MUMBAI:KFC India (Yum! Brands) has appointed Snehita Chakravorty as marketing manager – dine-in business, tasking her with enhancing in-restaurant experiences and driving deeper consumer engagement.
Chakravorty joins from Jubilant Foodworks, Domino’s, where she was deputy manager – marketing, shaping region-specific campaigns, executing high-impact activations, and supporting new store launches. She also collaborated closely with operations and digital teams to strengthen brand performance at scale.
“I’m thrilled to start this new chapter at KFC India, focusing on the dine-in business. QSR has long been a passion, and I look forward to creating memorable experiences for our guests,” Chakravorty said on LinkedIn.
With a strong grasp of the QSR landscape, Chakravorty is expected to drive initiatives that reimagine the dine-in experience, a growing differentiator in India’s competitive fast-food market. Her appointment reflects KFC India’s focus on customer-first storytelling and immersive brand engagement.
MUMBAI: KFC India has appointed Snehita Chakravorty as marketing manager – dine-in business, as the quick-service restaurant (QSR) major sharpens its focus on elevating in-restaurant experiences and deepening consumer engagement.
Chakravorty announced her move on LinkedIn, expressing excitement about joining Yum! Brands’ flagship chain and her passion for the QSR space.
She joins KFC India from Jubilant Foodworks, where she served as deputy manager – marketing for Domino’s Pizza. At Domino’s, she drove region-specific campaigns, high-impact brand activations and new store marketing initiatives, working closely with digital and operations teams to improve customer experience and brand visibility.
With a strong grasp of India’s fast-evolving QSR market, Chakravorty is expected to play a key role in redefining KFC’s dine-in positioning: a priority area as in-store experience becomes a decisive factor in brand differentiation.
Her appointment underscores KFC India’s continued push to blend brand storytelling, customer insight and experiential innovation in its restaurant network across key markets.
MUMBAI: Pizza Hut is heating things up, not just in ovens but also in boardrooms. The popular QSR giant has reinforced its leadership recipe by adding two critical ingredients — Pranav Dahiya as chief financial & strategy officer and Nazia Abidi as chief people & culture officer — to drive the brand’s next phase of expansion across the Indian subcontinent.
The move comes as Pizza Hut, part of Yum! Brands, ramps up its growth across India, Nepal, Bangladesh, Sri Lanka and the Maldives. With over 900 stores already dotting the Indian landscape, the brand now aims to stretch deeper into emerging markets while keeping its people strategy and financial spine razor-sharp.
Dahiya steps into his new role armed with nearly 20 years of experience across finance, corporate banking and strategy. Prior to joining Pizza Hut, he served as Chaayos CFO, where he led strategic business planning, operational governance, sourcing, compliance and M&A. A banker-turned-boardroom tactician, Dahiya is set to lead Pizza Hut’s finance and strategy with a clear focus on long-term value and operational efficiency.
Meanwhile, Abidi brings over a decade of HR firepower from high-growth consumer tech firms. At Cardekho Group, she led HR for southeast Asia and helped scale its fintech venture, rupyy. At Pizza Hut, she will lead the people strategy, with a mandate to champion talent management, employer branding and build a culture rooted in high performance and continuous growth.
“We are thrilled to welcome Pranav and Nazia to the Pizza Hut leadership team. They join us at an exciting moment for the brand. With their leadership, we’re well-positioned to grow faster, lead smarter, and stay true to what matters – our people and our promise to customers”, said Pizza Hut Indian subcontinent MD Rohan Pewekar.
With deep experience in consumer behaviour, scaling strategies and people-first cultures, the appointments reflect the brand’s ambition to stay ahead in the competitive QSR space, one leadership move at a time.
MUMBAI: A tech topping on a global pizza, Yum! Brands is stirring the pot in India with a spicy leadership update. The parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill has appointed Manish Jain to lead its digital and technology (D&T) India Global Capability Centre (GCC).
Jain will take charge of Yum!’s India-based digital operations and shared services, bringing to the table over two decades of experience spanning the US, Malaysia and India. He will report directly to James Watts, chief people officer, Yum! digital & technology.
Yum!’s D&T India GCC is a crucial cog in the company’s global engine, tasked with building tech solutions and supporting services across all Yum! brands. Jain’s appointment marks a strategic step forward in reinforcing India’s position as a digital powerhouse for the global quick-service restaurant (QSR) giant.
“I am honored to take on this role and excited to help build the India Global Capability Centre in support of Yum! Brands’ strategy for good growth and its goal to be an employer of choice in the region,” Manish Jain said.
Before joining Yum!, Jain served as service director for the Asia-Pacific region and India country head at Getronics International, overseeing customer success and shared services. He was also the founding director of BT Group’s Global Business Services unit in India, where he spent over 10 years scaling operations from the ground up.
With Jain at the helm, Yum! Brands aims to not just scale digitally but serve up innovation with a side of world-class culture. His appointment is expected to bolster the GCC’s ambitions in tech development and shared services, reinforcing India’s growing influence in global operations.
NEW DELHI- The Covid2019 situation has utterly changed the marketing dynamics in the last five months, whether it’s a B2B or B2C company, everyone is trying to adapt and reinvent the marketing strategies.
Brands in recent time have put efforts to talk about the coronavirus through their campaigns, and build connections with their TG’s.
The iconic fast-food giant, Kentucky Fried Chicken, aka KFC announced to suspend its iconic slogan, “It’s finger-lickin' good for a temporary period due to the prevailing coronavirus issue. The company feels that the slogan doesn’t fit with the consumers at this point of time due to the Covid2019 outbreak.
The brand has been using the popular catchphrase since 1956 across all countries, the tagline in a way has enormously helped the brand to resonate with the customers.
It’s quite interesting to see that a brand has given a pause to its slogan to aware people of the cause. However, the reason to take a break from it has come after the widespread backlash the brand faced in the US.
"We find ourselves in a unique situation – having an iconic slogan that doesn't quite fit in the current environment," KFC's global chief marketing officer, Catherine Tan-Gillespie, said in a statement.
However, nearly after five months now the restaurant chain has unveiled a 30-second ad campaign on its YouTube channel depicting KFC chicken buckets with the "Finger-Lickin'" words blurred out from its captions.
The ad then ends with the tagline "That thing we always say? Ignore it. For now,".
The campaign has been launched in markets like the UK, the Netherlands, South Africa, Canada, parts of Asia, the Middle East and North Africa.
Previously, in March 2020, the brand launched an advertisement in the UK with the tagline, which portrayed consumers licking their own fingers after eating chicken from KFC. However, the ad was criticised on social media platforms for being irresponsible and insensitive during such difficult times. The UK’s advertising standards authority received at least 150 complaints. However, the video was withdrawn by KFC later.
KFC was founded in the 1930s by Harland Saunders opened its first franchise in the 1950s and has used the finger lickin' good slogan since then. The fast-food brand dropped the slogan in the late 1990s but brought it back in 2008.
KFC has 22,500 outlets around the world – 900 in the UK and Ireland. It is owned by Yum! brands, which also owns Pizza Hut.
