ITV

Tag: Yuvrraj Agarwaal

  • Defender storms India’s streets with Laqshya’s OOH campaign built on grit, gear, and grand visuals

    Defender storms India’s streets with Laqshya’s OOH campaign built on grit, gear, and grand visuals

    MUMBAI: India’s city skylines have just found a new icon to stare at—and it’s not made of glass and steel. Jaguar Land Rover India, in collaboration with Laqshya Media Group, has launched a sweeping out-of-home (OOH) campaign to introduce the new Defender, painting a bold visual narrative across urban India.

    Titled the ‘Defender – Portal Campaign’, the effort unfolded in two visually arresting phases. The first set the scene with snow-capped peaks—featuring the Defender hurtling through frozen terrain with the calm of a seasoned explorer.

    Phase two flipped the scene entirely: desert dunes, golden and blazing, where the SUV charged forward with grit and grandeur.

    The campaign targeted premium high-footfall zones including malls, arterial highways, and airport corridors, capturing the eyeballs of luxury-inclined urban dwellers. Whether at a bustling junction or an upscale district, the Defender made its mark with placements too audacious to ignore.

    But this wasn’t just a car ad—it was cinematic storytelling at scale.

    One visual depicted the SUV bursting from a brutalist concrete portal into alpine wilderness, alive with icy momentum. Another creative threw it into the desert, every grain of sand kicked up with purpose. A standout frame combined a close-up of goggled eyes with the gleam of the Defender’s headlamp—blurring the line between human and machine.

    “With the new Defender, we didn’t just want to create another OOH campaign—we wanted to engineer a spectacle that mirrors the vehicle’s unstoppable spirit. From snow-clad peaks to sun-baked sands, we designed every touchpoint to make people feel the thrill of adventure and the power of possibility. This campaign isn’t just about seeing the Defender; it’s about experiencing what it means to be truly unmissable”, said Laqshya Media Group CSO Yuvrraj Agarwaal.

    The Defender’s OOH rollout may have traversed just a few cities, but its ambition roared across geographies. By combining tight location targeting with layered visual storytelling, Laqshya and JLR have turned each site into a portal of power and performance—reminding viewers that great adventures begin on the streets they walk.

     

  • Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Tata Tea Gold introduces ‘Banglar Noksha Pujo’ campaign with Laqshya Media’s Dual-Screen 3D Display in Kolkata

    Mumbai: As the radiant festivities of Durga Pujo envelop West Bengal in an aura of vibrancy, Tata Tea Gold, the beloved tea brand of the region, magnificently commemorates the spirit of the occasion with an innovative twist. In a first-of-its-kind collaboration, Laqshya Media brings to life an extraordinary dual-screen 3D Anamorphic Display at South City Mall, Kolkata, showcasing the quintessential handloom heritage of West Bengal through a captivating fusion of technology and tradition.

    The awe-inspiring installation, on display from 14 to 21 October 2023, eloquently depicts the splendour of Durga Pujo through an intricate tapestry of Bengal’s five distinct handlooms. From the vivid conch blowing on the Jamdani-inspired packaging to the enchanting rhythms of the Dhaki depicted on the Kantha-inspired designs, the display seamlessly weaves a mesmerising tale of Bengali pride and festivity. Symbolising a tribute to the region’s rich cultural craftsmanship, this groundbreaking initiative by Tata Tea Gold and Laqshya Media Ltd promises to captivate the hearts of onlookers and tea enthusiasts alike.

    Commenting about the successful 3D anamorphic outdoor installation, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “Durga Pujo is a cultural extravaganza transcending the boundaries of celebrations by amalgamating culture, traditions, artistry, and devotion of people. Handlooms are an integral part of festive celebrations, and with our Banglar Noksha Pujo campaign, we aim to pay tribute to the resplendent cultural craftsmanship of the region. By leveraging cutting-edge technology for contemporary storytelling, we endeavour to celebrate West Bengal’s acclaimed handlooms, creating resonance with our consumers. Further, our limited-edition festive packs persist in recounting the awe-inspiring handloom heritage of the state.”

    Laqshya Media Group chief strategy officer Yuvrraj Agarwaal said, “Embracing Tata Consumer with gratitude, we embark on an extraordinary journey during the Durga Puja festivities, harmonising the elements of Tea, Tradition, and Technology to create an unparalleled experience. Durga Pujo, a grand cultural symphony, orchestrates a seamless fusion of culture, traditions, artistry, and devotion, with handlooms as a vital part. Through this campaign, we pay homage to the region’s rich cultural craftsmanship, weaving our story with consumers through the threads of never-seen-before technology.”

    He added, “Our hearts brim with excitement as we unveil our role in illuminating West Bengal’s cultural vibrancy with our cutting-edge Dual-Screen 3D Anamorphic Display. As the pioneering execution of its kind in India by any brand, it stands as a testament to our relentless pursuit of industry-first innovations, underscoring our unwavering commitment to pushing the boundaries of creativity and technology. We are unwavering in our quest to make out-of-home experiences more captivating and immersive, and this project embodies that very philosophy.”

    Laqshya Media Group company – Inventech CEO Sommnath Sengupta joyously reflects on the success of the Tata Banglar Noksha Pujo campaign, emphasising the triumph of the 3D Anamorphic Display from conceptualisation to installation. “With our successful 3D anamorphic outdoor installation and groundbreaking Dual-Screen 3D Anamorphic Display, we celebrate West Bengal’s cultural craftsmanship beyond the ordinary. Our commitment to pushing creative and technological boundaries is evident in every thread, creating immersive connections. We’ve woven an experience that transcends tradition, leaving an indelible mark on consumers’ hearts during the Durga Puja festivities,” he said.