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Tag: YUWA

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    Lenovo and YUWA emerge winners as the #GirlsWithGoals campaign concludes

    MUMBAI: Lenovo India announced today that its ‘Girls With Goals’ campaign has entered its second phase – fundraising on ground to build a school in Hutup, a Jharkhand village riddled with child marriage and violence against women.

    The campaign started with the story of young tribal girls from Jharkhand who shamed failure and social injustice as they marched proudly to Spain to compete in the Donosti Cup, an international football tournament. These “girls with goals” backed by YUWA, a not for profit organization that uses sports as a tool for empowerment, may not have won the competition against some of the world’s toughest youth football teams in the world, but their remarkable story has the world rallying behind them.

    Earlier this month, Lenovo partnered with the YUWA foundation yet again to document the inspiring story of the YUWA team from Hutup, Jharkhand. The objective of the campaign was to raise awareness about YUWA and eventually drive corporate sponsorship and community support to build a new school in Hutup. The real-time, unscripted web series, shot in Hutup, Mumbai, and Spain, captured the real life experiences and unbreakable spirit of the girls. Naturally, it touched the hearts of many and quickly gained immense traction across various social media platforms, scoring over 5 million views, over 14 million reach, and over 11,000 shares, and even a Twitter trending topic under its belt. Another significant part of the campaign was a social media hashtag #KickForABrick, an idea that invited the community to add bricks to YUWA’s new school in Hutup. The social media community was asked to kick a ball and share it on social media and then nominate their friends to build a chain. Lenovo also roped in Bollywood superstar Ranbir Kapoor and ace footballer Sunil Chhetri to urge the community to contribute. The initiative garnered massive eyeballs on Twitter and other social platforms and a total of 400 videos have been submitted so far.

    Now that the community has come together to raise awareness about the YUWA girls, it is time to raise funds on ground for the school. Lenovo is running a long-term fundraising campaign on Ketto. Inspired by the YUWA story, the campaign is seeing independent third parties and individuals join the effort with their own Ketto pages. Together, they have garnered 42 backers and counting for the fundraising initiative. The coming days will see Lenovo invite women corporate leaders and industry stalwarts to contribute to the cause through personalized messages and a printed storybook highlighting YUWA’s work in social development.

    Speaking about the campaign, Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “The YUWA girls truly embody the spirit of the Lenovo brand of relentlessly moving forward, undaunted by failure. Our partnership with YUWA goes beyond the successful awareness campaign. We are aiming for sustainable, on-ground impact and we are urging the business community to come together and root for the YUWA School. Engaging business leaders is the natural next step – and we strongly believe that the awareness campaign has set us up for success on that front too. I attribute our own enthusiasm to the invincible spirit of the YUWA team that just returned from Spain. Onward and upwards!”

    Franz Gastler, the founder and brains behind YUWA’s inspiring work, said “Sports is a great tool for awareness and empowerment but we can’t lose sight of fundamentals like education. Involved partnerships like the one we have with Lenovo ensure that we go beyond what grabs eyeballs, to make real impact. I thank them for their partnership.”

    Catch all the campaign updates here:
    Website: www.girlswithgoals.in
    Twitter: @Lenovo_in
    Facebook page: Lenovo India
    Be part of the conversation: #GirlsWithGoals; #KickForABrick

  • Star Sports fuels team YUWA’s aspiration to play the USA Cup

    Star Sports fuels team YUWA’s aspiration to play the USA Cup

    MUMBAI: STAR Sports successfully completed a fund-raiser campaign that turned the dream of the immensely talented girls from YUWA into reality, as they participate in the coveted football tournament USA Cup, to be held in Minnesota from July 15 to July 19. The USA Cup is one of the largest youth tournaments in the world with more than 1000 teams participating.

     

    YUWA, an NGO based in Jharkhand and led by an American national Mr. Franz Gastler, uses football as a platform to combat child marriage and human trafficking in India and instils confidence and skills in young women affected by such social evils. The girls from YUWA, with their incredible talent and unflinching dedication, have victoriously crossed over several hurdles, fighting multiple ills that plagued their lives, such as poverty, malnutrition and gender-discrimination. They have deeply inspired millions around the world with their achievements, as they made the headlines last year by bagging a Bronze medal in an international youth tournament, the Gasteiz Cup held in Spain.

     

    The girls from YUWA never failed to persevere and relentlessly made countless efforts under the rigorous training from their mentors to participate in the globally prestigious football tournament, USA Cup. While the girls battled against all odds with their hard work and focus to reach greater heights, travelling to the United States for the tournament was the only obstacle in their way. STAR Sports, committed to spurt sports development in the country at the grassroots level, stepped in to support the girls to participate at the games. The network further went on to tell the deeply inspiring tale of the girls through a gripping TV campaign in the month of May to muster mass support, creating a cycle of attracting more funds. Corporate organizations and people across the length and breadth of the country happily came forward to help Team YUWA realize their dream journey to the US.

     

    In addition to Star Sports funding the travel the campaign gathered funds from major corporations, such as market research firm Quantum, DTH service provider Tata Sky, electronic major Lenovo and people from all over the country through a web-based crowd-funding platform called Ketto.

     

    Mr. Nitin Kukreja, President – Sports, STAR India, expressed his delight on this achievement, “We are extremely pleased to have led this initiative to a fruitful conclusion. The story of the YUWA girls touched our hearts and we wanted to make an honest effort to fulfil their dream of participating in the USA Cup. We, at STAR, truly believe that sports have the power to transform the lives of people and Team YUWA is a great example of it. I would also like to take this opportunity to wish the girls great success and hope that they have a good time out there.”

     

    This initiative by STAR Sports comes in-line with the media conglomerate’s promise of creating local heroes in the country and spawn a new sporting culture. As part of this commitment, STAR has also heavily invested in nurturing international and national leagues for various sports such as hockey, football and kabaddi.

     

    Mr. Franz Gastler, Founder and Executive Director, YUWA said, “I’d like to say a huge Thank You to Star Sports from all of us at Yuwa for the work they have done. The campaign has been a huge success since its launch and I can’t understate how much buzz has been created around Yuwa in this short amount of time. Our inbox has been flooded daily with messages of support. We’re truly proud to see the brand Star Sports on our jerseys”

     

    Team YUWA will be India’s only representative in the USA Cup, which allows teams to participate under various age groups across 9 years and 19 years.