Mumbai: Thums Up, India’s homegrown beverage brand from The Coca-Cola Company, is thrilled to launch Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup. As the official beverage partner of the ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports.
This year, Thums Up is taking cricket enthusiasts on a once-in-a-lifetime adventure to the West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’s loved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March to 30th April, consumers can stand a chance to win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a 2 month-long daily lucky draw, with one seat being given away every day.
In pursuit of further building on its long-standing association with sporting events like the Olympics, Paralympics, and ICC Men’s Cricket World Cup, the tour represents the brand’s dedication to championing the spirit of cricket.
Alongside the Toofani tour, Thums Up will engage fans cheering for Team India at home by giving away Indian jerseys every hour, plus other exciting prizes. The campaign will be featured prominently on all packs sized 500 ml and above, offering meticulously curated experiences beyond live cricket action.
Talking about the campaign, Coca-Cola India and South-West Asia senior category director, sparkling flavours Tish Condeno said, “We are thrilled to unveil the ‘World Cup ka Toofani Tour’ campaign, to elevate fan experiences at the upcoming ICC T20 World Cup in West Indies. With the launch of the exclusive Thums Up branded plane, we’re furthering our endeavour to redefine sports excitement and engagement, crafting unparalleled memories for cricket lovers.”
Commenting on the campaign Virender Sehwag said, “I am delighted to extend my partnership with Thums Up. With each passing year, Thums Up is setting a new benchmark in fan engagement, demonstrating its unwavering commitment to fueling the fervour of cricket enthusiasts. The ‘World Cup ka Toofani Tour’ offers fans an unparalleled experience to the West Indies, in a Thums Up Chartered plane, to immerse themselves in the excitement of the ICC T20 World Cup to West Indies.”
Commenting on the campaign, Yuvraj Singh said, “I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports. This year, the ‘World Cup ka Toofani Tour’, offers an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I’m excited to witness the excitement and energy, this journey will bring to cricket fans around the world, for the ICC T20 World Cup.”
The campaign celebrates India’s passion for cricket, fostering connection, empowerment, and collective joy throughout the tournament. With a legacy of memorable, innovative campaigns like Thums Fan Pusle and Stump Cam, Thums Up is poised to elevate the ICC experience to new heights, ensuring an enduring impact on cricket enthusiasts worldwide.
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, announced the launch of its special Indian sign language version of the #VicksKholIndiaBol cheer anthem in collaboration with ‘India Signing Hands’ – an organisation dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. Earlier this month, Vicks Cough Drops joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem celebrating our nation’s boundless enthusiasm for cricket and enable 142 crore Voice champions to cheer for their team this cricket season.
P&G India category leader – personal healthcare Sahil Sethi stated, “Our #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, aims to inspire millions to cheer aloud with a khich khich free voice and support their team this cricket season with a josh like never before. Towards ensuring that no cheer goes unheard, we are delighted to launch a special version of this anthem in Indian Sign Language in collaboration with India Signing Hands for the 6.3 crore hearing-impaired cricket fans. Directed, performed, and edited by enthusiastic members of the hearing-impaired community from India Signing Hands, in collaboration with Vicks India, the sign language version brings together this special community of fans in cheering through their gestures, and celebrating their passion for the game.”
India Signing Hands founder & CEO Alok Kejriwal shared, “It’s crucial to recognize that the individuals of the deaf community possess extraordinary talents, just like anyone else. However, due to the physical constraints, they often find themselves and their voices hidden from the larger narrative of the society. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks Cough Drops to create this fun anthem in Indian Sign language to enable the deaf to also join in to cheer during this cricket season. The experience was incredibly moving. The participants, who often struggle to express themselves, found their voices through the anthem. They felt empowered, and the recording process became a memorable journey for many, filled with emotion and joy. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”
The anthem features passionate fans from the community and Cricket icon Yuvraj Singh himself grooving to the lyrics using the Indian Sign Language.
“I enjoyed learning and performing the #VicksKholIndiaBol anthem in Indian Sign Language. I thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans,” said Yuvraj Singh while sharing his experience.
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol Cheer Anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the Cricket Fans at the centre and giving them a khich khich free voice to cheer for their team.
The renowned #VicksKholIndiaBol anthem was crafted and conceived by Vicks India in collaboration with LK Saatchi & Saatchi. Vicks Cough drops have been a trusted solution for generations, providing relief from pesky throat irritations. This time, the challenge was unique. With the cricket season approaching, Vicks aimed to make a memorable impact in an unconventional manner. The connection between cheering and the brand was evident, but the question was how to stand out in the sea of cricket anthems.
L&K Saatchi & Saatchi Jt. national creative director Rohit Malkani said, “After several brainstorming sessions, the team embarked on a quest to find India’s ‘Voice Champions,’ rallying support from the 1.42 billion-strong Indian populace. The resulting anthem is an uplifting tribute that includes the legendary ‘six sixes’ man himself, Yuvraj Singh, and a cast of over 220 members. It has been a gratifying journey, working closely with the dedicated Vicks team who supported and encouraged us every step of the way.”
Edited Excerpts:
On Vicks Cough Drops’ legacy of iconic campaigns enabling Indians to speak up in critical life moments without hesitation, and what made you want to do this campaign ‘VickskholIndiabol anthem’ now
Cheer is such an integral part of any sport and is a major factor for any sports personality to get motivated when fans cheer them. That precisely is why we thought of coming with the #VicksKholIndiaBol cheer anthem for the upcoming cricketing season and ensuring that nothing stands in between the celebrations whilst making 142 crore voice champions of India. The lyrics of the anthem reveal how voices have the power to make the loudest cheer and how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country. Towards ensuring that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing-impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops is celebrating the unity in diversity that defines our nation and its love for the game.
On the strategy behind the campaign and the decision to make an anthem as a centerpiece for the cricket campaign, rather than exploring other mediums
If anyone thinks about ‘Vicks cough drops’, the next thing that comes to their mind is khich khich durr karo. That’s the brand recall value our product has. When we started brainstorming to drive relevance for the brand with our customers for the upcoming cricketing season, we thought Cheering could play a pivotal role in our campaign. Hence this fresh musical take keeps the Cheers of Cricket Fans at the center. We want to give them a special way to cheer with a khich khich-free voice. The #VicksKholIndiaBol anthem celebrates our nation’s boundless enthusiasm for cricket, and the power of the collective voices of India’s 142 crore Voice Champions as they cheer during this cricket season. It reminds all of us of the power of cheering and how Vicks Cough Drops is enabling India to cheer uninterrupted to lead their team to victory. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country.
On the creative process behind creating this anthem and is it the first time that Vicks has explored this territory
The genesis of this idea was the desire to bring together Fans from across the country as Voice Champions to cheer for their team. We went through several rounds of brainstorming to figure out the best method to connect with our audience, and it became evident that music was the key. Music, being a universal language, was selected as the medium for bridging cultural and social boundaries and instilling a sense of solidarity and pride. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match and multifold the passion of cricket fans from every nook and corner of our country. In this anthem we have brought together music, cricket and the power of 142 crore voices to cheer aloud and together. It’s a call to action, reminding us that our cheers, no matter where they originate from, can resonate on a large scale, symbolising unity in diversity.
Secondly, we are also bringing in inclusivity with this anthem by partnering with India Signing Hands. The brand is set to release a special version of the anthem for the deaf community. There are approximately 6.3 crore cheers that remain unheard of the hearing-impaired community. For that, the brand has unveiled a one-minute version of the anthem featuring passionate fans from the community and Yuvraj Singh grooving to it. This version of the anthem will be released in the coming weeks.
On social media and digital playing a big role for every brand today, your plan to amplify the anthem and your marketing/communication for a vast regional and vernacular market
The Anthem will be live across our channels and will be engaging consumers in a host of online and offline activities making them CHEER the loudest with a khich khich free voice. This campaign will be digitally led with a primary focus on platforms like YouTube, Hotstar, and Meta. Although we are using a variety of media outlets, these platforms will be a key part of our advertising strategy because they offer an ideal setting to interact with a large and varied audience. We are also looking to create a shorter duration of the anthem and partnering with influencers who will bring their version of the anthem digitally. We also have a hook step challenge that will go live soon.
On how the festive season along with the ICC World Cup is being played in India after 11 years, every brand wants to be associated with cricket as it is worshipped in India, and on planning to stand out in this cluttered space and what would be your USP
Vicks Cough Drops, the market leader in Throat Lozenges in India has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the Cricket Fans at the centre. We want to give them a special way to cheer with a khich khich-free voice.
The Vicks Khol India Bol campaign shall be disseminated across all the touch points relevant to the target audience like YouTube, Hotstar & Meta. Young Adults are the ones who really help spread the word, and therefore, we are going to get them on board to remind all fans to cheer without khich khich for their favourite team this cricket season with reminders across cricket matches on Hotstar. We have an exciting contest also coming up for all the cricket fans as discussed by Yuvraj and the details will be available on the Social Media handles of Vicks very soon.
On Vicks cough drops showcasing the power of India’s 142 crore Voice Champions, its importance for brand Vicks and on taking it forward
Cricket holds a special place in the hearts of Indians, going beyond being just a sport. This campaign aims to celebrate the power of cheering and the emotional connection people have with cricket, especially during the festive season. To reach consumers effectively, the brand plans to leverage various touchpoints and have and multiple phases of activations designed to involve consumers in creating their content. Towards ensuring that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of our new cheer anthem in Indian sign language for the estimated 6.3 crore strong hearing-impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops is celebrating the unity in diversity that defines our nation and its love for the game.
Mumbai: Vicks Cough Drops, the trusted brand known for its commitment to giving India a khich-khich free voice, joined hands with cricket icon Yuvraj Singh to unveil its new #VicksKholIndiaBol cheer anthem. The #VicksKholIndiaBol cheer anthem celebrates our nation’s boundless enthusiasm for cricket and aims to enable 142 crore Voice champions to cheer for their team this cricket season.
Vicks Cough Drops has always been known for its iconic campaigns highlighting how it has enabled Indians to speak up in critical moments of life without any khich-khich. This cricket season, Vicks Cough Drops presents a fresh musical take on keeping the cricket fans at the center and giving them a khich-khich free voice to cheer for their team.
P&G India category leader – personal healthcare Sahil Sethi stated, ” This cricket season, Vicks cough drops is delighted to launch the #VicksKholIndiaBol anthem in collaboration with Yuvraj Singh, to inspire millions to cheer aloud with a khich khich free voice and support their team with a josh like never before. The lyrics of the anthem reveal how voices have the power to make the loudest cheer, how cheers can turn tables during a match, and multifold the passion of cricket fans from every nook and corner of our country. To ensure that no cheer goes unheard, we have also partnered with India Signing Hands to create a fun-filled version of this anthem in Indian sign language for the estimated 6.3 crore strong hearing impaired community, who share the same passion and enthusiasm for the game. With this anthem, Vicks cough drops are celebrating the unity in diversity that defines our nation and its love for the game.”
Speaking about the anthem cricket icon Yuvraj Singh shared, “There is nothing more motivating for a player than the encouraging cheers of our fans. I am thrilled to be a part of the #VicksKholIndiaBol anthem as we call on cricket lovers to become Voice champions and cheer out loud. The #VicksKholIndiaBol Cricket anthem not only promotes unity and inclusivity in cheering for India but serves as a powerful reminder that when we unite our voices, there is nothing we cannot achieve. I also enjoyed learning and performing the anthem in Indian sign language and thank Vicks and India Signing hands for this opportunity to connect with this very special community of cricket fans.”
Although India is home to a remarkable 142 crore cheers, approximately 6.3 crore cheers remain unheard, and this significant fraction belongs to the hearing-impaired community. Hence, this cricket season, Vicks Cough Drops has collaborated with India Signing Hands – an organization dedicated to promoting Education, Awareness, and Accessibility for the Deaf Community in India – for a specially curated Indian sign language version featuring passionate fans from the community and Yuvraj himself grooving to it.
India Signing Hands founder & CEO Alok Kejriwal shared, “As a deaf individual I faced difficulties in acquiring news from channels or communicating with hearing people due to lack of accessibility tools such as interpreters and subtitles. Realising that many deaf persons would also be facing the same issues, a group of us came together to start India Signing Hands (ISH) with the goal of providing solutions to “Accessibility” issues faced by deaf people in India. Vicks has been a household brand for many of us, and we were so excited to be approached by Vicks to create this one-of-its-kind fun anthem in Indian sign language to enable the deaf to also join in to cheer during this cricket season. The anthem will soon be released on our social channels reaching over six lakh members of the community. We applaud Vicks Cough Drops for this inclusive effort and thank Yuvraj for his enthusiastic support.”
This iconic #VicksKholIndiaBol anthem has been curated and conceptualised by Vicks India in partnership with LK Saatchi & Saatchi. “For generations, Vicks Cough drops have been getting rid of your khich-khich and soothing itchy throats. But this time around, the challenge to us was slightly different. With the cricket season around the corner, Vicks wanted to create noise (pun intended!) in an unconventional way. The cheering/voice connect to the brand was obvious. But how do we slice this one differently? How do we avoid getting lost in the slew of cricket anthems? Multiple jamming sessions later, the team began the search for India’s ‘Voice Champions’, garnering support from 142 crore Indians through a rousing anthem that features the ‘six sixes’ man himself Yuvraj Singh and over 220 cast members! It’s been a long and satisfying ride for us, partnering with Vicks team who have indulged and rooted for us all the way” said L&K Saatchi & Saatchi Jt. national creative director Rohit Malkani.
Vicks Cough Drops can be purchased across all grocery and pharmacy stores near you.
Mumbai: India’s homegrown beverage brand The Coca-Cola Company, is excited to announce the launch of ‘Thums Up Fan Pulse’, an innovative and immersive cricket experience in collaboration with Disney+ Hotstar. The Thums Up Fan Pulse introduces a new era of cricket engagement, amplifying every voice, fostering passionate discussions, with expert insights, and unparalleled fan participation.
The first-of-its-kind endeavour is set to transform the cricket content landscape, resonating with the true spirit of Thums Up. ‘Thums Up Fan Pulse’ isn’t just a platform; it’s a vibrant space for fans to share opinions, interact with experts, and pose the pivotal question: “Will India Win?” The series featuring top experts, including Sourav Ganguly, Yuvraj Singh, Gautam Gambhir, Virendra Sehwag, Dinesh Karthik and hosted by the “voice of cricket” – Harsha Bhogle will showcase the pulse of every cricket fan as they give unique insights about every aspect of the upcoming World Cup.
By integrating data, tech, and social listening, Thums Up is revolutionizing fan engagement. It uncovers insights about players, team India, and the World Cup fueling a personalized content experience for every cricket enthusiast, through various channels – pack, digital, and OOH with enthusiasts enthusiastically participating and sharing their views on the platform.
Commenting on the launch of ‘Thums Up Fan Pulse’ and the association with Disney+ Hotstar, Coca-Cola India, and South-West Asia senior category director of sparkling flavours Tish Condeno said, “We’re absolutely thrilled to announce the launch of ‘Thums Up Fan Pulse,’ an immersive experience that encapsulates the pulse of every cricket fan. With our unique series in collaboration with Disney+ Hotstar, we are honoured to feature cricket legends together on one platform. Our aim is to unite cricket enthusiasts, engage fans, and build up the excitement for the upcoming ICC World Cup.”
Disney Star head of network – Ad Sales Ajit Varghese said, “Cricket may be a strategic sport, but it involves the heart and mind in equal measures. Be it calculating the possibilities of a six in an over or praying for the last ball to score a six, it is this mix of emotion that makes the game great. At Disney+ Hotstar, we are proud to partner with Thums Up to curate a unique series like Thums Up Pulse. It quenches our national thirst for cricket with logic & passion served by experts like Sourav Ganguly, Virendra Sehwag, Harsha Bhogle and other prominent names for the upcoming ICC Men’s Cricket World Cup.”
The Thums Up Fan Pulse offers various content formats, from episodic series with Disney+ Hotstar to byte-sized content. By sparking engaging conversations about the ICC World Cup, it keeps the excitement alive. Thums Up remains dedicated to enhancing cricket conversations and uniting fans through innovation. Consumers can purchase a Thums Up, scan the QR code on the pack and express their views to become a part of Thums Up Fan Pulse.
Mumbai: Viacom18 Sports has announced an expansive content lineup offering viewers compelling storytelling around famous rivalries, revered heroes, seminal moments, and the stories of ardent FIFA World Cup fans in the run-up to the 2022 edition, which will be held in Qatar from 20 November to 18 December.
The programming on Sports18-1 and JioCinema began with FIFA World Cup 2022: Road To Qatar, a 16-episode show profiling the 32 teams qualified for the World Cup. Through shows like Football Goal’D Super 16 and The Fantastic Lives of Footballers, the build-up programming includes the on-field and off-field exploits of World Cup superstars such as Cristiano Ronaldo, Lionel Messi, Neymar Jr., Kylian Mbappe, and many more.
Viacom18 Sports will provide a platform for die-hard football fans by producing original content. Flavours of Football in India will take viewers through unheard and extraordinary fan stories from the country’s football hotbeds. Football Adda, a Bengali chat show centred on the FIFA World Cup, will give state fans a platform to support their favourite teams and players.
Viacom18 Sports content head Siddharth Sharma said, “The FIFA World Cup is a total communal experience, and we want to offer content that brings everyone across the country together to enjoy the world’s greatest show.”
He further said, “Our programming across five languages will cater to a wider audience and complement the never-seen-before extensive live coverage of the event on JioCinema, which is now available to download for all telecom subscribers.”
The likes of Patrick Kluivert, R Ashwin, Yuvraj Singh, Jonty Rhodes, Shane Bond, Scott Styris, Brad Hodge, and Chirag Shetty, among others, recall their favourite FIFA World Cup moments in Hero Speak for sports fans to enjoy. All of the captivating content will be spread across JioCinema, Sports18 – 1 SD & HD, and Sports18 Khel.
The pre-game and post-game shows on the Viacom 18 Sports network will also feature well-known World Cup heroes and provide an in-depth preview and analysis of all 64 games. All viewers can watch the global marquee competition on JioCinema from 20 November through 18 December, inclusive. Sports18 – 1 SD & HD and Sports18 Khel will both be broadcast on TV.
Mumbai: The Cricket Association for the Blind in India (CABI) has appointed Indian cricketer Yuvraj Singh as the brand ambassador for the 3rd T20 World Cup for the blind to be held in India.
The India squad list was announced with I. Ajay Kumar Reddy B2 (Andhra Pradesh) leading the team as captain andVenkateswara Rao Dunna B2 (Andhra Pradesh) as the vice-captain. The World Cup matches will commence from 6 December to 17 December 2022.
The participating countries for the 3rd T20 World Cup for the blind are India, Nepal, Bangladesh, Australia, South Africa, Pakistan and Sri Lanka. The opening match will be played between defending champions India and Nepal on 6 December 2022 in Faridabad.
“I am thrilled to be a part of the 3rd T20 World Cup Cricket for the blind as the brand ambassador. I commend and appreciate the spirit of visually impaired cricketers for their passion for cricket and determination to fight everyday challenges. It is a different world, but it is a world of cricket. Cricket has no boundaries. And I believe this game taught me how to fight, how to fall, how to dust myself off to get up again and move forward. So I urge and invite everyone to support this great initiative,” said Yuvraj Singh.
The world cup is an initiative of the Samarthanam Trust for the Disabled, which has been organising this championship since 2012. Samarthanam perceives sports as a way to improve inclusion and encourage people with disabilities on various fronts. Since its inception, the trust has reached out to more than 25,000 visually impaired crickets.
Samarthanam’s sports wing, Cricket Association for the Blind in India (CABI), was established in 2010 to foster the cricketing dreams of visually impaired cricket players and to provide a platform to showcase their unbound talent in the game of blind cricket. CABI is a member of World Blind Cricket (WBC).
On having Yuvraj Singh as the brand ambassador on board for the CABI president & founder managing trustee of the 3rd T-20 World Cup cricket for the blind Samarthanam Mahantesh G. K commented: “We are privileged to welcome Yuvraj Singh to the cricket for the blind family. His personality shines through his unmatched energy and commitment to being bold, authentic, true, fighting spirit, and uncompromising quality, which fit with CABI’s brand values.”
CABI’s committee selected the top 56 players who underwent a coaching camp in Bangalore in July. Further assessment by the selection committee led to the choice of the top 29 players who underwent rigorous cricket coaching and fitness assessment in Bhopal for 12 days. The selection committee has now chosen the final 17 Indian squad members for the 3rd T20 World Cup of cricket for the blind. The World Cup will consist of a total of 24 matches to be played in several cities in India.
New Delhi: Global sports brand PUMA on Wednesday extended its partnership with former Indian cricketer Yuvraj Singh. He will now be seen in a new avatar as the face of PUMA Motorsport in India, showcasing his passion for fast cars and sports-inspired fashion.
With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt. The World Cup-winning champion has been associated with the brand for over a decade.
One of the most flamboyant cricketers on and off the field, Yuvraj has been living up to his reputation of being stylish, not just in his sense of fashion, but also the range of mean machines that adorn his garage. An ardent fan of Formula One driver, Max Verstappen, Yuvraj keenly follows Scuderia Ferrari Formula1 team, it said in a statement on Wednesday.
Commenting on his association with PUMA, Yuvraj Singh said, “I share a long and fruitful relationship with PUMA, it’s like family. They have supported me through every point of my career—highs as well as lows. I am excited to continue working with the brand, blending my love for fast cars and style through PUMA’s motorsport–inspired collection.”
Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport and Porche Motorsport. With India being one of the biggest markets for PUMA motorsport, the brand looks to capitalise on the growing demand for streetstyle products inspired by performance gear.
Puma India & Southeast Asia managing director Abhishek Ganguly said, “PUMA and Yuvraj share a deep emotional bond that only grew stronger over the years. His relentless courage and indomitable attitude perfectly embodies the spirit of our brand. Whether it’s his sporting exuberance or his sense of style, he has always been a role model of innumerable Indians. We cannot be happier about our continued relationship with Yuvraj. His love for F1, fast cars and orientation towards sports-inspired fashion makes him a perfect fit to represent our motorsport collection in India.”
The brand’s track-to-street collection is transforming the race line into an eye-catching street style assortment conquering the field of motorsport. PUMA Motorsport collection is available at all PUMA stores and on puma.com.
MUMBAI: Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma’s impressive roster of cricketers that include Indian captain Virat Kohli, wicketkeeper-batsman KL Rahul, women’s national cricketer Sushma Verma and legends like Yuvraj Singh.
Considered the future of Indian cricket, Sundar and Padikkal have been punching above their weights in major cricketing tournaments. Sundar’s all-round performance in Australia helped the Indian cricket team clinch a historic away test series win and Padikkal emerged as a ‘find of the season’ with his stellar performance for Royal Challengers Bangalore in his debut Indian Premier League (IPL) season. Sundar, a game changer and Devdutt, a consistent run-getter in the domestic circuit perfectly embody Puma’s ‘Forever Faster’ spirit.
Puma India and southeast Asia managing director Abhishek Ganguly said, “Washington and Devdutt have displayed remarkable resilience and grit on field that’s led to their meteoric rise as athletes. We have always believed in supporting not just established players, but also talent with immense future potential. We will continue to partner with young athletes, also at the grassroots to give back to India’s sporting ecosystem.”
Washington Sundar said, “Feels great to be associated with a brand like Puma which has some of the world’s greatest athletes in their roster. Watching skipper Virat Kohli and KL Rahul closely has given me a deeper insight into the brand. Puma adds a lot of credibility to an athlete’s journey and I’m excited to work with the brand in India.”
Devdutt Padikkal added, “A partnership with a global sports brand like Puma is really a big motivation for young athletes like me. I’m looking forward to a long-term association with the brand.”
Sundar and Devdutt are currently part of the Kohli-led IPL team, Royal Challengers Bangalore in the ongoing IPL 2021.
NEW DELHI: OLX Autos has roped in Yuvraj Singh, cricketer, humanitarian and entrepreneur for its new marketing campaign. The digital, social and in-store offline campaign launches today, just ahead of Diwali to heighten OLX Autos’ resonance, recall and preference for the brand during this festive season, that is seeing heightened demand for pre-owned automobiles.
The rising concerns around personal hygiene, the need to maintain social distance and the continuing economic uncertainty has heightened demand and preference for pre-owned cars. As per a recent OLX India survey, 61 percent of respondents plan to buy a car in the next 3 months between November and January. The demand for pre-owned cars has shot up 133 percent and supply is up by 112 percent on the platform, states the report.
OLX Autos offers customers an end to end solution to buy and sell a pre-owned car, either online or at an offline store, as per their preference. It provides a full host of services including financing, verified inventory of cars, after-sales support, a dedicated dealer financing option and more. The marketing campaign taps into Yuvraj’s charisma and appeal and the popularity of cricket to speak to its audiences – customers online and offline who will visit OLX Auto stores, and dealers via a multi-channel campaign.
OLX Autos CMO (India) – regional head Sapna Arora said “We see tremendous value especially during this festive season in associating with a loved celebrity like Yuvraj Singh for unparalleled reach and engagement. We want to break through the clutter with this campaign and reach our customers who may be considering the purchase or sale of an automobile to prioritize OLX Autos for the best value, service and experience”.
The marketing campaign has been developed in-house.
