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Tag: YRF

  • Doodle Collection inks licensing deal with Yash Raj Films

    Doodle Collection inks licensing deal with Yash Raj Films

    MUMBAI: Doodle Collection has inked a licensing deal with Yash Raj Films Licensing to launch a limited edition range of diaries inspired from some of the studio’s films.

     

    Doodle Collection’s limited edition range of YRF diaries celebrate cinema and Bollywood in its most colourful, creative and quirky form. The diaries are inspired by YRF movies across genres – from the classic KabhiKabhie to the modern and spunky Band Baaja Baaraat. The typographic designs are inspired from Rocket Singh Salesman of the Year and Chak De! India.

     

    The highlight of the collection is the diary inspired by the cult hit DilwaleDulhania Le Jayenge.

    The diaries are available on the Doodle Collection website and at stationery retailers like Landmark and Crossword along with online portals like Flipkart, Amazon and Fashionara.

  • Curtain call for ‘DDLJ’ at Mumbai’s Maratha Mandir

    Curtain call for ‘DDLJ’ at Mumbai’s Maratha Mandir

    MUMBAI: After a historic 1000 week run, the iconic Dilwale Dulhania Le Jayenge (DDLJ) made its final curtain call at Mumbai’s Maratha Mandir on 19 February, 2015.

     

     Post the 1000 week celebrations in December last year, the theatre had requested YRF to prepone the DDLJ morning show to 9:15 am instead of 11:30 am as it was becoming difficult for the cinema to accommodate multiple new releases every week with just three regular shows.

     

     YRF obliged from 13 February, 2015. However, while the theatre management was happy to continue the film for as long as it continued to draw in the audiences, owing to logistical issues of their staff having to work inordinately long hours to accommodate an additional early morning show, it was mutually decided to end the films historic and record breaking run.

     

     After playing for 1009 uninterrupted weeks, the films unprecedented performance has come to an end at the Maratha Mandir. The film played out in the 9:15 am today for the last time at the theatre.

     

    The movie, which is directed by Aditya Chopra, stars Shah Rukh Khan and Kajol in the lead along with the late Amrish Puri, Farida Jalal, Anupam Kher, Satish Kaushik, Mandira Bedi and Parmeet Sethi amongst others.

  • YRF uses Howrah Bridge for ‘Detective Byomkesh Bakshi’ publicity

    YRF uses Howrah Bridge for ‘Detective Byomkesh Bakshi’ publicity

    KOLKATA: A group of 50 dancers brought out a flash mob on the iconic Howrah Bridge in Kolkata to mark its 72nd birthday today. Wearing the typical Bengali white dhoti, the group of dancers started dancing on the bridge early in the morning against the sound track ‘Calcutta Kiss’ from Dibakar Banerjee’s upcoming Hindi movie Detective Byomkesh Bakshi, which has been produced by Yash Raj Films.

     

    Flash mobs are a common film promotional strategy in Bollywood or even Hollywood. This innovative campaign was praised by the city people and brand experts feel that YRF is leaving no stone unturned to publicize Detective Byomkesh Bakshi, which stars Sushant Singh Rajput in the lead role.

     

    Carrying posters, which read ‘Happy Birthday Howrah Bridge’, the flash mob cheered for the iconic structure used by more than 1,20,000 vehicles and around 5,00,000 pedestrians to cross the Hooghly river flowing between the twin cities of Howrah and Kolkata. Howrah Bridge is a cantilever bridge with a suspended span over the Hooghly River in West Bengal.

     

    The bridge is one of two on the Hooghly River and is a famous symbol of Kolkata. The third-longest cantilever bridge at the time of its construction, the Howrah Bridge is the sixth-longest bridge of its type in the world.

     

    The flash mob was a promotional activity for the film, which is scheduled to be released on 3 April. Howrah Bridge, a British engineering marvel, was thrown open to commuters on 3 February, 1943 but never had a formal inauguration due to security issues during World War II.

     

    “Detective Byomkesh Bakshi is set in the same time zone as the birth of Howrah Bridge and the team was keen to honour the bridge in their way. The bridge is a very important element in the film which was also seen in the poster image,” said a statement from YRF. 

     

    Renamed as Rabindra Setu, the 705-metre-long cantilever bridge is among the busiest in the world.

  • YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    YRF’s ‘Dawaat-E-Ishq’ and ‘Bewakoofiyan’ to release next year

    MUMBAI: After the success of Shuddh Desi Romance, Yash Raj Films will keep the trend of romance going in 2014 too with Kill Dill, Gunday among many others.

    The film starring Ayushmann, Sonam, Rishi Kapoor has been titled Bewakoofian. It is based on a slice-of-life Delhi comedy where a strong and passionate love of two youngsters is opposed by a bureaucrat father.

    YRF‘s yet another romantic film will see a fresh pair of Aditya Roy Kapur and Parineeti Chopra romancing on screen. This film has been titled Daawat – E – Ishq.

    While both the films have been written by Habib Faisal, Bewakoofian is directed by Nupur Asthana and is set to release on 14 March 2014. The latter Daawat-E-Ishq will be directed by Habib and is set to release on 9 May 2014.

  • Diva’ni – India’s first Bollywood inspired fashion label unveils its logo

    Diva’ni – India’s first Bollywood inspired fashion label unveils its logo

    Mumbai: Yash Raj Films (YRF) in association with Karol Bagh Saree House (KBSH), unveils the logo of – Diva'ni, where fashion romances Bollywood. The purple coloured logo completely defines the essence of glamour and charisma associated with the brand.

    Ms. Sanya Dhir, Brand Director, KBSH says, "The colour we have chosen for Diva'ni is purple. Purple symbolizes feminineness, aspiration, inspiration, mystery, magic, fantasy and royalty – all attributes that are at the core of our brand."

    "Mr Rohit Sobti, Vice President – Licensing & Merchandising, YRF says, "The bindi is the epitome of womanhood in our culture and encapsulates the respect that Yash Chopra had for his divas. It is only befitting that this be chosen for the logo identity of Diva'ni, a brand dedicated to the Indian woman and a humble tribute to the legend and his ethos."

    The graphic D is encased in a circle, which represents a bindi, signifying Indian-ness &our heritage. Also, the white colour of the bindi denotes purity, innocence and virtuosity of every Indian woman. The circle also subliminally suggests the feeling of being the cynosure of all eyes – something each Diva'ni woman will definitely relate to and identify with.

  • All films of YRF to be released at IMAX theatres

    All films of YRF to be released at IMAX theatres

    MUMBAI: IMAX Corporation and India’s largest film studio Yash Raj Films Pvt. Ltd. today announced an expansion of their partnership to release Paani as well as all upcoming Yash Raj Films in IMAX theatres across India and other key markets.

    Paani is based in a future world where wars have broken out over water which is owned by International Corporations who use thirst as a weapon of control. In one such futuristic city, a young love story breaks all the rules and in the ensuing war, water flows back to its people.

    The film will have a strong Indian and Western star cast, headed by a young leading actor from India and a young leading actress from the West. Produced by Aditya Chopra, it is being directed by Shekhar Kapur and will be shot in India and overseas.

    The film will be digitally re-mastered into the image and sound quality of the IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology for presentation in IMAX. The crystal-clear images coupled with IMAX‘s customized theatre geometry and powerful digital audio create a unique immersive environment that will make audiences feel as if they are in the movie.
    The agreement announced at the ongoing FICCI FRAMES brings the total number of films included under the expanded partnership to three, the first one being the upcoming action thriller Dhoom:3 which will open in IMAX theatres this winter.

    “Since announcing the IMAX release of Dhoom:3, we’ve seen tremendous anticipation building among Indian moviegoers around this first-ever IMAX release of a Hindi feature film, and we’re excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani,” said Yash Raj Films Chairman Aditya Chopra.

    “We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they have experienced before,” he added.

  • Yash Raj Films signs three film deal with Dibakar Banerjee

    Yash Raj Films signs three film deal with Dibakar Banerjee

    MUMBAI: In a tie that promises to be its long time strategy, Yash Raj Films has announced a three film co-production deal with Dibakar Banerjee Productions.

     

    Banerjee said, “This is new, promising and exciting. Adi and I have different and individualistic creative visions while sharing a tremendous synergy in our ambition to take Indian cinema to new milestones at home and abroad. We decided to embark on this venture almost immediately after our very first meeting.”

     

    “I respect quality, consistency and true professionalism. YRF stands for that. Given my style of film making and YRF‘s tremendous presence, reach and experience, this association will merge our respective expertise to create really trendsetting yet entertaining content for a really wide audience. I see tremendous potential in Adi‘s concerted plans for getting into co-production agreements with diverse, like-minded filmmakers,” he adds.

     

    While specifics of the slate are still being decided, the arrangement entails that two of the films will be directed by Dibakar and the third by his long-time associate and the writer of the path-breaking Love Sex Aur Dhokha, Kanu Behl.

  • YRF to produce Shekhar Kapur’s Paani

    YRF to produce Shekhar Kapur’s Paani

    MUMBAI: Yash Raj Films (YRF) has joined hands with Shekhar Kapur to produce his ambitious project Paani.

    Talking about his association with YRF, Kapur said, "I have been preparing for this film for a long time, but always wanted an Indian partner that has the same passion for the film as I do. I have finally found one in Adi. It‘s a huge production that demands futuristic sets and large action pieces. In Yash Raj Films, I have found a perfect home for Paani."

    The film is based in a future world where wars over water have broken out. Water is now owned by International Corporations that use thirst as a weapon of control. In one such futuristic city, a young love story breaks all the rules and in the ensuing war, water flows back to its people.

    The film will have a strong Indian and Western star cast, headed by a young actor from India and a young actress from the West.

    The film, produced by Aditya Chopra and directed by Shekhar Kapur, will be shot in India and overseas.

    Paani goes on floor mid-2013.

  • Competition Appellate Tribunal issues notice to inquire into YRF deal on film releases

    Competition Appellate Tribunal issues notice to inquire into YRF deal on film releases

    MUMBAI: The Competition Appellate Tribunal has issued notice for enquiring into the anti-competitive activities of YRF blocking theatres for release of ‘Jab tak hai jaan‘ during Diwali while releasing ‘Ek Tha Tiger‘ during Eid.

    In a statement, Ajay Devgn Films said the Tribunal ‘has seen merit in our case‘.

    The Competition Appellate Tribunal did not provide an interim relief, ADF said, “In view of YRF‘s own statement that only 821 theatres which have already executed agreement with it for showing Jab Tak Hai Jaan on Diwali in comparison to 1407 single screens for Ek Tha Tiger.”

    This leaves the balance screens which have not executed agreements with YRF to show “Jab Tak Hai Jaan” till date to be free to exhibit “Son of Sardaar” without any tie in arrangement of YRF. This would include 586 single screens which had earlier shown “Ek Tha Tiger”.

    The statement said, “Accordingly, we would now be approaching all theatres who have not executed any agreement for showing Jab Tak Hai Jaan for exhibiting our movie Son of Sardar. However, if the above facts are found to be false which would be proven through evidence after the release of the movie, we would not only continue to fight against YRF‘s anti-competitive activities on our own behalf but also on the behalf of the entire industry.”

    The Competition Commission of India had on 6 November said there was no contravention of the Competition Act with regard to the agreement between Yash Raj Films and single screen exhibitors with regard to the film ‘Ek Tha Tiger‘ starring Salman Khan.

    The Commission had said the agreements entered into in July/August were not anti-competitive.

  • Ajay Devgn Films appeal against verdict on YRF ties with single screen theatres

    Ajay Devgn Films appeal against verdict on YRF ties with single screen theatres

    NEW DELHI: Ajay Devgn Films has approached the appellate tribunal against the dismissal of their case where it claimed that the act by Yash Raj Films of releasing ‘Ek tha tiger‘ in single screens during Eid on condition that ‘Jab Tak hai Jaan‘ would be released during Diwali was anti-competitive.

    The Competition Commission of India had yesterday said, “There is no contravention of the Competition Act with regard to the agreement between Yash Raj Films and single screen exhibitors with regard to the film ‘Ek Tha Tiger‘ starring Salman Khan.”

    In a statement today, Ajay Devgn Films which is seeking to release ‘Son of Sardar‘ during Diwali said, “We are shocked by the rejection of our legitimate case by the CCI. We have approached the Appellate Tribunal against the order.”

    The Commission had said the agreements entered into in July/August were not anti-competitive.

    The allegation by Ajay Devgn was that at the time of the release of ‘Ek Tha Tiger‘ on 15 August, Yash Raj Films and its distributors had taken an undertaking that they would also release the film ‘Jab Tak Hai Jaan‘ by the same producer during Diwali. Ajay Devgn alleged that it was laid down that any single screen theatre who did not agree to booking of his theatre for both the films would not get the right to exhibit the single film.

    But the Commission was informed that ‘some did not agree to this and did not enter into the agreement‘.

    The Commission said, “The act of booking theatres by a distributor for its two films simultaneously when the theatre owners have the liberty either to agree or not to agree, is not a restraint on the freedom of business of theatre owners. The theatre owners can wait for other films and can refuse to book their theatres simultaneously for two films. Even otherwise the non significant position held by the single screen theatres does not cause any adverse effect on the competition. Furthermore under the Act, tie-in arrangements per se are not violative of section 3(4)(a) of the Act.”