Tag: Zapr Media Labs

Amit Nevrekar moves to ZEE5 as head of account planning

MUMBAI: ZEE5 has appointed Amit Nevrekar as head of account planning (strategy and revenue operations). Previously, he was working with Zapr Media Labs for one year as industry evangelist where he was responsible for television and digital integrated media planning & measurement through Google Ad Id overlap.

Nevrekar started his professional journey with Kantar IMRB and has over 16 years of experience in marketing and media research. He had a six-year stint with IMRB International, where he worked on brand health management for Unilever Indonesia, PepsiCo APAC, Johnson & Johnson, Nestle and was MarCom lead for P&G home care and health care.

He also worked with MRUC, a non-profit organisation as a research head, where he managed process and enhancements for the Indian readership survey.

Nevrekar has also worked with TAM, Mediacom, Chrome Data Analytics, IAMAI, and Adoroi in different capacities.

He was also serving as the vice president, digital at BARC (Broadcast Audience Research Council) India and was in charge of leading the RFI and RFP digital measurement proposal evaluation. He has been an advisor to organisations; specialising in opportunity identification, new product development, media strategy, brand management, and product marketing.

August 31, 2020
Star India invests into Zapr Media Labs

MUMBAI: According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

As per filings with the Registrar of Companies (RoC) which were sourced by a data analytics platform, Paper.vc, the funds have been added by the broadcaster via its holding firm – Star India US Holdings Subsidiary LLC.

Previously in March 2017, Star India picked up a minority stake in the Bengaluru based media tech start-up Zapr Media Labs. The investment was made for a strategic partnership between Hotstar and Zapr.

Zapr was founded in February 2012 by IIM Ahmedabad batch mates Deepak Baid, Sandipan Mondal and Sajo Mathews. Zapr provides television viewership, which it analyses with the help of audio recognition tool.

December 17, 2018
GroupM & Kantar bring Wunderman’s Zipline to India, partner MobileWalla & Zapr

MUMBAI: Wunderman Data Services, a leading global data and analytics company, has announced its continued expansion with the launch of data activation platform, Zipline, in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets, insights and expert media targeting that can transform their ability to connect and interact with their consumers.

Through Zipline’s centralized data activation tools and the ability to integrate their own first-party data with multiple data sources, brands can build highly targeted audience segments to connect with their ideal customers across any channel.

Partnerships with MobileWalla, the largest consumer intelligence platform, and Zapr Media Labs, India’s largest media consumption repository, expand this targetable universe by bringing marketers a growing list of rich data assets, which are all available directly within Zipline’s Public Data Marketplace. Together, these companies are able to provide dynamic mobile audience data across demographic, behavioral and location intelligence categories.

“India is a strong market for our near and long term growth, and we’re particularly excited to be working with MobileWalla and Zapr Media Labs as we enter in to the region,” said Baldeep Singh, Country Manager, India at Wunderman Data Services. “These partnerships will play an integral role in making unique audience segments available to marketers throughout their campaigns.”

“We are thrilled to partner with an industry leader such as Wunderman Data Services and are excited to leverage the Zipline platform, which delivers world-class data activation capabilities for marketers in India,” added Anindya Datta, Chief Executive Officer for MobileWalla.

“The addition of MobileWalla and Zapr Media Labs in India furthers our ambition to help our clients combine their first-party data with unique data assets so they are better able to connect with their consumers in the moments that matter most,” said Jason Dodge, Managing Director, Global Markets for Wunderman Data Services.

May 11, 2017