ITV

Tag: YUMI Analytics

  • Barc to release data of individual channels from past 13 weeks

    Barc to release data of individual channels from past 13 weeks

    Mumbai: The Broadcast Audience Research Council (Barc) India resumed ratings for individual news channels on Thursday. The TV audience rating agency also said that it will release data for the previous 13 weeks between Week 49, 2021 and Week 9, 2022 as Barc plans to start a new reporting standards. This data will be released over the next three working days.

    “Sensitive to the industry’s need for past data for informed and equitable decision making, and as advised, BARC India will also release data for the previous 13 weeks, only for the channels that have not chosen to opt-out from receiving this data, which will also be based on a four-week rolling average,” said the statement.

    Following an industry-wide consultation with the Barc management and Barc TechComm, the Augmented Data Reporting Standards for News and Special Interest genres will be developed.This will be released based on a four-week rolling average, every week.

    The subscribers to Barc will now have single login access to YUMI analytics, which will support accessing the audience’s estimates. However, there will not be any change in the weekly data release cadence.

    Barc India conducted webinars with industry stakeholders to discuss the new reporting standards. In addition, the detailed policy for reporting data is available on the official website of Barc.

    The process of reviewing data will provide an effective solution and a statistically sound ecosystem. It will help to bring changes in reporting standards for special interest genre channels.

  • BARC India introduces YUMI Analytics, an enhanced software application for the industry

    BARC India introduces YUMI Analytics, an enhanced software application for the industry

    MUMBAI:  Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July, 2020. The idea was to offer an enhanced experience and more holistic data generation and analysis. With modules that are more flexible, customisable, and designed to be performance oriented with a more intuitive approach, YUMI Analytics gets us a step closer to the idea in mind. Starting July 2020, BARC India clients will have access to data only via YUMI Analytics software.

    What sets YUMI Analytics apart are its unique features which include graphical representation of data, conditional formatting of the output, evolution modules in program reports, multi-tasking for multiple data runs, cross database analysis, and a gamut of advanced formulas.

    YUMI Analytics and BMW have been parallelly operational for the last 11 months, allowing clients sufficient period for a smooth and seamless transition.

    To help the industry successfully migrate to the new system, BARC India has conducted over 150 physical and digital training sessions, reaching out to all subscribers across India. Additionally, video tutorials of YUMI Analytics are being released in six Indian languages including Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, apart from English. BARC India has also provided its clients with supporting documents such as user manual and guides.

    On introducing its new propriety software for the industry, BARC India chief operating officer Romil Ramgarhia said, “BARC India is driven on strengthening its existing framework while introducing new products and services that help our clients make more informed decisions. YUMI Analytics is one of the most advanced software with respect to television measurement and insights. It is user-friendly, intuitive and has ability to perform multiple tasks efficiently. BARC team across India have worked closely with the clients over the last 11 months to ensure a smooth transition.”