTV for viewers in the Middle East gives us as much pleasure as it will bring to the eager viewers. The increasingly vast South Asian population in the Middle East can now watch their favourite Zee content on our platform. They can now enjoy the shows of their choice on Zee channels whenever and wherever they choose to.”
Zee Entertainment MENAP chief content and creative officer Manoj Mathew added, “We are the only network to offer varied local flavour in our programming for south Asian viewers. Our first locally produced drama series for Middle East viewers called Parwaaz got us record viewership last year. Similar experiments for content with a local connect is what differentiates us from the other south Asian broadcasters and makes us the preferred choice of our viewers.”
“Our alliance with YuppTV to offer Zee bouquet of channels to subscribers in the Middle East is both exciting and enriching. Availability of YuppTV on various internet enabled devices enhances Zee’s reach multi folds. It is our firm belief that our offerings will be highly appreciated and viewers will enjoy the channels and their content as we create programmes of specific interest to please our various segments of audiences,” concluded Mathew.