ITV

Tag: Zee Anmol

  • Star Plus third in urban market: BARC week 7

    Star Plus third in urban market: BARC week 7

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

    Zee Anmol retained its leadership in Hindi GEC rural market, whereas, Colors has also maintained its top position in Hindi GEC urban markets.

    Star Plus jumped to third position and Zee TV slipped to fourth in Hindi GEC urban markets, as compared to week 6, in week 7 of BARC all India data.

    In rural + urban markets and urban markets, channels have swapped eighth and ninth positions this week as compared to last week. Now, Sony Entertainment Television (SET) garnered eighth position whereas Rishtey went to ninth position in Hindi GEC (U+R) markets. In rural markets, Big Magic came to eighth and Colors slipped to ninth slot in this week as compared to the last week.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 748539 impressions (000s). Zee Anmol slipped to second slot with 715014 impressions (000s). Sony Pal, Colors, Zee TV, Star Utsav and Star Plus have retained their third, fourth, fifth, sixth and seventh positions, respectively with 680587 impressions (000s), 566399 impressions (000s), 548284 impressions (000s), 545554 impressions (000s) and 476819 impressions (000s) sum, respectively.

    SET and Rishtey swapped their eighth and ninth positions with 441687 impressions (000s) and 441687 impressions (000s) respectively. Sony Sab retained its tenth positions with 387944 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position 554793 with impressions (000s). Sony Pal and Star Utsav retained their second and third positions with 462795 impressions (000s) and 392462 impressions (000s).

    Star Bharat, Rishtey, Dangal TV, Zee TV retained their fourth, fifth, sixth and seventh positions with 383801 impressions (000s), 297420 impressions (000s), 243200 impressions (000s) and 221924 impressions (000s), respectively.

    Big Magic and Colors swapped their eighth and ninth positions with 176364 impressions (000s) and 152770 impressions (000s), respectively. Star Plus retained its tenth position 146582 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Colors and Star Bharat retained their first and second positions with 413629 impressions (000s) and 364738 impressions (000s), respectively.

    Star Plus and Zee TV exchanged their third and fourth positions this week as compared to the last week with 330236 impressions (000s) and 326359 impressions (000s), respectively.

    SET, Sony SAB, Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their fifth, sixth, seventh, eighth, ninth and tenth positions with 314255 impressions (000s), 290528 impressions (000s), 217792 impressions (000s), 160221 impressions (000s), 153091 impressions (000s) and 132130 impressions (000s), respectively.

    Also Read:

    Viacom’s Colors & Rishtey lead the charts in BARC week 6 

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • FTA GECs bring in revenue despite low ad rates

    FTA GECs bring in revenue despite low ad rates

    MUMBAI: The formulation of the Broadcast Audience Research Council (BARC) had one big advantage for channels. Regional reporting led to increased viewership for free-to-air (FTA) general entertainment channels (GEC) as well as higher advertiser interest. Star Bharat is the only FTA that has original content while others such as Zee Anmol, Rishtey, Sony Pala and Star Utsav show reruns of popular shows from their main channels. Though low on operational cost, are the channels making money?

    Dentsu Aegis Network chairman & CEO – South Asia Ashish Bhasin says that advertisers follow eyeballs, regardless of where it comes from. “Advertisers pay for total target audience. Unlike TAM [the earlier measuring system], rural market is measurable with BARC. It is a fact that many categories are seeing much more growth in rural than in urban since they have reached near saturation in urban markets but rural is untapped.”

    FTA channels are available without subscription but are digitally encoded and geographically restricted. According to SAB & MAX cluster senior EVP & business head Neeraj Vyas, “FTA is a zone which is growing and we are looking at a base between 25-30 million homes now. FreeDish is a very important platform to reach out to masses today. We reach out to those homes, which haven’t seen or sampled the kind of television viewed in the country. So, it is a critical platform to reach out to viewers and in turn, the viewers have also loved our content.”

    FMCG brands dominate ads on FTA channels. MediaCom national director-buying K Srinivas Rao attributes this to their deep penetration in tier II and III cities. He says that the channels get 75-80 per cent of contribution from FMCG while smartphones, telecom players and two-wheelers have scope too.

    For now, these channels don’t seem to be earning much but Vyas expects it to get better. “From an advertising standpoint, I think the bleeding levels will certainly get better. It is a matter of time and things are definitely on the right track. I think most of the channels in this space are making a reasonable amount of advertising money,” he says. Though ad rates are considerably lower, the operating costs are just one fourth of large GECs.

    According to industry sources, prime time ad rates of FTA channels are 30-40 per cent of paid TV ones.

    Rao believes that channels can make money because their only investment is staff cost even though ad rates are low for reruns. According to Bhasin, the ad rates can improve if these channels can increase viewership and sustain it over time.

    Wavemaker India’s managing partner Navin Khemka opines that the FTA channels are high in demand and they are catering to a segmented audience. He added, “The operations costs will only increase as they invest in original content. This trend is on the rise with Star Bharat investing in content. And the results are showing.” He believes that the success of FTA channels is due to DD’s direct feed and penetration in small towns and rural India. He also stated that FMCG players are playing a key role in the patronage of these channels. However, newer categories like two wheelers and telecom are also emerging in rural regions.

    Sony Pal is currently broadcasting Yam hai Hum, Baalveer, Taarak Mehta Ka Ooltah Chashmah, Kuch Rang Pyaar Ke Aise Bhi, Badi Dooooor Se Aaye Hai, Y.A.R.O Ka Tashan, Sankatmochan Mahabali Hanuman and CID. Sony Pal’s advertiser bouquet consists of Hindustan Unilever, Dabur, Colgate, Patanjali, Telcos brands, handsets brands etc.

    Rishtey’s shows Na Aana Is Des Laado, Belan Wali Bahu, Tere Sang Yaara, Chakravartin Ashoka Samrat, Veer Shivaji and Radhaa Ki Betiyaan Kuch Kar Dikhayeng. Zee Anmol shows Kumkum Bhagya, Ek Mutthi Aasmaan, Laddoo, Santoshi Maa, Jamai Raja, Qubool Hai, Gangaa, Kaala Teeka and more.

    Star Utsav is currently showing some epic shows of Star Plus and Channel V like Bhakton Ki Bhakti Mein Shakti, Ek Hasina Thi, Ishqbaaaz, Iss Pyaar Ko Kya Naam Doon?…Ek Baar Phir, Sadda Haq – My Life, My Choice, Suhani Si Ek Ladki, Saath Nibhaana Saathiya, Yeh Rishta Kya Kehlata Hai and more.

    Star Bharat has a big bouquet of original shows which include Kya Haal Mr. Paanchal, Jai Kanhaiya Lal Ki, Jiji Maa, Kaal Bhairav Rahasya, Nimki Mukhiya, Saam Daam Dand Bhed and more.

    There are few regional FTA GECs but they will mushroom over time as soon as regional advertisers see the merit in them. Advertisers are keen on tapping rural India and with growing viewership, these channels are likely to form an important part of their budgeting portfolio.

    Also Read :

    Sony to launch Marathi GEC

    ‘Porus’ viewership soldiers on

    ‘Prithvi Vallabh’ is 20% history, 80% mystery: Anirudh Pathak

  • Sun TV, Star Maa only non-Hindi players in across genre list

    Sun TV, Star Maa only non-Hindi players in across genre list

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi channels among Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre all India (U+R): 2+ Individuals for week 6 of 2018 (Saturday, 3 February 2018 to Friday, 9 February 2018). The Tamil channel occupied its normal numero uno place in the list with 984.137 million weekly impressions. Besides Sun TV and Star Maa, the eight other channels in the week under review were Hindi – six Hindi GEC and two Hindi Movie channels. In week 5 of 2018, Sun TV’s weekly ratings were less than 1 billion weekly impressions although the channel had scored slightly higher 998.106 weekly impressions in week 5 of 2018. Sun TV also topped the BARC’s top 5 Tamil channels in the Puducherry and Tamil Nadu markets, and as usual, all the 5 Tamil programmes in the week in BARC’s weekly list of top 5 Tamil programmes were aired on Sun TV.

    Three channels each from the Sony Pictures Network India (SPN) and Star India, two channels from Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 and Sun TV Network comprised BARC’s top 10 channels across genre list for week 6 of 2018.

    Following Sun TV was Zeel’s free to air (FTA) Hindi GEC Zee Anmol also at it its regular second spot in the list with 769.300 million weekly impressions. Zee Anmol also topped the top 10 Hindi GEC channels in the Hindi Speaking Markets (HSM) – both urban and rural (U+R), and HSM (R). The Balaji Telefilms-produced Kumkum Bhagya and its spinoff Kundali Bhagya that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R). Kumkum Bhagya, Ganga and Jamai Raja were among the top 5 Hindi GEC programmes during primetime in HSM (R).

    Star India’ FTA channel Star Bharat was also at its regular third spot in week 6 of 2018 with 737.259 million weekly impressions. Star Bharat was also ranked second in BARC’s weekly list of top 10 Hindi GEC channels in HSM (U) during the week. Nimki Mukhiya and Kya Haal Mr Panchaal that aired on the channel were among the top 5 Hindi GEC programmes during primetime in HSM (U+R).

    SPN’s women-focused FTA Hindi GEC was at fourth rank in week 6 of 2018 with 642.370 million weekly impressions. Sony Pal was also ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R). The programmes Taarak Mehta Ka Ooltah Chashmah and CID that were aired on the channel were among BARC’s weekly list of top 5 Hindi GEC programmes during primetime.

    Network18’s flagship Hindi GEC Colors was ranked fifth in week 6 of 2018 with 609.569 million weekly impressions. Colors topped BARC’s weekly list of top 10 Hindi GEC channels in HSM (U+R) during the week. Shakti – Astitva Ke Ehsaas Ki and Ishq Mein Marjawan that featured on the channel were among BARC’s top 5 Hindi GEC programmes during primetime in HSM (U).

    Zeel’s flagship Hindi GEC Zee TV was ranked sixth in week 6 of 2018 with 606.162 million weekly impressions. Kumkum Bhagya and Kundali Bhagya that were also aired on the channel were among BARC’s top 5 Hindi GEC programmes in HSM (U+R) and HSM (U).

    Another Star India FTA Hindi GEC, Star Utsav, was ranked seventh in week 6 of 2017 in BARC’s across genre list with 565.459 million weekly impressions. The channel was ranked third in BARC’s weekly list of top 10 Hindi GEC channels in HSM (R)

    Star Maa was ranked eighth in week 6 of 2018 with 529.864 million weekly impressions. The channel topped BARC’s weekly list of top 5 Telugu channels in the Telangana and Andhara Pradesh markets. Four of the top 5 Telugu programmes in BARC’s weekly list of top 5 Telugu programmes during primetime featured on Star Maa during the week.

    SPN’s Hindi movies channel – Star Max was ranked ninth in week 6 of 2018 in BARC’s weekly list of top 10 channels across genre.  Sony Max topped BARC’s list of top 5 Hindi movies channels in HSM (U). The world television premiere of the Hindi feature film (HFF) Kanchana The Wonder Car on Sony Max was among the top 5 Hindi movies in HSM (U+R). HFF’s Kanchana 2 and Son Of Satyamurthy were among the top 5 Hindi Movie programmes during primetime in HSM (U).

    Another SPN Hindi Movies channel – Sony Wah completed BARC’s weekly list of top 10 channels across genre in week 6 of 2018 with 518.369 million weekly impressions. HFF-Sooryavansham that featured on the channel was among the list of top 5 Hindi Movie programmes during primetime in HSM (U+R) and HSM (R). Another HFF – Dangerous Khiladi which also featured on the channel was among the top 5 Hindi movie programmes during primetime in HSM (R) during week 6 of 2018.

    Also Read :

    Star Bharat continues leading Hindi GECs across genres

    ETV Telugu re-enters across genre list

    Sony Max returns to top-10 channels in across genre list

  • Zee Anmol leads urban and rural GECs in BARC week 6

    Zee Anmol leads urban and rural GECs in BARC week 6

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) region, according to Broadcast Audience Research Council (BARC) all India data for week 6 of 2018.

    Sony Pal and Star Utsav retained their second and third positions in GEC urban markets this week as compared to the week 5. Moreover, Sony SAB and Sony Entertainment Television exchanged their fourth and fifth positions this week in GEC rural markets as compared to the previous week.

    Hindi GEC (U+R)

    Zee Anmol has garnered the top slot this week with 767706 impressions (000s). Star Bharat, Sony Pal and Colors retained their second, third and fourth positions respectively with 729536 impressions (000s) and 639246 impressions (000s) and 58465 impressions (000s).

    Zee TV and Star Utsav exchanged their fifth and sixth positions with 571228 impressions (000s) and 558245 impressions (000s) respectively.

    Star Plus and Rishtey swapped their seventh and eighth positions with 44901 impressions (000s) and 448678 impressions (000s) respectively.

    Sony Entertainment Television and Sony Sab retained their ninth and tenth positions with 435196 impressions (000s), 373240 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position 591613 with impressions (000s). Sony Pal and Star Utsav retained their second and third positions with 429549 impressions (000s) and 396672 impressions (000s).

    Star Bharat, Rishtey, Dangal TV, Zee TV, Colors, Big Magic and Star Plus retained their positions with 374638 impressions (000s), 317394 impressions (000s), 252794 impressions (000s) and 231402 impressions (000s), 164744 impressions (000s), 158146 impressions (000s) and 130206 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors, Star Bharat, Zee TV and Star Plus retained their first, second, third and fourth positions with 426504 impressions (000s), 354898 impressions (000s), 334775 impressions (000s) and 319694 impressions (000s) respectively.

    Sony Entertainment Television and Sony SAB exchanged their fifth and sixth positions with 314996 impressions (000s) and 281180 impressions (000s) respectively.

    Sony Pal, Zee Anmol, Star Utsav and Rishtey retained their seventh, eighth and ninth and tenth positions with 209696 impressions (000s), 176092 impressions (000s), 161573 impressions (000s) and 131283 impressions (000s) respectively.

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Zee Anmol leads urban and rural areas for week 5 2018

    Zee Anmol leads urban and rural areas for week 5 2018

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) sector according to Broadcast Audience Research Council (BARC) all India data for week 5 of 2018.

    Colors and Big Magic exchanged their eighth and ninth positions in GEC urban markets this week as compared to the week 4. Moreover, Sony SAB and Sony Entertainment Television exchanged their fourth and fifth positions this week in GEC rural markets as compared to the previous week.

    Hindi GEC (U+R)

    Zee Anmol has garnered the top slot this week with 761293 impressions (000s). Star Bharat and Sony Pal retained their second and third positions with 675896 impressions (000s) and 614401 impressions (000s).

    Colors and Star Utsav exchanged their fourth and fifth positions with 590900 impressions (000s) and 569949 impressions (000s) respectively.

    Zee TV retained its sixth position with 563925 impressions (000s). Rishtey and Star Plus swapped their positions to seventh and eighth with 450424 impressions (000s) and 442345 impressions (000s) respectively.

    Sony Entertainment Television and Sony Sab retained their ninth and tenth positions with 427665 impressions (000s), 413632 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 582697 impressions (000s). Star Utsav, Sony Pal, Star Bharat, Rishtey Dangal TV and Zee TV retained their second, third, fourth, fifth and sixth positions with 411194 impressions (000s), 405910 impressions (000s), 341018 impressions (000s), 316403 impressions (000s), 244628 impressions (000s) and 229150 impressions (000s) respectively.

    Colors and Big Magic exchanged their eighth and ninth positions with 158377 impressions (000s) and 157932 impressions (000s) respectively. Star Plus retained its tenth position with 127733 impressions (000s).

    Hindi Urban GEC

    In urban GEC, Colors, Star Bharat and Zee TV retained their first, second and third positions with 432523 impressions (000s), 334877 impressions (000s) and 334775 impressions (000s) respectively.

    Sony SAB and Sony Entertainment Television exchanged their fourth and fifth positions with 312064 impressions (000s) and 309645 impressions (000s) respectively.

    Sony Pal, Zee Anmol and Star Utsav retained their sixth, seventh, eighth and ninth position with 208491 impressions (000s), 178595 impressions (000s) and 158755 impressions (000s) respectively.

    Rishtey retained its tenth place with 134021impressions (000s).

    Also Read :

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Zee Anmol leads urban and rural GECs chart

    Zee Anmol leads urban and rural GECs chart

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) according to Broadcast Audience Research Council (BARC) all India data for week 4 of 2018.

    Star Utsav climbed to second position from third in GEC urban markets this week as compared to the week 3. Moreover, Rishtey emerged as the new entrant, dethroning &TV this week in GEC rural markets as compared to the previous week.

    Hindi GEC (U+R)

    Zee Anmol has garnered the top slot this week with 720614 impressions (000s). Star Bharat retained its second position with 690782 impressions (000s).

    Sony Pal climbed to the third position with 596799 impressions (000s). Star Utsav gained fourth position with 563861 impressions (000s) from sixth position in the previous week.

    Colors dropped down from third to fifth position with 560540 impressions (000s). Zee TV stood at sixth position with 557950 impressions (000s). Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their seventh, eighth, ninth and tenth positions with 444095 impressions (000s), 443551 impressions (000s), 434762 impressions (000s) and 380515 impressions (000s) respectively.

    Hindi Rural GEC

    Zee Anmol retained its first position with 555514 impressions (000s). Star Utsav and Sony Pal exchanged their positions to second and third with 407400 impressions (000s) and 407206 impressions (000s) respectively.

    Star Bharat and Rishtey also retained their fourth and fifth position with 353658 impressions (000s) and 319546 impressions (000s) respectively. Dangal TV stood at sixth position with 250940 impressions (000s). Zee TV shifted to seventh position with 229287 impressions (000s). Big Magic, Colors and Star Plus retained their eighth, ninth and tenth positions with 163035 impressions (000s), 152791 impressions (000s) and 133910 impressions (000s) .

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 407749 impressions (000s) sum. Star Bharat and Zee TV swapped their second and third position with 337123 impressions (000s) and 328662 impressions (000s).

    Star Plus, Sony Entertainment Television, Sony SAB, Sony Pal, Zee Anmol, Star Utsav retained their fourth, fifth, sixth, seventh, eighth and ninth position with 310185 impressions (000s), 306897 impressions (000s), 287043 impressions (000s), 189592 impressions (000s), 165100 impressions (000s) and 156461 impressions (000s) respectively.

    Rishtey emerged as the new entrant at tenth place, dethroning &TV, with 124004 impressions (000s).

    Also Read:

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • BARC ratings: Zee Anmol leads GECs in U+R

    BARC ratings: Zee Anmol leads GECs in U+R

    MUMBAI: Zee Anmol emerged as the leader in the Hindi GEC (U+R) genre dethroning Star Bharat according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.

    Star Plus came down to fourth position from second position in GEC urban markets this week as compared with week 2. Zee Anmol and other channels, however, retained their respective positions this week in GEC rural markets as against the previous week.

    Hindi GEC (U+R)

    Zee Anmol garnered the top slot this week with 736,662 impressions (000s) swapping its position with Star Bharat at second position with 691,997 impressions (000s).

    Colors retained its third position with 627,061impressions (000s), whereas Sony Pal and Zee TV exchanged their positions to fourth and fifth positions, respectively, with 612,393 impressions (000s) and 605,654 impressions (000s).

    Star Utsav, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions with 547746 impressions (000s), 472,073 impressions (000s), 453,939 impressions (000s), 424,273 impressions (000s) and 376,493 impressions (000s), respectively.

    Hindi Rural GEC

    Zee Anmol, Sony Pal, Star Utsav, Star Bharat, Rishtey retained their first, second, third, fourth and fifth positions, respectively, with 562,416 impressions (000s), 419,826 impressions (000s), 394,693 impressions (000s), 352,927 impressions (000s), 329,434 impressions (000s).

    Zee TV, Dangal TV, Big Magic, Colors, Star Plus also maintained their sixth, seventh, eighth, ninth and tenth positions with 238,911 impressions (000s), 236,393 impressions (000s), 166,794 impressions (000s), 163,428 impressions (000s), and 138,850 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 453,621impressions (000s) sum. Zee TV climbed to the second position with 366,742 impressions (000s).

    Star Bharat stood at third position with 339,070 impressions (000s). Star Plus dropped down to fourth position from the second position with 333,222 with impressions (000s) as compared with week 2.

    Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their fifth, sixth, seventh and eighth positions with 304,688 impressions (000s), 281,841 impressions (000s), 192,567 impressions (000s) and 174,245 impressions (000s), respectively.

    Star Utsav and &TV also retained their ninth and tenth positions with 153,052 impressions (000s) and 132,949 impressions (000s).

    Also Read:

    ‘Kumkum Bhagya’ hits the 1000-episode milestone

    Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

  • Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

    Sony Pal and Star Utsav exchanged their second and third positions in GEC urban markets this week as compared to week 1 2018. Moreover, Colors climbed to ninth position from tenth position this week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 713443 impressions (000s) swapping its position with Zee Anmol at second position with 674543 impressions (000s).

    Colors, Zee TV, Sony Pal, Star Utsav and Star Plus retained their third, fourth, fifth, sixth and seventh positions with 627061 impressions (000s), 571781 impressions (000s), 561707 impressions (000s), 532146 impressions (000s) and 501448 impressions (000s) respectively.

    Sony Entertainment Television and Rishtey exchanged their eighth and ninth positions with 434651 impressions (000s) and 421999 impressions (000s) respectively. Sony Sab retained its last position with 401334 impressions (000s).

    Hindi Rural GEC

    Zee Anmol retained its first position with 5028221 impressions (000s). Sony Pal and Star Utsav exchanged their second and third positions with 384965 impressions (000s) and 379734 impressions (000s) respectively. Star Bharat and Rishtey stayed with their fourth and fifth positions with 371722 impressions (000s) and 298159 impressions (000s) respectively.

    Zee TV jumped to sixth position with 225491 impressions (000s), pushing Dangal to seventh position with 224788 impressions (000s). Big Magic kept its eighth position with 171562 impressions (000s).

    Colors and Star Plus swapped their ninth and tenth positions with 169408 impressions (000s) and 145360 impressions (000s) respectively.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Star Plus, Zee TV, Star Bharat, Sony Entertainment Television, Sony Sab, Sony Pal and Zee Anmol retained their second, third, fourth, fifth, sixth, seventh and eighth position with 457653 impressions (000s), 356088 impressions (000s), 346290 impressions (000s), 341721 impressions (000s), 310921 impressions (000s), 297416 impressions (000s), 176742 impressions (000s) and 166321 impressions (000s) respectively.

    Star Utsav and &TV exchanged their ninth and tenth position respectively with 152412 impressions (000s) and 151782 impressions (000s).

    Also Read : Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

  • Star Bharat leads Hindi GEC (U+R) in BARC week 52

    Star Bharat leads Hindi GEC (U+R) in BARC week 52

    MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.

    Zee TV and Star Plus exchanged their second and third positions in GEC urban markets this week as compared to the week 51. Moreover, Big Magic climbed to eighth position from tenth position this week in GEC rural markets.

    Hindi GEC (U+R)

    Star Bharat has garnered the top slot this week with 692154 impressions (000s) swapping its position with Zee Anmol at second position with 682234 impressions (000s).

    Colors retained its third position with 600546 impressions (000s). Star Utsav climbed to fourth position with 600396 impressions (000s). Zee TV stood at fifth position with 591855 impressions (000s). 

    Sony Pal, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions respectively with 561552 impressions (000s), 501322 impressions (000s), 465438 impressions (000s), 420804 impressions (000s) and 388490 impressions (000s).

    Hindi Rural GEC

    Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Rishtey, Dangal, Zee TV and Colors retained their first, second, third, fourth, fifth, sixth and seventh slots respectively with 513156 impressions (000s) sum, 436095 impressions (000s) sum, 377872 impressions (000s) sum, 357402 impressions (000s) sum, 332561 impressions (000s) sum, 247713 impressions (000s) sum and 237327 impressions (000s) sum.

    Big Magic jumped to eighth position pushing down Colors to ninth with 177951 impressions (000s) sum and 161655 impressions (000s) sum respectively.

    Star Plus garnered last position with 147332 impressions (000s) sum.

    Hindi Urban GEC

    In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Zee TV and Star Plus exchanged their slots to second and third positions with 354527 impressions (000s) sum and 353989 impressions (000s) sum respectively.

    Star Bharat, Sony Entertainment Television, Sony Sab and Sony Pal retained their fourth, fifth, sixth and seventh positions respectively with 334751 impressions (000s) sum, 298884 impressions (000s) sum, 290669 impressions (000s) sum and 183680 impressions (000s) sum respectively.

    Zee Anmol, Star Utsav and &TV also stood at the same eighth, ninth and tenth positions respectively with 169078 impressions (000s) sum, 164300 impressions (000s) sum and 148076 impressions (000s) sum respectively.

    Also Read:

    BARC week 51: Zee Anmol leads Hindi (R+U) & rural market 

    Mr Panchal continues to help Star Bharat top Hindi GECs across genre

  • Zee TV leads Hindi GECs in week 48 of Barc ratings

    Zee TV leads Hindi GECs in week 48 of Barc ratings

    MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

    Zee Anmol and &TV interchanged their eighth and ninth positions, respectively, in the GEC urban market this week as compared with the previous week.

    Hindi GECs (U+R)

    Zee TV garnered the top slot this week with 675065 Impressions (000s) followed by Star Bharat at second position with 657889 Impressions (000s). Colors stood at third position with 649192 Impressions (000s). Zee Anmol fell to fourth position with 612946 Impressions (000s). Sony Pal retained its fifth position with 595324 Impressions (000s).

    Star Utsav, Star Plus, and Rishtey also retained their sixth, seventh and eighth slots with 489578 Impressions (000s), 464278 Impressions (000s), and 421112 Impressions (000s), respectively.
    Sony Sab and Sony Entertainment Television exchanged their ninth and tenth spots with 420114 Impressions (000s) and 383014 Impressions (000s), respectively.

    Hindi rural GECs

    Maintaining the status quo, Zee Anmol, Sony Pal, and Star Utsav retained their first, second, and third slots, respectively, with 464035 Impressions (000s) sum, 409596 Impressions (000s) sum, and 362520 Impressions (000s) sum.

    Star Bharat, Rishtey, Zee TV and Dangal TV also retained their fourth, fifth, sixth and seventh positions with 341932 Impressions (000s), 308601 Impressions (000s), 270986 Impressions (000s) sum and 214034 Impressions (000s) sum.

    Furthermore, Colors, Big Magic and Star plus also retained their eighth, ninth and tenth positions respectively with 182761Impressions (000s), 161346 Impressions (000s), and 136018 Impressions (000s) sum.
     

    Hindi urban GECs

    In urban GEC, Colors, Zee TV, Star Plus, Star Bharat, Sony Sab retained their first, second, third and fourth positions with 466430 Impressions (000s), 404079 Impressions (000s), 328260 Impressions (000s) and 315957 Impressions (000s) sum respectively.

    Sony Sab, Sony Entertainment Television, and Sony Pal also retained their fifth, sixth, and seventh positions with 315719 Impressions (000s), 273799 Impressions (000s) and 185728 Impressions (000s) sum respectively.

    &TV and Zee Anmol swapped their eighth and ninth positions with 150323 Impressions (000s) and 148910 Impressions (000s) sum, respectively.

    Star Utsav retained its tenth position with 127058 Impressions (000s) sum.