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Tag: YRF

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • Yash Raj Films partners 99Games for ‘Fan’ game

    Yash Raj Films partners 99Games for ‘Fan’ game

    MUMBAI: After partnering for the Dhoom: 3 The Game, Yash Raj Films and 99Games have joined hands once again to launch a game of the film Fan starring Shah Rukh Khan.

    Fan: The Game revolves around the journey of an ardent fan and the challenges he encounters to meet the superstar he idolises. It’s a game about connections. Fans can connect with Khan at his residence Mannat, in a film studio, in a cinema hall or simply at a mall and prove that they are his Sabse Bada Fans!

    Yash Raj Films vice president of marketing and merchandise Manan Mehta said, “We take our job of entertaining our audience very seriously. Whether it’s a cinema screen or the mobile screen, the audience engagement matrix is our big priority. With 99Games and in particular with Rohith, we have realised that we have a common approach to business – audience centric. And as a natural progression of any good relationship, we are very thrilled to launch our product Fan: The Game in partnership with them. We believe that the gamers will really enjoy the gameplay that boasts of multiple levels and offers the opportunity to collect exciting gratifications.”

    “After the phenomenal success of Dhoom: 3 The Game, with incredible player reviews and feedback from over 20 million downloads, we are excited to work yet again with Yash Raj Films to build a stellar mobile game for YRF’s Shah Rukh Khan starrer, Fan. The game will have avenues for players to connect with the superstar and a chance to come face-to-face with their idol in real life. As more and more consumers will be on the lookout for great local content, we will continue to push our boundaries to create high quality entertaining games. Working closely with YRF will be part of that strategy,” said 99Games CEO Rohith Bhat.

    Yash Raj Films’ Fan is slated to release on 15 April.

  • YRF and DBP’s ‘Titli’ wins Best First Foreign Film Prize

    YRF and DBP’s ‘Titli’ wins Best First Foreign Film Prize

    MUMBAI: Directed by Kanu Behl and co-produced by YRF and DBP, Titli has won the Best First Foreign Film Prize by the French Syndicate of Cinema Critics on 1 February 2016.

    The film stars newcomers like Shashank Arora, Shivani Raghuvanshi, Ranvir Shorey, Amit Sial and Lalit Behl. It is a story of dysfunctional family and young boy’s struggle to escape his oppressive family.

    The film ‘Titli- har family, family nahi hoti’ was released across India on 30 October 2015.

    On this achievement, Behl said “It’s a huge honour. The French Critics Syndicate has a long and ongoing relationship with recognising cinema that looks to push boundaries. To be in the company of other eminent films of the year, is heartening as a filmmaker. This belongs to the whole team of Titli, and we hope to continue the good work.”

    The FSCC awards 4 prestigious prizes each year including Best French Film, Best International Film, Best First Film and Best Short Film.

  • YRF and DBP’s ‘Titli’ wins Best First Foreign Film Prize

    YRF and DBP’s ‘Titli’ wins Best First Foreign Film Prize

    MUMBAI: Directed by Kanu Behl and co-produced by YRF and DBP, Titli has won the Best First Foreign Film Prize by the French Syndicate of Cinema Critics on 1 February 2016.

    The film stars newcomers like Shashank Arora, Shivani Raghuvanshi, Ranvir Shorey, Amit Sial and Lalit Behl. It is a story of dysfunctional family and young boy’s struggle to escape his oppressive family.

    The film ‘Titli- har family, family nahi hoti’ was released across India on 30 October 2015.

    On this achievement, Behl said “It’s a huge honour. The French Critics Syndicate has a long and ongoing relationship with recognising cinema that looks to push boundaries. To be in the company of other eminent films of the year, is heartening as a filmmaker. This belongs to the whole team of Titli, and we hope to continue the good work.”

    The FSCC awards 4 prestigious prizes each year including Best French Film, Best International Film, Best First Film and Best Short Film.

  • YRF casts Anushka Sharma opposite Salman Khan in ‘Sultan’

    YRF casts Anushka Sharma opposite Salman Khan in ‘Sultan’

    MUMBAI: Yash Raj Films has cast Anushka Sharma opposite Salman Khan in the upcoming movie Sultan. 

    The movie, which is slated to release on Eid this year, is produced by Aditya Chopra and written-directed by Ali Abbas Zafar.

     

    Sultan will see Khan essaying the role of a wrestler and the actor has been training with international action director Larnell Stovall for the same.

     

    After being paired opposite Shah Rukh Khan in Rab Ne Bana Di Jodi and Aamir Khan in PK, this is the first time that Sharma will be sharing screen space with Salman Khan.

     

  • Vaani Kapoor cast opposite Ranveer Singh in Aditya Chopra’s ‘Befikre’

    Vaani Kapoor cast opposite Ranveer Singh in Aditya Chopra’s ‘Befikre’

    MUMBAI: Yash Raj Films’ chairman Aditya Chopra, who will be directing his next film titled Befikre after a hiatus of seven years, has cast actress Vaani Kapoor as the female lead opposite Ranveer Singh.

     

    Kapoor made her film debut in YRF’s Shuddh Desi Romance in 2013, where she starred alongside Sushant Singh Rajput and Parineeti Chopra.

     

    Just like YRF did with Singh – the lead actor of Befikre, it released a video message wherein Kapoor shared her excitement on being part of Chopra’s next directorial venture.

     

    Chopra’s last film was Rab Ne Bana Di Jodi in 2008 starring Shah Rukh Khan and Anushka Sharma. He made the Befikre announcement on the eve of his father and veteran filmmaker Yash Chopra’s 83rd birth anniversary on 27 September. According to him, Befikre is his “riskiest” and “youngest” film. The film’s tagline is – “Those who dare to love.”

  • ‘Piku’ & ‘Dum Laga Ke Haisha’ win at Indian Film Fest in Russia

    ‘Piku’ & ‘Dum Laga Ke Haisha’ win at Indian Film Fest in Russia

    MUMBAI: Yash Raj Films’ production Dum Laga Ke Haisha as well the Amitabh Bachchan and Deepika Padukone starrerPiku, which was distributed by YRF, won accolades at the recently concluded Indian Film Festival in Russia (IFFR).

     

    The festival saw Dum Laga Ke Haisha’s lead actor Ayushmann Khurrana, with industry personalities Ronnie Lahiri and Sheel Kumar in attendance along with IFFR president and festival director Sarfaraz Alam and Indian Council For Cultural Relations director, Indian Embassy Ashish Sharma.

     

    Khurrana won the best actor award for Dum Laga Ke Haisha, whereas Piku was awarded the best film (Ronnie Lahiri) and best director (Shoojit Sircar) at the festival, which took place at Formula Kino Horizont.

  • YRF to release Kanu Behl’s directorial debut ‘Titli’ on 30 October

    YRF to release Kanu Behl’s directorial debut ‘Titli’ on 30 October

    MUMBAI: Yash Raj Films and Dibakar Banerjee Productions’ co-production titled Titli, which is the debut directorial vehicle of Kanu Behl, will release across India on 30 October, 2015.

     

    The film’s tagline ‘har family, family nahi hoti’ (every family is not a family) has been given by YRF head honcho Aditya Chopra.

     

    Banerjee said, “We were all struggling to find a befitting tagline for the poster but nothing good was coming out. I was feeling a bit stuck when Adi very casually came up with this line and I realised that he just gave me the tagline. It came out very naturally from him.”

     

    “This came from a man who has a deep, gut level understanding of the Indian audience. Moreover, I felt that this tag line translated in any language anywhere in the world would be as kickass. Any person who has a family and has understood the pain and the pleasure of the complex dynamics of a family will get this,” he added.

     

    Director Kanu Behl’s father – Lalit Behl plays Titli’s father, whereas Shivani Raghuvanshi plays Titli’s wife, Neelu in the movie.

     

    Titli is a tale of a dysfunctional family and a young boy’s struggle to escape his oppressive family. It also stars Shashank Arora, Ranvir Shorey and Amit Sial.

  • Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    Yepme partners YRF and Shah Rukh Khan for ‘Fan’

    MUMBAI: E-commerce platform Yepme.com has associated itself with Shah Rukh Khan’s upcoming movie Fan. Directed by Maneesh Sharma and produced by Yash Raj Films, the movie is scheduled to release on 15 April, 2016. 

     

    The brand is running a full-fledged 360 degree campaign, #iamfan contest, to bombard its association across all platforms including social media. The contest revolves around SRK looking for his 100 biggest fans, who will get to be a part of a unique activity where their profile pictures become a part of the Fan movie logo.

     

    The campaign kick-started with the launch of the TVC that has Khan talking about the #iamfan contest. The TVC captures the mood of SRK’s most popular movies, which along with clippings from the Fan movie teaser, shows lakhs of fans expressing their love for SRK. 

     

    The winners will also get a chance to be part of videos and promotions for the movie, while some lucky winners will get the opportunity to meet Khan in person. 

     

    Yepme founder and CEO Vivek Gaur said, “Yepme has very actively positioned its Fresh Fashion Model and now our aim is to get closer to our customers and the campaign will help us generate plethora of conversations around it. The #iamfan contest itself is planned to involve our end users into various engagements to build a two-way communication and what better way to initiate that but to make them talk about their love for Shah Rukh Khan. The man unarguably has one of the greatest fan following globally and it’s a huge opportunity for Yepme to strengthen its vision as a global brand. We are defininitely looking at this association as a good platform to gain popularity and recognition.”

     

    YRF’s Youth Films | Brand Partnerships | Talent Management business and creative vice president Ashish Patil added, “Fan is going to be one of the most exciting projects to come out of YRF and among SRK’s most path-breaking performances till date. We have always believed that it’s the fans who make actors, stars and films, super hits. So we are delighted to partner with Yepme.com to present the millions of SRK fans worldwide, never before innovative opportunity to become a part of the core identity of Fan with the #iamfan contest. Keep watching this space for details, the fun has only just begun!”

  • Ching’s, YRF launch campaign with Ranveer Singh for kids’ Mid-Day meal scheme

    Ching’s, YRF launch campaign with Ranveer Singh for kids’ Mid-Day meal scheme

    MUMBAI: With a mission to bind the world together with its taste, Ching’s Secret and Yash Raj Films have undertaken a unique challenge to fight hunger amongst school children, with its brand ambassador Ranveer Singh.

    The campaign, titled ‘India Ke Hunger Ki Bajao,’ is a global fund-raising drive initiated by Ching’s Secret and Yash Raj Films with not-for-profit organisation Akshaya Patra, to appeal to people to donate a small amount of Rs 750 to feed a child for an entire year and to ensure that hunger does not stop children from getting an education.

    Conceptualised and created by Yash Raj Films, in association with Bad Clown Productions, the campaign has been digitally integrated and amplified by Fluence India’s leading digital celebrity influencer network.

    The initiative will be supported by a high decibel television and digital campaign driven by Singh. Through the ‘India Ke Hunger Ki Bajao’ drive, Ching’s Secret and Singh aim to raise funds to feed at least one million children in India. The actor, who has been personally involved in all stages of development of this initiative over the last six months, plans to go all out and appeal people to donate and support the cause. Known for his effervescence and ‘dare-to-do’ attitude, the actor will kick-start the drive by personally sponsoring mid-day meals for 10,000 children for a year.

    Capital Foods managing director Ajay Gupta said, “As a company, we’re in a good place. So it is now time for us to give back to the community that supports our brands and the ‘India Ke Hunger Ki Bajao’ campaign is a step towards this direction. We strongly believe that by educating our children, we are ensuring a better future for our country.”

    Singh added, “It gives me the most amount of joy to spread love, to spread happiness. There’s nothing better than to feed a child, to educate a child. I love kids! I especially feel for underprivileged kids tremendously.”

    “It's rare for a Bollywood star to support the kind of work we do and for someone as young as Ranveer, it's truly outstanding. We cherish this association and hope he can help us reach out far and wide. Having Ranveer Singh with us feels like we have the country's youth in our fold,” said Akshaya Patra CEO Shridhar Venkat.

    The Ching’s Secret ‘India Ke Hunger Ki Bajao’ campaign will launch on 27 May, 2015 with television, radio and digital push and will be aired on all major channels and promoted across the digital medium.

    To participate in this drive, one can choose to contribute as little as Rs 3, the cost of one mid-day meal, to Rs 21 the cost of feeding a child for a week, or choose to pay Rs 90 and feed a child for a month.

    As per statistics, hunger kills around 6000 children daily in India and 43 per cent of kids under five, are underweight. The goal of the campaign is to partner with Akshaya Patra, the not-for-profit Mid-day Meal Scheme, in association with the Central and State Governments. The Mid-day Meal programme ensures that children attend school instead of working to earn enough for a meal a day. With 243 kitchens situated in 10 states of India, the Foundation serves freshly cooked, nutritious meals to over 1.4 million children every school working day.

    The campaign is also supported by Yash Raj Films, Reliance Fresh, Choitrams, Patel Bros., Fluence, India TV, Red FM and Paytm.

    Click here to make your contribution: http://www.hungerkibajao.com/donate.php