ITV

Tag: YuppTV

  • YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    YuppTV airs Nepali channels worldwide; partners News24, Himalaya, Sagarmatha

    MUMBAI: YuppTV, the largest OTT player in south-Asian content, has partnered with popular Nepali TV channels to provide Nepali entertainment and news content to its worldwide audiences. These channels include Himalaya TV, News24, Sagarmatha TV, Avenues TV and Image Channel.

    Starting with just two channels in 2006, YuppTV has come a long way with its worldwide presence. Incepted with the vision of providing the finest quality south-Asian entertainment content, YuppTV had previously launched 18 different Sri Lankan channels on its platform, apart from top most Pakistani and Bangladeshi channels. With the present association, YuppTV is aiming at growing its popularity amongst the Nepali community, spread across the globe.

    “At YuppTV, it has been our key endeavor to provide the most entertaining south-Asian content to our global user base,” YuppTV founder & CEO Uday Reddy.

    Echoing the same thought, Avenues Television COO Samridhi Rajkarnikar said, “We are glad to be partnering with YuppTV and making our content available at their fast growing OTT platform. With the changing consumption habits of present day users, we are hopeful to reaching out to a majority of Nepali followers, across the globe.

    Image Channel executive director Raj Manandhar said, “We trust that viewers of Nepali audience will enjoy the channel wide variety of offerings, programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”

    Himalaya Television marketing manager Pradeep Aryal “While attention spans switch to the second screen, it will also be important to create a seamless viewer experience that goes from television to mobile to PC and back again.”

    Sagarmatha Television marketing manager Prabesh Poudel adds, “These are exciting times for the industry with innovations on content delivery and consumption in digital platforms, designed to entertain consumers like never before.”

    News24 Television, Nepal Broadcasting Channel director Adish Joshi said, “The mission of News24 is to deliver captivating content that tells human story; we are therefore naturally excited to partner with YuppTV.”

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • YuppTV brings new feature of direct operator billing

    YuppTV brings new feature of direct operator billing

    MUMBAi: OTT platform YuppTV has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit. This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base.

    SLA Digital’s Ashley O’Kane said “Partnering with YuppTV, one of the largest providers of South-Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.”

    YuppTV has a global reach, offering live entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low. This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator billing becomes an easy way for them to subscribe and pay for this service.

    YuppTV founder & CEO Uday Reddy commented, “Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator billing builds on those principles. Following this strategic alliance, we are dedicated to providing the most invigorating content to the South Asian expat community.”

    SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.

  • OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

    OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

    MUMBAI: Online platforms such as Amazon and the streaming giant Netflix have ramped up their investment in programming, investing US$ 7.5 billion last year which is more than HBO, Turner and CBS in most countries including Australia and South Korea.

    Netflix invested over twice as much on original programming as the entire Australian TV market, a new report stated. In India, it could look at licensing deals and produce more local language content as it seeks to strengthen its presence here.

    The US-based company, which expanded into over 130 markets, entered India a few months ago and rivals streaming sites or platforms such as Star India’s Hotstar, SonyLiv, YuppTV, Spuul, Ditto TV, Eros Now, and Hungama. All these are betting on growing smartphone and Internet use to drive growth. Netflix could soon be introducing ‘download-and-go’ offline streaming.

    Between 2013 and 2015, Amazon and Netflix doubled their annual investments on programming. In 2013, Amazon spent US$ 1.22 billion, that jumped to US$ 2.67 billion in 2015. In the corresponding period, Netflix investments rose from US$ 2.38 billion to US$ 4.91 billion, a IHS Markit report stated while examining how TV programme producers are adapting to the era of internet TV.

    “Netflix and Amazon investments are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said IHS Technology senior principal analyst Tim Westcott,.

    Netflix added over 50 per cent more subscribers than expected in the third quarter as original shows such as “Stranger Things” drew new international viewers and kept US customers despite a price hike, according to FactSet StreetAccount.

    Other online platforms such as China’s Youku Toudu, iQifyi, Tencent and Hulu in the US have also increased their investment in original programming and acquisitions.

    “More and more consumers are watching content online, shaking the foundations of the traditional TV industry,” Westcott said. “However, it’s premature to declare that the era of linear TV is over,” he added.

    Westcott estimated that, in 2015, the US represented 33 per cent of worldwide expenditure on TV programming, with US$ 43 billion invested across free-to-air, pay TV and online.” “Netflix and Amazon, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms.”

    The biggest markets in Western Europe were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6 billion) and Italy ($4.6 billion). “Notably, China is now the second largest market in Asia Pacific, with $8.4 billion invested last year,” Westcott said. Japan is the largest in the region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India—both on $2.4 billion.

    Netflix considers pouring money into building its stable of licensed and original movies and TV shows. Content spending will rise to $6 billion next year, a $1 billion increase from 2016, its CEO Reed Hastings has said.

    It faces competition from the likes of Amazon and Hulu. Figures released in the World TV Production Report 2016 claim Netflix spent US$ 4.91bn on new programming the last year, compared to Australia’s total market spend of US$2.4bn. Amazon, which may reportedly launch in Australia in a few months, increased its programming investment in 2016 to US$ 2.67bn from US$ 1.22bn in 2015, although far below Disney’s spend of US$ 11.84bn in 2016.

    In India however Netflix has branded itself in the premium bracket and therefore has some disadvantage as far as pricing is concerned. A majorly English language content makes business difficult for Netflix in India. More local language content and licensing deals could help in this context. Netflix, which has not disclosed its subscribers base in India, may need to adopt a localisation strategy for growth in the country.

  • OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

    OTT players spend exceeds traditional broadcasters; Netflix weighing Indian content to drive growth

    MUMBAI: Online platforms such as Amazon and the streaming giant Netflix have ramped up their investment in programming, investing US$ 7.5 billion last year which is more than HBO, Turner and CBS in most countries including Australia and South Korea.

    Netflix invested over twice as much on original programming as the entire Australian TV market, a new report stated. In India, it could look at licensing deals and produce more local language content as it seeks to strengthen its presence here.

    The US-based company, which expanded into over 130 markets, entered India a few months ago and rivals streaming sites or platforms such as Star India’s Hotstar, SonyLiv, YuppTV, Spuul, Ditto TV, Eros Now, and Hungama. All these are betting on growing smartphone and Internet use to drive growth. Netflix could soon be introducing ‘download-and-go’ offline streaming.

    Between 2013 and 2015, Amazon and Netflix doubled their annual investments on programming. In 2013, Amazon spent US$ 1.22 billion, that jumped to US$ 2.67 billion in 2015. In the corresponding period, Netflix investments rose from US$ 2.38 billion to US$ 4.91 billion, a IHS Markit report stated while examining how TV programme producers are adapting to the era of internet TV.

    “Netflix and Amazon investments are only topped by Disney ($11.84 billion) and NBC ($10.27 billion),” said IHS Technology senior principal analyst Tim Westcott,.

    Netflix added over 50 per cent more subscribers than expected in the third quarter as original shows such as “Stranger Things” drew new international viewers and kept US customers despite a price hike, according to FactSet StreetAccount.

    Other online platforms such as China’s Youku Toudu, iQifyi, Tencent and Hulu in the US have also increased their investment in original programming and acquisitions.

    “More and more consumers are watching content online, shaking the foundations of the traditional TV industry,” Westcott said. “However, it’s premature to declare that the era of linear TV is over,” he added.

    Westcott estimated that, in 2015, the US represented 33 per cent of worldwide expenditure on TV programming, with US$ 43 billion invested across free-to-air, pay TV and online.” “Netflix and Amazon, though they are US companies, are now commissioning for multiple territories, so we have treated them as global platforms.”

    The biggest markets in Western Europe were the UK with $10.7 billion, Germany ($7.3 billion), France ($6.6 billion) and Italy ($4.6 billion). “Notably, China is now the second largest market in Asia Pacific, with $8.4 billion invested last year,” Westcott said. Japan is the largest in the region with $9.8 billion, followed by South Korea ($2.6 billion), Australia and India—both on $2.4 billion.

    Netflix considers pouring money into building its stable of licensed and original movies and TV shows. Content spending will rise to $6 billion next year, a $1 billion increase from 2016, its CEO Reed Hastings has said.

    It faces competition from the likes of Amazon and Hulu. Figures released in the World TV Production Report 2016 claim Netflix spent US$ 4.91bn on new programming the last year, compared to Australia’s total market spend of US$2.4bn. Amazon, which may reportedly launch in Australia in a few months, increased its programming investment in 2016 to US$ 2.67bn from US$ 1.22bn in 2015, although far below Disney’s spend of US$ 11.84bn in 2016.

    In India however Netflix has branded itself in the premium bracket and therefore has some disadvantage as far as pricing is concerned. A majorly English language content makes business difficult for Netflix in India. More local language content and licensing deals could help in this context. Netflix, which has not disclosed its subscribers base in India, may need to adopt a localisation strategy for growth in the country.

  • YuppTV set to close Rs 100-crore plus funding

    YuppTV set to close Rs 100-crore plus funding

    MUMBAI: The OTT video space is slated to get hyper-competitive with a slew of broadcaster-led players and even deep-pocketed telcos haring into it. YuppTV, one of the early movers, has now decided to fortify its financial resources in a bid to face the onslaught.

    The company – led by Uday Reddy – says it is on the threshold of closing its second round of funding which will see it adding funds running into three digit crore to its kitty. Speaking to Hindu BusinessLine, Reddy said that the company has already pocketed $15 million in its Series A, and was about to close its next round of fund-raising.

    Reddy sees the market heading toward consolidation. “We are contemplating acquiring a firm to strengthen our leadership,” Reddy informed BusinessLine. YuppTV has also appointed the Telugu superstar Mahesh Babu as its brand ambassador.

    It offers a bouquet of services including 200 TV channels, seven-day catch-up TV, 100-plus TV shows, and 5,000 plus movies as a VOD service. Its subscription packages vary from Rs 5 a day to Rs 30 a week to Rs 99 a month.

    YuppTV is taking a major step with making Babu the ambassador. Babu is a big name of Tollywood, and it is sure that the collaboration will work great for the promotion of the channel.

    The web portal of YuppTV was established in 2006, offers more than 898 Indian TV Channels in 13 languages that include Kannada, Hindi, Telugu, Malayalam, Bengali, Marathi, Oriya, Gujarati, Punjabi, Sinhalese, Urdu and English. The best part of YuppTV is it allows access through 25 devices to six screens, Internet STBs, connected TVs, PCs, smart phones, smart BluRay players, gaming consoles and tablets.

  • YuppTV set to close Rs 100-crore plus funding

    YuppTV set to close Rs 100-crore plus funding

    MUMBAI: The OTT video space is slated to get hyper-competitive with a slew of broadcaster-led players and even deep-pocketed telcos haring into it. YuppTV, one of the early movers, has now decided to fortify its financial resources in a bid to face the onslaught.

    The company – led by Uday Reddy – says it is on the threshold of closing its second round of funding which will see it adding funds running into three digit crore to its kitty. Speaking to Hindu BusinessLine, Reddy said that the company has already pocketed $15 million in its Series A, and was about to close its next round of fund-raising.

    Reddy sees the market heading toward consolidation. “We are contemplating acquiring a firm to strengthen our leadership,” Reddy informed BusinessLine. YuppTV has also appointed the Telugu superstar Mahesh Babu as its brand ambassador.

    It offers a bouquet of services including 200 TV channels, seven-day catch-up TV, 100-plus TV shows, and 5,000 plus movies as a VOD service. Its subscription packages vary from Rs 5 a day to Rs 30 a week to Rs 99 a month.

    YuppTV is taking a major step with making Babu the ambassador. Babu is a big name of Tollywood, and it is sure that the collaboration will work great for the promotion of the channel.

    The web portal of YuppTV was established in 2006, offers more than 898 Indian TV Channels in 13 languages that include Kannada, Hindi, Telugu, Malayalam, Bengali, Marathi, Oriya, Gujarati, Punjabi, Sinhalese, Urdu and English. The best part of YuppTV is it allows access through 25 devices to six screens, Internet STBs, connected TVs, PCs, smart phones, smart BluRay players, gaming consoles and tablets.

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • YuppTV to exclusively air the USA T-20 series

    YuppTV to exclusively air the USA T-20 series

    MUMBAI: Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

    The T20 series, taking place in Florida, USA on 27th and 28th August will be available LIVE on YuppTV through multiple internet enabled devices, including Smart TVs, Smart Blu-Ray players, laptops, gaming consoles, streaming media players, smartphones and tablets.

    Further commenting on the development, YuppTV CEO and founder Uday Reddy said, “We started YuppTV with the vision of providing the most entertaining South-Asian content to the expat community, to be consumed by them at their convenience. Cricket, as a sport has a cult following amongst the viewers and we are glad to deliver top-notch entertainment to the sports enthusiasts on our platform. We further hope that our audience will enjoy the latest offering on YuppTV, catching the LIVE and exclusive Ind vs WI T20 Trophy match.

    Previously, YuppTv had also successfully broadcasted the Asia Cup held between Feb-March, 2016.

  • YuppTV and Culture Machine partner for YuppTV Bazaar

    YuppTV and Culture Machine partner for YuppTV Bazaar

    MUMBAI: YuppTV Bazaar has tied up with India’s leading digital media firm, Culture Machine, to feature its network of media brands on the YuppTV platform.

    With over 500 million monthly views, Culture Machine has emerged as one of the leading producers of content across genres. Further to this association, YuppTV Bazaar viewers will now be able to watch various digital channels like- Being Indian, Epified, Old Delhi Films, Put Chutney, Blush, Rascalas, Being Indian’s Awesome Sauce, Whack and VIVA to name a few, all ‘owned and operated’ by Culture Machine.

    Speaking at the new alliance, YuppTV founder and CEO Uday Reddy said, “YuppTV Bazaar has gained traction within the young and dynamic internet users. We decided to associate with Culture Machine, following their repertoire of digital media brands and content that appeals to the South Asian internet audiences. We are positive that our users at YuppTV Bazaar would actively enjoy the refreshing new content.”

    Further elucidating on the same, Culture Machine CEO and co founder Sameer Pitalwalla said, “We are excited to partner with YuppTV and expand the reach of our brands to YuppTV Bazaar. The platform has already acquired a vast user base and we are looking forward to making our content available to them via YuppTV Bazaar.”

    The new and existing users at YuppTV Bazaar may now easily access vivid range of Youth Entertainment content, Recipes, Mythology, Audio Series, women’s & lifestyle channel, Tamil Humour and Desi Comedy.