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Mumbai: Media-tech startup Zapr has partnered with programmatic advertising company PubMatic. This partnership will enable media buyers to build integrated TV and digital plans by leveraging...
MUMBAI: Once the sole television provider in India, Doordarshan (DD) has survived the onslaught of television privatisation over decades. TV analytics conducted on DD channels provide...
MUMBAI: Even as India’s only television rating body BARC India plans to get into digital measurement arena, Star India has made a major splash and taken...
MUMBAI: Doubts had been raised whether arguably the world’s biggest competitive sports event – the ongoing Rio Olympics 2016 – would attract Indian viewers. Mainly because...
MUMBAI: Doubts had been raised whether arguably the world’s biggest competitive sports event – the ongoing Rio Olympics 2016 – would attract Indian viewers. Mainly because...
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