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Tag: Yuvraj Singh

  • ‘Success is waiting,’ Aakash tells repeaters

    ‘Success is waiting,’ Aakash tells repeaters

    NEW DELHI: Aakash Educational Services Ltd recently launched an omni-channel campaign titled ‘Success is Waiting’ featuring ace cricketer Yuvraj Singh to great success. The TVC has garnered 30 million plus views on YouTube since its launch in September 2020, increasing admissions three-fold for Aakash Digital’s online repeater courses. 

    The campaign (in 60 second, 30 second and six second edits) is for students re-appearing for medical and engineering entrance examinations intending to inspire them to give it another shot.

    The TVC garnered 20x growth in terms of direct and organic sessions for Aakash Digital in comparison to the same season last year.

    It is currently being aired on leading TV and online channels pan-India including YouTube and OTT platforms. The campaign weaves around the comeback story of Yuvraj Singh and captures the successes and setbacks in his life to inspire students to resume the journey to their goals with renewed vigour.

    The message on making a strong comeback has also been appreciated by many renowned cricketers including Harbhajan Singh and Irfan Pathan, thereby amplifying the reach of the campaign.

    The year 2020 has been exceptional for Aakash Institute with Aakashian Chirag Falor securing AIR 1 rank in IIT JEE and Soyeb Aftab, Akanksha Singh and Snikhita T securing the top 3 ranks in NEET.

    Aakash Educational Services Ltd director and  CEO Aakash Chaudhry said, “It is heartening to note that our ad campaign has clocked over 30 million views across YouTube since its launch and has led to such a stupendous increase in our admissions. It shows that the campaign has been well received by the audience. Through this campaign, we want to assure the students that we are with them in their struggles and are always ready to assist the aspirants in the best way possible. We would like to reiterate the fact that everyone cannot taste success every time but one shouldn’t feel disheartened. We would like to encourage students to continue with their efforts with more focus and strength without losing hope.”

  • Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    Aakash Educational Services appoints Yuvraj Singh as brand ambassador

    MUMBAI: Aakash Educational Services (AESL), has appointed ace cricketer Yuvraj Singh as its brand ambassador. The cricketer will promote the company and its various brands including Aakash Institute, Aakash IIT-JEE, Aakash Digital and Meritnation. As the face of Aakash, Yuvraj Singh will lead the brand's latest omni-channel 'Success is Waiting' campaign for Aakash Digital. 

    The ‘Success is Waiting’ campaign, conceptualised in partnership with Cheil India, the creative agency of AESL, will be for students re-appearing for medical and engineering entrance examinations. It intends to inspire such students to give it another shot and will be visible through the digital medium.  

    Yuvraj was the ideal fit to drive home the message effectively as the company needed an inspiring comeback story of a sportsperson, with the core messaging of ‘come back stronger’. With Cricket being the most widely followed sports in the country, the communication has been designed around the comeback story of Yuvraj Singh. He has been an inspirational figure for many Indians, first through his successful cricketing career, then his battle with cancer and his inspirational comeback and now with his humanitarian initiatives.  

    Read more news on Aakash Educational Services

    Commenting on the collaboration with Yuvraj Singh, Aakash Educational Services director and CEO Aakash Chaudhry said, “We are pleased to make Yuvraj Singh a part of the Aakash Family. We believe that every student gives their best shot during these critical examinations but we also acknowledge the fact that one does not taste success every time. We want to make the students understand that we not only stand with them in their struggle but also understand their weaknesses and are ready to work on them with the support of the aspirants. Striding on Yuvraj’s popularity amongst the youngsters and his path breaking success story and inspiring comeback, we are sure that he will inculcate the route to celebrate failure while bouncing back with all the more determination, strength and focus.” 

    The film unfolds as a long walk with Yuvraj Singh capturing the protagonist’s highs and lows in lives. At relevant moments, he walks past a set of cricket stumps uprooted, past trophies and medals, past pictures of his fans screaming for his autograph, newspaper headlines that speak of his not being part of the team, etc. Interspersed with the shots, we see school kids studying, looking into a mirror with determination or at times looking unsure. The film motivates the students to resume their journey on the path of success with renewed vigour. 

    Yuvraj Singh said, “I connect with Aakash as they train students to never give up and offer a helping hand to them in cracking such tough entrance exams. The theme of the film too in a way mirrors the journey of my life. I have faced many ups and downs. Through the film I want to tell the students that when the world calls you a failure, you call yourself a success. Find a coach who will have more faith in you than he would have in himself. And I assure you that once that happens, there is no looking back.”  

    Owing to the current scenario and shorter preparation cycle available to the repeaters, digital format is the most preferred medium amongst students. With the strong pedagogy of Aakash Institute in test preparation coupled with the superior digital capabilities, Aakash Digital stands out amongst the masses.  

    Aakash Institute aims to help students in their quest to achieve academic success. It has a centralized in-house process for curriculum and content development and faculty training and monitoring, led by its National Academic Team. Over the years, students from AESL have shown proven selection track record in various Medical & Engineering entrance exams and competitive exams such as NTSE, KVPY, and Olympiads. 

  • Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

    Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

    Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

    In its first volume, Free Hit gives us an insight into the lives of Sourav Ganguly, Kapil Dev, and Yuvraj Singh, who gets candid in their conversation with the anchor Indranil Basu and open up not only to talk about their cricketing journey but also reveal a lot of unheard stories both on and off the pitch. 

    The first episode featuring Sourav Ganguly is planned to be released on 8th July 2020 and will be available on Sportskeeda’s website along with its social media channels like Facebook, Instagram, and Youtube. 

    Speaking about this, Porush Jain, Founder, and CEO, Sportskeeda shares, that with this show, we have tried to unearth the wow personalities of these legendary cricketers in their own words. He also mentioned that the company is focusing on creating more such video properties. 

    Indranil Basu, the lead anchor, and thought behind the show, says, “Free Hit is a product of my association with these cricketers as a fellow-cricketer and a sports’ journalist over a span of two decades. They now feel like an extended family to me, which brings a certain warmth and candor to these interactions which our audience will enjoy.

    Working with original video creators from across the globe, Sportkeeda in the month of May 2020 has clocked 240+Mn video views on Facebook and is well on its way to achieving 1Bn videos views mark by the end of this year. 
     

  • Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus

    Yuvraj Singh-backed Healthians joins hands with Likee to empower millions in fight against Coronavirus

    MUMBAI: Short-video platform Likee has partnered with health-tech brand Healthians, backed by cricketer Yuvraj Singh, to raise awareness about the global pandemic, which has affected as many as 185 countries across the world. As part of the collaboration, several doctors associated with Healthians will interact directly with Likeers on the issue.

    Over a period of five days, doctors and nutritionists associated with Healthians, which is one of India’s leading doorstep health test providers, will join live sessions conducted by the Likee Official India team. During the sessions, they will interact with Likeers and answer all their queries related to the dreaded virus outbreak. Apart from responding to queries, the medical professionals will use the opportunity to provide smart and useful tips on wellness and raise awareness about the pandemic.

    The sessions will commence on Saturday – March 28, 2020, and will continue thereafter on Sunday, Monday, Tuesday and Wednesday. There will be a one-hour session each day from 6 pm to 7 pm. Healthians co-founder Mr Deepak Sahni, Dr Pranava, Dr Deepak Parashar and nutritionist Saumya Shatakshi will interact with the Likeers during the drive. The five-day-long interactive session is expected to benefit millions of Likee users, who hardly have any source other than the Internet to gather information in this phase of an unprecedented lockdown.

    Talking about the initiative, Abhishek Dutta, Head of Likee India, said, “It is our social responsibility to equip Likee users with all the information they need in this time of crisis. It is also imperative that the source of information is authentic and reliable. Hence, we have joined hands with Yuvraj Singh’s Healthians to empower millions in this war against Covid-19, ensuring people get maximum awareness while staying safe at their homes.”

    Deepak Sahni, Founder and CEO of Healthians echoed the sentiments, saying, “In a situation like this people are bound to panic when they notice any minor symptoms and they are going through a lot of anxiety due to the lockdown when visit to hospitals are also restricted. Our collaboration with Likee is to reassure and empower them with information that’s relevant and meaningful so that their fears and doubts are allayed.”

    The collaboration signifies the rightful and positive impact that a social media platform can have when the world is in the grip of an unprecedented crisis.

  • PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

    PAYBACK signs cricketer Yuvraj Singh with campaign ‘PAYBACK Chalao’

    MUMBAI: PAYBACK India, the largest multi-brand loyalty programme launches an exciting consumer campaign – ‘#PAYBACK Chalao’. The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. Currently, the PAYBACK network has brands across several categories and in-store as well as online channels. Moreover, PAYBACK partners are mostly market leaders in their segments and cover various high-frequency shopping categories ranging from food to shopping, fuel to travel and entertainment. With such a varied portfolio of partners, PAYBACK members can earn points faster and redeem them for attractive rewards, from a multitude of options.

    The company crossed a few impressive milestones recently like crossing a member base of 100 million, new brand additions to the network and the launch of an easy-to-use new mobile app. It has now decided to take the brand several notches higher. It has signed up ace cricketer, Yuvraj Singh, as their brand ambassador to promote its core values and build top-of-mind recall amongst its member base. It is launching a new positioning statement termed as #PAYBACK Chalao, which aims to make collecting and redeeming points as part of their daily lives and shopping choices. The campaign is being released in a staggered manner across 6 key markets and will run on radio and print, supported by a digital release.

    Speaking on the campaign, Payback CMO Ramakant Khandelwal said, “Our positioning statement ‘PAYBACK Chalao’ resonates well with our members. Our brand ambassador Yuvraj Singh is well known for effortless stroke play to score the maximum. Hence our core messaging reads ‘Score big like Yuvraj every time. IT’S PAYBACK TIME’. We also have a messaging in Hinglish which reads ‘Ab rewards kamana hai, baayein haath ka khel! Yuvraj ki tarah har baar kuch zyaada pao, PAYBACK CHALAO’

    A global icon like Yuvraj Singh – who embodies traits like winning, trust, reliability and has a cool and trendy persona, will get us a broader recognition and complement our brand positioning and future plans. We are thrilled with the collaboration and look forward to creating more engaging experiences for our members.”

    As a brand ambassador of PAYBACK, all-rounder cricketer, Yuvraj Singh said, “It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty program and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India.”

    PAYBACK has plans to release the campaign with Print & Radio spread over 6 cities for a duration of 3 weeks amplified with the digital medium ahead of the festive season. PAYBACK is one of the largest and fastest-growing multi-brand loyalty programs in India. The program is growing rapidly every year with millions of active members in the PAYBACK network. Engagements with new partners are coming at a time when PAYBACK India is scaling its operations significantly to cement its position as the pioneer and leader in the loyalty category in India.

  • Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    Lay’s Wavez campaign on Tiktok gathers 2 bn views within 3 days of launch

    MUMBAI: Lay’s, one of India’s leading potato chips brands, received an overwhelming response on TikTok for its Wavez4India Challenge. Launched by Yuvraj Singh, one of India’s favourite cricketers and Shakti Mohan, the country’s dancing sensation, the challenge received over 2 billion views in just 3 days of its launch.

    TikTok users accepted the challenge thrown by Yuvraj and Shakti and came up with unique dance moves in form of Wavez. With more than 2000 user generated videos, the challenge reiterated the passion towards experimenting with quirky and unique dance moves.

    The total number of views for the Lay’s Wavez4India Challenge currently stand at a massive 4 billion.

    PepsiCo India sr director – marketing, foods category Dilen Gandhi said, “Lay’s has always stood for introducing new industry innovations. Lay’s Wavez, our new innovative offering – with its unique shape and appetizing flavor – has received an encouraging response from consumers. Associating with an interactive platform like TikTok for this new innovative product, therefore, seemed to be a seamless fit into the brand’s marketing strategy.”

    He further added, “The response to the challenge has been phenomenal. We are glad that this association has helped us further our objective to provide our audience an opportunity to participate in innovative experiences while enjoying and having fun with their favourite snack.”

    TikTok India director, sales and partnership Sachin Sharma said, “Dance has always been one of the trending categories on TikTok with millions of users showcasing their creativity on various tunes, using TikTok features. We are delighted to witness how brands are increasingly engaging with the youth on our platform through interesting, fun and exciting challenges. The collaboration with Lay’s for #Wavez4India challenge saw some really talented creators take to TikTok to exhibit their expressions and cheer for India in the ongoing cricket season.”

  • Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

    Star Sports curates a special line up of programming shows for VIVO IPL 2019 Player Auction

    Mumbai: The forthcoming VIVO IPL 2019 Player Auction promises to be an unparalleled spectacle with Star Sports, the official broadcaster of the tournament geared up with a special line up of programming shows for all the cricket fans across the country. 

    VIVO IPL 2019 Player Auction will be held in Jaipur on Tuesday, December 18, 2018. The live coverage of the auction will be preceded by a 60-minute special pre-show starting 2.30 pm onwards. 

    The broadcast of the 12th edition of the VIVO IPL Player Auction on Star Sports will include live expert reactions, analysis and a special spotlight on all the leading developments throughout the day featuring some of the best cricket experts such as Gautam Gambhir, David Hussey, Dean Jones, Kiran More, etc.

    Besides the robust programming, Star Sports launched the second edition of the hugely popular VIVO IPL Election Se Selection as a lead up to the VIVO IPL 2019 Player Auction.  VIVO IPL Election Se Selection offers fans an opportunity to vote for their favourite player they wish see playing in their favourite VIVO IPL team. The largely popular campaign has received massive response so far with more than 3.1 million fans voting on the official portal  vivoiplelection.hotstar.com.

    Fans can vote for their player till midnight December 17, 2018 team in three easy steps by logging on to vivoiplelection.hotstar.com

    • Select your favourite team
    • Choose your player
    • Complete the voting process  

    Yuvraj Singh and Brendon McCullum are the most voted players overall so far: 

    Whereas, Chennai Super Kings, Delhi Capitals and Kings XI Punjab fans have voted the most: 

    VIVO IPL 2019 Player Auction received an overwhelming response from fans and was viewed by a 46.5 million people across the Star Sports network.

     List of experts:

    Hindi: Gautam Gambhir Kiran More and RP Singh

    Select Dugout (English): Dean Jones, Anil Kumble and David Hussey

    Tamil: Hemang Badani, S Badrinath, L Siva, Muthuraman R and RK

    Telugu: C Venkatesh, Kalyan Krishna, Vindhya Vishaka and Venugopal Rao

    Anchors: Mayanti Langer, Jatin Sapru and Arjun Pandit

  • Yuvraj Singh is face of Laureus Sport for Good

    Yuvraj Singh is face of Laureus Sport for Good

    MUMBAI: To bring change and uplift the society through the power of sports, India’s luxury car manufacturer Mercedes-Benz, along with Laureus Sport For Good Foundation, has appointed Yuvraj Singh as a brand ambassador for the association.

    Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs — Naz Foundation and Slum Soccer and will continue funding the existing Laureus-supported partners — Oscar Foundation and YUWA.

    Laureus Sport for Good uses the power of sport to help young people around the world overcome violence, discrimination and disadvantage.

    Mercedes-Benz India will also support various novel social initiatives under its ‘Mercedes for India’ philosophy, influencing education and environmental sustenance.

  • Womens’s World Cup final draws record viewers on Hotstar

    MUMBAI: Cricket continues to rule in India. Even if you don’t have the likes of Virat Kohli, Mahendra Singh Dhoni, Yuvraj Singh and Rohit Sharma on the field or screen.

    The team at the 21st Century Fox owned Hotstar were more than happy to discover the upscaling in viewership that even women’s cricket has been getting.

    The recently concluded ICC Women’s World Cup 2017 final featuring India and England has notched up new records, if a press release from Hotstar is to be believed. The Indian cricketing eves lost by a slender margin; England’s ladies kept their nerves to pick up their trophy.

    Hotstar says India’s second-ever entry into a Women’s World Cup final had a peak concurrency of 1.9 million simultaneous viewers. And this happened in the tragic forty eighth over with India needing 11 runs to win off 12 balls.

    The release syas that “this was higher than the average concurrency of many of the marquee men’s cricket tournaments on Hotstar in the last year, a feat in its own right and an inflection point in women’s sports. While Vivo IPL 2017 saw a predictable list of state-wise tune-ins, consistent with team loyalties, the Women’s World Cup saw a surprise entrant in UP, which along with Maharashtra, contributed to 25 per cent of total viewership.”

  • Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator’s Gurukul

    NEW DELHI: Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

    Positioned as an office space of choice, Creator’s Gurukul offers co-working spaces that are a unique amalgamation of nature and technology to provide an enriching environment promoting collaboration, innovation and a more productive work culture.

    Singh said, “Creator’s Gurukul has mixed all the right ingredients and global alliances to create the new age work places ideally suited for modern day requirements. It feels great to be a part of the Creator’s Gurukul team and I look forward to working with Siraj and Abhinav in this exciting journey. I am confident that the unique business model of Creator’s Gurukul will disrupt the sector in a big way and create an inspiring global brand”

    Creator’s Gurukul co-founder Abhinav Tandon said, “It has indeed been an exhilarating time for us. We have spent a lot of time in researching the nature of business, prepare a disruptive business model, on-boarding the right strategic team and we have now been able to bring one of India’s favourite icons on-board to kick start the announcements. Yuvi Paaji has been one of the greatest motivators with his cricketing histrionics as well as a defining symbol of fight against odds. We are also inspired a lot by his kind humanitarian work and we hope to carry forward the legacy by being more closely involved in a range of activities with him. Yuvi Paaji has created many ground-breaking records on the field and we all believe the same philosophy that in this fast changing world, the best way to predict the future is to create it. With Creator’s Gurukul the aim is to provide the best global platform to such creators of tomorrow“

    The chain has an aggressive launch strategy with its first centre – a 500+ seater located in the heart of Gurugram (Gurgaon) – getting launched first, followed by two centres in Mangalore and Delhi by the end of the year. The chain is co-founded by Abhinav Tandon and Mohammed Sirajuddin and backed by prominent HNIs like Shabir Momin from Singapore, Anubhav Kaul from Hongkong and Jasmeet Singh from Canada and supported by seasoned industry professional like Vikas Sharma, Karanjeet Sapra, Nitin Bajaj, Ram Atri, K.S.Sirish.

    Creator’s Gurukul in a statement said the world is moving towards a shared economy model and the arrival of a truly India inspired co-working space that aims to revolutionize the Indian entrepreneur culture around the world is welcoming news for the country. Moreover, the involvement of one the India’s biggest cricketing icon and hero, Yuvraj Singh, is a crowning stroke and Creator’s Gurukul definitely has an ideal combination of a team that goes for a win all the way.

    Creator’s Gurukul is the world’s first India-inspired Shared Office Space and ecosystem provider of its kind for start-ups, MSMEs, Creative Professionals and Service providers. Full of innovation and opportunities, Creator’s Gurukul, as its name suggests, aims to turbocharge the Indian entrepreneurial environment by blending Global best practices and collaborations and blend it with India Inspired Ethos ,innovations ,design elements and Inspirations from the Golden Age of India when our country used to be the leader in the world in business excellence ,innovation and trade. It aims to achieve this goal by creating green spaces with soul where top industry leaders and the most brilliant entrepreneurial minds can co- work as well as synergise to exchange ideas and help start-ups overcome business obstacles.