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Tag: Zahir Mirza

  • Doosra Brand Communications starts Delhi operations

    Doosra Brand Communications starts Delhi operations

    Mumbai: Doosra Brand Communications has won the creative mandate for Kenstar Appliances India.

    Kenstar COO RB Garg said “Given the exponential growth we are seeing and our ambitious plans for the future, we were looking for a communications partner with experience and knowledge of insight based communication and hunger for success. In Doosra we saw an ideal partner.”

    Doosra’s mandate is to build on Kenstar’s core equity through advertising, including above the line, point of sales and digital.

    Doosra Brand Communication director Zahir Mirza maintained “It is a privilege for us to be associated with a brand of the stature and pedigree of Kenstar. We eagerly look forward to creating advertising that connects with consumers, drives sales and contributes to making brand Kenstar even more strong and profitable. I see great possibilities to make Kenstar salient on new age media through bespoke creative for such media. I am also delighted that with this win we now have a full-fledged presence in Delhi.”

  • Waaree Energies awards creative mandate to Doosra

    MUMBAI: Doosra has won the creative mandate for the solar power solutions provider Waaree Energies. It will be responsible for creating communication across media for Waaree.

    Doosra managing director Zahir Mirza said, “Waaree was impressed with our non-traditional thinking on our client brands. Our task now is to make Waaree synonymous with solar energy.”

    Waaree Energies manager – marketing communications Gaurav Chandidas added, “We were impressed with the thought process and creative solution presented to us by Doosra. We have ambitious growth plans and felt that a responsive agency with experienced professionals like Doosra would be an ideal communication partner to have on this journey.”

    The Aegis Media India group comprises Doosra (Creative), Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world‘s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Experiential), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

    Waaree Energies is a manufacturer of solar panels and solar-powered products, and offers consultancy in engineering, procurement and commissioning of solar power plants.

  • Doosra wins creative duties of Siyaram’s Mistair

    Doosra wins creative duties of Siyaram’s Mistair

    Mumbai: Aegies Media‘s Doosra Brand Communications has won the creative business of Mistair, the premium fabric brand from the Siyaram Group.

    Under this mandate Doosra will give the creative edge to the communication for Mistair, pan India.

    Doosra MD Zahir Mirza said “I am happy to add Mistair to our roster of brands. We look forward to creating a distinct and unique identity for the brand in the crowded fabrics marketplace, through unconventional thinking and non-traditional methods that are Doosra‘s specialty.”

    Doosra came into existence with the purpose of doing non-traditional advertising work. Named after the off-spinner‘s delivery in cricket that turns the other way from the batsman‘s expectations, Doosra‘s approach to work is similar, the agency said.

    Mistair business head Vikas Malhotra added “We are pleased to have Doosra on board with us for one of our brands Mistair. The agency was able to come up with the right creative strategy which clearly defined our business objectives and goals. Mistair would focus on fabrics for the young and sees a lot of action in the coming years through its strategic partnership with Doosra.”