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Tag: Youva

  • Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’

    Mumbai: Youva, from the house of Navneet Education, is thrilled to announce its collaboration with the leading animated series – Oggy and the Cockroaches. Licensed by Xilam Animation for Sony YAY!, the animated comedy has captured the hearts of audiences worldwide over numerous years with its entertaining and humorous storyline.

    Oggy, the charming blue cat, has become an icon, winning the hearts of audiences worldwide. His appeal transcends borders and languages, resonating with viewers of all ages. Kids are drawn to Oggy’s endearing nature and relatable experiences, making him a most desired character in the world of friendship. Its success is not just limited to the TV screen; Oggy has become a companion, a friend that kids want to have with them throughout their daily lives.

    Youva has secured licensing rights for “Oggy and the Cockroaches” from Sony YAY!. This collaboration will extend across a diverse range of stationery products, including jumbo-size and regular notebooks, colouring and activity books, combo kits and exam boards among others.

    This strategic partnership between Youva and “Oggy and the Cockroaches” aims to infuse joy and creativity into the world of stationery, offering fans and consumers an exciting range of products featuring their favourite animated characters.

    “We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide,” said Youva chief strategy officer Abhijit Sanyal. “This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products. We look forward to a successful partnership that will undoubtedly leave a lasting impression on stationery enthusiasts and fans of the beloved animated series.”

    Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity. With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.’”

  • Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Stationery brand Youva gears up to welcome students back to school, launches new campaign

    Mumbai: Youva, the leading stationery brand from the house of ‘Navneet Education’, is geared up to welcome the students with a newly designed brand new stationery range supported by a Back to School campaign.

    Launching the campaign, Youva’s Chief Strategy Officer and spokesperson Abhijit Sanyal said, “With students coming back to school, we thought about celebrating this event by launching a brand new campaign, “Happy hoke chale school hum”. We have created an exciting film with our digital agency ‘ants digital’ that expresses the joy of children returning to school. The all-new product range and the new BTS campaign will help students to re-connect with classrooms and return to normalcy. There are challenges that we are facing as far as paper cost goes and we have taken every effort to minimize passing on the burden to our customers. But witnessing this sight of kids going back to school has created a huge sense of excitement for all of us.”

    Commenting on the launch of the brand film, Ants Digital CEO Sanjay Arora said, “this is one of our best films that has come alive. The whole film is a narrative of all mothers who are seeing the journey of their children in these last two years and the new excitement that is experienced by kids while preparing to go back to school. We had great fun creating this film and we are sure all the kids and their parents will love this.”

    The lockdowns and restrictions have hampered the children’s learning process and academic life for the past two years. Several important activities like physically coming to the classroom, interacting with the teacher, exercising and playing at the playground with fellow students were not experienced by them during this period.

    As a student brand, Youva has revamped its stationery range like Notebooks, Drawing books, Paint brushes, Crayons, Poster colours, Practical books, Geometry boxes and various such products with new designs and vibrant looks to welcome the children back to school.

    Stationery is most shared when students are together (apart from the lunch boxes though) and they do the most unimaginable things with it. More importantly stationery creates bonding between students when at school. The new Youva campaign is an apt metaphor for this insight.

  • ‘Get Well Soon India’ says Youva Stationery in new campaign

    ‘Get Well Soon India’ says Youva Stationery in new campaign

    Mumbai: As the country recovers from the second wave of the pandemic, it is necessary for people to take precautions and hope for the recovery of the ones who are suffering. To educate children about the effects of the pandemic and how it impacts us, Youva, the domestic stationery brand from the house of Navneet has launched a heart-warming campaign “Get Well Soon India” where kids are seen creating a greeting card for the country.

    The campaign designed and produced by ANTS Digital brings out the innovation in children and at the same time spreads a positive social message targeted at generating health awareness.

    The campaign delivers a powerful message that defeating the novel coronavirus is a collective responsibility as a society and urges people to help India get well soon. It stresses the importance of wearing a face mask and washing hands as frequently as possible. It also urges people to participate in the nationwide vaccination drive against Covid-19.

    Youva, chief strategy officer and spokesperson, Abhijit Sanyal said, “Youva, as a brand, was conceptualised keeping children and the youth in mind. Our brand philosophy is creation, this campaign creates hope for our fellow citizens who are suffering, stressed, and are losing self-belief in these testing times. As a brand, if we can create positivity and confidence through our communication then we will be able to say that we made some contribution in these trying times. We earnestly hope our message is as well received as our products!”

    ANTS Digital Pvt Ltd, CEO, Sanjay Arora said, “We created this film for our client to send a strong message to the public that to fight tough situations like the ongoing pandemic we need to be disciplined all the time. Social distancing, vaccination and wearing a mask is not only important but mandatory. The Youva of this country is wishing the very best to all and encouraging them to do the right thing. We wanted to highlight the heroes of the future, our greatest asset, our children. We hope our key message of maintaining safety protocols reaches people at large.”

  • Youva by Navneet enables young minds to “THINK, CREATE’

    Youva by Navneet enables young minds to “THINK, CREATE’

    MUMBAI: Youva, the youth stationery brand from the house of Navneet Education is all set to release three new TVCs around its new brand tag-line “THINK. CREATE”. Youva through its TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life. The TVCs are based on different scenarios pivoted on the thought Young minds think differently.

    Youva’s new TVCs showcase creation as a force that resides in every individual. The films capture different scenarios using Youva products. Each showcases a story highlighting the wave of emotions that a child goes through. 

    The TVCs are refreshingly different with a clear messaging of the innate creativity within every child, and Youva committing to enable and inspire them to be Thinkers and Creators. 

    Youva chief strategy officer – stationery division and official spokesperson Abhijit Sanyal said, “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging “THINK. CREATE”. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva, THINK. CREATE”.

  • Navneet Education’s Youva launches ‘It’s Cool’ campaign starring Prithvi Shaw

    Navneet Education’s Youva launches ‘It’s Cool’ campaign starring Prithvi Shaw

    MUMBAI: Navneet Education’s youth stationery brand, Youva, is releasing its new television commercial (TVC) starring brand ambassador Prithvi Shaw. The Youva campaign, conceived by Flagship Advertising Agency, marks first TVC with the young batting prodigy, going on air in 2019.

    The TVC is a fun, energetic story that brings out Shaw’s cool side, while still showcasing his talent. The TVC communicates the fact that Prithvi is so well-loved and looked up to by today’s Youvas, with his dedication towards the sport, as well as his playful nature. Being cool comes naturally to him and he embodies Youva’s core positioning of “It’s Cool” quite effortlessly. Whether he is conversing with his coach, playing his shots or having fun with the kids, Prithvi is every bit the cricketer, the mentor & the cool friend we all wish we have.

    Navneet Education Ltd MD Shailendra Gala commented, “We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future, and has all the attributes we are looking for. He is young and enthusiastic, goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children’s arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch.”

    The ad goes on air on 9 March, on the Kapil Sharma Show at 9.30 PM on Sony Entertainment Television, continuing till June. The communication will also be carried across other entertainment channels like SAB TV, Sony Pal, Star Bharat, kids’ channels and also regional channels.

    The ad will also be present on all of Youva’s digital platforms – Facebook, YouTube, Instagram – you name it! There would also be the point of sale material & out of home advertising to complement Youva’s TV presence in the upcoming stationery season. This 360° campaign is aimed at school children, parents & the youth.

  • Social Kinnect partnered with Youva, Robin Hood Army to celebrate Christmas

    Social Kinnect partnered with Youva, Robin Hood Army to celebrate Christmas

    MUMBAI: Youva from Navneet Education Ltd partnered with Social Kinnect and the Robin Hood Army on the occasion of Christmas for the #MagicOfChristmas campaign. Social Kinnect conducted fun activities full of art, festivity and the Christmas spirit like drawing, singing and tree decoration with around 100 children from The Robin Hood Army NGO in Mumbai.

    Navneet Education Ltd director – stationery division Shailendra Gala commented, “Christmas is the day of giving and to celebrate love, togetherness, and community. Youva from Navneet has always worked towards empowering the youth in achieving their goals. We partnered with Social Kinnect to give the kids brought together by The Robin Hood Army gift hampers. It was great to see the enthusiasm among the little ones participating and celebrating the Christmas cheer.”

    Youva has earlier too celebrated festivals with the same zest. Recently Youva launched a special series of six Christmas Long Books. Previously, Youva came with some interesting themes like super vehicles, famous personalities, medieval towns and lesser known countries & all our important festivals – Diwali, Holi, etc.