ITV

Tag: Zee 24 Taas

  • Zee 24 Taas gets election ready

    Zee 24 Taas gets election ready

    MUMBAI: With election fever having gripped the nation, television channels, even the regional ones, are jumping into the fray.

    One such is Zee Media Corporation’s Marathi news channel, Zee 24 Taas, which has launched a slew of election-related programmes ahead of the polls.

    Of these, Election Express, airs at 10:30 pm, and is an on-ground show with a three-camera set-up, where journalists talk to candidates and voters in various constituencies. Whatsup India is a youth show with a two-camera set-up whereas Hava Maharashtrachi has one OB van accompanying it and evaluates the mood of voters in various parliamentary constituencies of the state. Ran Sangram, Audit Matadarsanghache, Agenda Maharashtracha and Gennext are some of the other new shows.

    Zee 24 Taas business head Bhushan Khot says, “Right now, we have 50 per cent of election news and the rest is general news. On the days of polling in Maharashtra (10, 17 and 24 March) and on counting day (16 May), we will have all-day election news.”

    Experts have been roped in on the four crucial days. Ad rates too have been hiked to double the amount, and sources say it could be near Rs 2000 for a 10 second slot on the counting day. Among the sponsors on-board are Gujarat Ambuja, V Guard and Shakti Pump.

    Forty to fifty stringers and videographers will cover all 48 constituencies of Maharashtra, including Vidharba, Amravati, Nagpur, Marathwada, Latur, Aurangabad, Pune, Solapur, Nashik, Kolhapur, Satara, Thane and Mumbai. In some cases, stringers will take on the job of reporting as well as shooting videos.

    Zee 24 Taas says being a regional channel, its focus on elections will not be as sharp as say a national channel, at least this time. However, when the state goes to polls in September later this year, the channel will have full-fledged election programming.

  • Zee 24 Taas repositions itself as youth centric

    Zee 24 Taas repositions itself as youth centric

    MUMBAI: It is not just politicians who are looking to grab the attention of India’s large young population. News channels too are reorienting their programming to enhance receptivity among the younger lot.

     

    A few months ago, Zee Media Corporation’s (ZMCL) national Hindi news channel Zee News introduced its campaign ‘Ab Khabar Aapke Rangon Mein’ targeting the Gen Y of the country. Now, it’s the turn of Zee Media’s Marathi news channel Zee 24 Taas.

     

    Starting today, the channel is on air with a complete makeover to its look, feel and positioning as well. With an improved tagline ‘Raha ek paul pudhe’ (stay one step ahead), Zee 24 Taas is repositioning itself to suit an audience of 15 to 45 years as compared to its earlier target group of 25 to 45 years.

     

    Nearly half of India’s population is in the age group of 15 to 45 years. ZMCL CEO Alok Agrawal says, “With the advent of digitations, researches have shown that viewers are setting up new priorities; therefore it has become imperative to refurbish the brand. Backed by Zee Media Corporation Limited’s core philosophy to innovate in order to stay ahead, the new look of Zee 24 Taas is a step in the right direction. We are confident that the new identity will be applauded by the viewer which is rich in content and vibrant in look.” 

     

    “The positioning is ‘action oriented’ because that is what the youth is interested in today. Rather than focusing on long news and discussions, we are keeping it short with more visuals. The youth wants to know how the news will benefit them in their lives,” says Zee 24 Taas business head Bhushan Khot.

     

    Over the weekend, a series of programs under the tagline will be introduced to help youngsters know about how to move up in life. An election show began last week called Whats Up India to understand the younger generation’s perspective. Major colleges in Maharashtra are being visited for the show.

     

    There is increased competition among news channels. News consumption in Maharashtra also happens in English and Hindi. “Today our competition is not just restricted to Marathi language (news channels) but the overall news genre. Our aim is to make the entire channel strong onscreen as well as digital and at the same time reflect the aspirations of the young Marathi audience,” says Khot.

     

    Additionally, viewers can also catch Zee 24 Taas live on their mobile phones via Android, iOS and Blackberry apps through Ditto TV. Zee 24 Taas will later become a subscription services, after initial free preview for a month.

     

    Zee 24 Taas has refurbished its studio and a stylist has been hired to give new looks to its anchors in addition to requisite training. The online and offline graphics have also been modified by an inhouse team. Zee 24 Taas editor-in-chief Uday Nirgudkar says, “We are re-launching the channel to fine tune our self to reflect on the changing needs of viewers. We have always been viewer focused & viewer centric hence our new offering will be more qualitative and focused.”

     

    “We are trying to tell the audience that the language is Marathi but its look and feel is at par with any other channel,” adds Khot. The language the anchors use will also undergo a slight change with shorter sentences being the goal.

     

    The marketing campaign to promote the new look will break across the state on 6 February, with print and outdoor and followed up on radio and TV next week.

     

    Print ads will be visible in the newspapers DNA , Loksatta, Mumbai Times, Lokmat, Sakaal and others. On the digital front, banners and text ads will be seen on Google display network sites and Facebook.

     

    The promotional jingle for TV and radio has been composed by noted Marathi singer and writer Saleel Kulkarni. The 20-day long campaign created by Draftfcb Ulka will see about 150 outdoor spots being adorned, with most of them being bus shelters, bus panels and hoardings in Mumbai, Pune and Nashik. The radio jingle will run across Radio City 91.1 FM, Radio Mirchi 98.3 FM, Red FM 93.5 and Big 92.7 FM.

     

    Sources say the cost of the entire rebranding exercise would be approximately Rs 15 million with nearly 80 per cent of it being spent on marketing itself.

     

    For the third quarter ended 31 December 2013, the channel had a viewership of 21.3 million (Source: TAM, CS 4+, All India, Q3 Average Monthly Reach).

  • Zee Media launches 5th edition of its much awarded Voter Awareness Program

    Zee Media launches 5th edition of its much awarded Voter Awareness Program

    NEW DELHI: Zee Media is launching its fifth edition of the much acclaimed and much awarded voter awareness initiative Aapka Vote Aapki Taqat (AVAT) keeping in view the upcoming assembly elections in five states and national election next year from 15th November, starting from Korba in Chhattisgarh.

    The initiative AVAT aims at encouraging voters to participate in electoral process, and addreses the issue of decreasing voter percentage. The objective of rolling out the initiative is to make India a successful democracy. The Election Commission of India too acknowledged the initiative and lends its support since the inception of the initiative in 2009.

    The Campaign creates awareness about the importance of voting and to sensitize voters to ensure a responsible and accountable government is in place. AVAT encourages first time voters to register and participate in upcoming assembly and National elections.

    Under Aapka Vote Aapki Taqat, various awareness ground events will be conducted in four states i.e., Delhi, Rajasthan, Chattisgarh and Madhya Pradesh to facilitate direct interaction with the target group and encourage voter participation. A 360 degree multi-media promotion of the campaign across TV, Print, Radio etc will further raise awareness and cover maximum audience. Through Social media platform, youth will be targeted and encouraged for registration and participation. Dedicated micro-site will serve as a platform to interact and empower people with requisite information where people can share their concerns for not voting.

    This year Aapka Vote Aapki Taqat will launch an online service ‘Know Your Candidate’, which will provide key details about the candidates vying for the votes in various constituencies.

    Zee Media Corporation Ltd. has been emphasizing on this initiative in various states where Elections has been announced since the series started in 2009. Aapka Vote Aapki Taqat has been recognized by Limca Book of Records as India’s Biggest Voter Awareness Campaign, supported by Election Commission of India and has emerged as the most impactful campaign of all media campaigns. In 2013, Aapka Vote Aapki Taqat won the National Award by Election Commission of India.

    On the occasion, Rohit Kumar, Marketing Head, Zee Media, said, “Zee Media Corporation Ltd. has been consistently trying to create voter awareness, which in turn will increase voter percentage. Convincing young voters will ensure to bring honest, effective and stable government. Zee Media always believes that to change a system one needs to be a part of the system. The Campaign has been successful in reaching the grass roots of the country, and also to mobilize the youth of India in association with various youth influential organizations.”
    About Zee Media Corporation Ltd:

    Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta, Zee 24 Ghantalu & Zee Rajasthan. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com

  • ZMCL reports 112 per cent PAT growth in Q1-2014 compared to Q1-2013

    ZMCL reports 112 per cent PAT growth in Q1-2014 compared to Q1-2013

    BENGALURU: Zee Media Corporation Limited (ZMCL), formerly Zee News Limited announced good growth figures for Q1-2014 as compared to Q1-2013, but middling to flat and lower results when compared to the previous quarter Q4-2013. The Company owns and operates seven news/current affairs and regional language channels, namely Zee News, Zee Business, Zee 24 Taas, Zee 24 Gantalu, Zee Uttar Pradesh Uttarakhand, Zee Madhya Pradesh Chhattisgarh and Zee Punjab Haryana Himachal.

     

    Let us take a look at the Q1-2014 figures

     

    ZMCL reported more than doubling of PAT (112 per cent) to Rs 8.51 crore in Q1-2014 as compared to PAT of Rs 4.01 crore in Q1-2013 and a 6.1 per cent growth as compared to Q4-2013.

     

    Operating revenues grew 12.2 per cent (y-o-y) to Rs 77.68 crore in Q1-2014 as compared to Rs 68.88 crore reported in Q1-2013. However, ZMCL’s operating revenues for Q1-2014 were 1.7 per cent lower than the Rs 79.04 crore reported for Q4-2013. Income from operations at Rs 70.2 crore in Q1-2014 grew 16.4 per cent from Rs 60.286 crore in Q1-2013.

     

    Advertising revenues which constituted 68.1 per cent of the total revenues for Q1-2014 grew 14.2 per cent (y-o-y) to Rs 52.9 crore as compared to Rs 46.32 crore (67.2 per cent of total revenues for the quarter) in Q1-2013 and were up 1.4 per cent as compared to the Rs 52.19 crore (66 per cent of the total revenues for the quarter) reported in Q4-2013.

     

    Subscription revenues in Q1-2014 also grew, albeit at a higher rate of 19.3 per cent to Rs 21 crore (27 per cent of the total revenues for the quarter) as compared to the Rs 17.6 crore (25.6 per cent of the total revenues for the quarter) reported for Q1-2013, but were 5.4 per cent lower than the Rs 22.2 crore (28.1 per cent of total revenues for the quarter) ZMCL reported for Q4-2013.

     

    Other sales and services saw a drop of 23.2 per cent to Rs 3.78 crore in Q1-2014 from Rs 4.96 crore reported in Q1-2013 and were 19.2 per cent lower than the Rs 4.68 crore for Q4-2013.

     

    In Q1-2014, total expenses saw a small jump of 7.6 per cent to Rs 68.37 crore from the Rs 63.55 crore reported in Q1-2013 and were 8.1 per cent lower than the Rs 74.4 crore for Q4-2013.

     

    ZMCL director Punit Goenka said, “Our ambition to reach deeper into the lives of our viewers has led us to change our name from Zee News Limited to Zee Media Corporation Limited. We will continue to pursue growth in the untapped regions of our country and provide them with varied news, infotainment and entertainment content across delivery platforms. Apart from the latest launch of Zee Madhya Pradesh Chhattisgarh, we have also launched Zee Rajasthan recently. The channel has content for all facets of the viewer from Rajasthan, be it crisper local news bulletins, entertainment programmes reflecting the typical lifestyle or discussions on issues related to the common Rajasthani man.”

     

    ZMCL whole-time director Alok Agrawal said, “Even as we are aggressively expanding our regional channel bouquet, we have not left sight of our current deliverables. We have made efforts to squeeze even more efficiency out of our operations and have restricted increase of various costs. On the other hand, both Advertising and Subscription Revenues have shown an increase over the last year. We have taken special initiatives related to the content which are expected to yield results in the coming quarters.”

  • ZMCL reports 112 per cent PAT growth in Q1-2014 compared to Q1-2013

    BENGALURU: Zee Media Corporation Limited (ZMCL), formerly Zee News Limited announced good growth figures for Q1-2014 as compared to Q1-2013, but middling to flat and lower results when compared to the previous quarter Q4-2013. The Company owns and operates seven news/current affairs and regional language channels, namely Zee News, Zee Business, Zee 24 Taas, Zee 24 Gantalu, Zee Uttar Pradesh Uttarakhand, Zee Madhya Pradesh Chhattisgarh and Zee Punjab Haryana Himachal.

    Let us take a look at the Q1-2014 figures

    ZMCL reported more than doubling of PAT (112 per cent) to Rs 8.51 crore in Q1-2014 as compared to PAT of Rs 4.01 crore in Q1-2013 and a 6.1 per cent growth as compared to Q4-2013.

    Operating revenues grew 12.2 per cent (y-o-y) to Rs 77.68 crore in Q1-2014 as compared to Rs 68.88 crore reported in Q1-2013. However, ZMCL‘s operating revenues for Q1-2014 were 1.7 per cent lower than the Rs 79.04 crore reported for Q4-2013. Income from operations at Rs 70.2 crore in Q1-2014 grew 16.4 per cent from Rs 60.286 crore in Q1-2013.

    Advertising revenues which constituted 68.1 per cent of the total revenues for Q1-2014 grew 14.2 per cent (y-o-y) to Rs 52.9 crore as compared to Rs 46.32 crore (67.2 per cent of total revenues for the quarter) in Q1-2013 and were up 1.4 per cent as compared to the Rs 52.19 crore (66 per cent of the total revenues for the quarter) reported in Q4-2013.

    Subscription revenues in Q1-2014 also grew, albeit at a higher rate of 19.3 per cent to Rs 21 crore (27 per cent of the total revenues for the quarter) as compared to the Rs 17.6 crore (25.6 per cent of the total revenues for the quarter) reported for Q1-2013, but were 5.4 per cent lower than the Rs 22.2 crore (28.1 per cent of total revenues for the quarter) ZMCL reported for Q4-2013.

    Other sales and services saw a drop of 23.2 per cent to Rs 3.78 crore in Q1-2014 from Rs 4.96 crore reported in Q1-2013 and were 19.2 per cent lower than the Rs 4.68 crore for Q4-2013.

    In Q1-2014, total expenses saw a small jump of 7.6 per cent to Rs 68.37 crore from the Rs 63.55 crore reported in Q1-2013 and were 8.1 per cent lower than the Rs 74.4 crore for Q4-2013.

    ZMCL director Punit Goenka said, “Our ambition to reach deeper into the lives of our viewers has led us to change our name from Zee News Limited to Zee Media Corporation Limited. We will continue to pursue growth in the untapped regions of our country and provide them with varied news, infotainment and entertainment content across delivery platforms. Apart from the latest launch of Zee Madhya Pradesh Chhattisgarh, we have also launched Zee Rajasthan recently. The channel has content for all facets of the viewer from Rajasthan, be it crisper local news bulletins, entertainment programmes reflecting the typical lifestyle or discussions on issues related to the common Rajasthani man.”

    ZMCL whole-time director Alok Agrawal said, “Even as we are aggressively expanding our regional channel bouquet, we have not left sight of our current deliverables. We have made efforts to squeeze even more efficiency out of our operations and have restricted increase of various costs. On the other hand, both Advertising and Subscription Revenues have shown an increase over the last year. We have taken special initiatives related to the content which are expected to yield results in the coming quarters.”

  • Zee News sees improvement in profits in FY 2013 financials

    MUMBAI: By the time Zee News Ltd announces its financials this time next year, it could well be sporting a new name Zee Media Corp. It could well also have merged its news broadcasting business with Essel group publication DNA as proposed by its board (see Zee News-DNA: merger on the cards?). Additionally, it could well also have news and infotainment channels in Rajasthan and Bihar/Jharkhand on air (it plans to launch them in the first half this year) adding to the roster it already runs in Zee News, Zee Business, Zee 24 Taas, Zee Punjabi, Zee News UP, Zee Tamil, Zee 24 Gantalu, and 24 Ghanta.

    That could well be good news for any Zee News watcher. But what is better news is the fact that the company has achieved a turnaround of sorts by reporting a profit in Q4-2013 of Rs 6.87 crore. That‘s despite a drop in ad and overall revenues in the quarter. Subscription revenues have, however, been buoyant in the period.

    Let us look at the Q4-2013 results as against corresponding Q4-2012

    Revenues for Q4-2013 stand at Rs 79.06 crore, a dip of 8.43 per cent from last Q4- 2012‘s Rs 86.34 crore. Of this, subscription revenues have increased to Rs 22.2 crore as against last quarter‘s reported Rs 20.8 crore. Ad revenues have declined to Rs 52.2 crore from Rs 56.3 crore.

    Operating costs have significantly dropped to Rs 14.15 crore as against last corresponding quarter‘s Rs 21.39 crore. However the overall expenses have surged to Rs 78.05 crore, a rise of over 9.6 per cent from Rs 71.02 crore of the last corresponding quarter especially with its employee benefit expenses rising to Rs 23.2 crore (a rise of 22 per cent annually).

    EBITDA for the quarter was disappointing at Rs 4.68 crore as against Rs 18.4 crore reported in the last corresponding period, a dive of over 74 per cent.

    PAT for the quarter (Q4-2013) at Rs 6.87 crore is a massive surge of 300 per cent from a reported loss of Rs 3.95 crore in the last corresponding quarter- Q4-2012..

    Let us look at the consolidated annual FY-2013 financials vs FY-2012

    While total revenues have slipped to Rs 303.81 crore in FY-2013 as against FY-2012‘s Rs 307.22 crore, subscription revenues for the full year have surged by over 13.5 per cent to Rs 84.27 crore as opposed to last year‘s Rs 74.27 crore. Subscription revenues contributed to 27.7 per cent of the total revenues indicating stronger viewer demand for the channels, while ad revenues standing at Rs 202 crore contributed a majority to the total revenue stream.
    Expenses have risen 5 per cent to Rs 278.23 crore from last year‘s Rs 265 crore, with its employee benefit expenses at Rs 87.7 crore increasing by over 17.4 per cent. EBITDA for the full year is reported at Rs 37.54 crore a drop of over 29.6 per cent from last year‘s 53.35 crore.

    Net profit for FY-2013 has ballooned 109 per cent to Rs 24.17 crore as against FY-2012‘s Rs 11.55 crore. The major reason for this surge is the pouring in of funds through sources apart from its core operations including the Rs 4.8 crore dividends it received from its subsidiary Zee Akash News Pvt. Ltd. Its interest cost has narrowed to Rs 8.79 crore as against last year‘s reported Rs 10.66 crore. Also the taxation costs have reduced by 3 per cent over the year.

    Its online property Zeenews.com has been doing well and gaining traction. Even its microsite for the India Vs Australia series generated close to 2.9 million page views while its Union budget site knocked up 1.3 million page views.

    Says Zee News managing director Punit Goenka,” Our subscription revenues have shown a double digit increase and have partially compensated for the revenue constraints from a tepid advertising response in the backdrop of a muted period of growth. Out constant endeavour to bring innovative, quality and unbiased content to the viewer will remain the cornerstone of our programming. We aspire to be the one-stop destination for news in the country by building seamless synergy among the group‘s TV, print and digital platforms. Our company is redefining itself in tune with the changing times, laying emphasis on the digital medium and addressing broader viewer tastes.”

    Adds Zee News CEO Alok Agrawal,” The Zee bouquet of news channels reached the highest number of people across the country touching over a 100 million viewers the last quarter of the fiscal. The network also had the highest relative share in the same period. It is a testimony to the fact that our viewer oriented and innovative programming has shown results. Our differentiated offering to business news viewers has resulted in Zee Business being a leader in five out of 13 weeks of the quarter. Also we are seeing a significant swing of viewers from English business news to Hindi business news. In the last quarter we expanded our footprint by establishing our presence in burgeoning central Indian states of Madhya Pradesh and Chhattisgarh with the launch of news and infotainment channel-Zee Madhya Pradesh/Chhattisgarh.”

  • Zee News sees improvement in profits in FY 2013 financials

    Zee News sees improvement in profits in FY 2013 financials

    MUMBAI: By the time Zee News Ltd announces its financials this time next year, it could well be sporting a new name Zee Media Corp. It could well also have merged its news broadcasting business with Essel group publication DNA as proposed by its board (see Zee News-DNA: merger on the cards?). Additionally, it could well also have news and infotainment channels in Rajasthan and Bihar/Jharkhand on air (it plans to launch them in the first half this year) adding to the roster it already runs in Zee News, Zee Business, Zee 24 Taas, Zee Punjabi, Zee News UP, Zee Tamil, Zee 24 Gantalu, and 24 Ghanta.

     

    That could well be good news for any Zee News watcher. But what is better news is the fact that the company has achieved a turnaround of sorts by reporting a profit in Q4-2013 of Rs 6.87 crore. That’s despite a drop in ad and overall revenues in the quarter. Subscription revenues have, however, been buoyant in the period.

     

    Let us look at the Q4-2013 results as against corresponding Q4-2012

     

    Revenues for Q4-2013 stand at Rs 79.06 crore, a dip of 8.43 per cent from last Q4- 2012’s Rs 86.34 crore. Of this, subscription revenues have increased to Rs 22.2 crore as against last quarter’s reported Rs 20.8 crore. Ad revenues have declined to Rs 52.2 crore from Rs 56.3 crore.

     

    Operating costs have significantly dropped to Rs 14.15 crore as against last corresponding quarter’s Rs 21.39 crore. However the overall expenses have surged to Rs 78.05 crore, a rise of over 9.6 per cent from Rs 71.02 crore of the last corresponding quarter especially with its employee benefit expenses rising to Rs 23.2 crore (a rise of 22 per cent annually).

     

    EBITDA for the quarter was disappointing at Rs 4.68 crore as against Rs 18.4 crore reported in the last corresponding period, a dive of over 74 per cent.

     

    PAT for the quarter (Q4-2013) at Rs 6.87 crore is a massive surge of 300 per cent from a reported loss of Rs 3.95 crore in the last corresponding quarter- Q4-2012..

     

    Let us look at the consolidated annual FY-2013 financials vs FY-2012

     

    While total revenues have slipped to Rs 303.81 crore in FY-2013 as against FY-2012’s Rs 307.22 crore, subscription revenues for the full year have surged by over 13.5 per cent to Rs 84.27 crore as opposed to last year’s Rs 74.27 crore. Subscription revenues contributed to 27.7 per cent of the total revenues indicating stronger viewer demand for the channels, while ad revenues standing at Rs 202 crore contributed a majority to the total revenue stream.

    Expenses have risen 5 per cent to Rs 278.23 crore from last year’s Rs 265 crore, with its employee benefit expenses at Rs 87.7 crore increasing by over 17.4 per cent. EBITDA for the full year is reported at Rs 37.54 crore a drop of over 29.6 per cent from last year’s 53.35 crore.

     

    Net profit for FY-2013 has ballooned 109 per cent to Rs 24.17 crore as against FY-2012’s Rs 11.55 crore. The major reason for this surge is the pouring in of funds through sources apart from its core operations including the Rs 4.8 crore dividends it received from its subsidiary Zee Akash News Pvt. Ltd. Its interest cost has narrowed to Rs 8.79 crore as against last year’s reported Rs 10.66 crore. Also the taxation costs have reduced by 3 per cent over the year.

     

    Its online property Zeenews.com has been doing well and gaining traction. Even its microsite for the India Vs Australia series generated close to 2.9 million page views while its Union budget site knocked up 1.3 million page views.

     

    Says Zee News managing director Punit Goenka,” Our subscription revenues have shown a double digit increase and have partially compensated for the revenue constraints from a tepid advertising response in the backdrop of a muted period of growth. Out constant endeavour to bring innovative, quality and unbiased content to the viewer will remain the cornerstone of our programming. We aspire to be the one-stop destination for news in the country by building seamless synergy among the group’s TV, print and digital platforms. Our company is redefining itself in tune with the changing times, laying emphasis on the digital medium and addressing broader viewer tastes.”

     

    Adds Zee News CEO Alok Agrawal,” The Zee bouquet of news channels reached the highest number of people across the country touching over a 100 million viewers the last quarter of the fiscal. The network also had the highest relative share in the same period. It is a testimony to the fact that our viewer oriented and innovative programming has shown results. Our differentiated offering to business news viewers has resulted in Zee Business being a leader in five out of 13 weeks of the quarter. Also we are seeing a significant swing of viewers from English business news to Hindi business news. In the last quarter we expanded our footprint by establishing our presence in burgeoning central Indian states of Madhya Pradesh and Chhattisgarh with the launch of news and infotainment channel-Zee Madhya Pradesh/Chhattisgarh.”

  • TV9’s Mumbai-centric Hindi news channel to convert into Marathi

    TV9’s Mumbai-centric Hindi news channel to convert into Marathi

    MUMBAI: Associated Broadcasting Company Limited (ABCL), which runs a clutch of regional channels, is converting its Mumbai-centric Hindi news channel into full-fledged Marathi.

    The decision to make TV9 Maharashtra a local regional-language news channel comes in the wake of losses from the city-specific Hindi news channel. “We are changing it into Marathi as it is the only loss-making channel in our entire bouquet. Earlier being in Hindi, we were not attracting any state government advertisements. Going local would also mean that we get more connected with people outside Mumbai,” said ABCL vice president operations KVN Murthy.

    The channel’s operational loses are estimated at close to Rs 300 million a year, according to market estimates. TV9 officials, however, declined to comment on the extent of these losses.

    TV9 Maharashtra has begun the process of transitioning into a full-fledged Marathi news channel as part of its strategy to go local. The news bulletin and the other prime-time shows have already made the shift to Marathi with the exception of the Entertainment bulletin which will eventually go Marathi.

    TV9 Maharashtra head Srinivas Reddy said that 90 per cent of the content is in Marathi while only 10 per cent is in Hindi. “We haven’t decided any date on when we want to become a Marathi channel completely. But that is the way we are moving.”

    ABCL had made its expansion into the Hindi language with the launch of TV9 Mumbai in 2009 focussed on local news. However, TV9 Mumbai was last year rebranded as TV9 Maharashtra to widen the viewership base. But language turned out to be a major impediment since Marathi is the most widely spoken language in Maharashtra.

    “Marathi is the language of the common people in Maharashtra. We thus decided to become a Marathi news channel,” Reddy said, talking about the shift to Marathi language.

    TV9 Maharashtra, which will have to compete with established players like Zee 24 Taas, ABP Majha (earlier Star Majha) IBN Lokmat and ETV Marathi, is betting on local content to drive viewership.

    “If you look at other Marathi news channels, they are covering more of other news rather than news of local relevance. We will be focusing only on local news. In fact, TV9 Maharashtra will have 90 per cent of local content and maybe 10 per cent of other content like sports,” he averred.

    TV9 Maharashtra has around 100 part-time and full-time journalists across Maharashtra and around 15 anchors. While most of the team is in place, the channel will hire new employees for its output division.

    The Marathi news broadcaster also has offices in different cities of Maharashtra including Nagpur, Nashik and Pune.

    So will there be a sizeable retrenchment because of this makeover exercise? “We are not sacking anybody. In fact, a lot of our employees were already Marathi speaking and we are also training existing employees in our output division in addition to hiring new people for output division.”

    However, Indiantelevision.com has been made to understand that the broadcaster has already told certain employees to look out for a new job as part of its resturcutring excercise.

    In addition to TV9 Maharashtra, ABCL runs four regional news channels including TV9 Karnataka (Kannada), TV9 Gujarat (Gujarati), Indiavision (Malayalam), Kolkata TV (Bengali), besides an English news channel News9. It also has a niche channel in Telugu devoted to Entertainment and News called TV1.

  • Zee News Ltd’s Q4 Ebitda stays strong, slips into net loss due to Akash Bangla

    Zee News Ltd’s Q4 Ebitda stays strong, slips into net loss due to Akash Bangla

    MUMBAI: Zee News Ltd (ZNL) has slipped into net loss in the fiscal-fourth quarter due to an old investment made in Akash Bangla, but its Ebitda has stayed healthy and beat forecast expectations.

    ZNL has provided for Rs 166.7 million towards diminution in value of strategic investments and provision for doubtful advance share application money given to Akash Bangla. ZNL holds around 18 per cent stake in Akash Bangla, the Bengali infotainment channel.

    The company has posted a consolidated net loss of Rs 39.51 million for the three-month period ended 31 March 2012 compared to a net profit of Rs 66.49 million a year ago. In the trailing quarter, ZNL’s consolidated net profit stood at Rs 99.7 million (after minority interest), even as its advertising revenue had degrown marginally compared to the year-ago period.

    Ebidta for the quarter rose to Rs 184.1 million from Rs 138.3 million, representing a 33 per cent increase. Margins stood at 21.3 per cent.

    The company’s net sales from operations climbed to Rs 859.81 million for the quarter, an increase of 13.8 per cent over the year-ago period.

    ZNL CEO Barun Das said, “We have come out of the economic slowdown stronger than most. Our focus on ad revenues from non-traditional streams has helped us post a better growth compared to the industry which is expected to stay flat or show early single digit growth.

    ZNL’s advertising revenue stood at Rs 562.9 million, up 0.4 per cent YoY. Subscription revenue grew 8.1 per cent QoQ to Rs 208.3 million on better collections by Media Pro.

    “The real growth in subscription revenues was higher as they were booked net of expenses which were necessitated due to formation of Media Pro, which pays subscription revenues to Zee net of expenses,” ZNL said.

    The company reported fourth quarter consolidated revenues of Rs 863.6 million, an increase of Rs 104.42 million over the earlier year. Revenue from other sales and services was at Rs 92 million. This mostly includes the value of inventory of programmes and films of Zee Tamil transferred to Zee Entertainment.

    The company’s total expenses for the quarter under review rose 9.4 per cent to Rs 679.5 million as against Rs 620.9 million a year ago.

    Cost of operations went up from Rs 159.85 million to Rs 200.8 million even as employee benefits cost remained flat at Rs 176.42 million compared to Rs 174.14 million in the corresponding quarter of the same fiscal.

    The revenues for Zee News, Zee Business, Zee 24 Taas, Zee Punjabi, and 24 Ghanta grew at 15.5 per cent for the quarter to Rs 822.3 million from Rs 711.8 million, with Ebidta margins of 28.1 per cent.

    The new business loss for the quarter came down to Rs 47 million for the last quarter from the loss of Rs 108.2 million in the same period last year due to discontinuance of Zee Tamil.

    Subsequent to discontinuance of Zee Tamil, the company has transferred part of inventory of programmes and films related the channel to Zeel of Rs 198.47 million for FY’12.

    Full fiscal performance

    ZNL has posted consolidated full-fiscal revenue of Rs 3072.2 million, an increase of 11 per cent over the earlier year.

    Advertising revenue grew 2.2 per cent to Rs 2 billion during the fiscal while subscription revenue rose just one per cent to Rs 742.7 million.

    Total expenses rose 8.3 per cent to Rs 2.54 billion on account of increase in cost of good & operations and employee cost increasing 19.5 and 7.5 per cent to Rs 703.7 and Rs 744.8 million respectively.

    Commenting on the results, Das said: “Our Ebidta has stayed strong. We continue to be committed to long term growth in all aspects of business. Being on a healthy growth path post demerger of GECs, a series of strategic initiatives are on the cards which will be implemented in due course of time.”

  • Zee News Ltd Q3 net up 61% to Rs 99.7 m

    Zee News Ltd Q3 net up 61% to Rs 99.7 m

    MUMBAI: Zee News Ltd (ZNL) has posted a fiscal third-quarter consolidated net profit of Rs 99.7 million (after minority interest), even as its advertising revenue has degrown marginally compared to the year-ago period.

    Advertising revenue dipped 4.2 per cent as the effect of festival season overlapped with previous quarter. Subscription income, however, grew 3.7 per cent growth.

    ZNL said that the real growth in subscription revenues was higher as they were booked net of expenses.
    “This change was necessitated due to the formation of Media Pro, a joint venture, which pays subscription revenues to Zee, net of expenses. Hence, the numbers are not comparable to those of corresponding period last year,” it said.

    The company posted a revenue of Rs 782.74 million for the three-months ended 31 December, up 5.1 per cent.

    ZNL’s Ebitda margin was at 24.6 per cent, compared to 18.1 per cent in the corresponding quarter of the previous fiscal. This includes the losses from the new business. The margins stand at 33.3 per cent for the existing businesses.

    ZNL had posted a net profit of 618.4 million for the third-quarter of FY’11 on a revenue of Rs 744.44 million.

    The company, which operates the news channels of the Zee brand, said that the corresponding quarter financials are not comparable as it discontinued the Tamil channel Zee Tamil on 31 March last year.

    ZNL chairman Subhash Chandra said, “The Indian economy has been facing headwinds of increased inflation, interest rate hikes and bearish markets forcing the GDP growth forecast to pare down to 7 per cent or so. My faith in the Indian economy for the long term remains intact. While there are as many views of impending slowdown in the economy as there are of bounce back, I remain cautiously optimistic in the short run that the situation is likely to improve in the next few quarters. The Company continues with its focus on innovative growth and I have full confidence that we will be able to come out stronger than most in the current year, in line with the trend of our past performances.”

    He added, “As has been pending for a few years, the media industry has begun to consolidate. This is obvious from the various deals being announced over the past few months. We see this consolidation as a confident step forward towards making this industry more profitable.”

    ZNL MD Punit Goenka added, “While the investment related policy decisions have been under pressure due to current political environment, Parliament’s clearing of cable digitisation signals the establishment’s commitment to make the media industry more efficient. The ad industry, meanwhile, has been hit as the advertisers have increasingly become choosy about their spends. The euphoria of a sustained industry growth which was prevalent at the beginning of the year has been dampened considerably. However, ZNL has shown exceptional operational efficiencies and posted strong financial results for the quarter. Going forward, we hope to maintain the edge in our performance.”

    Ebitda for the quarter under review stood at Rs 192.7 million and profit before tax at Rs 162.4 million. In the previous year quarter, Ebitda was Rs 134.5 million and PBT Rs 103.6 million.

    ZNL’s advertising revenue stood at Rs 518.8 mn for the quarter ended 31 December, as compared to Rs 541.7 million in the year ago period. Subscription revenue for the quarter was at Rs 192.7 million, which constituted 24.6 per cent of the total revenue.

    The expenses of the company stood at Rs 590 million, slightly lower as compared to the year-ago period when the expenses were Rs 609.9 billion.

    ZNL posted Ebitda profit of Rs 249.8 million (225.2 million in the year ago period) from its existing business (Zee News, Zee Business, Zee 24 Taas, Zee Punjabi and 24 Ghanta). The company’s Ebitda loss from new business has come down to Rs 57.1 million (from a loss of Rs 90.7 million in the year ago period) from its new business (Zee 24 Gantalu and Zee News UP).

    ZNL CEO Barun Das said, “We had sensed the slowdown in the industry by the beginning of the last quarter and made adjustments in our operations accordingly. Our top lines and strict vigil on our costs has resulted in our margins being strong at 24.6% despite slowdown, which is likely to be an exception. With the Media Pro initiative settling down, our subscription revenue has shown growth towards the end of the quarter and it is a trend that is likely to continue. We remain confident regarding our ability to grow in the current financial year.”