Tag: YRF

  • Netflix rolls the YRF reel worldwide

    Netflix rolls the YRF reel worldwide

    MUMBAI: Lights, camera, nostalgia! Netflix and Yash Raj Films (YRF) hit play on a golden reel of Hindi cinema memories, bringing five decades of cinematic gems to screens around the world. The streaming giant sealed a landmark partnership with India’s iconic studio, opening its vault of classics, blockbusters and heart-throbs for global audiences to binge on.  

    The celebration began with a star-studded line-up. Shah Rukh Khan fans were treated to nine of his biggest hits, including Dilwale Dulhania Le Jayenge, Veer-Zaara and Chak De! India, which dropped on November 1, marking the superstar’s birthday weekend. Salman Khan’s action-packed trio Ek Tha Tiger, Sultan and Tiger Zinda Hai will roar onto Netflix on December 27, his birthday.

    Romance buffs can look forward to November 14, when timeless Yash Chopra classics like Chandni, Lamhe and Silsila begin streaming. Ranveer Singh’s infectious energy arrives on December 5 with Band Baaja Baaraat and Gunday. The festive season gets even brighter with 34 YRF crowd-pleasers, including Hum Tum, Bunty Aur Babli and Mujhse Dosti Karoge, set to stream two at a time between December 12 and 28.

    The reel keeps rolling into 2026, with the Dhoom trilogy revving up from November 28 and the Mardaani series joining on January 22. Valentine’s week will see eight heart-fluttering romances like Saathiya and Bachna Ae Haseeno streaming from February 7.

    “For over 50 years, Yash Raj Films has shaped the heart of Indian cinema,” said YRF CEO Akshaye Widhani. “Bringing this legacy to Netflix lets the world experience the colour, the music and the magic of India.”

    Netflix India vice president of content Monika Shergill added, “This partnership celebrates Indian cinema in all its glory, allowing fans to relive the magic while new audiences discover its timeless charm.”

    Whether you’re chasing Dhoom-style thrills or humming Tujhe Dekha To in your living room, Netflix’s latest drop has turned every night into a Hindi cinema blockbuster.

     

  • Dangal TV scripts YouTube history with 50 million fans and global No 1 rank

    Dangal TV scripts YouTube history with 50 million fans and global No 1 rank

    MUMBAI: From silver screen to streaming supremacy, Dangal TV has pulled off a blockbuster twist in its digital journey. The channel’s YouTube arm has clinched the No 1 spot globally on the Tubular Leaderboard in both the overall creators and media & entertainment (film & movies) categories for June and July 2025.

    That’s not all, Dangal TV’s subscriber base has now smashed through the 50 million mark, placing it proudly among the Top 100 global Youtube channels. In the process, it has leapfrogged some of the biggest names in entertainment, including Spidey, Zee TV, Sony Sab, YRF, and Set India.

    The milestone crowns a journey that began in 2017, when Dangal TV first tested the waters on YouTube with modest ambitions. Competing in a crowded field of global giants, the channel carved its niche by staying true to its ethos telling authentic stories from India’s heartland while adapting to the habits of digital-first audiences.

    Dangal TV managing director Manish Singhal called the achievement a proud chapter in the network’s digital playbook: “This No 1 ranking across global leaderboards highlights the trust our audiences place in us and strengthens our vision of bringing India’s heartland stories to a global stage.”

    Chartbeat and Tubular director of content marketing Candice Gaudinier hailed the feat as a case study in global resonance: “Dangal TV’s No 1 ranking in both India and globally within the Film and Movies genre on YouTube is remarkable. It shows how stories rooted in India can strike a chord with audiences worldwide.”

    By topping charts for two straight months and building a community of 50 million subscribers, Dangal TV has proved that regional storytelling can go truly global. For a channel that started small, this is not just a digital milestone, it’s a reminder that even in the algorithm age, heartland stories still travel the farthest
     

  • Saregama hands public performance licensing rights to Novex

    Saregama hands public performance licensing rights to Novex

    MUMBAI: Entertainment and music catalogue giant Saregama – custodian of over 140,000 musical gems – has signed on the Ketan Kanakia founded Novex Communications for its music catalogue.

    The latter will now collect  public performance licence fees from organisers, if Saregama’s music is being played during on-ground events.

    Recognising Novex’s established presence in the music rights landscape, encompassing labels like Zee Music and YRF, Saregama aims to leverage its expertise to maximise the monetisation of its iconic tracks.

    The partnership, announced via LinkedIn, highlights a shared commitment to “preserving musical legacies” while delivering dynamic live experiences.

  • Yash Raj Films promotes Hemant Kundnani to sr general manager communications

    Yash Raj Films promotes Hemant Kundnani to sr general manager communications

    MUMBAI:  Hemant Kundnani has been promoted to senior general manager – communications at Yash Raj Films (YRF), one of India’s most prestigious film production companies. The promotion comes after three years of service at the Hindi cinema  powerhouse, where he previously held the position of general manager – communications.

    Kundnani brings industry experience to his elevated role, having previously served as head of marketing at Pooja Entertainment from March 2020 to August 2021. During his tenure there, he oversaw marketing for Bellbottom, notably one of the first film projects globally to complete production during the coronavirus pandemic.

    Before joining Pooja Entertainment, Kundnani spent nearly six years at The Walt Disney Co in increasingly senior positions. He served as senior manager for digital strategy, analytics and alliances at Fox Star Studios (a Disney subsidiary) from December 2016 to March 2020, where he focused on understanding cinema audiences and building data analytics capabilities to optimise marketing expenditure.

    His Disney career began in the interactive division, where as manager of products, marketing and alliances, he spearheaded a global strategic alliance with the International Cricket Council to develop the official game of the 2015 Cricket World Cup. The game achieved the number one position in sports app rankings across India, UK and Australia, garnering one million downloads within three days of release.

    Kundnani’s entertainment industry credentials also include a three-year stint at UTV, where he worked as senior associate marketing for UTV Stars movie channels. During this period, he contributed to the Walk of the Stars  project, described as “a tribute to the big stars of Hindi cinema” and the first attraction of its kind in India.

  • YRF partners with Posham Pa Pictures for theatrical releases

    YRF partners with Posham Pa Pictures for theatrical releases

    MUMBAI: It’s the coming together of a successful legacy studio and a new age creative production banner. Yash Raj Films (YRF)  today announced that it is partnering with series producer Posham Pa Pictures to jointly develop and produce theatrical films beginning 2025.  

    YRF is known for several iconic films like Chandni, Kaala Patthar, Lamhe,  Darr, Dilwale Dulhania Le Jayenge, Chak De! India, Dhoom and others. Posham Pa Pictures has been behind streaming series such as Netflix’s Kaala Paani, Mamla Legal Hai and Jaadugar and Disney+ Hotstar’s Home Shanti.

    The partnership marks Posham Pa’s foray into theatrical films releases. YRF will provide it with the studio infrastructure and its strong distribution capabilities, which is the vision of Aditya Chopra – the son of YRF founder, the late Yash Chopra. The transformation of YRF from being just a producer to a studio is being led by the firm’s CEO Akshaye Widhani. 

    Said Widhani: “It is truly the coming together of similar creative minds that are constantly striving for excellence by pushing the content envelope. Posham Pa Pictures have shown that they know the pulse of the audience by giving us unique and incredibly fresh stories that have won them unanimous acclaim. Our partnership will now aim to create ground-breaking theatrical experiences for today’s audiences who are seeking out new and novel storytelling to engage, endorse & celebrate.”

    Posham Pa was founded by partners Sameer Saxena, Amit Golani, Biswapati Sarkar and Saurabh Khanna. 

    “The coming together of YRF and Posham Pa Pictures throws open a world of exciting, unchartered creative possibilities,” said Saxena. “We are thrilled at the opportunity to jointly create theatrical experiences like never before with YRF and entertain the audience with unique, fresh stories.”

    (Picture courtesy: Biswapati Sarkar’s  X account)

  • Usha International associates with YRF’s Sui Dhaaga – Made in India

    Usha International associates with YRF’s Sui Dhaaga – Made in India

    MUMBAI: Usha International, one of India’s leading household consumer durables company, proudly announces its association with Sui Dhaaga – Made In India produced by Yash Raj Films and starring Bollywood heartthrobs Varun Dhawan and Anushka Sharma. As the pioneers of sewing machines in India when they started in 1936, Usha International is today a leading sewing machine brand in India and offers a range of technologically advanced solutions to cater to a wide variety of sewing needs.

    Sui Dhaaga – Made in India celebrates and is aligned with Usha’s philosophy of swadeshi and ‘Make in India’ through the heart-warming story of Mauji (Varun Dhawan) and Mamta (Anushka Sharma). The film showcases their passion and talent which progresses in life and creates a fashion label Sui Dhaaga – Made In India, reinforcing the fact that sewing in deeply entrenched across classes and masses in India and has the potential to bring about impactful socio-economic change in the lives of people who use it to further their passion and creativity. Usha sewing machines are an integral part of the film both visually and thematically.

    Usha has been promoting sewing in India for decades inspiring people to create, innovate, and experience the joy of sewing. Associating with a film like Sui Dhaaga – Made In India that highlights the struggles of the marginalized and creative people, underscores Usha’s commitment to partnering with initiatives that focus on empowerment and showcase how sewing can be a game-changer that can potentially transform lives. 

    Talking about the association, Mr. Harvinder Singh, President – Sewing Machines & Appliances, Usha International Ltd, said, “Usha is very proud to be associated with Sui Dhaaga – Made In India, a film that celebrates the entrepreneurial spirit that exists across India. The movie is in perfect synergy with our philosophy that sewing is a skill that anyone can learn and use to elevate their quality of life, and also serves as a powerful tool to mainstream the marginalized. We are definitely looking at this association to connect with the masses and bring to life the joy that comes with unleashing one’s creativity using a sewing machine and, of course, the potential economic benefits that follow. It could be a person in a small town who wants financial independence or then a corporate leader who wants a creative outlet.” 

    Manan Mehta, Vice President – Marketing & Merchandising, from Yash Raj Films said, “Unarguably, Usha is synonymous with sewing machines in India for over eight decades so it was a win-win situation for both of us. Am happy to have Usha partner us in the co-marketing journey of Sui Dhaaga – Made In India. With innovative ideas for co-promoting the agenda of self- reliance and dignity of labour, Usha along with Sui Dhaaga – Made In India will endeavour to spread this message as far and wide as possible.”

    Usha’s association with Sui Dhaaga – Made In India goes beyond the in-film placements and the co-branded communication – there is a whole slew of on-ground and online activities and competitions in the pipeline with thousands of prizes to be won. 

    Contests for consumers and dealers will begin soon and lucky winners can win prizes that range from an invite to the meet-and-greet with Varun and Anushka to sewing machines. To know all about the contests and win exciting prizes follow us on #ushasew. 

  • Court orders stay on music licensing societies from collecting royalties ahead of New Year

    Court orders stay on music licensing societies from collecting royalties ahead of New Year

    MUMBAI: It’s a judgment that has taken some time a-coming. For long Indian event organisers and agencies have been battling with the music licensing in various courts – the IPRS and PPL and Novex Communications – on their legal standing to collect royalties for music that is played out during ground events that the former organise. While the first two represent the interests of writers, authoris, composers and almost all Indian and international music labels, the latter collects royalties from event organisers for music from the YRF and Zee Music stable.

    With many parties and gigs planned by many event organisers planned for the new year – which is a plum time for these three bodies to collect revenues for live events and parties – the Event & Entertainment Management filed a petition with the Delhi high court on 21 December. It named the Indian government, the Copyright Off ice and PPL, IPRS, and Novex Communications as respondents to the case.

    The petition highlighted that despite the fact that currently neither of the bodies issuing ‘licenses’ are infact registered copyright societies – PPL / IPRS and Novex – however they still continue to grant licenses and continue to be in the business of granting licenses.”

    Two days later, on 23 December 2016, Justice Sanjeev Sachdeva issued an order which reads. “..the respondent Nos.3 (PPL) to 5 (IPRS and Novex Communications) are restrained from acting in contravention of Section 33 of the Act and the respondent Nos.1 and 2 (Union of India and Copyright Office respectively) are directed to take action in accordance with law for any breach of provisions of Section 33 by the respondent Nos.3 to 5.”

    According to the EEMA , this effectively means that the three bodies have been barred from collecting money for music licensing for events until the next hearing which is scheduled for 24 April 2017.

    “The Music Licensing lobby (PPL / IPRS / Novex) has been engaged in illegal issuance of licenses since over two years now and flouts all laws by openly threatening venues to stop events unless the license is procured,” says EEMA secretary (legal) Ankur Kalra: “Venues in turn pressurise event managers to do the same who despite knowing that it is wrong are forced to procure these licenses in order to safeguard their events. The music licensing ‘societies’ today are private limited companies operating purely for profit and very little or no money actually reaches the artists. It has become an organised syndicate and when we highlighted the same to the court we got an injunction almost immediately. We will take this battle forward and ensure that all event managers, venues and police departments are educated on this matter so that they are not part of the exploitation.”

    Adds EEMA legal counsel Abhishek Malhotra: “The music industry has been going through a flux. While the law clearly provides that issue and grant of licenses can be done only through a registered copyright society, these three entities have been effectively carrying on this business in violation of the clear legal provisions. This order as well as the government of India’s endorsement of the issues facing the users of music is therefore a welcome development. “

    We contacted several senior professionals from the music industry. Most were in the dark about the Delhi high court injunction order. However, the IRPS head Rakesh Nigam exclaimed that the order does not concern “the IPRS as it has been functioning under section 30 of the Copyright Act. The High Court’s verdict concerns bodies working under section 33 of the Act.”

    (courtesy http://www.radioandmusic.com/biz)

  • Court orders stay on music licensing societies from collecting royalties ahead of New Year

    Court orders stay on music licensing societies from collecting royalties ahead of New Year

    MUMBAI: It’s a judgment that has taken some time a-coming. For long Indian event organisers and agencies have been battling with the music licensing in various courts – the IPRS and PPL and Novex Communications – on their legal standing to collect royalties for music that is played out during ground events that the former organise. While the first two represent the interests of writers, authoris, composers and almost all Indian and international music labels, the latter collects royalties from event organisers for music from the YRF and Zee Music stable.

    With many parties and gigs planned by many event organisers planned for the new year – which is a plum time for these three bodies to collect revenues for live events and parties – the Event & Entertainment Management filed a petition with the Delhi high court on 21 December. It named the Indian government, the Copyright Off ice and PPL, IPRS, and Novex Communications as respondents to the case.

    The petition highlighted that despite the fact that currently neither of the bodies issuing ‘licenses’ are infact registered copyright societies – PPL / IPRS and Novex – however they still continue to grant licenses and continue to be in the business of granting licenses.”

    Two days later, on 23 December 2016, Justice Sanjeev Sachdeva issued an order which reads. “..the respondent Nos.3 (PPL) to 5 (IPRS and Novex Communications) are restrained from acting in contravention of Section 33 of the Act and the respondent Nos.1 and 2 (Union of India and Copyright Office respectively) are directed to take action in accordance with law for any breach of provisions of Section 33 by the respondent Nos.3 to 5.”

    According to the EEMA , this effectively means that the three bodies have been barred from collecting money for music licensing for events until the next hearing which is scheduled for 24 April 2017.

    “The Music Licensing lobby (PPL / IPRS / Novex) has been engaged in illegal issuance of licenses since over two years now and flouts all laws by openly threatening venues to stop events unless the license is procured,” says EEMA secretary (legal) Ankur Kalra: “Venues in turn pressurise event managers to do the same who despite knowing that it is wrong are forced to procure these licenses in order to safeguard their events. The music licensing ‘societies’ today are private limited companies operating purely for profit and very little or no money actually reaches the artists. It has become an organised syndicate and when we highlighted the same to the court we got an injunction almost immediately. We will take this battle forward and ensure that all event managers, venues and police departments are educated on this matter so that they are not part of the exploitation.”

    Adds EEMA legal counsel Abhishek Malhotra: “The music industry has been going through a flux. While the law clearly provides that issue and grant of licenses can be done only through a registered copyright society, these three entities have been effectively carrying on this business in violation of the clear legal provisions. This order as well as the government of India’s endorsement of the issues facing the users of music is therefore a welcome development. “

    We contacted several senior professionals from the music industry. Most were in the dark about the Delhi high court injunction order. However, the IRPS head Rakesh Nigam exclaimed that the order does not concern “the IPRS as it has been functioning under section 30 of the Copyright Act. The High Court’s verdict concerns bodies working under section 33 of the Act.”

    (courtesy http://www.radioandmusic.com/biz)

  • YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    MUMBAI: YRF Studios has launched its independent visual effects (VFX) division called yFX.

    yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi – Visual Computing Labs as creative director.

    The first film under the yFX division will be Yash Raj Films’ Salman Khan – Anushka Sharma starrer Sultan.

    YRF Studios vice president and Yash Raj Films finance and business affairs Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery. This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

    Khandpur added, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.

  • YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    YRF launches in-house VFX studio; Pankaj Khandpur named creative director

    MUMBAI: YRF Studios has launched its independent visual effects (VFX) division called yFX.

    yFX has roped in Pankaj Khandpur as creative director. Khandpur was previously with VFX company Tata Elxsi – Visual Computing Labs as creative director.

    The first film under the yFX division will be Yash Raj Films’ Salman Khan – Anushka Sharma starrer Sultan.

    YRF Studios vice president and Yash Raj Films finance and business affairs Akshaye Widhani said, “The Indian film industry is pushing the envelope with every film and visual effects will play a bigger part than ever before in Indian cinema. Like Hollywood films, Indian films too will become an event by itself, which means more effects and larger than life imagery. This state of the art facility will be housed in YRF Studios making YRF a fully integrated studio in every sense of the word.”

    Khandpur added, “With yFX, the Indian visual effects industry finally comes of age! Visual effects will now be treated on par with all the other critical departments in filmmaking, contributing to the process from day one: from the ideation of the script itself, all the way through to final world-class execution, thanks to our experienced, skilled and passionate team of designers, supervisors and artists.