MUMBAI: It’s brewing up new flavours for its bubbly and frothy beer. India’s largest beer maker United Breweries Limited (UBL) and part of the Heineken, has expanded its Kingfisher brand with the launch of Kingfisher Flavours, featuring two unique variants: lemon masala and mango berry twist. Inspired by the vibrant energy of Indian street culture, these new flavors aim to redefine the beer experience in the flavored beer category.
The Kingfisher Flavours range merges innovation with consumer preferences for premium beer experiences, appealing particularly to a younger demographic seeking bold and unconventional tastes.
UBL chief marketing officer Vikram Bahl stated: “With Kingfisher Flavours, we’re tapping into India’s vibrant street culture and reimagining it to resonate with GenZ consumers. These flavors celebrate local ingredients and the spirit of experimentation.”
Currently available in Goa and Daman, Kingfisher Flavours plans to expand to other regions soon, offering more consumers a taste of this innovative product line.
The launch event in Mumbai featured live performances and merchandise unveilings from artists including Karan Kanchan, Yung Raja, and Rhea Chakraborty, further amplifying the celebration of local culture and creativity.
MUMBAI: When you are in the audio wearables business and want to showcase your new technology and new devices, you would not do better than having musicians and artistes to kind of try out your products and endorse them in a way.
Just like boAt has done for its campaign for lossless digital audio codec (Ldac)-technology-based innovative products – the Nirvana Ion ANC Pro and Airdopes 800 HiDef—designed to deliver an unparalleled audio experience for music lovers. Ldac actually works by transforming how music sounds.
The campaign features rapper Yung Raja, hip-hop producer Sez on the Beat, Grammy-nominated vocalist Shilpa Rao, and legendary fusion band Indian Ocean. These creative icons bring their musical genius to life, demonstrating how Ldac enhances their artistic process and delivers an immersive listening experience for their fans.
* Yung Raja (Rapper): Fusing Tamil and English, Yung Raja is a voice for today’s dynamic, youthful audience, and his unique sound reflects the power of Ldac to bring diverse music genres to life.
* Sez on the Beat (Music producer): A pioneer in India’s burgeoning hip-hop scene, Sez embodies cutting-edge sound innovation, showcasing Ldac’s ability to capture every beat and sound detail.
* Shilpa Rao (Musician): With her emotive, versatile voice, Shilpa Rao’s partnership with boAt reflects her commitment to bridging traditional and contemporary music, offering her audience an audio experience like never before.
* Indian Ocean (Fusion band): Known for their eclectic fusion of sounds, Indian Ocean pioneers a musical journey that resonates across generations. Their collaboration with boAt highlights how Ldac technology elevates their music to new heights of precision and clarity.
The campaign aims to establish the Ldac technology as a game-changer in audio quality, providing crystal-clear, high-resolution sound over Bluetooth. Through this initiative, boAt is seeking to strengthen its brand image as a leader in technological innovation, while connecting with passionate music enthusiasts who crave authentic, studio-quality sound. The Ldac technology, a breakthrough high-resolution audio codec, ensures that every detail of a track is preserved, making it ideal for audiophiles and music creators alike.
Said a boAt spokesperson: “The partnership with these iconic artists underscores boAt’s commitment to artistic authenticity and technological advancement, offering listeners an unrivalled audio experience, whether they’re in the studio or simply enjoying music at home. This collaboration aims to inspire listeners to experience music in its purest form—immersive, precise, and powerful.”
boAt’s new products – Nirvana Ion ANC Pro and Airdopes 800 HiDef.- have a stunning design with cutting-edge features, bold colours, and exceptional sound. Airdopes 800 HiDef earbuds are available in graphite grey and sterling silver, offering a stylish and modern look. Nirvana Ion ANC Pro: Available in three premium colours: blazing comet, northern lights, and rose quartz, these noise-cancelling TWS bring superior sound and elegance to every listening experience.
Both the Airdopes 800 HiDef and Nirvana Ion ANC Pro are available now at an introductory price of Rs 2,299 and Rs 2,499, respectively. Customers can purchase these innovative products through multiple channels, including boAt-lifestyle.com, Flipkart, Amazon, Myntra, quick-commerce platforms, and select offline stores.
Mumbai: 93.5 Red FM has announced the ‘Kutty’ edition of South Side Story in Mumbai, taking place on 14 December 2024, at NESCO Center, Goregaon. Following the huge success of the two-day festival in Delhi, this edition will bring a more intimate South Indian experience to Mumbai, showcasing the best of South Indian music, culture, and food. The lineup features Vedan, Pal Dabba, Sooraj Santhosh, Yung Raja, Dopeadelicz, Baby Jean, and headliner Agam, all making their debut at South Side Story with unique musical styles.
The festival promises a full cultural experience, with attendees treated to a traditional Sadhya feast and a variety of South Indian delicacies, along with a curated selection of drinks and cocktails. Immersive South Indian experiences will further capture the essence of the south, offering festival-goers a rich blend of flavors and traditions right in the heart of Mumbai.
Red FM & Magic FM COO and director Nisha Narayanan said, “In a sea of larger-than-life concerts, this is our humble effort to bring South Side Story to Mumbai in a unique, bite-sized format. As a Kutty edition, it continues to be packed with several flavors of the South. The festival brings both cultural evangelism and Indie music space on one stage and we continue to support it in whichever way we can. For this edition, we are focused on bringing an eclectic mix of hip-hop/rap, folk fusion, and progressive rock. We are supremely excited to bring six debuts to this year’s edition, headlined by our South Side Story lucky charm – Agam the band. This festival is for those who seek out something special and niche. And as always, we look forward to hosting you all.”
